SPORTS & ENTERTAINMENT MANAGEMENT

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1 OFFICE OF CURRICULUM & INSTRUCTION SPORTS & ENTERTAINMENT MANAGEMENT Grades Prerequisite: Marketing Credits: 2.5 ABSTRACT The course takes the students interest in the sports and entertainment field and shows them how to apply many necessary business skills and technical knowledge to that growing industry. In this semester course, students will develop skills and strategies that show an understanding of the interrelationship of marketing, management and entrepreneurship and apply those business concepts to the sports and entertainment industry. With the students background of Marketing (as a prerequisite) the students will explore this field by focusing on real-world business perspectives, the importance of the industry and the role it plays in our society. As the sports and entertainment industry continues to grow technology, students will discover the growing trends as they evolve. BOE approved 11/04/2013

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3 Established Goals: NJ CCCS and/or CCSS: (include technology and 21 st century standards) Enduring Understandings: (students will understand...) Essential (Guiding) Questions: (What provocative questions will foster inquiry, understanding, and transfer of learning?) Learning Activities: (What specific activities will students do and what skills will students know as a result of the unit?) Unit 1 The Business of SEM September/ October This unit explores the definition of sports and entertainment management and the evolution of the industry into a major part of our leisure culture D.16, 17, 23, 25, 31, N.5, 43, 82, 83, 84 The sports & entertainment industry is an integral part of the leisure culture in the United States. Sports marketing is a multi-billion dollar global industry that has a definite impact on the economy. Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing. The sports & entertainment industry relies on effective marketing strategies. How did sports and entertainment become a multibillion dollar industry? What is the economic impact of hosting a professional sports team or entertainment venue in a particular geographical location? How does the sports marketing industry identify its target market? How do sports and entertainment marketers use marketing strategies to entice consumer purchases? How are the 4 P s of the marketing mix applied to the sports & entertainment industry? Describe and apply the six core standards of marketing to a major sports event like the Superbowl Identify the marketing mix of a major sporting and/or entertainment event Research the contributions of one of the Industry Pioneers to the development and growth of the industry and prepare a biography using technology Use a graphic organizer to assist in note taking from the Unit 2 The Industry of SEM Businesses October This unit focuses on the individual business components of SEM as well as the expanding industries that make up these types of businesses D.(1).1, 3, 4; D.(2).1, 2, 3, 4, N.5, 13, 14, 37, 40 Sports & entertainment businesses are for profit businesses that have a direct and indirect economic impact on today s markets. The main purpose of business activity surrounding sports & entertainment management is to make a profit. Opening sports or entertainment business requires taking risks. Business should be conducted with integrity, trust and fairness. How do sports & entertainment businesses affect the economy? How do sports and entertainment marketers use marketing strategies to entice consumer purchases? What kinds of marketing strategies do sports and entertainment businesses use? What are the risks and classifications and what are the ways to manage risk in this industry? What are ethics and why is it important for an athlete or entertainer to project a positive image? Describe the classifications of risk Apply risk management strategies to create a public service announcement using technology Research on the internet the types insurance available to manage risk Supplemental content reading materials including flash cards, computer files & more Use a graphic organizer to assist in note taking from the

4 Assessments & Evidence: (Through what authentic performance tasks will students demonstrate the desired understandings?) (By what criteria will performance of understanding be judged?) Unit 1 The Business of SEM September/ October This unit explores the definition of sports and entertainment management and the evolution of the industry into a major part of our leisure culture. content reading Economic Utility Project where students adapt a product to enhance economic utility within the SEM industry Industry Pioneer biography (rubric) Oral Presentations (rubric) Economic Utility project (rubric) Completed graphic organizers Test Resources: Sports & Entertainment Marketing text Readwritethink.org Economic Utility project Cross-curricular / differentiation: (What cross-curricular (e.g. writing, literacy, math, science, history, 21 st century life and careers, technology) learning activities are included in this unit that will help achieve the desired results?) (What type of differentiated instruction will be used for ELL, SP.ED. and G&T students?) Unit 2 The Industry of SEM Businesses October This unit focuses on the individual business components of SEM as well as the expanding industries that make up these types of businesses. content reading Prepare an advertising budget for long-term class project marketing a product/service currently in popularity in the industry Public Service Announcement (rubric) Completed graphic organizers Applying concepts to determine appropriate insurance to purchase to manage risk Advertising budget Test Sports & Entertainment Marketing text Excel budget files Insurance types

5 Established Goals: NJ CCCS and/or CCSS: (include technology and 21 st century standards) Enduring Understandings: (students will understand...) Essential (Guiding) Questions: (What provocative questions will foster inquiry, understanding, and transfer of learning?) Learning Activities: (What specific activities will students do and what skills will students know as a result of the unit?) Unit 3 The Marketing Concept November This unit investigates marketing strategies in the SEM industry while comparing those to industry norms and its role in the global economy D.(3).1, 2, 7; D N.18, 19, 20, 21, 38, 39 The sports and entertainment industry must change marketing strategies to account for industry changes over the last several decades. Sports & entertainment business decisions are based on industry standards, norms and trends. The recent changes in population, social and economic trends have an effect on consumer spending behave. SEM is a worldwide industry and understanding the global market is an important function of a good marketer. What type of sporting and entertainment venues have emerged over recent years? How do changes in discretionary income impact SEM? How do target markets and market segments help SEM companies develop ways to increase market share? Why is it important for an athlete or entertainer to project a positive image? Why is it important to understand the global market? Web based research Supplemental content reading materials including flash cards, computer files & more Use a graphic organizer to assist in note taking from the content reading Case Study analysis Unit 4 Marketing Information Management November/December This unit shows SEM industries require information about customers in order to make business decisions the most important aspect of marketing is satisfying customer needs D N.25, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84 The functions of marketing are impacted by market research as a means to successful business planning. Choices consumers make have an impact on SEM planning and profitability. Businesses satisfy people s basic needs all the way to their lavish wants. Technology has changed the way SEM industries operate on a daily basis as well as on a larger scale. Competition among sports & entertainment businesses is good for consumers. How are specific consumer behaviors identified? Why is consumer-based research vital to SEM? How is that research information used to make marketing and management decisions? What is the purpose of market-information management? What are the seven steps of marketing research? What are the methods for data collection and how does the effect of human factors impact the research? Web based research Supplemental content reading materials including flash cards, computer files & more Use a graphic organizer to assist in note taking from the content reading Case Study analysis

6 Assessments & Evidence: (Through what authentic performance tasks will students demonstrate the desired understandings?) (By what criteria will performance of understanding be judged?) Unit 3 The Marketing Concept November This unit investigates marketing strategies in the SEM industry while comparing those to industry norms and its role in the global economy. Theme Park project Sports Marketing simulation Write a Business Memo Create a Team Logo, Letterhead & Envelope Results from case studies Research from internet research Theme Park project presentations (rubric) Business Memo (rubric) Team Logo, Letterhead & Envelope (rubric) Completed note taking guides Tests Resources: Sports & Entertainment Marketing text Sports Marketing Simulation Case Studies Cross-curricular / differentiation: (What cross-curricular (e.g. writing, literacy, math, science, history, 21 st century life and careers, technology) learning activities are included in this unit that will help achieve the desired results?) (What type of differentiated instruction will be used for ELL, SP.ED. and G&T students?) Unit 4 Marketing Information Management November/December This unit shows SEM industries require information about customers in order to make business decisions the most important aspect of marketing is satisfying customer needs. Create a market research survey Sports Marketing simulation Write a letter to a sports league Create A Press Release Results from case studies Research from internet research Letter to Sports league (rubric) Press Release (rubric) Market research survey Completed note taking guides Tests Sports & Entertainment Marketing text Sports Marketing Simulation Case Studies

7 Established Goals: NJ CCCS and/or CCSS: (include technology and 21 st century standards) Enduring Understandings: (students will understand...) Essential (Guiding) Questions: (What provocative questions will foster inquiry, understanding, and transfer of learning?) Learning Activities: (What specific activities will students do and what skills will students know as a result of the unit?) Unit 5 The SEM Product December The product of SEM mainly consists of intellectual and intangible property that benefit corporations through branding, licensing and other legal protections D N.26-36; 41-45; The sports & entertainment product is not merely ticket sales. Every product is a complex blend of tangible and intangible parts. Product mix, product extension and product enhancement are important considerations in the stages of the product life cycle. The sports & entertainment industry relies heavily on brand identity. What types of sports goods and service are available to consumers? What types of entertainment goods & services are available to consumers? What factors determine pricing for sports and entertainment events? How are effective sports & entertainment brands developed? What does it mean to establish a service culture? How does an athlete or entertainer make money during their career as well as their post-career? Web based research Supplemental content reading materials including flash cards, computer files & more Use a graphic organizer to assist in note taking from the content reading Sports Marketing simulation Research sport player salaries Unit 6 SEM Promotion December/January This unit concentrates on the role of promotion in SEM including advertising and selling. Also, it takes a look at the influence of technological advancements D N.26-36; 41-45; Promotion is the process of making customers aware of a product, service, or event. Technology has heavily influenced the industry and its promotional elements. To be effective, advertisers must research and carefully plan each step in the advertising process. Businesses that successfully integrate their promotional efforts with other elements of the business will be higher profit performers. Through what channels are sports and entertainment services distributed? How has technology influenced the SEM industry? Is it necessary to create a marketing plan before a product is developed? How do marketers determine direction and focus for a marketing plan? What are the components of a marketing plan? What are the roles of advertising and promotion in the sports & entertainment industry? Web based research Supplemental content reading materials including flash cards, computer files & more Use a graphic organizer to assist in note taking from the content reading Sports Marketing simulation Design a T-Shirt

8 Assessments & Evidence: (Through what authentic performance tasks will students demonstrate the desired understandings?) (By what criteria will performance of understanding be judged?) Unit 5 The SEM Product December The product of SEM mainly consists of intellectual and intangible property that benefit corporations through branding, licensing and other legal protections.. Create a season schedule and team roster Project revenue from ticket sales Design a business card Design a VIP Pass Research from internet research Sport Player Salaries (rubric) Season Schedule & Team Roster (rubric) Projected Revenue spreadsheet (rubric) Business Card & VIP Pass (rubric) Completed note taking guides Tests Resources: Sports & Entertainment Marketing text Sports Marketing Simulation Case Studies Cross-curricular / differentiation: (What cross-curricular (e.g. writing, literacy, math, science, history, 21 st century life and careers, technology) learning activities are included in this unit that will help achieve the desired results?) (What type of differentiated instruction will be used for ELL, SP.ED. and G&T students?) Unit 6 SEM Promotion December/January This unit concentrates on the role of promotion in SEM including advertising and selling. Also, it takes a look at the influence of technological advancements. Design a cereal box Create an advertisement Research from internet research T-Shirt product design (rubric) Cereal Box (rubric) Advertisement (rubric) Completed note taking guides Tests Sports & Entertainment Marketing text Sports Marketing Simulation Case Studies Using graphic organizer/note taking guide.

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