MONROE TOWNSHIP PUBLIC SCHOOLS WILLIAMSTOWN, NEW JERSEY. Marketing I

Transcription

1 MONROE TOWNSHIP PUBLIC SCHOOLS WILLIAMSTOWN, NEW JERSEY Williamstown High School Marketing I September 2013 Written by: Rosemarie Austin Stan Krzyminski, Director of Curriculum Dean Insana, Supervisor of Special Areas

2 Monroe Township Public Schools Williamstown, New Jersey Philosophy of Education The administration, faculty, and staff of Monroe Township Public Schools, in cooperation with parent and the community, and with active participation of the students, are committed to viewing each other as individuals, respecting each person s uniqueness, and setting high expectations for all students. The school system will assist each student to become a contributing member of our society by providing a learning environment that is responsive to the needs of the individual student, community, and changing society by providing a learning environment that nurtures values and morals. This environment will be conducive to acquisition of knowledge, as well as to the development of problem solving, critical thinking, and organizational skills. We will provide a learning environment that is responsive to the needs of the individual student, community, and changing society. We will aid our students in developing responsible behavior, a positive attitude toward themselves and others, the necessary life skills to become productive citizens and lifetime learners. We accept the challenge and responsibility of accomplishing these goals. Revised: August, 1996

3 Williamstown High School Williamstown, New Jersey Mission Statement Williamstown High School provides an atmosphere where our students become responsible, productive citizens, and life-long learners. BELIEFS Students are responsible for their education and are accountable for their actions and decisions. Students and staff respect all people regardless of race, color, creed, religion, gender, and sexual orientation. Students, regardless of learning styles and abilities, need to be challenged and inspired in order to achieve their full potential. Students and staff are provided a safe and supportive environment in which they can pursue their educational goals. High expectations are communicated to the students from all members of the school s community. Effective education is a student, staff, and community partnership, which prepares students for the future in a technologically changing society. High school personnel serve as catalysts for academic and personal success for all students. Revised: 2004

4 Williamstown High School Williamstown, New Jersey Philosophy of the Business Department The Business Department is dedicated to providing students with the tools they need to function upon graduation in their personal lives, professional endeavors, and/or continued schooling. A wide selection of courses are designed in alignment with the Core Curriculum Content Standards to introduce students to the world of technology, of business and finance, and of personal law and consumerism. Current issues and practices, which are addressed in these areas, contribute to the well rounded education of all students. Revised: August 1999

5 COURSE ORGANIZATION Marketing LENGTH OF TIME: Full Year NUMBER OF PERIODS PER WEEK 5 NUMBER OF CREDITS: 5.00 PREREQUISITES: REQUIRED: Elective RANK: Non-Weighted Pursuant to the High School Graduation Standards Act (NJSA 18A: 7, et. seq.) successful completion of this course will require: A. Regular attendance as mandated by Board Policy. B. Mastery of 70% of the below listed content/objectives and achievement of the proficiencies required. PURPOSE STATEMENT This course is designed to enable students to understand and apply marketing, management, and entrepreneurial principles, make rational economic decisions, and exhibit social responsibility in a global economy. Topics covered will include a wide range of traditional business topics with a particular focus on the basic principles of marketing. Students will acquire broad understandings of and skills in marketing so that they can transfer their skills and knowledge between and among industries, as well as gain a strong foundation to support an advanced study of marketing. Students will recognize the importance of interpersonal skills in diverse societies, gain a realistic understanding of work, and use technology to perform marketing activities. Students will be challenged to analyze ethical implications of various marketing practices. The New Jersey Core Curriculum Content Standards and Workplace Readiness Standards are implemented throughout the course. The marketable knowledge and skills acquired can be directly utilized in the workplace and will provide a solid foundation for advanced studies in a variety of disciplines/careers. More specifically, students will develop an awareness of careers related to the content of this course study and prepare for a job within the business community.

6 Williamston High School Williamstown, New Jersey Course Proficiency Requirements OVERVIEW This course is designed to enable students to understand and apply marketing, management, and entrepreneurial principles, make rational economic decisions, and exhibit social responsibility in a global economy. Topics covered will include a wide range of traditional business topics with a particular focus on the basic principles of marketing. Students will acquire broad understandings of and skills in marketing so that they can transfer their skills and knowledge between and among industries, as well as gain a strong foundation to support an advanced study of marketing. Students will recognize the importance of interpersonal skills in diverse societies, gain a realistic understanding of work, and use technology to perform marketing activities. Students will be challenged to analyze ethical implications of various marketing practices. The New Jersey Core Curriculum Content Standards and Workplace Readiness Standards are implemented throughout the course. The marketable knowledge and skills acquired can be directly utilized in the workplace and will provide a solid foundation for advanced studies in a variety of disciplines/careers. More specifically, students will develop an awareness of careers related to the content of this course study and prepare for a job within the business community. PROFICIENCIES Upon completion of this course the student will be able to: 1. Describe the scope of marketing, explain the marketing mix and identify key methods used to reach potential customers. 2. Discuss the role of the government and the consumer in a market economy. 3. Identify and classify different types of businesses and discuss business ethics in relation to social responsibility. 4. Effectively communicate by speaking, listening, writing, and reading and facilitate understanding of others through personal attitude and interpersonal skills. 5. Explain the promotional mix concept and its role in marketing as well as the purpose and importance of advertising. 6. Select the appropriate channels of distribution to effectively sell consumer and industrial products. 7. Explain the nature and scope of price planning and the factors affecting price decisions. 8. Discuss the nature, importance, and usage of marketing research in planning and implementing marketing strategies. 9. Explain how businesses plan what products to produce and sell and how they position and manage these products. 10. Assess personal values, goals, interests, and abilities for career decision making.

7 CAREER OBJECTIVES The New Jersey Core Curriculum Content Standards and Workplace Readiness Standards are implemented throughout this course of study. The marketable knowledge and skills acquired can be directly utilized in the workplace and will provide a solid foundation for advanced studies in a variety of disciplines/careers. EVALUATION METHODS 1. Class participation/student feedback 2. Teacher observation 3. Homework assignments 4. Assigned class activities 5. Production assignments 6. Porjects 7. Quizzes 8. Subjective/objective tests 9. Application tests 10. Final exam grade 20% of final grade Mid-term examination Final examination Resource file

8 Monroe Township Public Schools Curriculum Guide Overview Essential Questions COURSE NAME: Marketing I New Jersey CCCS N N N N N N N N N N Corresponding Essential Question(s): What impact do marketing activities have in the individual business and society? How does marketing help to promote healthy, competitive American and International economic systems? In what way should a company s marketing efforts be socially responsible? Why should their marketing campaigns be ethical? How do their advertising messages affect our society and cultures? Why are effective communication skills essential for successful marketing? How do the characteristics, motivations, and behaviors of consumers affect the promotion process. How do various distribution channels impact pricing strategies of products? What role does the free enterprise system play in the pricing of products? How do prices of products impact our society and economy? What is the role of marketing research in decision making? How do product planning techniques aid in establishing market position? In market share? Given your chosen career goal, what do you need to know about your career path in order to accomplish your goal?

9 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 1 Student will demonstrate knowledge of: The scope of marketing, explain the marketing mix, and identify key methods used to reach potential customers Essential Question: What impact do marketing activities have on the individual, business, and society? Content Standard CPI N.5, N.5, N.5, N.5, A A F N N N N N N N.22 Established Goals Content Objectives Measurable Skills 1.1 Explain and list the foundations and functions of marketing Instructional Strategies & Performance Tasks Measurable Performance Assessments & Resources Evidence 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 1.2 Differentiate consumer and industrial markets 1.3 List the components of the marketing mix 1.4 Explain the basic elements of a marketing plan 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, Define the concept of market segmentation 1.6 Differentiate between mass marketing and market segmentation 1.7 Apply knowledge and skills learned in simulated DECA 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 activities 1.8 Prepare for DECA competitions 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

10 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 2 Student will demonstrate knowledge of: The role of the government and the consumer in a market economy Essential Question: How does marketing help to promote healthy, competitive American and international economic systems? Content Standard CPI A A F N N N N N N N.22 Established Goals Content Objectives Measurable Skills 2.1 Define the concept of an economy 2.2 Cite examples of various economic systems 2.3 List the goals of a healthy economy 2.4 Analyze the key phases of the business cycle 2.5 Apply knowledge and skills learned in simulated DECA activities 2.6 Prepare for DECA competitions Instructional Strategies & Performance Tasks Measurable Performance Assessments & Evidence Resources 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other 7. Problem Solving 15. Portfolio 7. Resource People (explain) 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 1, 2, 4, 5, 6, 8, 9, 10, 12 1, 2, 3, 4, 12, 13, 14 1, 2, 4, 5, 7, 8 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

11 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 3 Student will demonstrate knowledge of: Different types of businesses and discuss business ethics in relation to social responsibility Essential Question: In what way should a company s marketing efforts be socially responsible? Why should their marketing campaigns be ethical? How do their advertising messages affect our society and culture? Content Standard CPI A A F N N N N N N N.22 Established Goals Content Objectives Measurable Skills Instructional Strategies & Performance Tasks Measurable Performance Assessments & Evidence Resources 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 3.1 Explain the characteristics of a free enterprise system 3.2 Explain the theory of supply and demand 3.3 Distinguish between the public and private sectors 3.4 Provide examples of business s social responsibilities 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, Explain the concept of business ethics 3.6 Apply guidelines for ethical behavior 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14, 16 1, 2, 5, 7, Apply knowledge and skills learned in simulated DECA 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 activities 3.8 Prepare for DECA competitions 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

12 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 4 Student will demonstrate knowledge of: Effectively communicating by speaking, listening, writing, and reading Essential Question: Why are effective communication skills essential for successful marketing? Instructional Strategies & Performance Tasks Measurable Performance Assessments & Resources Evidence Content 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks Established Goals Standard CPI 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software Content Objectives 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware Measurable Skills 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 4.1 Define effective verbal and nonverbal communication 4.2 Explain the role of listening in communication 4.3 Define reading for meaning 1, 2, 4, 5, 8, 9, 10, 12 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, Explain how to organize and present your ideas 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 4, 5, 7, Identify important interpersonal skills 4.6 Apply knowledge and skills learned in simulated DECA 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 activities A A F N N N N N N N Prepare for DECA competitions 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

13 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 5 Student will demonstrate knowledge of: The promotional mix concept and its role in marketing as well as the purpose and importance of advertising Essential Question: How do the characteristics, motivations, and behaviors of consumers affect the promotion process? Content Standard CPI N.(1) N.(1) N.(1) N.(1) N.(1) N.(1) N.(1) A A F N N N N N N N.22 Established Goals Content Objectives Measurable Skills 5.1 Explain the role of promotion in business and marketing 5.2 Identify the various types of promotion 5.3 Identify the elements of visual merchandising 5.4 Explain the concept and purpose of advertising in the promotional mix 5.5 Identify the different types of advertising media 5.6 Identify the main components of print advertisements 5.7 Apply knowledge and skills learned in simulated DECA activities 5.8 Prepare for DECA competitions Instructional Strategies & Performance Tasks Measurable Performance Assessments & Resources Evidence 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, 8 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, 8 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, 8 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

14 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 6 Student will demonstrate knowledge of: The appropriate channels of distribution to effectively sell consumer and industrial products Essential Question: How do various distribution channels impact pricing strategies of products? Content Standard CPI A A F N N N N N N N.22 Established Goals Content Objectives Measurable Skills 6.1 Define channels of distribution 6.2 Compare channels of distribution for consumer and industrial products 6.3 Explain the effect of the Internet on distribution planning 6.4 Describe the challenges of distribution planning for international markets 6.5 Apply knowledge and skills learned in simulated DECA activities 6.6 Prepare for DECA competitions Instructional Strategies & Performance Tasks Measurable Performance Assessments & Resources Evidence 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

15 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 7 Student will demonstrate knowledge of: The nature and scope of price planning and the factors affecting price decisions Essential Question: What role does the free enterprise system play in the pricing of products? How do prices of products impact our society and economy? Instructional Strategies & Performance Tasks Measurable Performance Assessments & Evidence Resources Content Standard CPI Established Goals Content Objectives Measurable Skills 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 7.1 Explain the goals of pricing 7.2 Differentiate between market share and market position 7.3 List the four market factors that affect price planning 7.4 Name the three pricing policies used to establish a base price 7.5 List the steps involved in determining a price 7.6 Describe pricing strategies that adjust the base price 7.7 Apply knowledge and skills learned in simulated DECA activities 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, A A F N N N N N N N Prepare for DECA competitions 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

16 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 8 Student will demonstrate knowledge of: Create simple graphics Essential Question: Why are graphics used in programs? Content Standard CPI A A F N N N N N N N.22 Instructional Strategies & Performance Tasks Measurable Performance Assessments & Resources Evidence 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks Established Goals 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software Content Objectives 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware Measurable Skills 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 8.1 Describe the purpose of marketing research 8.2 Identify the methods of conducting marketing research 8.3 Explain the steps in designing and conducting marketing research 8.4 Design a marketing research survey 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, Apply knowledge and skills learned in simulated DECA 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 activities 8.6 Prepare for DECA competitions 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

17 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 9 Student will demonstrate knowledge of: How businesses plan what products to produce and sell, and how they position and manage these products Essential Question: How do product planning techniques aid in establishing market position? In market share? Content Standard CPI A A F N N N N N N N.22 Instructional Strategies & Performance Tasks Measurable Performance Assessments & Resources Evidence 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks Established Goals 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software Content Objectives 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware Measurable Skills 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 9.1 Describe the steps in product planning 9.2 Explain how to develop, maintain, and improve a product mix 9.3 Identify the four stages of the product life cycle 9.4 Describe product positioning techniques 9.5 Identify the various branding elements 9.6 Explain the functions of product packaging 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, Apply knowledge and skills learned in simulated DECA 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 activities 9.8 Prepare for DECA competitions 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

18 MONROE TOWNSHIP PUBLIC SCHOOLS INSTRUCTIONAL PLAN Focus Topic # 10 Student will demonstrate knowledge of: Their personal values, goals, interests, and abilities for career decision making Essential Question: Given your chosen career goal, what do you need to know about your career path in order to accomplish your goal? Content Standard CPI A A F N N N N N N N.22 Instructional Strategies & Performance Tasks Measurable Performance Assessments & Resources Evidence 1. Problem Based Learning 9. Reading 1. Multiple Choice 9. Self-Assessment 1. Textbooks Established Goals 2. Teacher Directed 10. Application 2. Essay 10. Class Survey 2. Technology Software Content Objectives 3. Study Groups 11. Lab (report) 3. Fill-In-Blanks 11. Rubrics 3. Technology Hardware Measurable Skills 4. Technology 12. Homework 4. Academic Prompts 12. Reflective Discussion 4. Graphic Organizers 5. Demonstration 13. Field Trip 5. Writing Samples 13. Performance Tasks 5. AVA/Video 6. Cooperative Groups 14. Projects 6. Lab Report 14. Teacher Observation 6. Primary Sources 7. Literature Circles 15. Other (explain) 7. Problem Solving 15. Portfolio 7. Resource People 8. Participation & Discussion 8. Oral Presentation 16. Other (explain) 8. Internet Resources 10.1 Assess goals, values, interests, skills and aptitudes 1, 2, 4, 6, 8, 9, 10, 12 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, Complete a career assessment 1, 2, 4, 5, 6, 8, 9, 10, 12, 14 1, 2, 3, 4, 12, 13, 14 1, 2, 5, 7, Develop a plan to reach career goals 1, 2, 4, 5, 6, 8, 9, 10, 12 1, 2, 3, 4, 12, 13, 14 1, 2, 4, 5, 7, Explain the importance of marketing careers to the U.S. economy 10.5 Apply knowledge and skills learned in simulated 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8 DECA activities 10.6 Prepare for DECA competitions 1, 2, 4, 5, 6, 8, 10, 14 1, 2, 3, 4, 7, 8, 11, 12, 13, 14, 16 1, 2, 6, 7, 8

19 APPENDIX

20 Websites: Marketing and the World Wide Web The www is a valuable source of information on Marketing. The following is a list of sites in the area of business and marketing. Professional Pricing Society American Marketing Association Discount Store News Retailing Today American Economic Association National Association for Business Economics Business Week Business Marketing Association (BMA) International Business Ethics Institute (IBEI) Marketing Research Association National DECA NJ DECA Advertising Research Foundation (ARF) Direct Marketing Association Advertising Age Ad Week Promo Magazine American Shipper Wholesale Source Magazine Institute of Packaging Professionals Packaging Digest Fast Company

21 SUGGESTED MATERIALS, TECHNOLOGY & RESOURCES Text/Workbooks Magazines, Periodicals, Newsletters Software & Internet Videos Farese, Lois Schneider, Grady Kimbrell and Carl A. Woloszyk, Ph.D. Marketing Essentials, Glenco/McGraw-Hill. (Textbook & Workbook) Entrepreneur Microsoft Office Word, Excel, PowerPoint Marketing Target Consumers Farese, Lois Schneider, Grady Kimbrell and Carl A. Woloszyk, Ph.D. Marketing Essentials, Glenco/McGraw-Hill. (Teacher s Manual) Farese, Lois Schneider. Marketing Essentials, Glenco/McGraw-Hill. (Marketing Math Workbook) Farese, Lois Schneider. Marketing Essentials, Glenco/McGraw-Hill. (Marketing Research Project Workbook) McCalla, Priscilla R. Marketing Essentials, Glenco/McGraw-Hill. (Competitive Events Workbook) Marketing Essentials, Glenco/McGraw- Hill. (BusinessWeek Reader with Case Studies Workbook) Wall Street Journal Internet The Merchants of Cool Consumer Reports Advertising Tactics Business Forum Learning to Appreciate Diversity National Standards for Business Education New Jersey Core Curriculum Content Standards Marketing Essentials, Glenco/McGraw- Hill. (Units 1 12 Resources Workbooks)