Sports Marketing I Course Syllabus CHS Business/JVS/Family Consumer Science Department

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1 1 Sports Marketing I Course Syllabus CHS Business/JVS/Family Consumer Science Department Contact Information: Parents may contact me by phone, or visiting the school. Teacher: Steve Semancik Address: Phone Number: (740) ext Online: CHS Vision Statement: Our vision is to be a caring learning center respected for its comprehensive excellence. CHS Mission Statement: Our mission is to prepare our students to serve their communities and to commit to life-long learning Course Description and Prerequisite(s) from Course Handbook: Sports Marketing I (year) State Course # , Level I Business Elective Prerequisite: None Grade: Graded Conventionally Credit: 1 Students will be exposed to the basic foundations of business and the nine functions of marketing as they relate to various aspects of sports and entertainment marketing. Instruction will present the material relating current issues with the functions utilizing various simulations, case studies, hand-on projects and other related activities. Students who have a strong interest in sports/entertainment and/or business will gain a greater insight into the workings of industry. Additionally, students who intend to pursue a degree in business will benefit from this course. Part of this program includes club activities (DECA) which include (1) competitions with other marketing students around the state and nation, (2) attending conventions, (3) community service projects, (4) and other leadership activities. Students who have a strong interest in owning their own business or pursuing a college degree in one of the many business marketing related fields would benefit.

2 2 Big Ideas/Purpose per Unit and Essential Questions/Concepts per Unit: Defined below for clarity are the Big Ideas/Purpose of every unit taught during this course and the essential questions/concepts to be learned to better understand the Big Ideas/Purpose. A student s ability to grasp, answer, and apply the essential questions/concepts will define whether or not he or she adequately learns the Big Ideas/Purpose and scores well on assessments given for this course. The Common Core Standards can be found at (Teacher Note: The Ainsworth Model suggests 1-3 big ideas and essential questions for each unit. Each unit will vary.) 1 st Quarter o Unit I: Sports Marketing Introduction Big Idea #1: Sports and Entertainment Marketing Essential Question #1: What is the marketing mix? Essential Question #2: What are the 6 different core standards of marketing? Please identify activities that fall into each category. Essential Question #3: What is the concept of sports marketing? Use examples. Big Idea #2: Factors in businesses making logical and effective business decisions Essential Question #1: What are the types of utility as it relates to profit and profit motive? Essential Question #2: What are the categories and classifications of risk? Describe in detail. Big Idea #3: Each step in the business process creates additional value for the product and service as business strive to become more profitable Essential Question #1: What are the various sources of funding and revenue of sports and entertainment business and the tools to evaluate their financial positions? Essential Question #2: What is the use of utilities to identify and prove the value added utilities in business? o Unit II: Sports and entertainment are global activities and must reach their target market Big Idea #1: Each segment of the industry markets themselves differently around the world and must change as the world evolves.

3 3 Essential Question #1: Why are marketing decisions based on industry standards, norms and trends? Essential Question #2: How can sports figures be incorporated in the marketing of camps, clinics, and industry? Essential Question #3: How do travel and tourism including theme parks impact entertainment marketing industry locally and globally? Big Idea #2: The marketing concept has a major impact of the operation of a business Essential Question #1: How do businesses determine the wants, needs and desires of potential customers? Essential Question #2: How does the industry use market segmentation to define their target markets? Essential Question #3: What is the central focus of the marketing concept? Big Idea #3: Customer service expectations vary based upon the values and ethnicity of the potential customers. Essential Question #1: Why is outstanding customer service important? Essential Question #2: How are values and expectations different in other countries? 2 nd Quarter o Unit III: Target markets and how to use information to reach them. Big Idea #1: Use of the marketing information to benefit the businesses Essential Question #1: Why do companies need current market information to more effectively do their job? Essential Question #2: What are the steps involved with the marketing research? Describe in detail. Essential Question #3: What are the 4 areas of marketing intelligence that companies should attempt to learn? Big Idea #2: Creating a marketing game plan for a business

4 4 Essential Question #1: What are the tactics and strategies used in sports marketing and entertainment marketing? Compare and contrast the two different marketing styles. Essential Question #2: What are the components of a marketing plan? Big Idea #3: Forces that have a direct effect on guiding a marketing game plan Essential Question #1: How does a mission statement guide a company? Essential Question #2: How do you move forward with the implementation of a marketing plan? Include the steps involved. o Unit IV: The product mix Big Idea #1: Creating a successful product mix. Essential Question #1: What is the definition of product mix, product extensions and product enhancements? Essential Question #2: What are the elements in the product mix? Essential Question #3: How do the 5 stages of brand recognition effect how a business will attempt to influence a customer? Big Idea #2: The customization of entertainment will allow for smaller segments to be satisfied with their options. Essential Question #1: How would you define customizing entertainment? Essential Question #2: How would you compare local and national broadcasts of sports and entertainment? Essential Question #3: What was and is the financial impact of baby boomers on the entertainment industry? Big Idea #3: Product marketing strategies vary based on pricing strategies and the product life cycle Essential Question #1: How would you compare price skimming with penetration pricing for a new product? Essential Question #2: What are the 4 stages the product life cycle? Explain each in detail. 3 rd Quarter o Unit V: How to get the product to the people

5 5 Big Idea #1: Choosing the right channel to reach the potential market Essential Question #1: What are the distribution channels for sports and entertainment? List and Describe each. Essential Question #2: What are the distribution avenues of college sports and professional sports? Define in each in detail. Essential question #3: How has the distribution of sports, movies, and entertainment changed with the new technology? Big Idea #2: Examine the law of supply and demand of the sports industry Essential Question #1: What are the relationships between supply, demand and price? Explain in detail. Essential Question #2: What are some pricing strategies used by businesses to increase sales? Big Idea #3: How can market conditions affect the marketing of products and services Essential Question #1: What is the business cycle and its impact on sports and entertainment? Essential Question #2: What is the importance of monitoring consumer trends? o Unit VI: Promotion of sports and entertainment with the planning needed for success Big Idea #1: Define the goals for promotion Essential Question #1: What is advertising, publicity, sales promotion, and personal selling? Compare and contrast them. Essential Question #2: What are the steps involved in developing effective advertising? List and define each. Big Idea #2: Publicity and sales promotions Essential Question #1: What is publicity? Explain its role in creating a positive public image. Essential Question #2: What are different types of sales promotions that could have a positive effect on sales? Essential Question #3: What factors influence the choice of advertising media?

6 6 Big Idea #3: Developing and implementing promotional plans. Essential Question #1: What are the steps in developing a promotional plan? Essential Question #2: What are the promotional trends currently used reach today s customer? Essential Question #3: What are the benefits of the sponsorship and endorsements to businesses? 4 th Quarter o Unit VII: Selling sports and entertainment Big Idea #1: The details of the sales process Essential Question #1: What are the steps involved in the sales process? Essential Question #2: What are the similarities and differences between ticket brokers and ticket scalpers with their strategies for selling high demand tickets? Essential Question #3: What are some sales strategies for attracting groups to sports and entertainment? Big Idea # 2: Legal issues in sports and entertainment industry Essential Question #1: How do copyright laws affect the sports and entertainment industry? Essential Question #2: What effect do unions have on professional sports? Essential Question #3: What are the roles of agents, handlers and advisers? o END OF COURSE EXAMS Completed by End of April o Unit VIII Creating, owning and operating a business Big Idea #1: Entrepreneurship and the creation of a new business Essential Question #1: What are the characteristics of successful entrepreneurs? Essential Question #2: What are the key elements of a business plan? List and describe. Essential Question #3: What are the 4 functions of the human resource department? List and describe.

7 7 Big Idea #2: Safety and security with a new business start up. Essential Question #1: What are some of the risks and safety strategies at sporting events, concerts, and other events? Big Idea #3: Create your own small business plan Essential Question #1: What will you include in your business plan? Essential Question #2: How will you earn a profit and how much profit you can expect to earn with this new business? Essential Question #3: What will be the timeline that your business will need to follow if you are to make this idea a reality? Textbook: None Supplemental Textbook(s): Sports and entertainment Marketing Course Expectations Class Rules: 1. Be punctual 2. Be prepared for class 3. Be respectful towards teachers / staff, class members, school property, etc. 4. Be honest 5. Be observant of all class, school, and district policies 6. Be positive Procedures: 1. Students will write and answer Bell ringer in computer Bell ringer document that they are given by the teacher keep this in their class folder; write the essential questions and get materials ready the first 3 minutes of class. 2. Students will turn in work at the appropriate place and time. 3. Students will request permission from the teacher and get their agenda signed to leave the classroom for any reason. 4. Students will clean up after themselves as well as their group members. 5. Students are responsible for getting their make-up work after an absence. 6. Students are responsible for scheduling make-up tests and quizzes with the teacher. Course Material: Paper, pens, pencils

8 8 Agenda book Bell ringer sheet Grading: Unit Exams 50% Assessment (includes Quizzes, Essays, Labs and Projects) 30% Homework 10% Class Work 10% Grading Scale The grading scale for Chillicothe High School can be found in the student handbook. Late Work: Late work will be subject to the board adopted policy on assignments that are turned in late (to be reviewed in class). CHS TENTATIVE Course Schedule This is an overview of what will be covered in this course at CHS for this school year. Although, I would like to follow this plan verbatim this years tentative schedule is subject to change (at the teachers discretion). 1st 9 Weeks: Week 1: Beginning of the Year Pre-Assessment Exam Unit I: Sports marketing introduction Weeks 1-2: Unit I Sports Marketing introduction and Course Pre- Assessment Exam Weeks 2-3: What is Sports marketing? Lesson 1.1 Marketing basics Lesson 1.2 Sports marketing Lesson 1.3 Entertainment Marketing 1 Weeks 4-5: Sports and entertainment Means Business Lesson 2.1 Sports and Entertainment Economics Lesson 2.1 Risk management Lesson 2.3 Business ethics Lesson 2.4 Financial analysis 2 Week 5: Unit I Sports Marketing Introduction Summative Unit II: Sports and entertainment are global activities and must reach their target market Week 6: Unit II Sports marketing is Global Pre-Assessment Exam Weeks 6-9: The wide world of sports and entertainment Lesson 3.1 Industry segments Lesson 3.2 Special marketing tools

9 9 Lesson 3.3Destinations: Travel and tourism Lesson 3.4 Worldwide Sports and Entertainment Events 1 2 Week 9: Unit II Sports marketing is Global Summative 2nd 9 Weeks: Unit III: What are the target markets? Week 1: Unit III What are the target markets Pre-Assessment Weeks 1-2: Hit a homerun with customers Lesson 4.1 Marketing concept Lesson 4.2 Discovery what people want Lesson 4.3 Target Markets Lesson 4.4Customer service 1 Weeks 3-4: Marketing information management Lesson 5.1 The need for speedy information Lesson 5.2 The marketing research process Lesson 5.3 Managing the information 2 Weeks 4-5: Unit III What are the target markets Summative Assessment Unit IV: The product mix Week 5: Unit IV The product mix Pre-Assessment Exam Week 5-6: The marketing game plan Lesson 6.1The game plan Lesson 6.2Entertainment and sports strategies Lesson 6.3Mapping the plan 1 Weeks 7-8: The product is sports and entertainment Lesson 7.1 The product mix Lesson 7.2 Recruiting athletes and entertainers Lesson 7.3 Customized entertainment Lesson 7.4 Product marketing strategies 2 Weeks 8-9: Unit IV The product mix Summative 3rd 9 Weeks: Unit V How to get the product to the people Week 1: Unit V Distribution Pre-Assessment Exam Weeks 1-2: Choose the Channel Lesson 8.1 Global Channels of Distribution Lesson 8.2 Sports Distribution

10 10 Lesson 8.3 Entertainment Distribution Weeks 3-4: The Economics of Supply and Demand Lesson 9.1 Supply and Demand Lesson 9.2 Pricing Strategies Lesson 9.3 Market Conditions Weeks 4-5: Unit V Distribution Summative Assessment Unit VI Promotion of sports and entertainment Week 5: Unit VI promotion Pre-Assessment Exam Weeks 5-6: Sports and Entertainment Promotion Lesson 10.1 Promoting Sports and Entertainment Lesson 10.2 Advertising and Placement Lesson 10.3 Publicity and sales promotions Weeks 7-8: Promotional; Planning Lesson 11.1 Promotional Plans Lesson 11.2 Sponsorships and Endorsements Lesson 11.3 Promotional Events Weeks 8-9: Unit VI Promotion Summative Assessment 4th 9 Weeks: Unit VII Selling sports and entertainment Week 1: Unit VII Selling of sports Pre-Assessment Exam Weeks 1-2: Selling sports and entertainment Lesson 12.1 The Sales Process Lesson 12.2 Ticket Sales Lesson 12.3 Group and Corporate sales Week 3: Unit VII Selling Summative Assessment END OF COURSE EXAMS Completed by End of April Unit VIII Creating, owning and operating a business Week 5: Unit VIII Creating, owning and operating a business Pre- Assessment Exam Weeks 6-7: Sports and entertainment legal issues Lesson 13.1 Laws Lesson 13.2 Labor Unions Lesson 13.3 Agents and Contracts Weeks 7-8: Creating, owning, and operating a business

11 11 Lesson 14.1 Entrepreneurship and Business ownership Lesson 14.2 Managing Human Resources Lesson 14.3 Safety and Security Project create your own business that would succeed in Chillicothe Week 9: Unit VIII Creating, owning and operating a business Summative Assessment Performance Based Section: Writing Assignments/Exams/Presentations/Technology One or more of the End of Unit Exams may be Performance Based. According to the Ohio Department of Education, Performance Based Assessments (PBA) provides authentic ways for students to demonstrate and apply their understanding of the content and skills within the standards. The performance based assessments will provide formative and summative information to inform instructional decisionmaking and help students move forward on their trajectory of learning. Some examples of Performance Based Assessments include but are not limited to portfolios, experiments, group projects, demonstrations, essays, and presentations.

12 12 CHS Sports Marketing I Course Syllabus After you have reviewed the preceding packet of information with your parent(s) or guardian(s), please sign this sheet and return it to me so that I can verify you understand what I expect out of each and every one of my students. Student Name (please print): Student Signature: Parent/Guardian Name (please print): Parent/Guardian Signature: Date:

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