1 SALEM COMMUNITY COLLEGE Carneys Point, New Jersey COURSE SYLLABUS COVER SHEET Course Title Sport Management Course Number HPE 140 Department Allied Health and Science Action Taken (Please Check One) New Course Initiated ( ) Minor Updates ( ) Major Updates ( X ) Endorsement Unchanged ( ) * Master Copy is Available on Diskette (hpe#3) * Code HPE 140fa2009 FALL 09 Original Date of Syllabus Date of Last Official Change Semester Offered Faculty Member: James Menz * Academic Affairs use only
2 SALEM COMMUNITY COLLEGE COURSE SYLLABUS SPORT MANAGEMENT Course Code: HPE 140 Lecture Hours: 3 Laboratory Hours: 0 Credits: 3 Course Description: In the Sport Management program, students focus on sports management principles and practices, while learning business skills and strengthening their oral and written communication skills. Students explore a variety of disciplines and have opportunities to increase self awareness and interpersonal skills. The program also emphasizes the development of skills in critical thinking and problem solving. Pre-Requisite: None Co-Requisite: None Place in College Curriculum: HPE 140 is required in the Sport Management program at Salem Community College. It may also be used as a 3 credit open elective. Date of last revision: 3/09
3 Course Outline: Part One: Foundations Sport Management I. Management Principles Applied to Sport Management B. Definition and history of management principles C. Functional areas D. Key Skills E. Current Issues II. Marketing Principles Applied to Sport Management B. Introduction: What is Sport Marketing C. Historical Development of Sport Marketing D. Key Sport Marketing Concepts E. Key Skills F. Current Issues IV. III. Financial and Economic Principles Applied to Sport Management B. Key Concepts C. Key Skills D. Current Issues Legal Principles Applied to Sport Management B. Introduction C. History D. Key Concepts E. Key Skills F. Current Issues G. Summary V. Ethical Principles Applied to Sport Management B. Introduction C. Ethical Considerations D. Key Skil Part Two: Amateur Sport Industry VI. Collegiate Sport B. Introduction C. History D. Organizational Structure and Goverance E. Career Opportunities F. Current Issues
4 Part Three: Professional Sport Industry VII. Professional Sport B. History C. Key Concepts D. Career Opportunities E. Summary Part Four: Sport Industry Support Segments VIII. Sport Sales B. Sales in the Sport Setting C. Sales Strategies and Methods D. Skills: What makes a good salesperson? E. Sales Inventory F. Case Study Part Five: Lifestyle Sports IX. The Health and Fitness Industry B. Introduction C. History D. Business Principles E. Legal and Ethical Issues F. Career Opportunities G. Current Issues Part Six: Career Preparation X. Strategies for Career Success B. Finding a Job C. Informational Interviewing D. Marketing Yourself E. Summary
5 Course Performance Objective #1 The student will explain major principles of sport management. 1. The student will discuss the concept of scientific management. 2. The student will explain the importance of planning and organization. 3. The student will discuss the functions of lenders. 4. The student will explain managing diversity. 5. The student will identify key aspects of motivation. Course Performance Objective #2 The student will outline the basic principles of sports marketing. 1. The student will define sponsorship. 2. The student will identify examples of ambush marketing. 3. The student will discuss the four P s of marketing. 4. The student will identify examples of image promotion. 5. The student will explain the concept of fan identification. Course Performance Objective #3 The student will define financial and economic aspects of sports. 1. The student will define the process of budgeting. 2. The student will define cost, revenue, and equity. 3. The student will examine return on investment. 4. The student will examine value. 5. The student will discuss the merits of revenue sharing. Course Performance Objective #4 The student will explain the legal principles of the sports industry. (The student will identify the elements of legal contract; distinguish contract law and constitutional law.) 1. The student will define Administrative Law. 2. The student will explain key aspects of risk management. 3. The student will define tort liability and negligence. 4. The student will discuss the roles of agents. 5. The student will identify the element of a legal contract. 6. The student will distinguish contract law vs. constitutional law. 7. The student will discuss Title IX.
6 Course Performance Objective #5 The student will summarize ethical considerations of sports. 1 The student will define ethical reasoning and morals. 2. The student will discuss ethical dilemmas. 3. The student will compare absolute and relative morals. 4. The student will profile examples of moral corruption. Course Performance Objective #6 The student will summarize the amateur sports industry. 1 The student will discuss the structure of the NCAA. 2. The student will explain the significance of the knight commission. 3. The student will review key events in the history of college sports. 4. The student will discuss changing environments for women in sports. 5. The student will describe the make up of a conference. 6. The student will compare Division I, II, and III. 7. The student will identify career opportunities in collegiate sports. Course Performance Objective #7 The Student will define the fundamentals of professional sports. 1. The student will identify sources of revenue in professional sports. 2. The student will discuss a brief history of the four major American sports. 3. The student will distinguish private to public ownership of franchises. 4. The student will discuss issues pertaining to labor relations. 5. The student will discuss race and gender report cards for major sports. 6. The student will explain various individual professional sports. Course Performance Objective #8 The student will discuss the role of sales in the sports industry. 1 The student will distinguish identify the 4 major factors in consumers choice to buy. 2. The student will describe the prominent methods of sales/marketing. 3. The student will explain the process of benefit selling. 4. The student will summarize the importance of up selling and value-added sales. 5. The student will summarize key skills to be in successful sales person. 6. The student will define prospect qualification. 7. The student will define margin vs. mark-ups.
7 Course Performance Objective #9 The student will summarize career opportunities in health and fitness. 1 The student will discuss major segments of the Health & Fitness industry. 2. The student will explain social factors lending to the growing Health & Fitness Industry. 3. The student will discuss the concept of profit centers. 4. The student will identify major certifying associations. 5. The student will compare career opportunities in Health & Fitness. 6. The student will identify major certifying bodies and professional associations. Course Performance Objective #10 The Student will distinguish strategies for career success. 1. The student will identify prominent career success myths. 2. The student will explain steps in finding a job. 3. The student will discuss key techniques for productive interviewing. 4. The student will outline aspects of a strong resume. 5. The student will summarize characteristics of a successful candidate.
8 General Education Requirements: The general education goals covered in Contemporary Health Studies are communication, critical thinking and problem solving, ethical dimension, quantitative skills, and science and technology. Course Activities: The lecture portion of the class includes lecture, discussion, example problems, and may include video-disc presentation. The student is required to complete homework assignments and present problems and solutions on the board. The student will be assigned two 2-page program design assignments which are to be reflective of the principles covered in lecture and practical portions of class. Practical activities will often include a partner or partners to conduct measurements and oversee proper selection and execution of exercise activities. Course Requirements and Means of Evaluation: Please refer to the instructor s syllabus addendum (to be distributed in class) for specific information regarding the course requirements and means of evaluation. Student Attendance Policy: Regular and prompt attendance in all classes is expected of students. Students absent from class for any reason are responsible for making up any missed work. Faculty members establish an attendance policy for each course and it is the student s responsibility to honor and comply with that policy. Academic Honesty Policy: Students found to have committed an act of academic dishonesty may be subject to failure in this course, academic probation, and / or suspension from the college. See the Student Handbook for additional details. Outcomes Assessment: A college-wide outcomes assessment program has been put into place to enhance the quality and effectiveness of the curriculum and programs at Salem Community College. As part of this assessment program, the learning outcomes for this course will be assessed. Assessment methods may include tests, quizzes, papers, reports, projects and other instruments. Copies of all outcomes assessments are available in an electronic assessment bank maintained by the Institutional Research and Planning Office.
9 ADA Statement: If you have a 504 Accommodation Plan, please discuss it with your instructor. If you have any disability but have not documented it with the Disability Support coordinator at Salem Community college, you must do so to be eligible for accommodations. To contact the Disability Support Coordinator, call , or to set up an appointment. To find out more information about disability support services at Salem Community College, visit Required Texts: Website. Supplies: For textbook information, please see the Salem Community College Bookstore Bound notebook Basic Calculator Costs: References: For supplies above None
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