Careers in Sport Management

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1 Careers in Sport Management

2 Sport industry Market in which products offered to buyers are fitness, sport, recreation and leisure related Some sport management professionals relate indirectly to manipulation of physical activity experiences (fitness center manager) Others manipulate elements supporting spectatorship (promotions, marketing, public relations) to maximize customer satisfaction

3 Sport entertainment Sport participation For profit organizations Non- profit organizations Support services Sporting goods Sport services

4 Enable consumers to enjoy sport performances of others Multitude of jobs at professional sports level Football, basketball, baseball, hockey, soccer, etc. Also includes non- traditional sports Motor sports (NASCAR, IRL), golf, tennis, MMA, rodeo, etc. Professionalization of alternative sports Action sports (X- games, Dew Action Tour) Similar professional opportunities within construct of amateur sports College athletics, Olympic caliber competitions

5 Job examples in college environments Development Public relations Marketing Operations/facilities Ticket sales Merchandising Compliance Student services

6 Provide opportunities for customers to engage in sport activities themselves Includes for profit organizations and non- profit organizations

7 For profit organizations Examples include bowling alleys, ice/roller- skating rinks, miniature golf courses, sports parks, etc. Breadth of interest in sport participation continues to diversify Popularization of atypical activities including dodgeball, tether ball, wall ball, etc. Introduction of new ancillary products/features to existing ones Kettle bell gyms, yoga studios, Pilates studios, etc.

8 Non- profit organizations Provision of sport participation opportunities in YMCA/YWCA, Boys & Girls Clubs with associated sport management roles that need to be filled Some facilities operated in conjunction with hospitals, colleges, towns/municipalities, churches Significant number of individuals associated/affiliated with one or more of these entities

9 Sporting goods Represents a significant portion of overall sport industry $34 billion spent on sporting goods in 2006 Additional $14 billion spent on goods licensed to display names or logos of sport properties Professionals help determine what products people need Employment opportunities include research analysts, retail store management, manufacturing sales representatives, accounting managers, licensing administrators

10 Sport services Examples of organizations offering sport services Sports & fitness insurance corporation Team marketing Explores mechanisms to increase ticket & sponsorship revenues Collegiate licensing company Exclusive sports marketing Promotion & management of triathlons, marathons, etc. Travel agencies Organize trips for teams, fans, etc.

11 Event management Financial management Human resource management Risk management Marketing management Public relations management Program management

12 Small events may be handled by an individual but major events (Super Bowl, etc.) are covered by dozens of individuals Facets associated with hosting an event Risk management, security, venue set- up & take down, concessions, scheduling, game presentation, customer service Factors to consider Traffic control, crowd control, resource availability, management of personnel/volunteers

13 Managing financial situations for sport organizations requires knowledge of financial tools (financial statements, budgeting procedures) and understanding of sport product Oversee income allocation, pursue development opportunities, handle investments Primary areas of employment involve accounting and facility finance Desire for revenues to exceed expenditures Ticket sales, sponsorships, parking, etc. vs. facility rental, ushers, parking attendants, etc.

14 Happy and content employees are more loyal to organization resulting in reduced costs associated with turnover and experienced employees HR managers deal with multitude of issues Hiring/firing, training, maintenance of employees Professional development opportunities, stock ownership plans, counseling services, etc. for employees to attract and keep high- quality individuals Additional responsibilities if union employees hired

15 Includes risk of losses due to inadequate/ improper security, food service distribution, warnings, supervision, instruction, facility & equipment design Litigious society warrants consideration of potentially liable situations that can be minimized or eliminated Risk management groups assist sport organizations by identifying potential hazards, evaluating existing risk management plans for completeness and continually improving risk management efforts

16 Marketing management opportunities include Research & development Consumer opinions, packaging, presentation Promotion Increase interest to increase consumption Sponsorship Powerful platforms for brand awareness Advertising Paid sponsorship messages & signage conveyed through media Merchandising Array of licensed products associated with teams or organizations Distribution Connects sport services with ultimate consumers (facility design, broadcasting rights, facility design, etc.)

17 Seeks to achieve positive relationships between sport organization and its most important constituents Involves media relations, community relations and investor relations Media guides, web sites, statistics tracking, arranging of interviews, supply story ideas Handling complaints of consumers Organizing public appearances Donations to worthy organizations or causes

18 Scheduling Must accommodate practices, games, outside events renting facilities Travel scheduling for teams/organizations Facility and equipment maintenance Must be maintained to meet needs and demands of consumers Must be kept clean, safe and operative Monitor environment for new products and developments to enhance offerings and satisfaction

19 NASSM is national organization supporting profession/als 250+ colleges/universities offer sport management degree programs Development of accredited education programs in sport management in 2008 (Commission on Sport Management Accreditation) driving degree content and requirements Internships Offer opportunities for practical, real- world experiences resume enhancement Volunteer opportunities enhance potential to obtain best internship positions

20 Mentors Provide students with guidance, learning opportunities and contacts in field Communication skills Service oriented nature of many sport management positions requires effective communication capabilities with wide spectrum of individuals/environments Problem- solving skills Ability to identify a problem, analyze it and generate creative solutions

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