Building/Level: High School Subject Area: Sports & Entertainment Marketing Grades 10-12

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1 2 Weeks 1. Marketing Basics How do the basic concepts of marketing start the business process? How do the seven functions of Marketing interrelate with each other? Characteristics of Marketing Functions of Marketing Marketing Mix Price, Place, Product, Promotion Describe the basic concepts of marketing. Define the seven key marketing functions. Research Travel Project Page 1 2. Sports Marketing Why are target markets important to the promotion and the selling of products and services? How is Sports Marketing used to market products? How are marketing strategies used in the world of sports? 3. Marketing How does marketing relate to a specific audience? How do advances in entertainment Sports Marketing Target Market Disposable Income vs. Discretionary Income Characteristics of Marketing Technology in Ratings in Industry Define sports marketing. Describe the importance of target markets. Identify sports marketing strategies. Understand why marketing must relate to the specific audience. Relate advances in entertainment technology to changes in distribution.

2 technology affect to Recognize the power of changes in distribution? television and the How is television and as marketing the such a tools. powerful marketing Understand customer tool? feedback. Why is customer feedback so important? 4. Recreation Marketing What is the difference between the recreation marketing mix and the regular marketing mix? What kind of advertising is associated with travel and tourism? Characteristics of Recreational Marketing Tourism and Travel Niche Travel Apply the marketing mix to recreation marketing. Describe marketing for the travel and tourism consumer. Building/Level: High School Subject Area: Business Grade(s): Page 2

3 2 Weeks 1. Marketing College Athletics How is college athletic marketing different than professional sports marketing? 2. Economic Impact of College Athletics How do the rules used in college athletics affect marketing? Marketing to College Sports NCAA Marketing Segment and the 5 elements License Conferences in College Sports College Sponsors vs. Professional Sponsors Identify how college athletics are marketed. Identify the rules used by the NCAA in college athletics. Read cases on the NCAA rulings and evaluate. Research Article Reading College Flyer Project 3. Amateur Sports How do advertisers target amateur sports athletes? Amateur Sports Promotion of Amateur Sports Recognize the promotion of amateur sports. Understand the economic benefits of amateur sports. Page 3

4 2 Weeks 1. Big League Sports How does marketing play a role in professional sports? 2. Attracting A Professional Team How does the process of acquiring a new team work? Finances in Sports Financial Planning Profit in Sports Perks in Sports Distribution Process in Sports Cartel Taxing Cities Discuss the financial benefits of a professional team and the perks associated with professional Sports. Describe the process of acquiring and financing a pro team. Research Article Reading Public Speaker 3. Agents, Managers, and Ethics How do sports agents play a role in marketing athletes? Agent Value of an Athlete Handlers vs. Advisers Ethics among Athletes Marketability of Athlete Explain the role of sports agents and the impact of ethical behavior on an athlete s promotional value. Page 4

5 2 Weeks 1. Using Sports To Market Products Why is marketing through sports such a profitable business? How is the marketing cycle connected specifically with sports and entertainment marketing? Characteristics Sports Marketing Marketing Cycle Women s Sports Understand the enormous market for sports. Discuss the marketing Cycle. Research Article Reading Event Project 2. Sponsorship How do sponsors expect to make money from a sponsorship? 3. Promotion What is Promotion? How do the tools of promotion relate to sports marketing? 4. Endorsements What is a endorsement? Reasons for Sponsors Niche Marketing Affinity Sports Selling Promotion Promotional Plan Makeup Endorsement Deals Endorsers Characteristics Understand sponsors and their investments. Identify promotion and its objectives. Explain the tools used in promotion. Define endorsements and their restrictions. Describe qualifications for endorsers. Page 5

6 2 Weeks 1. Public Image What are public relations? How do public relations firms create favorable images for its customers? How do athletes affect the public s perception? Public Relations in Sports An Action Plan Goodwill Public Relations and Image Discuss the importance of positive public relations for sports. Explain how public relations firms assist in creating favorable images. Evaluate how athletes can affect public perceptions. Worksheets Research Action Plan Project 2. Fans How does a fan club help both fans and athletes? 3. Publishing and Speaking Engagements How can athletes influence people through lectures? Fans and Fan Clubs Licenses and Royalties Evergreens and Baseball Cards Athletes and Books Public Speaking Literary Agents List the advantages of fan clubs to both fans and athletes. Discuss the importance of marketing research before and undertaking a licensing agreement. Explain how a sports figure can be successful in the lecture circuit. Describe the steps in the creation of popular sports books. Page 6

7 2 Weeks 1. Marketing Firms What is a sportmarketing firm? How do you maintain a favorable image for sports owners and marketing firms? Marketing Sports Agent Turnkey Operations Incentives Pro Bono Explain the role of a sports marketing firm. Understand the importance of maintaining a positive image for sports owners and marketing firms. Worksheets Research Class Trip Career Project 2. The Global Market What is the global market? Why have international sports become so popular? World Sports Scouts Global Marketing Describe sports that have become popular internationally. Explain some challenges in marketing the Olympics and women s sports. 3. Careers in Sports Marketing What are the different pathways of a sports marketing career? Careers in Marketing Identify numerous sports marketing careers. Describe skills and personal characteristics necessary for a career in sports marketing. Page 7

8 Page 8 2 Weeks 1. Profits How does marketing affect film revenue? 1. Distribution of How is entertainment distributed? 2. Marketing Music and Theatre How does the music industry currently distribute music? How do the U.S. laws affect music distribution? 3. Awards and Annual Events How is music distribution such a hot topic? 4. Marketing Careers What are the different pathways of an entertainment- Profits Movie Industry Trends Distribution of Movie Trailers Music Industry Trends Digital Music Marketing Music and Concerts Awards and Annual Events Trade Events Marketing Careers Marketing Skills Requirements Personality Traits Calculate film revenue and discuss the importance of foreign markets and for movies. Describe financing in auto racing. Understand the different kinds of entertainment distribution. Understand the distribution of music. Discuss the legalities of music distribution. Explain tow kinds of theater promotion. Discuss ways in which entertainment is distributed. Discuss the preparation needed for a career in the entertainmentmarketing field. Comprehend the skills needed for specific jobs Worksheets Research Class Trip Job Hunt Project

9 marketing career? in entertainment What skills are needed marketing. to be in the entertainmentmarketing field? Page 9

10 2 Weeks 5. Customized How do you customize entertainment products? 6. Technology and Marketing What is economic utility of entertainment? How does technology impact the entertainment industry? 7. World Marketing Customizing Market Segment Tiering TV Baby Boomers Economic Utility Bandwidth Technology in Explain customizing entertainment products for a market segment. Describe customized entertainment marketing for baby boomers. Explain the economic utility of entertainment. Discuss the impact of technology on entertainment. Describe the need for balance between privacy and marketing information. Worksheets Research Global Economy Project What are the economics of global marketing entertainment? World Marketing Global Challenges in Marketing Global Distribution Discuss the economics of global marketing entertainment. Describe global distribution of entertainment. Page 10

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