Essential Questions Content Skills Assessments Standards/PIs

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1 Map: Sports Marketing Type: Consensus Grade Level: 11 School Year: Author: Dave Telgheder District/Building: Minisink Valley CSD/High School Created: 10/19/2007 Last Updated: 11/21/2007 << Refresh Map Content << Printable Version Chapter 1: What is Sports and Entertainment Marketing? What are the basic essentials of marketing and how does sports and entertainment fit into this context. 1. PowerPoint Notes for Chapter 1. Chapter 1 PowerPoint Notes 1/2. Analyze and comprehend the basics of marketing including the marketing mix and the sevenkey marketing functions. 1/2. outline, worksheet, CDOS2-K1-1B 2. Student Copy of PowerPoint Notes [Click to Edit] Student Notes 3. Marketing Mix Activity Marketing Mix Activity 3. Analyze, synthsize and apply knowledge of the marketing mix in a project. 3. poster,pamphlet 4. Chapter 1 Jeopardy Review Game Jeopardy Review Game 4. Exhibit knowledge and comprehension gained during the chapter in a competitive Jeopardy game. 4. Class discussion, Chapter 2: College Sports 1. How is college athletics marketed? 2. What is the economic impact of college athletics? 3. What are amater athletics and the economic impacts? 1. Students will investigate market segmentation in amateur and college sports and the growthof women's sports as a new marketing oportunity. 2. Students will be exposed toissues concerning the economic impact of college athletics, conference realignment, and revenue form licensing agreements with colleges. 3. Students will investigate why the popularity of amateur sports has provided more opportunities for marketing and sponsorship. student notes 1. Students will gain knowledge about market segmentation in amateur and college sports and the growthof women's sports as a new marketing oportunity. 2. Students will be analyze,synthesize, and evaluate issues concerning the economic impact of college athletics, conference realignment, and revenue form licensing agreements with colleges. 3. Students will comprehend why the popularity of amateur sports has provided more opportunities for marketing and sponsorship. CDOS3-K6-6A CDOS3-K7-7A

2 Movies Rudy, Glory Road [Click to Edit] Chapter 3: Professional Sports 1. What are Big League Sports? 2. How do cities and states attract Professional Teams? 3. What are agents, managers, handlers, and what do they do? This unit will address the economic value of professional sports, the ethics of acquiring a team, how pro teams as a product are distributed to specific marketing areas, the role of agents, and managers, and the relationship of ethics to sports. 1. Students will identify the financial benefits of a professional team and describe the perks associated with professiona teams. 2. Students will describe and demonstrate the process of acquiring and financing a pro team. 3. Students will define sports agents and assess the effect of ethical behavior on an athlete's promotional value. Chapter 4: Marketing Products and Services Through Sports 1. How do companies use sports to market products? 2. What is the importance of sponsorship? 3. What is promotion and how is it done? 4. What are endorsements and how are they regulated? This unit relates how sports are used to market products thourgh sponsorship, promotion, and endorsenents. 1. Students will examine and interpret the emotional ties to sports and how women's sports are increasing in popularity. 2. Students will define and evaluate the investment dollars involved with sponsorship and proibited sponsorships. 3. Studnets will identify the objectives and tools for promotion is sports. 4. Students will defineendorsemnents, identify the restrictions, and list the qualifications for endorsers. Chapter 5: Public Images 1.What are public relations? 2.How do fans dictate decisions conerning the markeitng of sports? 3.Why and how do sports figures participate in publishing and speaking engagements? The unit explores why a favorable public image is important when selling sporting events. 1. Students will discuss, evaluate, and express the importance of positive public relations for sports. Identify the role of public relations firms, and the public perceptions created by athletes. 2. List the advantages of fan clubs for the fans, athletes, and discuss the importance of marketing research and describe examples of successful sports licensees and sponsors. CDOS3-K3-3A

3 3. Explain how a sports figure can be succesful on the lecture circuit and identify and describe the steps for creating popular sports books. Chapter 6: Advancing the Cause 1. How does community service affect a team or athlete? 2. What are sports camps and how do they operate? 3. What is a workshop and how do they benefit the athletes and participants? Community service for athletes can come in the form of being celebrity spokespeople for a particular charity, or in attending sports camps and clinics. 1. Identify and describe the importance of charaties and tournaments to the succesful images of athletes and teams, and explain why athletes become involved with or create their own foundations. 2. Studetns will explain why sports celebrity sports camps have become popular and define the importance of corporate and business contacts in the area of the sports camp. 3. Analze and explain the relationship between sponsorship and interest in one-day seminars and evaluate three methods of adevertising for workshops and evaluate each. CDOS3-K3-3A Chapter 7: Sports Marketing 1. What does a sports marketing firm do? 2. How has tecyhnolgy and globalization affected sports marketing? 3. What are some of the careers and qualificaitons of a career in sports marketing? The unit explores the role of marketing firms, explains sports marketing opportunities in a global economy, and identifies a wide array of sports marketing careers. 1. Students will identify the role of a sports marketing firm and emphasizes the importance of positive images for sports owners and marketing firms. 2. Identify, describe,analyze, and evaluate sports that have become popular internationally. 3. Describe how sports marketing has increased international awareness of sports, and explainsome of the the challeges in marketing the Olympics and women's sports. 4. Identify and explore sports marketing careers and describe the skills and personal characteristics necessary for a career in sports marketing.

4 Chapter 8 1. How are entertainment profits calculated? 2. In what ways is entertainment distriubted? 3. Describe ways in which theater and the music industry is marketed. 4. What is the importance of the four major awards and annual events? 5. What are some of the careers and the skills required for a career in entertainment marketing? 1. This unit provides an overview of the marketing strategies employed in marketing entertainment. 1. Students will explain profit and cost-cutting strategies in the motion picture industry. Calculate film revenue and discuss the importance of foriegn markets for films and describe the financing that takes place in NASCAR. 2. Students will investigate the different kinds of entertainment distribution and discuss promotional strategies for motion pictures. CDOS2-K1-1A CDOS2-K1-1B CDOS3-K6-6A 3. Describe the promotion of Rap music, research and explain two kinds of theater promotion, and identify and discuss the legalities of t music distribution. 4. Identify and discuss the promotional value of entertainment awards. 5. Identify, research, discuss, and recognize the preperation needed for a career in the entertainment marketing field. Chapter 10: Recreation Marketing 1. How are Recreational Sports influenced by the changing demographics of the U.S. population. 2. WHat changes are taking place in the travel and tourism industry and why? 3. Why are resorts and theme parks so important for local economies? 4. How does one prepare for recreation marketing careers? 1. Strategies for dealing with the changing demographics in the recreation marketing. 2. How does technology influence the travel industry? 3. The role of resorts and theme parks in travel marketing and the region in which they are located. 4. Careers and skills needed in recreation marketing. 1. Examine, identify, and define the marketing strategies based on data analysis of changing demographcis and apply the information to recreational events. 2. Examine why and how technology has influenced travel marketing and increase comprehension of the magnitude of the modern travel industry. 3. Develop a relationship between airlines and recreatioin destinations. Differentiate and compare theme parks and resorts and examine the popularity of halls of fames. 4. Identify, research, described, and develop a career marketing plan.

5 Chapter 12 Legal Issues for Sports and Entertainment 1. How laws influence the Sports and Entertainment industry. Strategies to manage risk. How Federal Laws have affected the industries and what those laws are. 2. What is organized labor and how does it influence the sports and entertinement industry? 3. Licensing and its impact on the industry. 1. Define risk managemtne and identify the different types and be able to recognize risks associated with sports and entertainment. 2. Recognize the importance of copyright laws. 3. Discuss the need for contracts in the business world. CDOS2-K1-1A CDOS2-K1-1B 1. How do risks, copyrights, and contracts influence the sports and entertainment industry? 2. In what ways do strikes and labor laws impact the sports and entertainment industry? 3. How much does licensing impact the financial well being of the sports and entertainment industry? 1. Analyze the public relations impact of labor laws on sports. 2. Assess the financial harm that strikes may cause to a sport. Final Exam 1. Define and be able to explain licensing. 2. Identify and describe the financial value of licensing sports and entertainment merchandise. Cumaulative final exam. Key to Standards used in this Map [4 occurrences] - CDOS Standard 1 - Key Idea 1 [Key Idea 1] - Performance Indicator 1A - complete the development of a career plan that would permit eventual entry into a career option of their choosing. [Commencement] [4 occurrences] - CDOS Standard 1 - Key Idea 1 [Key Idea 1] - Performance Indicator 1B - apply decision-making skills in the selection of a career option of strong personal interest. [Commencement] [4 occurrences] - CDOS Standard 1 - Key Idea 1 [Key Idea 1] - Performance Indicator 1C - analyze skills and abilities required in a career option and relate them to their own skills and abilities. [Commencement] CDOS2-K1-1A [2 occurrences] - CDOS Standard 2 - Key Idea 1 [Key Idea 1] - Performance Indicator 1A - demonstrate the integration and application of academic and occupational skills in their school learning, work, and personal lives. [Commencement] CDOS2-K1-1B [3 occurrences] - CDOS Standard 2 - Key Idea 1 [Key Idea 1] - Performance Indicator 1B - use academic knowledge and skills in an occupational context, and demonstrate the application of these skills by using a variety of communication techniques (e.g., sign language, pictures, videos, reports, and technology). [Commencement] [4 occurrences] - CDOS Standard 2 - Key Idea 1 [Key Idea 1] - Performance Indicator 1C - research, interpret, analyze, and evaluate information and experiences as related to academic knowledge and technical skills when completing a career plan. [Commencement] [6 occurrences] - CDOS Standard 3 - Key Idea 1 [Basic Skills] - Performance Indicator 1A - use a combination of techniques to read or listen to complex information and analyze what they hear or read; convey information confidently and coherently in written or oral form; and analyze and solve mathematical problems requiring use of multiple computational skills. [Commencement] [5 occurrences] - CDOS Standard 3 - Key Idea 2 [Thinking Skills] - Performance Indicator 2A - demonstrate the ability to organize and process information and apply skills in new ways. [Commencement] CDOS3-K3-3A [2 occurrences] - CDOS Standard 3 - Key Idea 3 [Personal Qualities] - Performance Indicator 3A - demonstrate leadership skills in setting goals, monitoring progress, and improving their performance. [Commencement] [4 occurrences] - CDOS Standard 3 - Key Idea 4 [Interpersonal Skills] - Performance Indicator 4A - communicate effectively and help others to learn a new

6 skill. [Commencement] [4 occurrences] - CDOS Standard 3 - Key Idea 5 [Technology] - Performance Indicator 5A - apply their knowledge of technology to identify and solve problems. [Commencement] CDOS3-K6-6A [2 occurrences] - CDOS Standard 3 - Key Idea 6 [Managing Information] - Performance Indicator 6A - use technology to acquire, organize, and communicate information by entering, modifying, retrieving, and storing data. [Commencement] CDOS3-K7-7A [1 occurrence] - CDOS Standard 3 - Key Idea 7 [Managing Resources] - Performance Indicator 7A - allocate resources to complete a task. [Commencement] [6 occurrences] - CDOS Standard 3 - Key Idea 8 [Systems] - Performance Indicator 8A - demonstrate an understanding of how systems performance relates to the goals, resources, and functions of an organization. [Commencement]

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