RED BANK REGIONAL HIGH SCHOOL CURRICULUM MAP Course Title: Hospitality & Entertainment Marketing Grade Levels: 11, 12

Size: px
Start display at page:

Download "RED BANK REGIONAL HIGH SCHOOL CURRICULUM MAP Course Title: Hospitality & Entertainment Marketing Grade Levels: 11, 12"

Transcription

1 What is Hospitality Marketing Marketing Basics Hotel Marketing: A competitive Industry The Importance of Hospitality Marketing Types of Hospitality Markets Key Players in Hospitality Operations Selling Hospitality Hotels and Motels Bed and Breakfasts Conference Centers and Resorts Restaurants Tourism Human Resources Department Front-of-the-House Operations Back-of-the-House Operations Diversity Issues in the Hospitality Industry Marketing the Hotel or Restaurant Hotel Reservations Sales and Event Planning Describe basic concepts of marketing. hotel amenities and explain why they are important to guests. Define the seven key marketing functions, service marketing and how it relates to the hospitality industry Explain why travel and tourism is critical to the US economy. Distinguish between front and back-of-the-house operations in a hotel or restaurant. Define differences among hotel and motel types, the concept of a bed and breakfast, & a conference center. List advantages that each type of hotel or motel has in its particular business. Explain how bed and breakfasts differ from other types of lodging, & the main principle of resort lodging. Differentiate among different types of restaurants. Identify reasons for the growth of restaurant sales & factors that encourage international tourism. Explain the ripple effect of tourist dollars. Describe basic responsibilities of the human resources department; basic activities of front-of-the-house operations; & positions in the housekeeping department, engineering department, and kitchen of a typical hotel. Identify types of employee compensation and recognition, employee positions in food and beverage outlets, & back-of-the-house operations in a typical hotel. Explain how diverse cultures affect the hospitality industry. Discuss ways hotels are making opportunities available for minorities. Identify several roles that contribute to the hospitality marketing effort, different ways to make hotel reservations and explain different types of reservations, & markets for potential group sales. Describe the impact of the Internet on hospitality marketing, & the impact of technology on the reservation business. Explain strategies for increasing sales in hospitality businesses. Define hospitality event marketing. List sales strategies for event marketing., 6, 8, D 4, 5 5 days

2 Hospitality Promotion Developing Promotional Strategies Advertising and Public Relations Special Promotional Strategies for Hotels Define the promotional mix, advertising, and describe different advertising methods, sales promotion. List the steps involved in personal selling. Discuss the differences between public relations and publicity. Describe different sales promotions used in the lodging Promoting to Target Markets Pricing and Financing Hospitality Marketing Information Management Customer Demographics The Business Traveler The Leisure Traveler The International Traveler Hotel Pricing Strategies Restaurant and Tourism Pricing Strategies Purchasing Strategies Financing Various Forms of Ownership Maintaining a Customer Database Maintaining a Favorable Occupancy Rate Customer Satisfaction: Repeat Business Maintaining Industry Standards industry. Define target market, and list the five elements of market segmentation; business traveler; & leisure travel. Explain the role of demographics in hospitality marketing & special considerations for international travelers. Describe the latest trends and technology affecting business travelers & the latest trends for leisure travel, the importance of international travel. Define types of room rates in a hotel. Describe procedures for determining room rates and prices, basic concepts of restaurant pricing, basic procedures used in purchasing & basic types of hotel and restaurant ownership. Discuss factors that affect airline ticket prices & the processes of receiving, storing, issuing, and reordering supplies. List different sources of financing available when buying a business. Describe how technology allows the hospitality industry to keep up-to-date customer records, ways in which restaurants can increase customer satisfaction. Explain how hospitality employees collect information for the customer database, how sales efforts are tied to personal service. Define occupancy rate and yield management. Discuss two strategies for increasing occupancy rates. Identify successful strategies used by hotels and restaurants to generate repeat businesses. List basic hospitality standards., 6, 8, 5

3 Product and Service Management Hotel Product and Service Planning Special Hotel Services Your Hotel Image is Showing Risk Management Restaurant Product and Service Planning Define the produce and service mix & types of insurance coverage available for hotels. Explain typical rating systems used in the lodging business, & the importance of uniforms to the image of a hospitality business. Describe the services offered by hotel personnel, the importance of hotel atmosphere and furnishings, common security measures used in the lodging industry & basic concepts of product and service planning for restaurants. List types of technology available to hotel guests and major factors considered when planning products and 9.2-F 1, 3, 5 5 days Distribution for Hospitality Planning for the Future Traditional Travel Intermediaries Internet Travel Intermediaries Selling Hospitality Using Web Sites Keeping ahead of the Competition The Role of Technology Remodeling to Meet Future Demands services for restaurants. Describe challenges facing travel agencies & basic principles of effective web site design. List several sales strategies employed by travel agencies. Identify other travel-planning outlets & four uses of the Internet for hospitality marketing. Define an Internet travel intermediary. Explain the basic operation of two prominent Internet travel intermediaries. List information hotels need to stay competitive, other areas where technology systems are used in hotel management, & the reasons for renovations in hotels. Describe customer relationship management systems, factors to consider when selecting a property management system, & the effect of technology on renovations. Explain the use of common standards for technology in the hospitality industry., 5, 5 Career Opportunities in the Hospitality Industry Preparing for a Hospitality Career Education Requirements Mobility Required for Advancement Describe opportunities available in the hospitality industry, the characteristics of a successful hospitality employee, the benefits of hospitality education for both employee and employer, & how the Internet has affected hospitality career searches. Identify the four parts of a career-planning strategy. List types of opportunities for education in the hospitality field. Explain the need for mobility in the hospitality industry., 5, 5, 6, 7, 8, 9, C D 1, 4

4 Marketing Basics -- Sports Marketing, Entertainment Marketing, Recreation Marketing What is Sports and Entertainment Marketing College and Amateur Sports Professional Sports Marketing Products and Services Through Sports Marketing College Athletics Economic Impact of College Athletics Amateur Sports Big League Sports Attracting a Professional Team Agents, Managers, and Ethics Using Sports to Market Products Sponsorship Promotion Endorsements Review the basic concepts of marketing and the seven key marketing functions. Define sports marketing, and understand the importance of target markets. Identify sports marketing strategies. Understand why marketing must relate to the specific audience. Relate advances in entertainment technology to changes in distribution. Recognize the power of television as a marketing tool. Apply the marketing mix to recreation marketing. Describe marketing for the travel and tourism consumer. Explain the importance of the NCAA and team rankings to college sports & the reasons for realignment of college conferences. Define market segmentation. Discuss the growing market surrounding women s college athletics & marketing and sponsoring of amateur sports. Understand the benefits of college sports to the home community & the economic benefits of amateur sports. Identify benefits of sponsorship and licensing to a team. Discuss the financial impact of professional sports. Identify the perks associated with big league sports. Describe the distribution process for a professional sports team. Explain the process for financing a professional sports team & ways professional sports organizations and their sponsors develop an athlete s character. Understand the role of sports agents. Assess the importance of ethical behavior on an athlete s promotional value. Understand the enormous market for sports & the tools used in promotion. Explain emotional ties to sports and earning power of women in sports & sponsors and their investments. Discuss the marketing cycle, prohibited sponsorship & promotion and its objectives. Define endorsements and their restrictions. Describe qualifications for endorsers. 9.2-D 4, 5

5 Public Images Public Relations Fans Publishing and Speaking Engagements Advancing the Cause Sports Marketing Community Service Sports Camps Workshops Marketing Firms The Global Market Careers in Sports Marketing Discuss the importance of positive public relations for sports & the importance of marketing research before undertaking a licensing agreement. Explain how public relations firms assist in creating favorable images, & how a sports figure can be successful in the lecture circuit. Evaluate how athletes can affect public perceptions. List the advantages of fan clubs to both fans and athletes. Describe successful sports licensees and sponsors & the steps in the creation of popular sports books. Describe the importance of charities and tournaments to the successful images of athletes and teams. Explain why athletes become involved with or create their own foundations & why sports celebrity camps have become increasingly popular. Define the importance of corporate and business contacts in the area where a sports camp will be held, & the relationship between sponsorship and interest in one-day seminars. Evaluate three methods of advertising workshops, and discuss the benefits of each. Explain the role of a sports marketing firm & some challenges in marketing the Olympics and women s sports. Understand the importance of maintaining a positive image for sports owners and marketing firms. Describe sports that have become popular internationally, ways in which sports marketing has increased international awareness of sports & skills and personal characteristics necessary for a career in sports marketing. Identify numerous sports marketing careers.

6 Entertainment Industry Entertainment Profits Distribution of Entertainment Marketing Music and Theater Awards and Annual Events Entertainment Marketing Careers 5 days Marketing Entertainment Recreation Marketing Customized Entertainment Entertainment Technology and Marketing World Entertainment Marketing Recreational Sports Travel and Tourism Resorts and Theme Parks Recreation Marketing Careers Explain profit and cost-cutting strategies in the motion picture industry, two kinds of theater promotion & the promotional value of entertainment awards. Calculate film revenue, and discuss the importance of foreign markets for movies. Describe financing in auto racing. Understand the different kinds of entertainment distribution & the promotion of rap music. Discuss promotional strategies for motion pictures, the legalities of music distribution, ways in which entertainment is distributed & the preparation needed for a career in the entertainment marketing field. Comprehend the skills needed for specific jobs in entertainment marketing. Explain customizing entertainment products for a market segment & the impact of technology on entertainment. Describe customized entertainment marketing for Baby Boomers & the need for balance between privacy and marketing information. Examine the global marketing of entertainment. Understand global distribution of entertainment. Examine marketing strategies based on changing demographics. Apply market information to recreational events. Understand how technology has changed travel marketing & the importance of partnerships between airlines and recreation destinations. Comprehend the magnitude of modern travel. Discuss the popularity of halls of fame as destinations. Explain the difference between theme parks and resorts and their marketing strategies. Describe careers in recreation marketing. Develop a recreation marketing career plan. 9.2-D, 5

7 Marketing Plans Promotion Market Research Develop a Marketing Plan The Bottom Line Legal Issues for Sports and Entertainment Laws and Contracts Unions Licensing Explain the purpose of advertising. Understand the elements of promotion, the human element in marketing research, the components of a strategic marketing plan & types of financing related to sports and entertainment marketing. Define the purposes of marketing research. Comprehend the purpose of a marketing plan & the profit motive behind sports and entertainment marketing. Understand risk management in sports and entertainment marketing. Recognize the importance of copyright law. Discuss the need for contracts. Analyze the public relations impact of labor laws on sports. Assess the financial harm that strikes may cause to a sport. Explain licensing. Describe the financial value of licensing sports and entertainment merchandise. grade Texts: Hospitality Marketing Sports & Entertainment Marketing South-Western Educational Publishing Hospitality Marketing

South Carolina Sports and Entertainment Marketing Standards Correlation to Virtual Business Sports

South Carolina Sports and Entertainment Marketing Standards Correlation to Virtual Business Sports South Carolina Sports and Entertainment Marketing Standards Correlation to Virtual Business Sports Sports and Entertainment Marketing Activity/Course Code: 5425 A. Safety 1. Identify methods of reducing

More information

Entertainment Marketing

Entertainment Marketing September Sports & Entertainment Marketing 1 Marketing Concepts Explain basic marketing What is marketing? concepts.. What are the activities Define marketing mix. involved? Define 7 key marketing flier

More information

SYLLABUS. To order textbooks or obtain information about book titles you may go to www.exstudies.adams.edu and click on the ASC Bookstore icon.

SYLLABUS. To order textbooks or obtain information about book titles you may go to www.exstudies.adams.edu and click on the ASC Bookstore icon. SYLLABUS Instructor: Email: Ms. Heather M. Wuebker, MBA hwuebker@hotmail.com COURSE DELIVERY: Print-Based Correspondence Course CREDIT HOURS: Three Semester Hours COURSE MATERIALS: To order textbooks or

More information

Essential Questions Content Skills Assessments Standards/PIs

Essential Questions Content Skills Assessments Standards/PIs Map: Sports Marketing Type: Consensus Grade Level: 11 School Year: 2007-2008 Author: Dave Telgheder District/Building: Minisink Valley CSD/High School Created: 10/19/2007 Last Updated: 11/21/2007

More information

Building/Level: High School Subject Area: Sports & Entertainment Marketing Grades 10-12

Building/Level: High School Subject Area: Sports & Entertainment Marketing Grades 10-12 2 Weeks 1. Marketing Basics How do the basic concepts of marketing start the business process? How do the seven functions of Marketing interrelate with each other? Characteristics of Marketing Functions

More information

Sports and Entertainment Marketing

Sports and Entertainment Marketing Mr. Facteau Sports and Entertainment Marketing ½ Year My philosophy begins with a concern for the success and progress of each student. Classroom accomplishments will not be the only sign of success; I

More information

PEQUEA VALLEY SCHOOL DISTRICT. Curriculum Guide for

PEQUEA VALLEY SCHOOL DISTRICT. Curriculum Guide for Course: PEQUEA VALLEY SCHOOL DISTRICT Curriculum Guide for Sports Entertainment Marketing Course Number: 1938 Grade Level: 9-12 Course Length (Days): 90 Number Minutes per Day: 82 Clock Hours per Year:

More information

South Plainfield Public Schools Sports & Entertainment Marketing Scope and Sequence of Curriculum Grades 10-12 Date August 2011

South Plainfield Public Schools Sports & Entertainment Marketing Scope and Sequence of Curriculum Grades 10-12 Date August 2011 Unit (Domain): Part I: What is Sports and Entertainment Marketing? Essential Question(s): What seven key functions is the basis of all marketing activities? What is sports marketing? What is entertainment

More information

Sports and Entertainment Marketing

Sports and Entertainment Marketing Sports and Entertainment Marketing Course Outline Board Approved: March 27, 2012 I. Course Information A. Course Title: Sports and Entertainment Marketing B. Course Code Number: 1BU150 C. Course Length:

More information

Monroe Township Schools. Curriculum Management System

Monroe Township Schools. Curriculum Management System Monroe Township Schools Grade 10-12 July 2003 Anticipated Implementation Date: September 2004 Board Approval Date: April 2004 Table of Contents Monroe Township Schools Administration and Board of Education

More information

NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction. BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan

NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction. BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan Sports and Entertainment Marketing Pre-requisite: Marketing and Advertising

More information

HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree?

HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree? HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree? MANAGEMENT Property Management Facility Management Rooms Management Banquet and Catering Management Restaurant Management CUSTOMER

More information

What can I do with a major in Hospitality Management?

What can I do with a major in Hospitality Management? Lewis-Clark State College offers certificates, an associate of applied science degree, and a bachelor of applied science degree through the Business Technology & Service Division. Lewis-Clark State College

More information

Advanced Hospitality Management updated 8-1-14

Advanced Hospitality Management updated 8-1-14 Indiana Department of Education Academic Course Framework ADVANCED HOSPITALITY MANAGEMENT Advanced Hospitality Management prepares students for employment in the hospitality industry. It provides the foundations

More information

3. Which of the following is an activity that agents perform on behalf of the athletes they represent: NCCTE.9_12.ME.MH32.1.

3. Which of the following is an activity that agents perform on behalf of the athletes they represent: NCCTE.9_12.ME.MH32.1. Student Name: Teacher: Date: District: CMS Assessment: 9_12 Marketing MH32 - Sports and Entertainment Marketing II Test 1 Description: Test_10-17-14_1.01-1.12 Form: 501 1. What do athletes sometimes hire

More information

TISCH CENTER B.S. IN SPORTS MANAGEMENT COURSE DESCRIPTIONS 2011

TISCH CENTER B.S. IN SPORTS MANAGEMENT COURSE DESCRIPTIONS 2011 AS OF THE FALL SEMESTER UPDATED APRIL 16, MAJOR CORE Introduction to Sports Management TCSM1 - DC 1000 An overview of the history of leisure and sports as a cultural phenomenon. Topics include: the nature

More information

HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County. Department of Curriculum and Instruction

HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County. Department of Curriculum and Instruction Business and Information Technology HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County Department of Curriculum and Instruction Sports & Entertainment Marketing Grades

More information

This curriculum is part of the Educational Program of Studies of the Rahway Public Schools. ACKNOWLEDGMENTS

This curriculum is part of the Educational Program of Studies of the Rahway Public Schools. ACKNOWLEDGMENTS CURRICULUM FOR SPORTS & ENTERTAINMENT MARKETING GRADES 9-12 This curriculum is part of the Educational Program of Studies of the Rahway Public Schools. ACKNOWLEDGMENTS Frank G Mauriello, Interim Assistant

More information

Hospitality and Tourism Management Courses

Hospitality and Tourism Management Courses Hospitality and Tourism Management Courses Core HTM; Core Elective HTM 100. INTRODUCTION TO THE HOSPITALITY AND TOURISM INDUSTRY Class 1-3, Cr. 1-3 An overview of supervisory careers, opportunities, and

More information

Southern California Regional Occupational Center SCROC COURSE DESCRIPTION

Southern California Regional Occupational Center SCROC COURSE DESCRIPTION COURSE DESCRIPTION Course Title: CBEDS Title: Sports Business & Marketing Business Marketing Recreation & Tourism CBEDS Number: 4117 Job Titles: Sporting Events Coordinator Recreation & Amusement Attendant

More information

Geneva CUSD 304 Content-Area Curriculum Frameworks Grades 6-12 Business

Geneva CUSD 304 Content-Area Curriculum Frameworks Grades 6-12 Business Geneva CUSD 304 Content-Area Curriculum Frameworks Grades 6-12 Business Mission Statement In the Business Department, our mission is to: Provide a variety of subject areas. Introduce students to current

More information

Instructor: Casey Crow. Ben Barber Career Tech Academy of Marketing. caseycrow@misdmail.org 817-299- 1900. 9th- 12th Grade

Instructor: Casey Crow. Ben Barber Career Tech Academy of Marketing. caseycrow@misdmail.org 817-299- 1900. 9th- 12th Grade Sports and Entertainment Marketing Course Syllabus 2015-2016 Instructor: Casey Crow Ben Barber Career Tech Academy of Marketing caseycrow@misdmail.org 817-299- 1900 9th- 12th Grade TUTORING DAYS AND TIMES

More information

HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree?

HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree? HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree? MANAGEMENT Property Management Facility Management Rooms Management Banquet and Catering Management Restaurant Management CUSTOMER

More information

ATHLETICS AND SPORT. What can I do with this major?

ATHLETICS AND SPORT. What can I do with this major? AREAS ATHLETICS AND SPORT What can I do with this major? SPORT MANAGEMENT For in-depth information see What Can I Do With This Major, Sport Management Administration of Amateur Athletics Olympic Intercollegiate

More information

Hospitality. Hospitality. Associate Degrees. Contact Information. Certificates. Full-Time Faculty. Program Student Learning Outcomes (PSLOs)

Hospitality. Hospitality. Associate Degrees. Contact Information. Certificates. Full-Time Faculty. Program Student Learning Outcomes (PSLOs) Hospitality Restaurant Associate in Arts Degree and Certificate of Achievement to research a specific human resource responsibility for the hospitality industry and interview a hospitality management professional

More information

ATHLETICS AND SPORT. What can I do with this major?

ATHLETICS AND SPORT. What can I do with this major? AREAS ATHLETICS AND SPORT What can I do with this major? EMPLOYERS STRATEGIES SPORT MANAGEMENT For in-depth information see What Can I Do With This Major, Sport Management Administration of Amateur Athletics

More information

Hospitality Management-Lodging

Hospitality Management-Lodging Measuring What Matters in Job Ready Assessment Blueprint Hospitality Management-Lodging Test Code: 3080 / Version: 01 Copyright 2012 General Assessment Information Hospitality Management-Lodging Blueprint

More information

Revision Number: 1. SITHIND001B Develop and update hospitality industry knowledge

Revision Number: 1. SITHIND001B Develop and update hospitality industry knowledge Revision Number: 1 SITHIND001B Develop and update hospitality industry knowledge SITHIND001B Develop and update hospitality industry knowledge Modification History Not applicable. Unit Descriptor Unit

More information

INTRODUCTION TO HOSPITALITY Curriculum Content Frameworks

INTRODUCTION TO HOSPITALITY Curriculum Content Frameworks INTRODUCTION TO HOSPITALITY Curriculum Content Frameworks Please note: All assessment questions will be taken from the knowledge portion of these frameworks. Prepared by Carolyn Hunter, Arkadelphia High

More information

Industries. Industry Standards

Industries. Industry Standards Industries Industry Standards Review: Top Domestic Grossing Films of All Time: Gone With the Wind (1939) Star Wars: Episode IV A New Hope (1977) The Sound of Music (1965) E.T. (1982) Titanic (1997) The

More information

Hospitality Management Lodging

Hospitality Management Lodging Teacher Assessment Blueprint Test Code: 5927 / Version: 01 Copyright 2013 NOCTI. All Rights Reserved. General Assessment Information Blueprint Contents General Assessment Information Written Assessment

More information

SPORTS AND ENTERTAINMENT MARKETING GRADES 10-12. THE EWING PUBLIC SCHOOLS 1331 Lower Ferry Road Ewing, NJ 08618

SPORTS AND ENTERTAINMENT MARKETING GRADES 10-12. THE EWING PUBLIC SCHOOLS 1331 Lower Ferry Road Ewing, NJ 08618 SPORTS AND ENTERTAINMENT MARKETING GRADES 10-12 THE EWING PUBLIC SCHOOLS 1331 Lower Ferry Road Ewing, NJ 08618 BOE Approval Date: 1/24/11 Michael Nitti Written by: Alicia Gilbert and Joanne Ludwig Superintendent

More information

STATE UNIVERSITY OF NEW YORK COLLEGE OF TECHNOLOGY CANTON, NEW YORK COURSE OUTLINE FOUNDATIONS OF SPORTS MANAGEMENT SPMT 101

STATE UNIVERSITY OF NEW YORK COLLEGE OF TECHNOLOGY CANTON, NEW YORK COURSE OUTLINE FOUNDATIONS OF SPORTS MANAGEMENT SPMT 101 STATE UNIVERSITY OF NEW YORK COLLEGE OF TECHNOLOGY CANTON, NEW YORK COURSE OUTLINE FOUNDATIONS OF SPORTS MANAGEMENT SPMT 101 Prepared By: Lorenda Prier SCHOOL OF SCIENCE, HEALTH, AND CRIMINAL JUSTICE Sports

More information

Education & Training Plan. Hospitality Operations and Management Certificate Program

Education & Training Plan. Hospitality Operations and Management Certificate Program Office of Professional & Continuing Education 301 OD Smith Hall Auburn, AL 36849 http://www.auburn.edu/mycaa Contact: Shavon Williams 334-844-5100 Last revised September 8, 2015 Auburn University is an

More information

Sports Marketing I Course Syllabus CHS Business/JVS/Family Consumer Science Department

Sports Marketing I Course Syllabus CHS Business/JVS/Family Consumer Science Department 1 Sports Marketing I Course Syllabus CHS Business/JVS/Family Consumer Science Department Contact Information: Parents may contact me by phone, email or visiting the school. Teacher: Steve Semancik Email

More information

B.S. in Tourism & Hospitality Management Curriculum

B.S. in Tourism & Hospitality Management Curriculum B.S. in Tourism & Hospitality Management Curriculum School of Tourism & Hospitality Management Curriculum 64 Credits Foundation Requirements 25 Credits STHM 1113 STHM 2114 STHM 3185 STHM 4112 STHM 4185

More information

TISCH CENTER B.S. IN HOTEL AND TOURISM MANAGEMENT COURSE DESCRIPTIONS 2011

TISCH CENTER B.S. IN HOTEL AND TOURISM MANAGEMENT COURSE DESCRIPTIONS 2011 AS OF THE FALL SEMESTER UPDATED APRIL 15, MAJOR CORE Tourism Impacts and Issues TCHT1-DC 1000 A survey of the dimensions, operations, and issues of the global tourism industry. Topics covered include:

More information

HOTEL OCCUPANCY TAX USE GUIDELINES UNDER TEXAS STATE LAW FUNDING APPLICATION FORM

HOTEL OCCUPANCY TAX USE GUIDELINES UNDER TEXAS STATE LAW FUNDING APPLICATION FORM HOTEL OCCUPANCY TAX USE GUIDELINES UNDER TEXAS STATE LAW FUNDING APPLICATION FORM State Law: By law of the State of Texas, the City of Victoria collects a Hotel Occupancy Tax (HOT) from hotels, bed & breakfasts,

More information

In This Chapter: Nature and Scope of the Sport Industry 310. Unique Aspects of Sport Management 312. Professional Preparation 315

In This Chapter: Nature and Scope of the Sport Industry 310. Unique Aspects of Sport Management 312. Professional Preparation 315 In This Chapter: Nature and Scope of the Sport Industry 310 Unique Aspects of Sport Management 312 Professional Preparation 315 Job Opportunities in Sport Management 316 Intercollegiate Athletics 316 Professional

More information

www.bsscommunitycollege.in

www.bsscommunitycollege.in PROGRAMME CODE UHMTC01 ASSOCIATE DEGREE IN HOTEL MANAGEMENT & TOURISM-SYLLABUS FIRST YEAR CODE SUBJECT CREDITS UHMTC01-1 INTRODUCTION TO HOSPITATLITY & TOURISM INDUSTRY 8 CREDITS UHMTC01-2 FOOD& BEVERAGE

More information

Johnson & Wales University Providence Campus The Hospitality College Concentrations 2007/08

Johnson & Wales University Providence Campus The Hospitality College Concentrations 2007/08 Concentrations What is a concentration? A concentration is a group of courses (usually three 4.5 credit courses) in a specialized field or discipline. Johnson & Wales University provides concentrations

More information

Glossary of Hospitality/Tourism Terms

Glossary of Hospitality/Tourism Terms Glossary of Hospitality/Tourism Terms ABA - American Bus Association; comprised of bus companies, operators and owners Attendance Building - Marketing and promotional programs designed to increase attendance

More information

SPONSORSHIP BROCHURE BC S EVERYTHING HOSPITALITY EXPO NOVEMBER 3 & 4, 2014 VANCOUVER CONVENTION CENTRE WEST HALL C VANCOUVER, BC

SPONSORSHIP BROCHURE BC S EVERYTHING HOSPITALITY EXPO NOVEMBER 3 & 4, 2014 VANCOUVER CONVENTION CENTRE WEST HALL C VANCOUVER, BC SPONSORSHIP BROCHURE BC S EVERYTHING HOSPITALITY EXPO NOVEMBER 3 & 4, 2014 VANCOUVER CONVENTION CENTRE WEST HALL C VANCOUVER, BC WHY SPONSOR? CONNECT will bring together thousands of restaurant, bar, nightclub,

More information

In the event of a tie, the score on the last ten questions will be used as a tie-breaker.

In the event of a tie, the score on the last ten questions will be used as a tie-breaker. NEW YORK STATE ASSOCIATION FUTURE BUSIINESS LEADERS OF AMERICA SPRING DISTRICT MEETING SPORTS MANAGEMENT 2010 TEST DIRECTIONS 1. Complete the information requested on the answer sheet. PRINT your name

More information

Hospitality and Tourism COURSE CATALOG

Hospitality and Tourism COURSE CATALOG Hospitality and Tourism COURSE CATALOG Food Service Sanitation (SERVSAFE) This course is offered to food service personnel who wish to become eligible for national certification in food service sanitation.

More information

Marketing. Cluster. High School and Middle School Pathway, Concentration and Course Descriptions

Marketing. Cluster. High School and Middle School Pathway, Concentration and Course Descriptions Marketing Cluster High School and Middle School Pathway, Concentration and Course Descriptions 2015-2016 Tables of Contents Marketing Cluster... 3 Marketing Management Pathway... 3 Concentration: MK0420

More information

Content Area- Business Course Title- Accounting Grade Level- 9-12 Credits- 1 Pre-requisites None Course Description:

Content Area- Business Course Title- Accounting Grade Level- 9-12 Credits- 1 Pre-requisites None Course Description: Course Title- Accounting Grade Level- 9-12 Credits- 1 Pre-requisites None Accounting- This course is designed to develop occupational competencies in bookkeeping. Course content encompasses the complete

More information

Sports Management: an Emerging field

Sports Management: an Emerging field Sports Management: an Emerging field Prof. Rajesh Tripathi Chairman All India Council of Physical Education, New Delhi Sport management is a field of education concerning the business aspect of sport.

More information

How To Understand The Difference Between Sports And Business

How To Understand The Difference Between Sports And Business Sports Marketing Profile Categories of Sports 1 Sports Appeal and Marketing Why do people spend time & money on sports? People spend time and money on sports because they feel excitement and are entertained

More information

BUSINESS MANAGEMENT ICMS CURRICULUM SUMMARIES 2015 BBM CURRICULUM SUMMARY 2015 BACHELOR OF DEGREE DETAILS A SNAP SHOT OF YOUR FUTURE ALUMNI PROFILE

BUSINESS MANAGEMENT ICMS CURRICULUM SUMMARIES 2015 BBM CURRICULUM SUMMARY 2015 BACHELOR OF DEGREE DETAILS A SNAP SHOT OF YOUR FUTURE ALUMNI PROFILE 2015 BBM CURRICULUM SUMMARY BUSINESS MANAGEMENT The ICMS Bachelor of Business Management is highly regarded by the professional services industry. Your Business Management degree at ICMS is a well-rounded

More information

Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary

Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary Monday, August 18, 2014, 9:45PM District Basic Sports & Entertainment Marketing

More information

SUNDAY OCTOBER 18 & MONDAY OCTOBER 19, 2015 SPONSORSHIP PROSPECTUS

SUNDAY OCTOBER 18 & MONDAY OCTOBER 19, 2015 SPONSORSHIP PROSPECTUS SUNDAY OCTOBER 18 & MONDAY OCTOBER 19, 2015 SPONSORSHIP PROSPECTUS ABOUT THE SHOW The Restaurants Canada, ABLE BC and the BC Hotel Association are pleased to present the 2015 CONNECT Food + Drink + Lodging

More information

Tallahassee Sports Council Special Event Grant Program

Tallahassee Sports Council Special Event Grant Program Leon County Tourist Development Council Tallahassee Sports Council Special Event Grant Program Approved By the Leon County Tourist Development Council Amended: May 7, 2015 Table of Contents I. Introduction

More information

JEFFERSON TOURISM DEPARTMENT ADVERTISING APPLICATION COVER LETTER

JEFFERSON TOURISM DEPARTMENT ADVERTISING APPLICATION COVER LETTER JEFFERSON TOURISM DEPARTMENT ADVERTISING APPLICATION COVER LETTER Thank you for your interest in growing tourism in Jefferson. This letter is to give you an overview of the Discretionary - Advertising

More information

CHARITABLE GIVING GUIDELINES

CHARITABLE GIVING GUIDELINES CHARITABLE GIVING GUIDELINES The Walt Disney Company aspires to be the most admired company in the world, equally admired for the integrity of our people and the way we behave as citizens of the world

More information

PBL: Hospitality Management. Competency: Current Industry Trends

PBL: Hospitality Management. Competency: Current Industry Trends Competency: Current Industry Trends 1. Discuss how technology has changed and continues to change the hospitality industry. 2. Describe the impact of technology on the reservation business/process. 3.

More information

BECTON REGIONAL HIGH SCHOOL Business Department. Sports and Entertainment Marketing

BECTON REGIONAL HIGH SCHOOL Business Department. Sports and Entertainment Marketing BECTON REGIONAL HIGH SCHOOL Business Department Sports and Entertainment Marketing MP One Section 1 Section 2 Section 3 Section 4 Introduction Basic Marketing Concepts Marketing for Professional, College,

More information

PROPERTY MANAGEMENT SERVICES

PROPERTY MANAGEMENT SERVICES PROPERTY MANAGEMENT SERVICES COMPANY OVERVIEW Deer Valley Resort was founded in 1981 and quickly established a reputation as a leader in the ski resort industry by providing the unparalleled guest service

More information

Sports Management Test

Sports Management Test Sports Management Test 1. Product/service management involves products. a. developing c. improving b. maintaining d. all of the above 2. Marketing is the creation and maintenance of a. sales c. a favorable

More information

What can I do with a major in Kinesiology?

What can I do with a major in Kinesiology? Lewis-Clark State College offers a Bachelor of Arts or Science Degree in Kinesiology through the Education and Kinesiology Division. You can learn more about the Education and Kinesiology Division and

More information

B312 Hospitality and Tourism Management. Module Synopsis

B312 Hospitality and Tourism Management. Module Synopsis B312 Hospitality and Tourism Management Module Synopsis According to United Nation World Tourism Organization (UNWTO) report, Tourism Highlights (2008), tourism has been experiencing positive growth over

More information

2016 www.calabasasfilmfestival.com

2016 www.calabasasfilmfestival.com Join us for the 3 rd Calabasas Film Festival WHERE THE HEART OF FILM LIVES 2016 www.calabasasfilmfestival.com About the CFF Producers of ALL THINGS MUST PASS The Commons at Calabasas The Calabasas Film

More information

LAUSANNE EXECUTIVE EDUCATION LIST OF LAUSANNE EXECUTIVE EDUCATION MODULES CLASSIFICATION OF MODULES BY DISCLIPLINE

LAUSANNE EXECUTIVE EDUCATION LIST OF LAUSANNE EXECUTIVE EDUCATION MODULES CLASSIFICATION OF MODULES BY DISCLIPLINE LAUSANNE EXECUTIVE EDUCATION LIST OF LAUSANNE EXECUTIVE EDUCATION MODULES CLASSIFICATION OF MODULES BY DISCLIPLINE The below courses can be tailored to meet the specific requirements of an organization,

More information

Product. Promotion. Price. Customer. Place. People. Physical Evidence. Processes

Product. Promotion. Price. Customer. Place. People. Physical Evidence. Processes What is Marketing? Marketing is about customers Marketing for Squash Presented by Elizabeth A Dendle Senior Programme Director HKU SPACE Who are they? Marketing is a cultural approach to management - it

More information

CONDUCTING BUSINESS WITH HEALTH CARE PROFESSIONALS.

CONDUCTING BUSINESS WITH HEALTH CARE PROFESSIONALS. A. General. CONDUCTING BUSINESS WITH HEALTH CARE PROFESSIONALS. This policy governs the interactions between Company personnel and health care professionals. The term health care professional means any

More information

www.bournemouth.ac.uk

www.bournemouth.ac.uk Webinar content Bournemouth University overview School of Tourism overview Our course portfolio Work placements Research in the School of Tourism Bournemouth University International College Entry requirements

More information

BE A PART OF THE PEACE REGION S MOST POPULAR WINTER ENTERTAINMENT YOUR REGION YOUR CUSTOMERS YOUR TEAM

BE A PART OF THE PEACE REGION S MOST POPULAR WINTER ENTERTAINMENT YOUR REGION YOUR CUSTOMERS YOUR TEAM BE A PART OF THE PEACE REGION S MOST POPULAR WINTER ENTERTAINMENT YOUR REGION YOUR CUSTOMERS YOUR TEAM YOUR REGION THE PEACE REGION 02 BY 2016, GRANDE PRAIRIE WILL SERVICE A POPULATION OVER 265,000: $151

More information

Hot. Diversity. Go Places

Hot. Diversity. Go Places Hot Stuff Everyone s interested in food, travel and recreation but if you want to develop the skills to work in those areas, consider one of Fanshawe College s many Tourism and Hospitality programs. Diversity

More information

Types of Entertainment Products. Media Product Marketing

Types of Entertainment Products. Media Product Marketing Types of Entertainment Products Media Product Marketing 2 Chapter Objectives Identify types of entertainment products. Define evergreen products. Describe location-based entertainment (LBE). Explain the

More information

HOTEL, TRAVEL AND TOURISM MANAGEMENT COURSES

HOTEL, TRAVEL AND TOURISM MANAGEMENT COURSES HOTEL, TRAVEL AND TOURISM MANAGEMENT COURSES Tourism has major potential for a country and the entire Southern African region. It puts equal value on untouched natural resources and culture. It celebrates

More information

Trinidad and Tobago Hospitality and Tourism Institute. Programme Application Guide

Trinidad and Tobago Hospitality and Tourism Institute. Programme Application Guide Trinidad and Tobago Hospitality and Tourism Institute Programme Application Guide Dear Prospective Student, Thank you for considering the Trinidad and Tobago Hospitality and Tourism Institute (TTHTI)

More information

Sports, Entertainment, & Hospitality Management Department. Internship Guidelines for the Intern

Sports, Entertainment, & Hospitality Management Department. Internship Guidelines for the Intern Sports, Entertainment, & Hospitality Management Department Internship Guidelines for the Intern RFIM 292 HOMT 392 Julie A.Doyle, CHE Professor Hospitality Management Program Coordinator DoyleJ@Ferris.edu

More information

C A R E E R C L U S T E R S F O C U S I N G E D U C A T I O N O N T H E F U T U R E. Preparing for Career Success in Hospitality and Tourism CC9009

C A R E E R C L U S T E R S F O C U S I N G E D U C A T I O N O N T H E F U T U R E. Preparing for Career Success in Hospitality and Tourism CC9009 Preparing for Career Success in Hospitality and Tourism CC9009 Career Clusters Prepare All Students for College, Technical Training and Careers Career Clusters prepare learners of all ages for the information

More information

SPORTS AND ENTERTAINMENT MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS

SPORTS AND ENTERTAINMENT MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS CAREER CLUSTER Marketing CAREER PATHWAY Marketing Management INSTRUCTIONAL AREA Marketing SEM-15 SPORTS AND ENTERTAINMENT MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS PROCEDURES 1. The event will be

More information

HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree?

HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree? HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION What can I do with this degree? RETAIL/SITE MANAGEMENT Property Management Facility Management Rooms Management Banquet and Catering Management Restaurant Management

More information

The applicant declares that the information contained in this application is true and that no material facts have been suppressed or misstated.

The applicant declares that the information contained in this application is true and that no material facts have been suppressed or misstated. CLEAR RISK SOLUTIONS SPECIAL EVENT LIABILITY PROGRAM EVENT APPLICATION General Liability Aggregate Limit, $2 Million. THIS IS NOT A BINDER. INCOMPLETE AND UNSIGNED FORMS WILL BE RETURNED FOR COMPLETION.

More information

HPPE 479: Principles of Sport Management

HPPE 479: Principles of Sport Management HPPE 479: Principles of Sport Management Instructor: Walter Roybal Email: wsroybal@adams.edu Response usually within 24 hours; however allow up to 3 days for response Phone: Office: 719-587-8104 Address:

More information

Score a Career in Sport and Event Marketing

Score a Career in Sport and Event Marketing AP Professional Leadership, Attitude, Performance...making learning Objective pay! Development LAP 6 Performance Indicator: PD:051 Score a Career in Sport and Event Marketing Careers in Sport/Event Marketing

More information

"CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES"

CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES "CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES" Presentation of Paper to Conference of School of Business, University of Victoria, "Quality Management in Urban Tourism: Balancing

More information

C a r e e r C l u s t e r s F o c u s i n g education on the future. Preparing for Career Success in Hospitality and Tourism CC9009

C a r e e r C l u s t e r s F o c u s i n g education on the future. Preparing for Career Success in Hospitality and Tourism CC9009 C a r e e r C l u s t e r s F o c u s i n g education on the future Preparing for Career Success in Hospitality and Tourism CC9009 Career Clusters Focusing Career Clusters Prepare All Students for College,

More information

SPORTS MARKETING 2013

SPORTS MARKETING 2013 SPORTS MARKETING 2013 September 2012; 476 pages; ISBN# 1-57783-183-7; $385.00 (print or electronic edition) Published by Richard K. Miller & Associates (RKMA) 1 MARKET SUMMARY 1.1 The U.S. Sports Market

More information

NEW YORK UNIVERSITY 2016

NEW YORK UNIVERSITY 2016 NEW YORK UNIVERSITY 2016 NEW YORK UNIVERSITY Stern School of Business Marketing Department DRAFT VERSION 1 Spring 2016--- B70.2114.30 The Business of Sports Marketing Wed 6:00 9:00 pm Six Weeks 44 West

More information

Marketing, promotion and building awareness

Marketing, promotion and building awareness Marketing, promotion and building awareness In what ways can marketing, publicity and promotional campaigns help promote the development of women s football? What are key factors for success? General Findings

More information

SALEM COMMUNITY COLLEGE Carneys Point, New Jersey 08069 COURSE SYLLABUS COVER SHEET. Allied Health and Science. Action Taken (Please Check One)

SALEM COMMUNITY COLLEGE Carneys Point, New Jersey 08069 COURSE SYLLABUS COVER SHEET. Allied Health and Science. Action Taken (Please Check One) SALEM COMMUNITY COLLEGE Carneys Point, New Jersey 08069 COURSE SYLLABUS COVER SHEET Course Title Sport Management Course Number HPE 140 Department Allied Health and Science Action Taken (Please Check One)

More information

One Stop Shop For Teachers

One Stop Shop For Teachers PROGRAM CONCENTRATION: CAREER PATHWAY: COURSE TITLE: Marketing, Sales & Service Sports & Entertainment Marketing Introduction to Sports & Entertainment Marketing COURSE DESCRIPTION: This course introduces

More information

ATHLETICS AND SPORT. What can I do with this degree?

ATHLETICS AND SPORT. What can I do with this degree? AREAS ATHLETICS AND SPORT What can I do with this degree? SPORT MANAGEMENT Athlete Representation Public Relations Sales Marketing Publicity Promotions Operations Event Coordination Program Coordination

More information

INFORMATION BULLETIN #68 SALES TAX FEBRUARY 2012. (Replaces Information Bulletin #68 dated January 1998)

INFORMATION BULLETIN #68 SALES TAX FEBRUARY 2012. (Replaces Information Bulletin #68 dated January 1998) INFORMATION BULLETIN #68 SALES TAX FEBRUARY 2012 (Replaces Information Bulletin #68 dated January 1998) DISLCAIMER: SUBJECT: AUTHORITY: DIGEST: Information bulletins are intended to provide nontechnical

More information

Trinidad and Tobago Hospitality and Tourism Institute. Programme Application Guide

Trinidad and Tobago Hospitality and Tourism Institute. Programme Application Guide Trinidad and Tobago Hospitality and Tourism Institute Programme Application Guide Application Guide 1 Dear Prospective Student, Thank you for considering the Trinidad and Tobago Hospitality and Tourism

More information

Return on Investment for Select Economic Development Programs (VISIT FLORIDA, Sports, and the Entertainment Industry)

Return on Investment for Select Economic Development Programs (VISIT FLORIDA, Sports, and the Entertainment Industry) Return on Investment for Select Economic Development Programs (VISIT FLORIDA, Sports, and the Entertainment Industry) January 20, 2015 Presented by: The Florida Legislature Office of Economic and Demographic

More information

B.S. in Sport & Recreation Management Curriculum

B.S. in Sport & Recreation Management Curriculum B.S. in Sport & Recreation Management Curriculum School of Tourism & Hospitality Management Curriculum 64 Credits Foundation Requirements 25 Credits STHM 1113 STHM 2114 STHM 3185 STHM 4112 STHM 4185 Foundations

More information

ATHLETICS AND SPORT. What can I do with this degree?

ATHLETICS AND SPORT. What can I do with this degree? ATHLETICS AND SPORT What can I do with this degree? SPORT MANAGEMENT Athlete Representation Public Relations Sales Marketing Publicity Promotions Operations Event Coordination Program Coordination Fund

More information

THE ECONOMIC IMPACT OF BICYCLING IN COLORADO. Summary of Findings

THE ECONOMIC IMPACT OF BICYCLING IN COLORADO. Summary of Findings THE ECONOMIC IMPACT OF BICYCLING IN COLORADO Summary of Findings Total economic benefit from bicycling in Colorado is over $1 billion annually Manufacturing Total annual revenue $763 million 513 FTEs -

More information

Tax Compliance for External Income-Generating Activities Appendix C UBI EXAMPLES FROM THE IRS

Tax Compliance for External Income-Generating Activities Appendix C UBI EXAMPLES FROM THE IRS Tax Compliance for External Income-Generating Activities Appendix C UBI EXAMPLES FROM THE IRS The following are examples of activities that the IRS has determined to be (or not to be) unrelated trades

More information

ATLANTA, MIAMI, NEW YORK

ATLANTA, MIAMI, NEW YORK ATLANTA, MIAMI, NEW YORK WHO ARE WE? Caribbean Media Network USA: is a media division of the multicultural firm; Infiniti Global Media LLC. Caribbean Media Network is a leading media resource organization

More information

Audience: College Students By: Dee Benson

Audience: College Students By: Dee Benson Audience: College Students By: Dee Benson Topics Define Sports Management and Sport Nature of the Sports Industry Career Planning Professional Preparation Future Challenges and Opportunities What are Sports?

More information

Chapter Objectives. That s Entertainment. Entertainment Marketing. Types of Entertainment Businesses

Chapter Objectives. That s Entertainment. Entertainment Marketing. Types of Entertainment Businesses Entertainment Marketing Types of Entertainment Businesses 2 Chapter Objectives Define entertainment marketing. Identify different types of entertainment media. Explain the economics of entertainment marketing.

More information

Essential Knowledge & Skills

Essential Knowledge & Skills - LWDAT Explain and apply the mix Identify and explain the four types of business ownership Explain the economic impact of Sports and Entertainment Marketing Explain economics and free enterprise Discuss

More information

SPORTS AND ENTERTAINMENT MARKETING

SPORTS AND ENTERTAINMENT MARKETING FREEHOLD REGIONAL HIGH SCHOOL DISTRICT OFFICE OF CURRICULUM AND INSTRUCTION 21 st CENTURY LIFE AND CAREERS/ BUSINESS ADMINISTRATION AND TECHNOLOGY DEPARTMENT SPORTS AND ENTERTAINMENT MARKETING COURSE PHILOSOPHY

More information

BUSINESS BU133 Principles of Business 3 credits BU153 Business Mathematics 3 credits BU233 Accounting I 3 credits BU243 Accounting II 3 credits C

BUSINESS BU133 Principles of Business 3 credits BU153 Business Mathematics 3 credits BU233 Accounting I 3 credits BU243 Accounting II 3 credits C BUSINESS BU133 Principles of Business This course surveys the nature of our capitalistic system with an emphasis on modern business problems in the various specialized areas of management, marketing, and

More information

WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET

WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET GATEWAY PAGE 2 WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET Wolfe Video is the leading distributor of gay and lesbian feature films in the United States. Over its twenty-two year history, the company

More information