Visual and Performing Arts Subject Template (Required Information needed to prepare for course submission)

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1 Visual and Performing Arts Subject Template (Required Information needed to prepare for course submission) Course Purpose: What is the purpose of this course? Please provide a brief description of the goals and expected outcomes. (How these will be accomplished should be reserved for the Course Outline, Key and Written assignments, Assessments, and/or Instructional Methods.) NOTE: More specificity than a simple recitation of the State Standards is needed. Digital Design I is a course designed to engage art students in the use of a variety of contemporary design technologies that require unique and specialized media critical and problem solving skills. Students will begin with natural media explorations in their design journal, using brainstorming and idea generation techniques to develop projects best suited for electronic media output: graphic design, motion graphics and animation. Each project will use the elements of art and principles of design to structure their work around specific goals and content which in turn will be directed towards the creation of a portfolio of exemplary work as part of college and job applications. Students will design media projects for a variety of authentic experiences such as poster designs for school productions, web and print designs for local businesses and media public service announcements(psas) for nonprofit clients. Course Outline: A detailed descriptive summary of all topics covered. All historical knowledge is expected to be empirically based, give examples. Show examples of how the text is incorporated into the topics covered. A mere listing of topics in outline form is not sufficient (i.e. textbook table of contents or California State Standards). Digital Design Outline a. Semester I: Digital Design The Foundation A. Unit 1: Design in Contemporary Society a. History of Design Early design Modern design Technology and design b. How design is used in society Global design Local design c. Design examples Business cards Posters/brochures Web/multimedia Television / Film d. Design journal introduction Research Feldman critique process Design process e. Introduction to Computer Design Skills a. Correctly identify the purpose and intent of design throughout history b. Effectively compare design from different societies and cultures c. Design a personal business card d. Compare / critique personal work with effective models of design e. Use general computer software design skills a. Choose examples of effective business cards, brochures, posters, web designs, magazine advertisements, television show openings, YouTube PSAs Page 1

2 b. Write critiques discussing the effectiveness of selected designs c. Create a multimedia presentation of graphic design history d. Design own personal brand on a business card using natural and digital media / compare design to model examples B. Unit 2: Using the Elements of Visual Design a. Elements of Art Line Shape Color Form Value Space Texture b. Computer design techniques c. Design journal work d. Feldman Critique Model Art and Design vocabulary Description, analysis, interpretation, judgment a. Identify the elements of art in works of art and design b. Competency in using computer software to manipulate the elements of art f. Create and maintain a design journal as part of the design process c. Analyze works of art using the Feldman model of criticism a. Analyze various works of art that use a variety of media b. Design journal work: research, brainstorming, thumbnail designs, analysis c. Analyze and identify elements in own work and real world designs d. Create a non-representational work /graphic that uses the elements of art C. Unit 3: Using the Principles of Visual Design a. Principles of design Balance Contrast Emphasis Movement Pattern Rhythm Unity b. Relationship between the elements and principles of art c. Symmetry / Asymmetry d. Intermediate computer software techniques a. Identify the principles of design in works of art and design b. Analyze works of art and design to decipher how the elements are used in the principles of art c. Use computer software to arrange elements of art to focus on specific principles of design and compositional devices d. Design a work based to specifications a. Identify the principles of art in design work b. Analyze works of design to decipher how the elements of art create the principles of design c. Create a non-representational graphics that uses the elements of art to focus on a specific principle of art Page 2

3 d. Create a design graphic that addresses the concept of symmetry e. Create a book cover design focusing on one of the principles of design D. Unit 4: The Visual Design Process: From Design Journal to Final Product a. Concept Development Thumbnails Roughs Comps b. Final Product c. Logo design / branding II. Instructional Objectives a. Create a quality design project using the design process b. Prepare a project for final output c. Create an effective design for a product d. Describe/analyze the design process a. Design process PowerPoint b. Design a skateboard deck following the design process c. Present the final project and all parts of project development d. Feldman analysis of final product E. Unit 5: Graphic Design Introduction a. Logo design / branding b. Page layout basics c. Typography d. Photo manipulation e. Vector graphics f. Vector Illustration g. Computer software skills h. Visual Art and Design a. Design a camera-ready logo b. Identify and manipulate different typefaces c. Create a page layout using a grid and other layout techniques d. Manipulate photos and graphics effectively to create a unified and balanced composition a. Logo design b. Business letterhead c. Typography Concrete Poem d. Recreate a famous painting using photo collage / composite techniques II. Semester 2: Digital Design The Portfolio F. Unit 6: Magazine/Advertisement Design a. Design principles: Emphasis, balance and unity b. Computer layout techniques c. Color enhancement, font choices and illustration techniques d. Web / Stock Photo Library Research a. Create a well balanced, unified design b. Research for specific topic-related images c. Use computer software to enhance colors, add graphics d. Create camera-ready advertisement project Page 3

4 a. Analysis of different magazine ads b. Create an advertisement for a favorite product c. Design a magazine cover for a fictitious magazine G. Unit 7: Theater Poster Design a. Function and purpose b. Readability c. Graphics vs. photos d. Advanced computer design and illustration techniques a. Use specific principles of design such as emphasis and contrast to enhance graphic readability b. Create a camera-ready poster for a specific purpose following the design process c. Evaluate poster design based on principles of art and graphic design skills a. Create a poster design for a specific event such as a theatre performance using specific principles of design b. Follow the design process in journal H. Unit 8: Motion Graphics Design a. Animation Techniques b. Sync Sound c. Audio / Video d. Computer Animation Software e. Storyboarding f. Motion graphics theory II. Instruction Objectives a. Add storyboarding to the design process. b. Follow the storyboards of another students work c. Create effective motion graphics and animation d. Add sync sound, audio and video assets to a project e. Integrate graphics software with animation software a. Create detailed storyboards of motion graphics projects b. Create a motion graphics PSA project for a local community non-profit organization c. Create a motion graphics show opening for a historical documentary or literature-based film d. Work in groups as a design team to create a music video using graphics and animation I. Unit 9: Web / Print Portfolio a. Web vs. print portfolio b. Presentation skills c. Artist statement/resume d. Web design basics a. Present best work using both web and print presentation methods b. Select work for a successful portfolio c. Create a well developed artist statement d. Use professional presentation and interview skills e. Produce a simple web portfolio of selected work f. Research potential art/design schools a. Select work for a presentation portfolio Page 4

5 b. Develop an artist statement and resume c. Assemble a print portfolio d. Create a web portfolio e. Presentation of work to professional panel f. Digital Art Show Key Assignments: Detailed descriptions of all Key Assignments which should incorporate activities and projects, as well as, short answers and essay questions. How do assignments incorporate topics? Include all assignments that students will be required to complete. Assignments should be linked to components mentioned in the course outline. It is not appropriate or necessary to include instructions given to students regarding the execution of assignments (formatting, timeliness, etc.). Do not include exams or assessments in this section. 1. Topic: Global Design / Local Design: How design is used in society writing exercise. Assignment: Evaluate published designs from different societies and cultures by analyzing their effectiveness. 2. Topic: Design Journal Introduction journal exercises. Use to follow the design process from journal sketches and evaluations to final product. Assignment: Maintain a design journal as a continuous part of the design process. 3. Topic: Graphic Design History group project. Assignment: Create a multimedia presentation of graphic design history. Focus on the development and history of successful designers and analyze the way their work is influenced by or influences culture. 4. Topic: General Computer Design Skills computer exercises. Assignment: Design personal business card using computer software. Analyze/refine the computer design process. 5. Topic: Elements of Art - project. Assignment: Create an experimental, non-representational work /graphic that uses the elements of art. Use symmetry as a compositional device. 6. Topic: Principles of Design - exercises. Assignment: Identify the principles of art in selected works of art and design. Find works that focus on emphasis, contrast and unity. 7. Topic: Critical analysis of design work-writing exercise. Assignment: Analyze a variety of effective, real world designs using the Feldman critique model to decipher their expressive qualities, use of specific principles of design and their effect on the overall design. 8. Topic: Relationship between the elements and principles of art - project. Assignment: Create a nonrepresentational graphic/work that uses the elements of art to focus on a specific principle of design. 9. Topic: Design Process-project. Assignment: Create a PowerPoint multimedia presentation that illustrates the design process. 10. Topic: Connect the design process with elements and principles of art-exercises. Assignment: Solve a series of design problems using the design process and principles of art. Complete each problem either using natural or digital media. Evaluate their differences. 11. Topic: Favorite Book Cover Design. Assignment: Create a book cover design for a favorite book. 12. Topic: Skateboard deck design. Assignment: Create a skateboard deck design following the design process. Evaluate the work using the Feldman critique model. 13. Topic: Magazine layout. Assignment: Design a magazine/newspaper advertisement for a local business. Work with the client to develop a final product using the design process and specific design principles. 14. Topic: Art parodies-project. Assignment: Create a digital art work that parodies a famous contemporary work of art. Using the Feldman model, compare your work with the chosen famous work. Page 5

6 15. Topic: Logo Design. Assignment: Create a series of logos for a variety of business types including our school, a local non-profit organization, and other companies. 16. Topic: Typography Project. Assignment: Sort specific fonts into correct categories. From a chosen piece of literature, create a concrete poem graphic focusing on aspects of scale, distortion, emphasis, and unity. 17. Topic: Photography and photo manipulation exercises. Assignment: Study the use of photography in contemporary design. Exercises in manipulation and distortion of photography using computer software to color correct, add filters, crop, and restore images. Compare manipulated with raw photos. Create a photo collage using a known work of art as a guide. 18. Topic: Digital Illustration project. Assignment: Examine contemporary digital illustration. Create original digital illustrations for poster projects combining natural and digital media. 19. Topic: Promotional Poster-project. Assignment: Create a promotional poster for a school performance. Research characters, event location, play content. Follow the design process, focusing on the design principles of emphasis and contrast. 20. Topic: Peer/Personal Critique. Assignment: Evaluate own and other student s work using the Feldman model of critique. Discuss the work s interpretation based on various points-of-view and theories of art. Rework the design based on this critical feedback. 21. Topic: Non-profit public service announcement (PSA) motion graphic-group project. Assignment: Create a 30 second PSA for a local non-profit organization using animated elements. Work with the client, research the topic/business, develop concept using the design process, focus on specific elements and principles of design. 22. Topic: Motion graphics show opening - project. Assignment: Create a show opening for a documentary, historical movie or film from literature using motion graphics software such as Adobe Flash. Use the design process and storyboarding techniques to create the sequence of elements. 23. Topic: Contemporary Music Video group project. Assignment: Based on a piece of music from another culture, a design team will produce a music video using a variety of digital and natural media elements. Student roles include art director, video director, designer, and storyboard artist. 24. Topic: Student Portfolio project. Assignment: Select work to be placed in portfolio. Refine the work to be mounted for presentation. Develop an artist statement, discussing personal focus and direction. 25. Topic: Student Web Portfolio project. Assignment: Examine effective web page design. Create a website portfolio to present print and media work. 26. Topic: Digital Art Show project. Assignment: Choose and present work for display at a year-end art event. Instructional Methods and/or Strategies: Indicate how the Instructional Methods and/or Strategies support the delivery of the curriculum. What portions of the Course Outline are supported by the methods and strategies? Students will use a design journal as part of their design process. They will address each unit using this process to create culminating studio projects. Students will receive direct instruction on computer graphic techniques. Each class will begin with a design prompt that will introduce the lesson s topics. Each project will have a rubric to help students evaluate and critique their own work and the work of others. Each project will receive personal, peer and teacher feedback including using the Feldman model of criticism. Each unit will also have a vocabulary quiz to support the specific language used in design critiques. Students will be required to present their work monthly to their peers for review and at the end of the year to a design panel when they present their completed portfolios. A list of instructional methods and strategies will include: Page 6

7 Direct instruction consisting of lecture, discussion, and demonstration Project-based assignments Reading, internet searching and research Individual and group presentations in class Design journal work which includes drawing, idea generation and work evaluation Design video and powerpoint instruction Vocabulary/reading quizzes Feldman method for writing critiques Presentation of a final portfolio of year s work Assessments Including Methods and/or Tools: Indicate the intent of each assessment and a brief description of how each relates to the Course Purpose and goals related to the development of critical thinking and other habits of mind skills. Using writing analysis, demonstrate a working knowledge of specialized graphic design vocabulary and terminology. Rubrics are used to evaluate creative work based on artistic choices and decisions. Individual assessment of all projects, writings, essays and quizzes. Students are required to keep a design journal of their drawings and written work. Journals include class notes, thumbnail sketches, personal reflections/observations, and reactions to art of other designers. Critical thinking skills are developed through class discussions, public critiques and the Feldman writing process. Tests and quizzes demonstrating a working knowledge of industry terms, operational commands, graphic design vocabulary and design elements and principles. Creative, project based assignments will be presented, completed and graded according to rubrics which will be presented to students before beginning work on project. Computer exercises and quizzes to assess students basic skill level. Artistic Perception: Courses must include processing, analyzing, and responding to sensory information through the language and skills unique to a given art. Describe in detail how the class satisfies the Artistic Perception requirement. Provide examples where this might appear in the outline and/or assignments/activities. 1. Identify and use the principles of design to discuss and analyze personal designs, known works of art and students work. Topic: Global Design / Local Design: How design is used in society. Assignment: Evaluate published designs from different societies and cultures by analyzing their effectiveness 2. Describe the principles of design as used in works of art focusing on dominance and subordination. Topic: Principles of Art exercises. Assignment: Identify the principles of art in selected works of art and design. Find works that focus on emphasis, contrast and unity. 3. Analyze how a composition of a work of art is affected by the use of particular principle of design. Topic: Critical analysis of design work. Assignment: Analyze a variety of effective, real world designs using the Feldman critique model to decipher their expressive qualities, use of specific principles of art and their effect on the overall design. 4. Compare and contrast similar styles of works of art done in electronic media with those done with materials traditionally used in the visual arts. Topic: Photography and photo manipulation exercises. Assignment: Study the use of photography in contemporary design. Compare manipulated with raw photos. Exercises in manipulation of photography using computer software Page 7

8 to color correct, add filters, crop, and restore images. Create a photo collage using a known work of art as a guide. 5. Compare how distortion is used in photography or video with how the artist uses distortion in painting or sculpture. Topic: Photography and photo manipulation exercises. Assignment: Study the use of photography in contemporary design. Exercises in manipulation and distortion of photography using computer software to color correct, add filters, crop, and restore images. Compare manipulated with raw photos. Create a photo collage using a known work of art as a guide. 6. Analyze their works of art as to personal direction and style. Topic: Student Portfolio project. Assignment: Select work to be placed in portfolio. Refine the work to be mounted for presentation. Develop an artist statement, discussing personal focus and direction. 7. Select three works of art from their art portfolio and discuss the intent of the work and the use of the media. Topic: Student Portfolio project. Assignment: Select work to be placed in portfolio. Refine the work to be mounted for presentation. Develop an artist statement, discussing personal focus and direction. Creative Expression: Courses must include creating, performing, and participating in a given art. Describe in detail how the class satisfies the Creative Expression requirement. Provide examples where this might appear in the outline and/or assignments/activities. 1. Solve visual arts problem that involves the effective use of the elements of art and the principles of design. Topic: Relationship between the elements and principles of art - project. Assignment: Create a nonrepresentational graphic/work that uses the elements of art to focus on a specific principle of art. 2. Prepare a portfolio of original two- and three-dimensional works of art that reflects refined craftsmanship and technical skills. Topic: Student Portfolio project. Assignment: Select work to be placed in portfolio. Refine the work to be mounted for presentation. Develop an artist statement and resume. 3. Develop and refine skill in the manipulation of digital imagery. Topic: Logo Design. Assignment: Create a series of logos for a variety of business types including our school, a local non-profit organization, and other companies. 4. Create an expressive composition, focusing on dominance and subordination. Topic: Promotional Posterproject. Assignment: Create a promotional poster for a school performance. Research characters, event location, play content. Follow the design process, focusing on the design principles of emphasis and contrast. 5. Create a two- or three-dimensional work of art that addresses a social issue. Topic: Non-profit public service announcement (PSA) motion graphic-project. Assignment: Create a 30 second PSA for a local non-profit organization using animated elements. Work with the client, research the topic/business, develop concept using the design process, focus on specific elements and principles of design. 6. Present a universal concept in a multimedia work of art that demonstrates knowledge of technology skills. Topic: Contemporary Music Video project. Assignment: As part of a design team, produce a music video using a variety of digital and natural media elements. Roles include art director, video director, designer, and storyboard artist. 7. Use innovative visual metaphors in creating works of art. Topic: Motion graphics show opening - project. Assignment: Create a show opening for a documentary, historical movie or film from literature using motion graphics software such as Adobe Flash. Use the design process and storyboarding techniques to create the sequence of elements. 8. Assemble and display objects or works of art as a part of a public exhibition. Topic: Digital Art Show project. Assignment: Choose and present work for display at a year-end art event. 9. Plan and create works of art that reflect complex ideas, such as distortion, color theory, arbitrary color, scale, expressive content, and real versus virtual. Topic: Digital Illustration project. Assignment: Examine contemporary digital illustration. Create original digital illustrations for poster projects combining natural and digital media. Page 8

9 Historical and Cultural Context: Courses must include understanding historical contributions and cultural dimensions of a given art. Describe in detail how the class satisfies the Historical and Cultural Context requirement. Provide examples where this might appear in the outline and/or assignments/activities. 1. Identify and describe the role and influence of new technologies on contemporary works of art. Topic: Postmodern art parody-project. Assignment: Create a digital art work that parodies a famous work of art. Analyze / compare your work with the famous work. 2. Identify and describe the trends in the visual arts and discuss how the issues of time, place, and cultural influence are reflected in selected contemporary cultures. Topic: Global Design / Local Design: How design is used in society. Assignment: Evaluate published designs from different societies and cultures by analyzing their effectiveness. 3. Identify contemporary styles and discuss the diverse social, economic, developments reflected in the works of art examined. Topic: Art parody-project. Assignment: Create a digital art work that parodies a famous contemporary work of art. Using the Feldman model, compare your work with the chosen famous work. 4. Identify contemporary artists worldwide who have achieved regional, national, or international recognition and discuss ways in which their work reflects, plays a role in, and influences present-day culture. Topic: Graphic Design History project. Assignment: Create a multimedia presentation of graphic design history. Focus on the development and history of successful designers and analyze the way their work is influenced by or influences culture. Aesthetic Valuing: Courses must include responding to, analyzing, and making critical assessments about works of a given art form. Describe in detail how the class satisfies the Aesthetic Valuing requirement. Provide examples where this might appear in the outline and/or assignments/activities. 1. Formulate and support a position regarding the aesthetic value of a specific work of art and change or defend that position after considering the views of others. Topic: Critical analysis of design work-writing exercise. Assignment: Analyze a variety of effective, real world designs using the Feldman critique model to decipher their expressive qualities, use of specific principles of art and their effect on the overall design. 2. Articulate the process and rationale for refining and reworking one of their works of art. Topic: Design Journal Introduction journal exercises. Use to follow the design process from journal sketches and evaluations to final product. Assignment: Maintain a design journal as a continuous part of the design process. 3. Employ the conventions of art criticism in writing and speaking about works of art. Topic: Critical analysis of design work-writing exercise. Assignment: Analyze a variety of effective, real world designs using the Feldman critique model to decipher their expressive qualities, use of specific principles of art and their effect on the overall design. 4. Analyze and articulate how society influences the interpretation and message of a work of art. Topic: Contemporary Music Video group project. Assignment: Using a piece of music from another culture, a design team will produce a music video using a variety of digital and natural media elements. Roles include art director, video director, designer, and storyboard artist. 5. Apply various art-related theoretical perspectives to their own works of art and the work of others in classroom critiques. Topic: Peer/Personal Critique. Assignment: Evaluate own and other student s work using the Feldman model of critique. Discuss the work s interpretation based on various points-of-view and theories of art. Rework the design based on this critical feedback. 6. Develop written criteria for the selection of a body of work from their portfolios that represents significant achievements. Topic: Student Portfolio project. Assignment: Select work to be placed in portfolio. Refine the work to be mounted for presentation. Develop an artist statement, discussing personal focus and direction. Page 9

10 Connections, Relationships, and Applications: Courses must include connecting and applying what is learned in a given art form to learning in other art forms, subject areas, and careers. Describe in detail how the class satisfies the Connections, Relationships, and Applications requirement. Provide examples where this might appear in the outline and/or assignments/activities. 1. Design an advertising campaign for a theatre production held at the school, creating images that represent characters and major events in the production. Topic: Promotional Poster-project. Assignment: Create a promotional poster for a school performance. Research characters, event location, play content. Follow the design process, focusing on the design principles of emphasis and contrast. 2. Create a work of art that communicates a cross cultural or universal theme take from literature or history. Topic: Motion graphics show opening - project. Assignment: Create a show opening for a documentary, historical movie or film from literature using motion graphics software such as Adobe Flash. Use the design process and storyboarding techniques to create the sequence of elements. 3. Speculate on how advances in technology might change the definition and function of the visual arts. Topic: Digital Illustration project. Assignment: Examine contemporary digital illustration. Create original digital illustrations for poster projects combining natural and digital media. 4. Prepare portfolios of their original works of art for a variety of purposes (e.g., review for postsecondary application, exhibition, job application, and personal collection). Topic: Student Portfolio project. Assignment: Select work to be placed in portfolio. Refine the work to be mounted for presentation. Develop an artist statement, discussing personal focus and direction. Topic: Student Web Portfolio project. Assignment: Examine effective web page design. Create a website portfolio to present print and media work as part of college or job application. 5. Investigate and report on the essential features of modern or emerging technologies that affect or will affect visual artists and the definition of the visual arts. Topic: Art parody-project. Assignment: Create a digital art work that parodies a famous contemporary work of art. Using the Feldman model, compare your work with the famous work. Page 10

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