Monroe Township Schools. Curriculum Management System

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1 Monroe Township Schools Grade July 2003 Anticipated Implementation Date: September 2004 Board Approval Date: April 2004

2 Table of Contents Monroe Township Schools Administration and Board of Education Members Page 3 Acknowledgments Page 4 District Mission Statement and Goals Page 5 Introduction/Philosophy/Educational Goals Page 6 National and State Standards Page 7 Goals/Objectives/al Tools/Activities Pages 8-15 Benchmarks Page 16 2

3 MONROE TOWNSHIP BOARD OF EDUCATION MONROE TOWNSHIP ADMINISTRATION Dr. Ralph P. Ferrie, Superintendent Dr. Gail D. Brooks, Assistant Superintendent BOARD OF EDUCATION Mr. Joseph Homoki, President Ms. Kathy Kolupanowich, Vice President Mr. Marvin Braverman Ms. Carol Haring Mr. Lew Kaufman Mr. John Leary Ms. Kathy Leonard Mr. Harold Pollack Ms. Amy Speizer JAMESBURG REPRESENTATIVE Ms. Patrice Faraone Student Board Members John Ronan J. W. DeBaun 3

4 Acknowledgments The following individuals are acknowledged for their assistance in the preparation of this Curriculum Management System: Writers Name: Deborah Stapenski Supervisor Name: Technology Staff: Secretarial Staff: Robert Mele, Supervisor of Arts and Careers Technologies Al Pulsinelli Reggie Washington Bill Wetherill Debbie Gialanella Geri Manfre Gail Nemeth 4

5 Monroe Township Schools Mission and Goals Mission The mission of the Monroe Township School District, a unique multi-generational community, is to collaboratively develop and facilitate programs that pursue educational excellence and foster character, responsibility, and life-long learning in a safe, stimulating, and challenging environment to empower all individuals to become productive citizens of a dynamic, global society. Goals To have an environment that is conducive to learning for all individuals. To have learning opportunities that are challenging and comprehensive in order to stimulate the intellectual, physical, social and emotional development of the learner. To procure and manage a variety of resources to meet the needs of all learners. To have inviting up-to-date, multifunctional facilities that both accommodate the community and are utilized to maximum potential. To have a system of communication that will effectively connect all facets of the community with the Monroe Township School District. To have a staff that is highly qualified, motivated, and stable and that is held accountable to deliver a safe, outstanding, and superior education to all individuals. 5

6 INTRODUCTION, PHILOSOPHY OF EDUCATION, AND EDUCATIONAL GOALS Philosophy Due to an increasing diverse world, companies are planning a variety of unique promotional activities to reach their clients. Becoming involved with event marketing through concerts, theater, movies, videos, sports, television and radio is one of the most effective ways any company can market its products. Companies are using sports and entertainment as part of their marketing strategy. The industry is the fastest growing segment in the marketing industry. The following facts support this: 30 million + people visit Walt Disney World, US sports equipment manufacturers export to over 125 countries, the movie Titanic grossed nearly one billion dollars in global ticket sales, 85% of Americans own a VCR and 67% subscribe to cable TV. exposes students at Monroe Township High School to this segment of the marketing industry. Students will learn through textbook activities, Internet activities, current industry news, guest speakers, case studies, field trips, and by participating in DECA competitive events. This course provides students with global awareness of this multi-billion dollar industry. Sports and Entertainment Marketing will provide transferable skills to any business industry. Educational Goals Among the educational goals of this curriculum is to provide students with a global awareness of the Sports and Entertainment Marketing industry. Additionally, students will acquire the knowledge of the industry and careers that are available within it. This aligns with the Monroe Township High School Business Education department goals and will help prepare our students for exciting career opportunities in this industry. More importantly, a goal of this curriculum is to provide students with transferable skills that will enable them to become productive members of society in whatever career path they choose to follow. 6

7 New Jersey State Department of Education Core Curriculum Content Standards The New Jersey Core Curriculum Content Standards for Career Education and Consumer, Family and Life Skills were developed in The referenced in this curriculum guide refer to these new standards and may be found in the Curriculum folder on the district servers. A complete copy of the new Core Curriculum Content Standards for Family and Consumer Science may also be found at: 7

8 Grade Level/Subject: Grade Explain the importance of the NCAA Define market segmentation Discuss the growing market of women s college athletics Identify benefits of sponsorship and licensing to a team Discuss marketing and sponsoring of amateur sports Understand the economic benefits of amateur sports Apply ethical standards to case studies Identify current events in the industry. CPIs CPIs: WRS (Gr, 12) 8.1, B.1, B.3, 8.2, B.3 8.3, A.1 8.4, C.1, D.1 8.6, A.6, A.9 8.6, A.10 CLS (gr,12) 9.1, B.3 9.2, A,6, A , B.3 Goal 1: The student will be able to identify strategies used to market college athletics, understand the impact of college athletics and describe the characteristics and impact of amateur sports. South-Western text, Sports and Entertainment Marketing Mark Ed LAP Market Segmentation CNN Video Sports and Entertainment Marketing, Segment 2 Street and Smith s Sports Business Journal Marketing Sponsorship weekly articles Computer and Internet Activities / Model In small groups, students will read Creating a Successful Bowl Game on page 29 of text and answer critical thinking questions. They will present results to the class. Students will read Chapter 2, pages in text. Students will complete all Encore chapter questions. Using the Internet, students will research schools on NCAA probation. They will report their findings to the class. Students will read the Market Segmentation LAP and answer all questions. Students will complete the Marketing Myth activity on page 37, using the Internet for research. They will report their findings to the class. In small groups, students will survey each other to determine which amateur sport interests them the most. They will create a 3-question survey on the topic. Each group will present their findings to the class. Students will read and complete LAP- Market Segmentation Students will identify target markets for amateur sports.

9 Grade Level/Subject: Grade Goal 1: The student will be able to identify strategies used to market college athletics, understand the impact of college athletics and describe the characteristics and impact of amateur sports. Activities / Model Students will read a series of weekly articles on sports sponsorships in Sports Business Journal. Students will view CNN Video, Segment 2 and answer related questions. Assignment: Students will watch a sport event and determine the sponsors. Assignment: Complete Chapter Review questions on page 46. Complete critical thinking question 3 on page 12. : LAP : Paper and Pencil test. 2

10 Grade Level/Subject: Grade 10-12/Sports and Entertainment Marketing Discuss the financial impact of professional sports Identify the perks associated with big league sports Describe the distribution process for a professional sports team Explain the process for financing a professional sports team Understand the role of sports agents Identify ways that sports organizations and sponsors develop an athlete s character Assess the importance of ethical behavior on an athlete s promotional value. CPIs: WRS (Gr, 12) 8.1, B.1, B.3, 8.2, B.3 8.3, A.1 8.4, C.1, D.1 8.6, A.6, A.9 8.6, A.10 CLS (gr,12) 9.1, B.3 9.2, A,6, A , B.3 Goal 2: The student will be able to understand the impact of big professional sports on local economies, learn how to attract a professional team, and identify the roles of agents, managers and ethics on the sports industry. South-Western text, Sports and Entertainment Marketing CNN Video Sports and Entertainment Marketing, Segment 3 Street and Smith s Sports Business Journal weekly articles Computer and Internet Activities / Model Students will read Chapter 3, pages 52-68, in text, Students will answer all section Intermission questions. Students will brainstorm Opening Act on page 52 in text. Using the Internet, students will research the current top 5 incomeproducing sports movies. In pairs, students will research ticket prices and number of seats in arenas for 3 major league stadiums. Students will calculate total revenue for a sell-out game. As a class, students will brainstorm all potential benefits of attracting a professional team to Monroe Township. In small groups, students will complete Judgment Call on page 64 in text. Students will read and summarize weekly selected marketing articles in Sports Business Journal. Assignment: Students will research an athlete or entertainer who has been involved in a crime or breach of ethics. They will prepare a written report and present their findings to the class. 3

11 Grade Level/Subject: Grade 10-12/Sports and Entertainment Marketing Goal 2: The student will be able to understand the impact of big professional sports on local economies, learn how to attract a professional team, and identify the roles of agents, managers and ethics on the sports industry. Activities / Model Students will complete all Encore chapter questions. Students will view CNN Video; Sports and Entertainment Marketing, Segment 3 and discuss. Assignment: Students will complete Chapter 3 Chapter Review Question 1-10 on pages in text. : Written report. : Paper and pencil test. 4

12 Grade Level/Subject: Grade Understand the enormous market of sports Understand sponsorship Explain the nature of promotion in sports Identify the elements of the promotional mix Define endorsements and their restrictions. CPIs: WRS (Gr, 12) 8.1, B.1, B.3, 8.2, B.3 8.3, A.1 8.4, C.1, D.1 8.6, A.6, A.9 8.6, A.10 CLS (gr,12) 9.1, B.3 9.2, A,6, A , B.3 Goal 3: The student will be able to identify strategies used in marketing products and services through sports. South-Western text, Sports and Entertainment Marketing Mark Ed LAP Promotion Mark Ed LAP Promotional Mix CNN Video Sports and Entertainment Marketing, Segment 3 Street and Smith s Sports Business Journal weekly articles Computer and Internet Activities / Model As a class, students will brainstorm Cereal Stars case study on page 73 in text. Students will read Chapter 4, pages in text. Students will answer all section Intermission questions. In small groups, students will identify the sports shoe market 50 years ago and create an ad to market to that group. Students will read and discuss sponsorship news articles in current Sports Business Journal. Students will research and identify 5 sponsors of MLB, NBA, NFL and NASCAR. Students will read Promotion and Promotional Mix LAPs and answer all questions. Students will research an athlete who had endorsement contracts cancelled because of personal behavior. Students will read current endorsement news in Sports Business Journal. Students will view and discuss CNN Video Segment 4. 5

13 Grade Level/Subject: Grade Goal 3: The student will be able to identify strategies used in marketing products and services through sports. Activities / Model In groups, students will select a Monroe Township High School athlete and create a cereal box featuring the athlete as an endorser. All boxes will have a bio, picture, nutritional information, and a game or contest. Boxes will be presented to class. Students will answer all section Encore questions. Assignment: Students will research a current news article, summarize and present to class. Assignment: Students will answer selected Chapter 4 review questions. : Cereal Box project. : LAPs. : Paper and Pencil test. 6

14 Grade Level/Subject: Grade Identify the importance of public relations Explain the role of public relations firms in creating favorable images Describe sports licensing agreements. CPIs: WRS (Gr, 12) 8.1, B.1, B.3, 8.2, B.3 8.3, A.1 8.4, C.1, D.1 8.6, A.6, A.9 8.6, A.10 CLS (gr,12) 9.1, B.3 9.2, A,6, A , B.3 Goal 4: The student will be able to understand the role of public relations in sports marketing and the importance of licensing. South-Western text, Sports and Entertainment Marketing CNN Video Sports and Entertainment Marketing, Segment 5 Street and Smith s Sports Business Journal weekly articles Computer and Internet 7 Activities / Model As a class, brainstorm sports teams with favorable and unfavorable images. Students will read Chapter 5, pages in text. Students will answer all section Intermission questions. Students will view and discuss CNN Video, Segment 5. Students will research a goodwill activity of a sports figure. They will present their findings to the class. Students will read current licensing agreement news in Sports Business Journal. In small groups, students will find a celebrity fan club site on the Internet. They will discuss what information is available on the site. Students will create a public relations activity featuring a Monroe Township High School athlete. Students will design a trading card for their favorite athlete. Assignment: Students will research a current news article, summarize and present to class. Assignment: Students will complete section Encore questions. Assignment: Students will complete selected Chapter 5 review questions on pages in text.

15 Grade Level/Subject: Grade Goal 4: The student will be able to understand the role of public relations in sports marketing and the importance of licensing. Activities / Model : Public Relations assignment. : Paper and pencil test. 8

16 Grade Level/Subject: Grade Describe the importance of charities and tournaments to the successful images of athletes and teams Define the importance of sports camps in the sports marketing industry Define the importance of workshops and sports clinics in the sports marketing industry. CPIs: WRS (Gr, 12) 8.1, B.1, B.3, 8.2, B.3 8.3, A.1 8.4, C.1, D.1 8.6, A.6, A.9 8.6, A.10 CLS (gr,12) 9.1, B.3 9.2, A,6, A , B.3 Goal 5: The student will be able to understand the importance of community service, sports camps and workshops in the sports marketing industry. South-Western text, Sports and Entertainment Marketing CNN Video Sports and Entertainment Marketing, Segment 6 Street and Smith s Sports Business Journal weekly articles Computer and Internet Activities / Model As a class, brainstorm a list of celebrity tournaments and the charities they support. Students will read Chapter 6, pages in text. Students will work with a partner and complete Opening Act activity on page 128. Students will view and discuss CNN Video, Segment 6. Students will complete all section Intermission questions. In small groups, students will list five special causes for which foundations might be created and suggest a popular athlete to sponsor each. Students will present project to the class. Students will list three good locations for a sports camp and explain which sports these locations are suited for and why. Students will read articles about charity tournaments in Sports Business Journal. Students will create an advertisement for a one-day sports clinic. Assignment: Students will research a current news article, summarize and present to class. 9

17 Grade Level/Subject: Grade Goal 5: The student will be able to understand the importance of community service, sports camps and workshops in the sports marketing industry. Activities / Model Assignment: Students will complete selected Chapter Review questions on pages : Advertisement assignment. : Paper and pencil test. 10

18 Grade Level/Subject: Grade Explain the role of a sports marketing firm Describe ways sports marketing has increased international awareness of sports Identify numerous sports marketing careers and the skills needed to work in the industry. CPIs: WRS (Gr, 12) 8.1, B.1, B.3, 8.2, B.3 8.3, A.1 8.4, C.1, D.1 8.6, A.6, A.9 8.6, A.10 CLS (gr,12) 9.1, B.3 9.2, A,6, A , B.3 Goal 6: The student will be able to identify career opportunities in Sports Marketing and growth of sports marketing in the global business marketplace. South-Western text, Sports and Entertainment Marketing CNN Video Sports and Entertainment Marketing, Segment 7 Street and Smith s Sports Business Journal weekly articles Computer and Internet Activities / Model Students will read Chapter 7,pages in the text. Students will research a sports marketing agency and summarize the services it provides. Students will read and discuss articles in Sports Business Journal about international players entering American sports leagues. Students will answer all section Intermission questions. Students will view and discuss CNN Video Segment 7. Students will research a career in sports marketing and summarize educational requirements and job responsibilities. Students will attend a local sports team s career day or listen to a guest speaker in class about career opportunities. Assignment: Students will research a current news article, summarize and present their findings to the class. Assignment: Students will complete selected Chapter 7 review questions, pages in the text. : Career report. : Paper and pencil test. 11

19 Grade Level/Subject: Grade Cumulative Progress Indicators (CPI's) Understand the promotion of popular music Discuss the legalities of music distribution Explain the promotional value of entertainment awards Discuss the preparation needed for a career in the entertainment marketing industry Explain customizing entertainment products for a market segment Understand the global marketing and distribution of entertainment. CPIs: WRS (Gr, 12) 8.1, B.1, B.3, 8.2, B.3 8.3, A.1 8.4, C.1, D.1 8.6, A.6, A.9 8.6, A.10 CLS (gr,12) 9.1, B.3 9.2, A,6, A , B.3 Goal 7: The student will be able to identify basic concepts of the entertainment industry and possible career opportunities. South-Western text, Sports and Entertainment Marketing CNN Video Sports and Entertainment Marketing, Segments 8 and 9 Entertainment Weekly magazine Occupational Outlook Handbook Computer and Internet 12 Activities / Model Students will read Chapters 8 and 9 on pages in the text. Students will research current movie wide releases. As a class, students will brainstorm a list of successful independent films. Students will complete all section Intermission questions. Students will research the top five highest grossing movies of a given year. Students will discuss local cable TV companies and the range of their television programming. Students will develop promotional materials for an upcoming movie. Students will research a print media and Internet advertisement for a concert or play. They will report on the differences between the two ads. In small groups, students will discuss how rap music is promoted. Each group will create a promotion for a selected rap artist. Promotions will be presented to the class. Students will role play entertainment awards; presentations will include Oscar, Emmy, Grammy and Tony winners for a given year. Students will research career requirements for a selected job in the entertainment marketing industry.

20 Grade Level/Subject: Grade Cumulative Progress Indicators (CPI's) Goal 7: The student will be able to identify basic concepts of the entertainment industry and possible career opportunities. Activities / Model Students will select a market segment and identify strategies to market entertainment to the selected segment. Students will brainstorm lists of foreign entertainment productions they have attended/viewed. They will compare to American productions. Students will view and discuss CNN Video Segments 8 and 9. Assignment: Students will research a current entertainment news article, summarize and present findings to class. Assignment: Students will answer selected Chapter 8 review questions, pages Students will answer selected Chapter 9 review questions, pages : Written report. : Paper and pencil test. 13

21 Grade Level/Subject: Grade Examine recreation marketing strategies based on changing demographics Understand how technology has changed travel marketing Understand the importance of partnerships between airlines and recreational destinations Explain the difference between theme parks and resorts and their marketing strategies Describe careers in recreation marketing. CPIs: WRS (Gr, 12) 8.1, B.1, B.3, 8.2, B.3 8.3, A.1 8.4, C.1, D.1 8.6, A.6, A.9 8.6, A.10 CLS (gr,12) 9.1, B.3 9.2, A,6, A , B.3 Goal 8: The student will be able to identify basic concepts of the recreation marketing industry and possible career opportunities. South-Western text, Sports and Entertainment Marketing CNN Video Sports and Entertainment Marketing, Segment 10 Disney World Promo Video Entertainment Weekly magazine Occupational Outlook Handbook Computer and Internet Activities / Model Students will read Chapter10, pages in their text. Students will select an age demographic and list promotional strategies that would be used to promote to that segment. Students will complete all section Intermission questions. Students will view and discuss CNN Video, Segment 10. Students will brainstorm a list of Monroe Township businesses that sponsor local events. As a class, they will create a local event and develop a list of potential sponsors. Students will brainstorm uses of technology in travel marketing. Students will locate two selfindulgence travel destinations in the northeast United States. Students will research package deals including accommodations and airline prices. They will research each purchased separately and compare pricing. Students will view and discuss Disney World Promotional video. With a partner, students will research theme park internet sites and resort internet sites and identify their target markets. 14

22 Grade Level/Subject: Grade10-12 Goal 8: The student will be able to identify basic concepts of the recreation marketing industry and possible career opportunities. Activities / Model Students will choose a recreation marketing career and report on qualifications and skills needed. Assignment: Students will research a current trend in travel and tourism. They will summarize and present their findings to the class. Assignment: Students will complete selected chapter review questions on pages : Written report : Paper and pencil test. 15

23 COURSE BENCHMARKS 1. The student will be able to describe the basic concepts and strategies of marketing, sports marketing, entertainment and recreation marketing. 2. The student will be able to identify strategies used to market college athletics, understand the impact of college athletics and describe the characteristics and impact of amateur sports. 3. The student will be able to understand the impact of big professional sports on local economies, learn how to attract a professional team, and identify the roles of agents, managers and ethics on the sports industry 4. The student will be able to identify strategies used in marketing products and services through sports. 5. The student will be able to understand the role of public relations in sports marketing and the importance of licensing. 6. The student will be able to understand the importance of community service, sports camps and workshops in the sports marketing industry. 7. The student will be able to identify career opportunities in Sports Marketing and growth of sports marketing in the global business marketplace. 8. The student will be able to identify basic concepts of the entertainment industry and possible career opportunities. 9. The student will be able to identify basic concepts of the recreation marketing industry and possible career opportunities. 10. The student will be able to apply all course information to a semester project. 16

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