3. Which of the following is an activity that agents perform on behalf of the athletes they represent: NCCTE.9_12.ME.MH32.1.

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1 Student Name: Teacher: Date: District: CMS Assessment: 9_12 Marketing MH32 - Sports and Entertainment Marketing II Test 1 Description: Test_ _ Form: What do athletes sometimes hire to help them organize charity tournaments? NCCTE.9_12.ME.MH A. Marketing firms B. Sponsors C. Agents D. Recruiters 2. The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda is Ty's NCCTE.9_12.ME.MH A. sponsor. B. agent. C. mentor. D. publicist. 3. Which of the following is an activity that agents perform on behalf of the athletes they represent: NCCTE.9_12.ME.MH A. Team contract negotiations only B. Hall of fame endorsements C. Various contract negotiations D. Team valuation services

2 4. When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n) NCCTE.9_12.ME.MH A. antitrust violation. B. blackout. C. injunction. D. right of publicity. 5. Which of the following is an unacceptable place to use an athlete's or celebrity's identity without his/her permission: NCCTE.9_12.ME.MH A. In a magazine B. On your company's advertisements C. In a book D. On the news 6. Which of the following is an unfair, anticompetitive trade practice in sport/event marketing: NCCTE.9_12.ME.MH A. Trademark infringement B. Loss prevention C. Employee strike D. Sponsorship exclusivity 7. The best way to avoid buying counterfeit tickets to a game/event is to purchase them NCCTE.9_12.ME.MH A. from reputable scalpers. B. several months in advance. C. at an online auction site. D. at official ticket outlets.

3 8. Which law makes restraining free trade and competition illegal? NCCTE.9_12.ME.MH A. The Sherman Antitrust Act B. The Lanham Act C. The National Labor Relations Act D. The Sports Broadcasting Act of When professional athletes negotiate salaries, playing conditions, and contract terms as a single unit, their union is engaging in NCCTE.9_12.ME.MH A. competitive advantage. B. labor resistance. C. free agency. D. collective bargaining. 10. Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and NCCTE.9_12.ME.MH A. team owners. B. sponsoring organizations. C. individual managers. D. players' associations. 11. When negotiations between a players' union and the owners' organization cannot be reached, the players might vote to determine if they should NCCTE.9_12.ME.MH A. go on strike. B. play for international leagues. C. become free agents. D. ask for fan support.

4 12. Which of the following is an example of a governing body in the sport industry: NCCTE.9_12.ME.MH A. International Olympic Committee B. NCAA Men's Basketball Championship C. Washington Nationals Baseball Team D. Rahal Letterman Lanigan Racing 13. Which of the following are trade barriers that are likely to limit a sport-equipment manufacturer's ability to export its products to foreign countries: NCCTE.9_12.ME.MH A. Trade agreements and industrialization B. Licenses and outputs C. Quotas and tariffs D. Globalization and embargoes 14. When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider the country's NCCTE.9_12.ME.MH A. profit margins. B. trade restrictions. C. cost of goods. D. selling motives. 15. Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries: NCCTE.9_12.ME.MH A. Language barrier in promotion B. Cost of foreign monetary exchange C. Uncertainty about government policies D. Lack of interest by foreign customers

5 16. Businesses often collect marketing information from customers in order to learn which products NCCTE.9_12.ME.MH A. earn the highest profits. B. meet specific design standards. C. sell best in certain locations. D. qualify for vendor discounts. 17. Businesses collect marketing information from other sources in order to find out what is happening in the NCCTE.9_12.ME.MH A. research department. B. external environment. C. parent corporation. D. internal organization. 18. A business that randomly surveys 200 customers to learn their opinions about a new product is collecting marketing information. NCCTE.9_12.ME.MH A. scientific B. confidential C. primary D. technical 19. The first step that a business should take when collecting marketing information from its customers is to NCCTE.9_12.ME.MH A. develop a rating scale. B. determine the survey method. C. obtain secondary data. D. define research objectives.

6 20. Which of the following is useful marketing information that a business might obtain by analyzing a customer database: NCCTE.9_12.ME.MH A. Expense involved in developing a customer database B. Average customer is married, owns home, earns $50,000 a year C. Federal identification numbers for current and past customers D. Total sales for each month of the previous year 21. When marketing researchers review the level of affiliation between two variables, they are evaluating the of data components. NCCTE.9_12.ME.MH A. affirmation B. predictability C. sensitivity D. correlation 22. What should businesses try to achieve when manipulating data for information analysis? NCCTE.9_12.ME.MH A. Exploratory research B. Secondary information C. Program development D. Accurate interpretation 23. When analyzing the historical data in a data warehouse, which of the following is true of its data: NCCTE.9_12.ME.MH A. Related data are grouped together in folders. B. The data change as modifications are made to the database. C. The data are static. D. Data maintain the uniqueness provided in their operational applications.

7 24. When making marketing decisions, businesses often analyze research that is expressed as a mean, median, or mode, which are estimates often referred to as the NCCTE.9_12.ME.MH A. predictability curve. B. graphic representation. C. central tendency. D. distribution share. 25. Which of the following must coincide when using descriptive statistics in order to have normally distributed data: NCCTE.9_12.ME.MH A. Range, dispersion, confidence interval B. Ordinal, nominal, binomial C. Mean, median, mode D. Standard deviation, percentiles, pictorial representations 26. A business that conducts research and finds that most of its customers visit the business four times a week has identified the NCCTE.9_12.ME.MH A. median. B. mode. C. mean. D. range. 27. What do researchers often use to summarize and interpret vast amounts of numeric information? NCCTE.9_12.ME.MH A. Research questionnaires B. Descriptive statistics C. Hypothetical samples D. Independent variables

8 28. Which of the following is an example of range: NCCTE.9_12.ME.MH A. Most consumers buy four CDs per month. B. Consumers buy an average of five CDs per month. C. Consumers buy between three and seven CDs per month. D. Half of all consumers buy more than five CDs per month. 29. The NHL, the NFL, and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to NCCTE.9_12.ME.MH A. appeal to low-income individuals. B. encourage sedentary lifestyles. C. comply with local regulations. D. attract more fans. 30. Which of the following is a trend in the sport/event industry: NCCTE.9_12.ME.MH A. Premium seating options are yielding less revenue for sport/event facilities than other types of seating. B. Relationship marketing is becoming less important to sport/event organizations as technology evolves. C. Due to the high level of media clutter, fewer businesses are participating in sport/event sponsorships. D. Sport/Event facilities are evolving into complete entertainment centers with interactive activities. 31. One reason that seat licenses and premium seating are growing trends in sport/event marketing is because these practices are NCCTE.9_12.ME.MH A. sales policies. B. pricing strategies. C. advertising methods. D. revenue sources.

9 32. One of the main portions of a marketing report describes the research methods and the A. industry review standards. B. data collection procedures. C. technical terminology. D. consulting expenses. 33. Which of the following is a characteristic of an effective marketing report: A. Explains role of executive management B. Contains names of contributing editors C. Provides industry review information D. Answers specific research questions 34. Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she include in her report to management? A. Information that is relevant to the marketing decisions that management must make B. All the information collected so management can decide what is important C. Information that applies only to people not currently part of the target market D. Information that applies only to the company's current target market 35. What part of a marketing-research report would be mentioned only briefly in an oral presentation? A. Research methods B. Relevant information C. Pertinent data D. Research findings

10 36. The main portion of a marketing report that explains the research findings should include A. summaries and recommendations. B. technical appendixes and indexes. C. data-collection procedures. D. supporting tables and graphs. 37. When writing marketing reports, researchers should make sure that they include a section about A. populations. B. qualifications. C. regulations. D. limitations. 38. Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report? A. Analysis B. Introduction C. Summary D. Appendix 39. An effective technique to use when giving an oral presentation of report findings and recommendations is to keep the presentation A. relatively simple. B. technically oriented. C. free from detail. D. on a complex level.

11 40. An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of A. scientific data. B. computer software. C. informal outlines. D. handmade graphics. 41. Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n) NCCTE.9_12.ME.MH A. franchise arrangement. B. sponsorship. C. affiliation. D. licensing agreement. 42. What type of sponsorship objective involves bartering for goods and services? NCCTE.9_12.ME.MH A. Cost avoidance B. Revenue generation C. Activation D. Promotion 43. Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget: NCCTE.9_12.ME.MH A. Olympic opening ceremony B. Extreme-sporting event C. Pro-football game D. Affinity-sporting event

12 44. Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its NCCTE.9_12.ME.MH A. sponsorship objectives. B. manufacturing methods. C. financial policies. D. quantity standards. 45. Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race: NCCTE.9_12.ME.MH A. Nonprofit organizations B. Related businesses C. Athletic competitors D. Charitable organizations

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