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1 Free tools and resources for tourism businesses Ballarat Regional Tourism Tuesday 29 September Presentation by Matt Jones Follow and tweet us
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3 TEAM CHATTERBOX KATE DOBELL SENIOR DESIGNER MARC GOODWIN SEO MEG LAW COMPANY CREATIVE DIRECTOR MATT JONES COMPANY DIRECTOR SOCIAL MEDIA STRATEGIST ANNA HAYWARD PUBLICIST SAM MCINTOSH MOTION GRAPHICS DESIGN DANIELLE PYLAND MARKETING MANAGER
4 CLIENTELE TOURISM VICTORIA VICTORIAN TOURISM INDUSTRY COUNCIL BUSINESS EVENTS VICTORIA GREAT OCEAN ROAD REGIONAL TOURISM GEELONG & BELLARINE TOURISM MELBOURNE PRIVATE TOURS LAKE MOUNTAIN ALPINE RESORT SEAROAD FERRIES PUFFING BILLY RAILWAY AUSTRALIAN REGIONAL TOURISM NETWORK (ARTN) GEELONG CHAMBER OF COMMERCE MARYSVILLE & SURROUNDS MARYSVILLE & SURROUNDS 150TH SESQUICENTENARY YEAR 2013 AUSTRALIAN SPARKLING WINE FESTIVAL 2013 WESTBOURNE GRAMMAR KNOCKOUT EVENTS SIENA COLLEGE, CAMBERWELL BRIGHTON GRAMMAR SCHOOL ALCOCKS BILLIARD TABLES Destination Gippsland
5 what we do Media and PR services Event PR Destination PR Publicity/marketing & PR plans for new & established businesses Marketing strategy writing & implementation plans Online campaign management Social media services App development Advertising solutions & campaign execution Media launches/pitches/pr stunts Celebrity PR Crisis management Sponsorship proposals International Sales representation & business development ITO s, International Wholesalers & Agents Graphic & motion design solutions SEO Visual identity/logo design/branding Grant writing & award submissions Photography & videography Media training Website design and development
6 SOCIAL MEDIA
7 Social Media Statistics Active Users in Australia July Facebook 14,000,000 users 2. YouTube 13,850,000 UAVs 3. WordPress.com 5,650, Instagram 5,000, Tumblr 4,300, LinkedIn 3,660, Blogspot 2,700, Twitter 2,791, WhatsApp 2,400, TripAdvisor 2,150, Snapchat 2,000, Tinder 1,500, Yelp 1,500, Flickr 640, Pinterest 320, Reddit 140, MySpace 90, Google Plus 60, StumbleUpon 45, Foursquare/Swarm 23,000
8 DID YOU KNOW? 65% OF ONLINE AUSTRALIANS USE SOCIAL NETWORKS 45% LOG ON DAILY 23% LOG ON MORE THAN FIVE TIMES DAILY 7.3 MILLION AUSTRALIANS NOW ACCESS FACEBOOK DAILY VIA MOBILE AND 400 MILLION PEOPLE A DAY AROUND THE WORLD ACCESS FACEBOOK 37% VIEW SOCIAL NETWORKS FIRST THING IN THE MORNING (BEFORE GETTING OUT OF BED) 42% USE SOCIAL NETWORKS LAST THING AT NIGHT (BEFORE SLEEPING) - GREAT FOR RELATIONSHIPS! 34% LOG ON TO SOCIAL MEDIA WHILE AT WORK. THIS IS LOST PRODUCTIVITY FOR YOUR BUSINESS
9 Facebook
10 Using Facebook Insights
11 YOUTUBE
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15 power THE of word-of-mouth 90% placed importance on other people s reviews when booking the accommodation for their last trip 93% stated that other people s evaluations on travel review websites influenced travel plains 93% of of travelers worldwide say their booking decisions are impacted by by online reviews. 98% of of U.S. properties say reviews are important for booking.
16 World s Largest travel site About TripAdvisor 375 million unique monthly visitors, 250 million reviews Covering more than 5.2 million accommodation, restaurants and attractions Present in 45 countries worldwide, including China under daodao.com More than 38 million candid traveller photos More than 160 new contributions are posted every minute More than 84 million able members worldwide On average, nearly 2,600 new topics are posted every day to the TripAdvisor forums More than 85 percent of questions posted to TripAdvisor s English-speaking forums are replied to by other travellers within 24 hours. 215 million mobile app downloads, including 195 million downloads of the core TripAdvisor app. Nearly 50% of users visited TripAdvisor via tablet and phone, and the company continues to see industry uptick and engagement on mobile devices.
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18 6 THE reasons to have your business listed on Trip advisor? 1 A basic listing is free 2 Boost direct bookings 3 Connect with the world s largest travel community 4 Target the right consumers at the right time 5 Be in the palm of the rapidly growing mobile audience 6 Increase your visibility and business prominence
19 Hootsuite Tools for measuring and scheduling social media
20 IS YOUR HUB DON T JUST FOCUS ON FACEBOOK OR ANY SOCIAL PLATFORM FOCUS THE HOME BASE OF YOUR MARKETING YOUR WEBSITE YOUR WEBSITE, PODCAST SITE, OR WEB SHOW AND THEN SHARE CONTENT OUT TO SOCIAL MEDIA SITES.
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23 Free online Analytics Academy Google analytics tools to learn more: Google Analytics Youtube channel for training videos Analytics Help Centre
24 PUBLIC RELATIONS...
25 PUBLIC RELATIONS... PR IS AN ONGOING, WHICH BUILDS SUSTAINABLE RELATIONSHIPS BETWEEN AN ENTITY AND ITS PUBLIC, RESULTING IN CHANGE, ACTION OR INFLUENCE. COMMUNITY PR Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums); providing tools, content, and information to support those communities. EVANGELIST PR Cultivating advocates or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf. INFLUENCER PR Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others. GRASSROOTS PR Organizing and motivating volunteers to engage in personal or local outreach. CREATION Interesting or fun advertising, s, catch phrases, entertainment, or promotions designed to start word of mouth activity. BRAND BLOGGING Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.
26 out there of media contacts Getting your story Build relationships and a reliable database Target who you are sending the media release to not just mass distribution Tailor the release to each audience and media channel it s not one size fits all! Follow up but don t become a serial pest Use social media as a teaser
27 1 Quality images 2 Strong headline 3 Shareability 4 Statistics TOP TIPS FOR PR: 5 Good Talent/ spokesperson 6 Targeted approach 7 Be timely 8 Newsworthy 9 Use humour 10 Consumer minded 11 Precise/one pager 12 Strong grammar/ punctuation
28 ALWAYS MEASURE YOUR RESULTS (GOOGLE ANALYTICS, FANBASE, ENGAGEMENT, ENQUIRIES, conversions, GOOGLE ALERTS)
29 THE IMAGE TOOLS ALWAYS MEASURE YOUR RESULTS (GOOGLE ANALYTICS, FANBASE, ENGAGEMENT, ENQUIRIES, S, GOOGLE ALERTS)
30 and video library visionsofvictoria.com Tourism Victoria s official image Access to high, low and medium resolution images and video for tourism projects.
31 the country. Tourism Australia Tourism Australia's Image and Video libraries Free access to images and video from across
32 for social media. picmonkey.com Creating and editing images online Add watermarks, words, headlines, change size, colour etc. Perfect for creating customised posts
33 CANVA Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters with free access online.
34 Vine (30 sec videos) Pic splash Split pic Pic Collage Image and video iphone apps Available for free download through the App store
35 Visit Victoria Crisis Management Guide Latest research Funding and Grants Ordering Tourism Brochures Media Tools PR opportunities familiarisations, Social Media images and video content, Product updates, Newsletters, Campaign opportunities
36 TOURISM AUSTRALIA Sustainability Toolkit Image and Video Gallery Working with TA Handbook PR opportunities famils, Social Media images and video content, Campaign opportunities, Product updates, Market updates, Travel Club, Newsletters
37 Online Communication Tools
38 additional features. SURVEY MONKEY basic account creates online surveys for distribution through various channels and social media. Upgrade is available for a fee for DROPBOX A file storage tool useful for sharing large files particularly images. Upgrade is available for a fee for additional storage space. HIGHTAIL A file storage tool useful for sharing large files particularly images. Upgrade is available for a fee for additional storage space.
39 Mailchimp per month. a tool for creating and distributing enewsletters. Upgrade is available for a fee if your database exceeds 2,000 subscribers and 12,000 s
40 Time management tools
41 Trello trello.com Trello has everything you need to organize projects of any size.
42 BLOGS
43 video Why blog? Develop Brand and personality Share your story, images and Reach new customers Gather feedback, reviews, testimonials Increases search engine traffic Supports social media activity
44 Starting a blog it s as easy as 1, 2, 3! 1. Determine the platform 2. Write content 3.Post and share
45 Top 10 blogs in Australia 1st Get In the Hot Spot 2nd The Aussie Nomad 3rd Traveling Canucks 4th Not Quite Nigella 5th Getting Down Under 6th Travel Feeder 7th Tomato Melbourne+Food+Drink 8th MEL: HOT OR NOT 9th Bob In Oz 10th Around the World in Four Jandals Blog Rank uses over 20 different factors to rank the blogs in any category. Research and watch other blogs what works, what doesn t? Know your voice.
46 E-newsletters Make sure you sign up for newsletters relevant to your business. Useful information delivered direct to your inbox!
47 Business Victoria Business Victoria is a comprehensive online resource designed to help you start, run and grow your business. Templates and advice for developing marketing plans and business plans, access to mentors and other resources.
48 Connect with Ballarat Regional Tourism
49 Tourism Connect with Ballarat Regional 11 workshops and functions annually - free for members Visit Victoria listing - free for members. Access to share on BRT s social media channels Publications Official Visitor Guide -members discount on advertising cost, tear off maps available FOC, Planner s Guide update coming soon Some memberships include photography package Some members can participate in our brochure distribution service. Regular E-news reaching over 6500 readers Some members eligible for the Mystery shopper program Staff offer free advice and support to all tourism businesses PR participate in familiarisation opportunities Social Media send content to BRT images, video, news, quirky stories
50 QUESTIONS QUESTIONS QUESTIONS QUESTIONS QUESTIONS QUESTIONS
51 Free tools and resources for tourism businesses Ballarat Regional Tourism Tuesday 29 September Presentation by Matt Jones Follow and tweet us
DEVELOPING A SOCIAL MEDIA STRATEGY
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Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES
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INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who