Introduction to e-marketing

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Introduction to e-marketing"

Transcription

1 Introduction to e-marketing

2 Agenda Destination NSW overview The impact of technology and digital marketing on travel marketing Search engine marketing Social Media for Tourism Facebook advertising Bringing people to my site Exercises and resources

3 Definitions edm - Electronic Direct Mail - an (standard or newsletter) to a potential customer who has subscribed to correspondence with you or your business Open Rate - The number or percentage of people from your total pool of edm subscribers who have opened your CTR - Click-Through-Rate - the number or percentage of people from the pool of people who have opened your edm that have clicked on a link in the edm PPC - Pay-per-Click - an advertising charge model whereby you only pay for the advert when someone clicks on it CPC - Cost-per-click - the $ value you pay every time a potential customer clicks on one of your search engine or social media adverts CPM - Cost-per-thousand - the $ value you pay every thousand times your advert is displayed to potential customers CPA - Cost-per-acquisition - the $ value you pay every time a potential customer completes a required action after a click e.g. clicks a lead button or a booking button or buys a ticket Blog - Contraction of web log. A discussion or information site consisting of individual posts usually listed in reverse chronological order. Blogs can have single or multiple authors.

4 Destination NSW Overview

5 DNSW Consumer Digital Assets 3 consumer websites, 29 social media channels and 12,500 tourism products in the Get Connected database. Sydney.com and VisitNSW.com recorded more than 20 million visits and delivered over 4.9 million leads to the NSW tourism industry Number five on the list of Top Destination and Accommodation websites in Australia Digital media now comprises over 50% of all media expenditure for DNSW s marketing campaigns. Source: Web channels: DNSW Monthly Report as at June 30, 2014 Source: Hitwise Website Traffic Market Share report as at June 30, 2014

6 DNSW Consumer Digital Assets Channel Visits & Leads Channel Downloads / Products 9.4 million visits 2.3 million leads 8.8 million 2.4 million leads 1.8 million visits 239K leads 96,000+ downloads 15,400+ tourism & event products 200,000+ subscribers Channel URL Fans/followers / subscribers Facebook.com/seesydney 1.3 million Facebook.com/visitnsw 313,620 Channel URL Fans/followers / subscribers* Plus.google.com/+sydney million Plus.google.com/+visitnsw 31,737 Twitter.com/sydney_sider 113,419 Twitter.com/nswtips 9,465 Instagram.com/sydney 26,990 Instagram.com/visitnsw 14,113 Youtube.com/seesydney 1.3 million Pinterest.com/seesydney 2,166 Youtube.com/visitnsw 998,074 Pinterest.com/nswtips 465 Source: Web channels: DNSW Monthly Report as at June 30, 2014 Source: Social channels: Insights as at June 30, 2014

7 DNSW Digital Results TRAFFIC SOURCES FY 2010/2011 FY 2011/2012 FY 2012/2013 FY 2013/2014 FY 2014/2015 To date Organic Search 33% 21.5% 40% 55% 61.6% Paid Search 27% 49.0% 26% 19% 16.5% Referral 14% 15% 9% 4% 2.9% Direct 10% 7% 11% 10% 8.6% Digital Media 15% 8% 14% 12% 7.2% DEVICE TYPES FY 2010/2011 FY 2011/2012 FY 2012/2013 FY 2013/2014 FY 2014/2015 To date Desktop 87% 73% 62% 52% 48% Tablet 2% 10% 15% 18% 19% Mobile 11% 17% 23% 30% 33% KEY POINTS: - Paid & Organic Search are major contributors to DNSW website visitation delivering over 78% of total traffic. - Visits from mobile devices have increased exponentially from 13% to reach the majority of the traffic at 52% in only 3 years.

8 Digital Media Leadership VisitNSW.com and Sydney.com ranked Number One amongst State Tourism Organisation and Tourism Australia websites with over 54% share of website traffic* 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Visit New South Wales Visit Victoria Tourism Australia South Australian Discover Tasmania Queensland Holidays NewZealand.com Western Australia Visit Melbourne Northern Territory Official Travel Site Source: Hitwise GTO Monthly Website Traffic Report as at June 2014

9 DNSW Digital Media Leadership 18.00% 16.00% 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% DNSW s consumer websites now rank as Australia s 5 th largest destination and accommodation websites DNSW s consumer websites currently deliver 2.4% of website traffic in the Travel & Accommodation category average 1.8 million monthly visits By comparison, news.com.au delivers 2.76M unique visits per month smh.com.au delivers 2.75M unique visits per month A significant market opportunity exists for DNSW to continue to grow its website traffic YOY. Source: Hitwise Top 10 Destination & Accommodation Websites in Australia Monthly Report June 2014

10 The impact of technology and digital marketing on travel

11 The Modern Traveller: Online Planning and Search Focus The web is as essential for inspiring new travel as it is for planning travel 68% of travellers begin research online 42% use their mobile devices on trips. Search remains key for travellers as they seek a variety of content and information online 58% of travellers start their travel planning and booking process with search. Source: Google Travel Study May June 2013.

12 The Modern Traveller: Digital Content It is a multi-screen world and a cross-screen effort Travellers move between devices for specific travel tasks usually with search as the unifying factor. Online video: An accelerating channel Travel video consumption has increased as consumers continue to rely on videos to make decisions and learn about brands. Travellers are also creating online video content 51% of leisure travellers watch online travel videos. Source: Google Services The New Multi-Screen World: Understanding Cross-platform Consumer Behaviour Mar 2013

13 Marketing

14 Marketing Also known as edm = Electronic Direct Mail Most direct line of communication for conversion to sales Australian average open rate is 21.96% 91.66% of all Australian s are opened within 72hrs Mobile opens have increased by 34% Australian average click through rate is 4.24% Source: BrandMails Australian Marketing Benchmarks Report 2013

15 Benefits of Marketing 1. It is personal Direct way of initiating one-to-one conversation Build relationships with customers through regular contact 2. Trusted Customers already opted in to messages from you 3. Measurable Measure open rates, click through rates, bounces etc 4. It works Generally a higher ROI compared to other marketing mediums Customers pre-sold and ready to buy 5. Affordable Powerful and cost-effective

16 Tips for successful marketing Headlines: Useful Ultra-specific Unique Urgent Content: Interesting and relevant Call to action Tips about your region Make it easy to unsubscribe Link to your site Specials

17 Tips for successful marketing (continued) Important Actions: Create a communications plan Maximise your template dimensions Keep text short and easy to scan Keep list clean Images alt text, title text and links Test your edm before it is sent Create an HTML and a text only version of your

18 Best and Worst Times To Send Best Times of Day Consider: 10pm - 9am Sleeping 9am - 10am Starting Day - s opened 10am - Noon Focus on work Noon - 2pm Lunchtime 2pm - 3pm Focus on work 3pm - 5 pm Winding down 5pm - 7pm Magic moment 7pm - 10pm After work activities Best Times of the Week Consider: Test what works for your business Early in the week good for planning trips for next weekend Later in the week good for last minute deals

19 Search Engine Marketing (Pay-Per-Click)

20 Search engine marketing Why use Search Engines? Search Engine market share in Australia: Google 95.5% Bing 3% Yahoo 0.5% Others 1% You Tube is the second largest search engine In the world and is owned by Google Benefits Speed to market Reach Highly Targeted and Customisable Maximise your ROI by only paying per click Tracking

21 Search engine marketing Getting started with your Google AdWords Account Getting started Choose your budget Create your ads Select keywords that match your ads to potential customers Enter your billing information. Campaign Structure Cost-per-thousand-impressions, or CPM, bid Cost-per-click, or CPC, bid. Cost-per-acquisition, or CPA, bid Example: Clicks for your keywords are approx. $0.10. Target 100 clicks per day. $0.10 x 100 = $10 per day (Cost-per-click x Clicks per day = Daily budget) Budget = $10 per day.

22 Search Engine Marketing Writing a good advert Highlight what makes your product/ offer unique Include prices & promotions Tell your customers what they can do Purchase, Call Today, Order, Sign Up Include keywords in your text Your keyword appears bold in the advert Match your ad to your landing page Ensure your ad is able to be viewed on mobile devices Experiment

23 Search Engine Marketing Other Directory Listings PAID Yellow Pages (Sensis) Google Adwords Reachlocal Truelocal Citysearch FREE Hotfrog ATDW Truelocal Gumtree Start Local Benefits Instant traffic Benefits Free

24 Social Media for Tourism

25 Social Media is now Mass Media Channel Australian users/monthly visitors Facebook 13.4 million users YouTube 12.9 million unique AU visitors WordPress 6.2 million unique AU visitors LinkedIn 3.9 million users Twitter 2.79 million users Instagram 2.06 million users Tripadvisor 1.5 million unique AU visitors Flickr 750,000 users Google + 650,000 users Pinterest 390,000 users Benefits Free Easy to setup Target potential customers Challenges Will require time to monitor and maintain Advertising will cost Source: socialmedianews.com.au for July 2014

26 Social Media for Tourism Facebook Do s: Do post regularly relevant content Do have great photos, links, videos Do keep business separate from personal Do offer value and incentive to be liked Don ts: Don t use personal for business, it violates terms of service Don t talk to clients the way you talk to friends Don t try to flog your product constantly Don t forget to check your page daily Statistics Users Worldwide % Global Use AU Users 1.2 billion 17% 13.4 million

27 Social Media for Tourism Google + Benefits: Google+ influences search ranking Similar to Facebook but you can allocate followers to groups and target messages Challenges: Time Resources Statistics Users Worldwide 340 million AU users 650,000

28 Social Media for Tourism Twitter Benefits: Communicating Generating Leads Researching trends Seeking Feedback Customer service Challenges: Time Resources Spamming Statistics Users Worldwide 255 million Daily Use 20% AU Users 2.79 million

29 YouTube Benefits: Increase conversion rate Customers understand your product Rank better in a Google search Showcase your personality Challenges: Cost Looks professional Statistics Users Monthly Worldwide 1 billion Daily Use 40% AU Monthly Users 12.9 million

30 Social Media Points to Note Be professional Be active on social media to improve social signals Improve preference in search engines.

31 Facebook Advertising

32 Facebook advertising Different advert types Key differences: Google Ads bid on keywords people are searching for Facebook ads bid on likes and peoples interests Advert types: External Website (Standard) Ads Facebook Like Ads Promoted Page Post Ads Sponsored Stories Facebook Offers

33 Facebook advertising Setting up an ad campaign What do you want to achieve Page Likes? Promote Posts? Reach the right audience What s your ideal customer? Location, age, gender Campaign Pricing and Schedule Budget Timing Test multiple ads Have a test control Change one part at a time Measure your ad performance

34 Bringing People to My Site

35 Bringing people to my site Partnering and Clustering Links and info about other relevant attractions Regional blog Improved destination information Guest blogs Create media releases Video Google + Local

36 Exercises & Resources

37 Exercises Come up with 5 killer headlines to ensure I will open up your newsletter Write 3 posts for your Facebook Business Page this week

38 Empowering the tourism industry Free online marketing guide Over 50 tutorials including 11 new social media tutorials Online Print Video Relevant content Simple and easy to follow To access the e-kit:

39 RESOURCES USEFUL LINKS Newsletter Management Software & Google Adwords and Display Network Centres & Campaign and Website Tracking and Monitoring tools https://www.reachlocal.com.au &http://www.clickmanager.com.au Example directory listing websites

40 RESOURCES USEFUL LINKS Facebook Help Centre Use this tool to explore the keywords most relevant to your product https://adwords.google.com/o/keywordtool For information on the Australian Tourism Data Warehouse and current distributors Get Connected/ATDW registration page Tourism e-kit free digital educational tutorials for the tourism industry in Australia

41 Tourism E-Kit tutorials Marketing Tutorial 25 Google Adwords Tutorial 27 Social Media for Tourism 31 - Tutorial 40 TXA Tutorial Tutorial 24 ATDW Tutorial - Tutorial 31

42

Introduction to e-marketing

Introduction to e-marketing Introduction to e-marketing Introduction Email marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site Definitions edm - Electronic Direct

More information

Internet Basics for Business

Internet Basics for Business Internet Basics for Business Agenda Destination NSW overview The impact of technology and digital marketing on travel Initial assessment of my website Seven tips for your website Search Engines Converting

More information

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click

More information

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 Social media reaches far beyond likes and retweets. Social marketing continues to transform the way brands connect with their audiences. Whether

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Welcome! Bienvenido! Bem-vindo!

Welcome! Bienvenido! Bem-vindo! Welcome! Bienvenido! Bem-vindo! Network with Sponsors Growing with 3p Platforms Howard Tung Head of US SEM/ Platforms Agenda Fulfilment options 3rd Party (3p) Platforms Overview Who We Work with and Why

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Median and Average Sales Prices of New Homes Sold in United States

Median and Average Sales Prices of New Homes Sold in United States Jan 1963 $17,200 (NA) Feb 1963 $17,700 (NA) Mar 1963 $18,200 (NA) Apr 1963 $18,200 (NA) May 1963 $17,500 (NA) Jun 1963 $18,000 (NA) Jul 1963 $18,400 (NA) Aug 1963 $17,800 (NA) Sep 1963 $17,900 (NA) Oct

More information

HOSPIRA (HSP US) HISTORICAL COMMON STOCK PRICE INFORMATION

HOSPIRA (HSP US) HISTORICAL COMMON STOCK PRICE INFORMATION 30-Apr-2004 28.35 29.00 28.20 28.46 28.55 03-May-2004 28.50 28.70 26.80 27.04 27.21 04-May-2004 26.90 26.99 26.00 26.00 26.38 05-May-2004 26.05 26.69 26.00 26.35 26.34 06-May-2004 26.31 26.35 26.05 26.26

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

12. GLOSSARY Useful tips and definitions for the RMP and associated activity.

12. GLOSSARY Useful tips and definitions for the RMP and associated activity. 12. GLOSSARY Useful tips and definitions for the RMP and associated activity. Adwords ATDW Refer to PPC Australian Tourism Data Warehouse The Australian Tourism Data Warehouse (ATDW) is the national platform

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

NITB Guide to Being Online

NITB Guide to Being Online @ Contents What is the Importance of Being Online?...3 What is the Importance of Appearing in Google?...3 How do I appear in Google?... 4 How Else Can I Advertise my Site/ My Offers?... 4 Online Display

More information

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS

More information

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written

More information

Search Engine Marketing Overview LOCAL SEM PROCESS

Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Digital Marketing, How To Guide for American Express Merchants

Digital Marketing, How To Guide for American Express Merchants Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction

More information

Online Marketing Courses

Online Marketing Courses "Marketing is a contest for people's attention." Online Marketing Courses Professional Development Training has a specialised division of Online Marketing experts that will tailor the delivery of any of

More information

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

Drive & The Motor Report Australia s Leading New Car Destination

Drive & The Motor Report Australia s Leading New Car Destination Drive & The Motor Report Australia s Leading New Car Destination DRIVE & THE MOTOR REPORT Drive & The Motor Report are Australia s leading new car destinations providing news and reviews on automotive

More information

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

Shallow Review of Online Advertising

Shallow Review of Online Advertising Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:

More information

WELCOME Digital Marketing Targeted Customer Acquisition Strategies

WELCOME Digital Marketing Targeted Customer Acquisition Strategies WELCOME Digital Marketing Targeted Customer Acquisition Strategies Presented by Mark Horwood-James Head of Strategy and Experience MARKETING Making digital work for you Who we are Digital Is it hard Speak

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

Digital Marketing Proposal. www.digitalgateway.in

Digital Marketing Proposal. www.digitalgateway.in Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,

More information

Presented by Spyros Mygdanis & Giorgos Kalaitzis

Presented by Spyros Mygdanis & Giorgos Kalaitzis Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

LINKEDIN SPONSORED UPDATES

LINKEDIN SPONSORED UPDATES CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,

More information

Introduction to Pay Per Click

Introduction to Pay Per Click Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

ONLINE BOOKING MADE EASY

ONLINE BOOKING MADE EASY ONLINE BOOKING MADE EASY Cover image: Holmwood Guesthouse, Phillip Island Introduction At Tourism Victoria, one of our jobs is to make sure your business continues to thrive into the future. With the economic

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Maximising Digital Marketing: Andrew Binns Head of Strategy

Maximising Digital Marketing: Andrew Binns Head of Strategy Maximising Digital Marketing: Andrew Binns Head of Strategy The Digital Toolkit Website E-commerce Personalisation Customisation Blogs Facebook Twitter Google+ Vine Instagram Pinterest Email Marketing

More information

sd street toolz digital centre

sd street toolz digital centre Professional Diploma in Digital Marketing sd street toolz digital centre Contents Professional Diploma Courses in Digital Marketing Short Courses 1. Welcome 2. Course overview 3. Course content 4. How

More information

Studying the international way. in Practice. Professor (FH) Mag. Christian Maurer. IOETI Conference, El Gouna, Dec 2009

Studying the international way. in Practice. Professor (FH) Mag. Christian Maurer. IOETI Conference, El Gouna, Dec 2009 Studying the international way SearchEngine Marketing in Practice Professor (FH) IOETI Conference, El Gouna, Dec 2009 Agenda SEM as part of the marketing mix How does SEM work Setting the goals Website

More information

February 11 statistics

February 11 statistics APN ONLINE PUBLISHER AUSTRALIA & NZ - Executive Summary Network name Impressions* growth** Unique browsers* growth** User sessions* growth** Average page Average session Regional News Network 9,200,177-65%

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

THE UNIVERSITY OF BOLTON

THE UNIVERSITY OF BOLTON JANUARY Jan 1 6.44 8.24 12.23 2.17 4.06 5.46 Jan 2 6.44 8.24 12.24 2.20 4.07 5.47 Jan 3 6.44 8.24 12.24 2.21 4.08 5.48 Jan 4 6.44 8.24 12.25 2.22 4.09 5.49 Jan 5 6.43 8.23 12.25 2.24 4.10 5.50 Jan 6 6.43

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

How to Develop a Mobile Strategy

How to Develop a Mobile Strategy How to Develop a Mobile Strategy 1 Presenter Andy Etemadi EYEMAGINE President & Chief Technology Officer 2 Presenter Greg Lett Lett Direct Vice President Web Marketing 3 Agenda Mobile Trends in ecommerce

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

Must-Read Tips for Creating a Successful Retargeting Campaign

Must-Read Tips for Creating a Successful Retargeting Campaign 10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Restaurant Equipment Industry

Restaurant Equipment Industry Restaurant Equipment Industry 1 Problem The Client: This Restaurant Equipment Industry Company is a businessto-business supplier of top quality restaurant appliances and supplies. They are a prominent

More information

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing Leveraging Email, Social & Web Budget Friendly & Effective Marketing Agenda Why Leverage the Web? Web Metrics & Results Web Tactics Social & Email Marketing How to Get Started Today Feel free to ask questions

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

PPC Keyword Toolz - Scam or Work? ->> Enter Here > Click Now <

PPC Keyword Toolz - Scam or Work? ->> Enter Here > Click Now < PPC Keyword Toolz - Scam or Work? ->> Enter Here > Click Now < Pay per click jobs without investment in pakistan price comparisons payperclick bid management software how to google keyword tool germany

More information

GUIDE TO GOOGLE ADWORDS

GUIDE TO GOOGLE ADWORDS GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.

More information

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW SEPTEMBER 2013

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW SEPTEMBER 2013 THE AUSTRALIAN ONLINE LANDSCAPE REVIEW STATE OF THE ONLINE LANDSCAPE Welcome to the September 2013 edition of Nielsen s Online Landscape Review. This month we cover enhancements to web traffic reporting

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

Full Website Analysis

Full Website Analysis Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Measuring Media the Right Way; Online & Offline. Paul Mosenson President, NuSpark Marketing November 9, 2010

Measuring Media the Right Way; Online & Offline. Paul Mosenson President, NuSpark Marketing November 9, 2010 Measuring Media the Right Way; Online & Offline Paul Mosenson President, NuSpark Marketing November 9, 2010 About NuSpark Marketing emarketing Firm focusing on lead generation, lead management, content

More information

IN1 SOLUTIONS PRODUCTS & SERVICES

IN1 SOLUTIONS PRODUCTS & SERVICES IN1 SOLUTIONS PRODUCTS & SERVICES In1 Solutions provide a range of products and services, which when combined with our booking engine technology, deliver real growth in online bookings. Our products and

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Online Marketing Services

Online Marketing Services Online Marketing Services Organic SEO is the starting point for all search engine optimisation tactics and can make or break your online marketing strategy. Nick Duncan, Online Marketing Consultant AT

More information

Job Description. Main Objectives

Job Description. Main Objectives Job Description Job Title: Position Grade: Salary Grade: Department: Location: Reporting To: Key Relationships: Digital Marketing Specialist L1 Shared Hosting New Plymouth, New Zealand Regional Product

More information

DIGITAL ADVERTISING REPORT ADOBE DIGITAL INDEX Q3 2015

DIGITAL ADVERTISING REPORT ADOBE DIGITAL INDEX Q3 2015 DIGITAL ADVERTISING REPORT ADOBE DIGITAL INDEX Q3 2015 Table of contents Charts 03 Overview 04 Key insights 05 Paid search spend growth by region 06 Share of paid search spend in North America 07 Global

More information

Tourism Busines Portal. Tutorial ONLINEDISTRIBUTIONCHANNELS

Tourism Busines Portal. Tutorial ONLINEDISTRIBUTIONCHANNELS Tourism Busines Portal Tutorial ONLINEDISTRIBUTIONCHANNELS INDEX INTRODUCTION....2 1. What types of online distribution channels are there?... 3 2. What tools can be used for direct online distribution?...

More information

Advertising Rate Card FY 2016

Advertising Rate Card FY 2016 Advertising Rate Card FY 2016 Key Statistics FY 2015 18% Growth in site traffic 31% increase in site traffic over the last 2 years. (FY14: 13%) High growth rate reflects increasing number of consumers

More information

The art of Digital Marketing PPC, SEO & Social

The art of Digital Marketing PPC, SEO & Social The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Web Strategy Assessment and Components

Web Strategy Assessment and Components Topic The basics Tutorial 3 Web Strategy Assessment and Components Description This tutorial will help you assess your e- readiness level. It will also review the different components of a successful online

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information