Elliott Baretz Vice President Mark Fitzsimmons Search Engine Architect Sarah Derry Social Media Specialist SWC Technology Partners

Transcription

1 Elliott Baretz Vice President Mark Fitzsimmons Search Engine Architect Sarah Derry Social Media Specialist

2

3 Agenda SWC Overview Digital Design Case Studies What Is SEO Q&A

4 About SWC Technology Partners SWC is a leading provider of innovative IT solutions for the mid-market. For more than 30 years, SWC has excelled at providing strategic guidance and delivering best-in-class solutions tailored to fit growing organizations.

5 About SWC Technology Partners Collaboration Business Intelligence CRM Custom Development

6 About SWC Technology Partners Digital Creative & Web Design Digital Marketing Platforms SEO/SEM Social Media Videography

7 About SWC Technology Partners Architecture & Strategy Desktop Management, Deployment & Virtualization Information Security System Center Unified Communications

8 About SWC Technology Partners Monitor & Manage Service Desk Remote & Onsite Support Enhanced Managed Services Zephyr EDI & Data Solutions

9 Awards

10 SWC Digital Design

11 SWC Customers

12 SWC Digital Marketing STRATEGY PLANNING CREATIVE DESIGN SEO SEM SOCIAL MEDIA VIDEOGRAPHY Strong Digital Campaigns are built on metrics, analysis, compelling creative and finally professional execution.

13 SUCCESS IN WEB SITE DESIGN IS THE RESULT OF CONTENT MANAGEMENT, COMPELLING CREATIVE, USER EXPERIENCE AND (OF COURSE) SEO

14 SWC Digital Marketing

15 SWC Digital Marketing Once upon a time there was a website 99% of web pages have a negative aging effect Visual data is processed 60,000 times faster by the brain than text 65% of your audience are visual learners Videos on landing pages increase conversations by 86%

16 SWC Digital Marketing SITEMAP WIREFRAME PERSONAS

17 SWC Digital Marketing Mobile devices accounted for 55% of Internet usage in the United States in January Responsive Design

18 Case Studies

19 SWC Digital Marketing expertise and approach allowed me to feel comfortable and confident Clare Keating, VP Marketing

20 #SFBatKid

21 Oreo Blackout

22 JCP Superbowl

23 SEO 101

24 SEO: What Are Search Engines?

25 SEO: Google = Kleenex Source: Google

26 What is a SERP? SEARCH ENGINE RESULTS PAGE (SERP)

27 Anatomy of a SERP SERP (Search Engine Results Page) Search Term # of Search Results Paid Search (PPC) PPC Receives 15% Clicks Organic Search (10 Listings) Organic Receives 85% Clicks

28 Anatomy of a SERP

29 What is SEO? SEO stands for Search Engine Optimization.

30 Factors Influencing SEO

31 Why You Should Consider SEO 95% OF SEARCH ENGINE TRAFFIC ORIGINATES FROM PAGE 1 LISTINGS

32 Why You Should Consider SEO Optify.net conducted a study measuring the average click-through rate (CTR) a web site listing receives depending on where that site is organically ranked on the search engine result page (SERP). #1 = 36.4% #2 = 12.5% #3 = 9.5% 1. #1 Ranking is equivalent to the combined traffic sites organically ranked #2 #5 receive 2. Moving from position #2 to #1 can increase your visits x 3! Data Provided By Optify.net

33 How Effective Can SEO Be? At SWC, we not only provide SEO services to our clients, we credit a lot of our own online success as a result of it.

34 How Effective Can SEO Be?

35 How Effective Can SEO Be? SWC decided to invest in SEO...

36 How Effective Can SEO Be?

37 SWC s SEO Service SWC is focused on driving strong SEO through analysis, strategic guidance and performance accountability

38 SWC s SEO Service Analysis ANALYSIS Keyword Analysis Competitive Analysis Traffic Pattern Analysis Site Performance & Benchmarking Site Design Analysis Referral Analysis

39 SWC s SEO Service Strategic Guidance STRATEGIC GUIDANCE SEO efforts begin with capturing data and reviewing metrics but real success is found when that information is used to develop and execute insightful and meaningful business strategies.

40 SWC s SEO Service - Performance Accountability PERFORMANCE ACCOUNTABILITY Productive business relationships are formed with a clear sense of accountability. With the inception of any SEO engagement SWC works with our client to establish clear, meaningful and realistic performance metrics. In the time that follows SWC documents our progress against these metrics within a standard monthly report.

41 SWC s SEO Service

42 Google Algorithm Penguin & Panda

43 Google Algorithm - Hummingbird

44 Thank You For Joining Us! To learn more, please contact: Elliott Baretz Mark Fitzsimmons

45 Thank You For Attending