COMMON ONLINE MARKETING MISCONCEPTIONS TO D R IN 2014 TO DRIVE REVENUE
|
|
- Cody Warner
- 8 years ago
- Views:
Transcription
1 5 COMMON ONLINE MARKETING MISCONCEPTIONS TO D R O P IN 2014 TO DRIVE REVENUE
2 Introduction The world of online marketing is constantly changing and can be overwhelming to keep up with. What drove success in 2013 may not necessarily increase revenue in In this ebook, we have compiled the top 5 common online marketing misconceptions for SEO, Paid Search, Social Media, and Affiliate marketing along with the realities for successfully increasing the ROI of your online marketing efforts.
3 SEO Misconception Businesses should write content around specific keywords within their industry and product offerings and report on these rankings to effectively measure ROI.
4 Reality While keywords and product offerings are important, companies that develop a strong content marketing plan focused on generating content that answers the needs and concerns of your buyer personas will enable search engines to index your site for related queries that work to drive targeted traffic to your site. Data of B2B marketers use content marketing of B2C marketers use content marketing Content creation ranked as the single most effective SEO tactic by 53% of marketers Source: Marketing Sherpa 2013 Source: emarketer 2013 The biggest change in SEO is the fallout from Hummingbird and the insistence by Google that companies not "do SEO, but instead focus on an optimal user experience which will result in higher rankings. Many companies write their site content focused on internal jargon instead of end user language; this will be a fundamental shift for many forcing them to take a step back and really understand their target audience and personas. This will lead to an overall shift for many companies in how they position not only their website but all produced content, which in the end will improve the users experience which is after all what Google says it wants. Nessa Felleson, Lead SEO Strategist NordicClick Interactive
5 Paid Search Misconception An effective paid search strategy utilizes the majority of the budget on text ads on the Google Search Network. =
6 Reality The Google Search Network is only one-fourth of the available ad space on Google. A more effective paid search strategy is founded on the diversification of ad placement to test shopping, display and video ads and will ensure your brand is visible during all stages of the buying cycle. Data A consumer who is exposed to both text ads and PLAs is more likely to +77% +90% +73% Visit Website Visit Product Page Add to Cart www. +75% +83% +20% Make a Purchase Search for Brand Click Store Locator than a consumer who is exposed to only text ads. Source: Google Think Insights 2013 Product Listing Ads are typically less expensive than clicks on text ads, and work to attract visitors looking to purchase a product online. By featuring an image of the product these ads stand out from the on-page copy and work in tandem with text ads. Rachele Cermak Lead PPC Strategist NordicClick Interactive
7 Social Misconception In order to successfully implement a social media marketing plan, a business only has to develop a posting calendar to push out content to all social channels on a regular basis. Content Calendar
8 Reality While pushing out content on a regular basis is important, measuring the effectiveness of the messaging in the social channels will propel the level of engagement with your customers and prospects by allowing you to generate more of the type of content they re interested. Know Your KPI s Weekly KPIs Base %Increase Goal Current %Goal Complete Posts Comments 63 10% % Reshares % % Plusses % % Conversion rate % % Amplification rate % % Applause rate % % Businesses need to be creating clear and measureable goals for amplification rate, conversation rate, and applause rate, as well as report on the results in order to measure success. - Carrie Emgarten, SEM Specialist NordicClick Interactive
9 Misconception The most effective way a business can increase brand awareness via is to send out a monthly eblast to their entire database.
10 Reality Businesses that use marketing effectively are the ones engaging with their contacts by segmenting their database into persona based lists to deliver tailored and relevant content. Data 30% marketers estimate of revenue derives from targeting to specific segments. Source: DMA National Client Report (2013) The key to successful marketing is to utilize list segmentation when setting up your campaigns. You need to break up your company wide contact list into different groups based on your buyer personas. By breaking your database up into categories such as open activity, purchase history, age, gender, location, and job role it will enable you to cater your message to the exact needs of that list. Maggie Perrill Interactive Account Manager NordicClick Interactive
11 5 Common Marketing Misconceptions to Drop in 2014 to Drive Revenue Affiliate Misconception Affiliate marketing is only effective for B2C ecommerce retailers. B2C Retailers B2B Retailers
12 $1,905 $1,675 $1,615 $2,077 $2,489 $2,958 $3,436 $3,944 $4,474 5 Common Online Marketing Misconceptions to Drop in 2014 to Drive Revenue Reality Affiliate marketing can be a valuable addition to any online marketing program. From form sign-up to software download conversion goals, the affiliate channel can be a significant source of new traffic for both lead- and sales-oriented businesses alike. Data Total affiliate marketing spend (in millions) Source: A commissioned forecast conducted by Forrester Consulting on behalf of Rakuten LinkShare, April 2012 Online marketers looking to expand new customer acquisition efforts in 2014 should consider adding an affiliate marketing program to the mix. A highly cost-effective channel, affiliate marketing utilizes a pay-perconversion pricing model making it an ideal option for increasing online visibility and driving goal conversions at a fixed cost (and favorable ROI). Jeff Polley Interactive Account Manager NordicClick Interactive
13 Thank you for reading We hope you gained useful insights from this ebook that will help drive increased revenue with your online marketing efforts in If you are currently managing online marketing programs and looking for further insights, please check out our website at
How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost
How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationHOW TO MARKET A TECHNOLOGY BUSINESS.
HOW TO MARKET A TECHNOLOGY BUSINESS. An Incisive Edge publication CONTENTS. INTRODUCTION. HOW TO MARKET A TECHNOLOGY BUSINESS INTRODUCTION The UK Technology Sector According to KPMG, the UK technology
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationHow to Plan Your Content with Purpose and Ease
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
More informationwww.webfective.com Search Engine Optimization Services
www.webfective.com Search Engine Optimization Services Search Engine Marketing Overview Search engine marketing is the process of placing your business in the keyword searches of your prospective clients.
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationContents. 1. Why set up Goals? 3. 2. How to set up Goals 4. 3. Destination Goals 6. 4. Duration Goals 8. 5. Pages & Screen Goals 10. 6.
Contents 1. Why set up Goals? 3 2. How to set up Goals 4 3. Destination Goals 6 4. Duration Goals 8 5. Pages & Screen Goals 10 6. Event Goals 11 About ThoughtShift 12 2 1. Why set up Goals? Setting up
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationPresented by Sam shetty Nov 2012. Online marketing
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
More informationINBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads
INBOUND MARKETING 101: 5 Things Your Website Must Have to Start Generating Leads Introduction to Inbound 311 Marketing Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULT INTERNET USERS Did
More informationSizzling Website Copy
Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.
More informationPaid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
More informationExclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com
Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Methodologies & Strategies How do we get you ranked locally? Below are examples of how we can rank
More informationEssential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts
Essential SEO Guide What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013 SEO Melbourne Experts www.seomelbourneexperts.net.au About the Author Brett Hardiman
More informationHow Can I Sculpt a Plan to Start Inbound Marketing
How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationExclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com
Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com A Little About Us SEO Storm has over 10 years experience in the SEO field. We are located in Freehold
More informationInternet Marketing Guide
Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite
More informationIs your business reaching its digital marketing potential?
10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,
More informationMultichannel Media Capabilities
Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationYour Toughest Questions. Answered
Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing
More informationManaged Service Marketing
Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the
More informationDELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization
BEST PRACTICES GUIDE DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization oho.com 617 499 4900 @ohointeractive What is Web Personalization? Websites have long been
More informationTop 5 Keys to Generating Leads On Your Website
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationSEARCH ENGINE OPTIMIZATION FOR DENTISTS
SEARCH ENGINE OPTIMIZATION FOR DENTISTS INTRODUCTION When important decisions are to be made a majority of us consider the Internet. According to a research conducted on internet users in the U.S., 97%
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationUnderstanding Digital Marketing. Why Digital Marketing is your companies best friend.
Understanding Digital Marketing Why Digital Marketing is your companies best friend. 1 Evolution Digital specialise in Digital Marketing, Mobile Marketing and Web Design. OVER 16 YEARS IN THE INDUSTRY
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationOnline Marketing Services at Surgeworks
Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1
More informationTo Professionals Who Know Online Marketing Is Important But Can t Seem To Get Started:
To Professionals Who Know Online Marketing Is Important But Can t Seem To Get Started: Date: 23rd Sep 2009 Powerful search engines like Google, Yahoo! and MSN play a very important role on the internet.
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationAnytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program
Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER Digital Marketing Program Introduction Welcome to Scandlearn s Digital marketing program Start: 6 July 2015 End: 29 June 2016 Digital Marketing as
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More information7 QUESTIONS TO ASK YOUR PPC AGENCY
7 QUESTIONS TO ASK YOUR PPC AGENCY How Retailers Can Effectively Evaluate Agency Partners We Turn Browsers Into Buyers 7 Questions to Ask Your PPC Agency Innovation around programs like Google Shopping,
More informationApogee Results Background
Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve
More informationLEAD NURTURING STRATEGY WHITE PAPER. November 2013
LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationTop Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops
Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH
More informationMAKE YOUR PRESENCE KNOWN
Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going
More informationPAID SEARCH + INSIGHTS = 276% ROI
PAID SEARCH + INSIGHTS = 276% ROI SEARCH ENGINE MARKETING GOLD KEY 2012 ENTRY Context. Level 3 is implementing a corporate strategy to gain traction in the mid-market telecommunications arena. By restructuring
More informationKey Performance Indicators (KPIs): Taking the Mystery Out of Marketing
For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationAdvertising online. Where to advertise online
Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other
More informationSEO Hats. On-Page Optimisation. Internet Technical Terms. Website Architecture. How the Search Engine works. Search Engine Parameters
SEO (Search Engine Optimisation) Advanced Training Course Facility: Kiran Kumar Kadiyam & Naidu PP Duration: 30 Days About us: We are having 8 Years of Experience in Search Engine Optimization (SEO), Digital
More informationMARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage
MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer
More informationPerformance marketing - the key to success
Performance marketing - the key to success How performance marketing can help you generate more business Let's say you've created an online shop for high-powered robotic lawn mowers and you now want to
More informationBenchmark Summary Report
SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationConversion Rate Optimisation Guide
Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase
More informationSocial Media as a Search Prism
04. Social Media as a Search Prism 13 Cisco Understanding the Next Wave of Social Media 1 About Performics Founded in 1998, and named the original Performance Marketing Firm by Forrester Research. +25%
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationRevenue Generating Conversion Rate Optimization (CRO) Strategies
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
More informationHow To Advertise With A 2Nd Tier Ppc Search Engine
Pay-Per-Click Search Engine 800.577.1165 7Search.com 1 Table of Contents Page 3... Synopsis: 2nd-Tier Offers Greater ROI Pages 3-4...... The Internet as an Advertising Medium Pages 4-5..... PPC Advertising
More informationHead of Paid Search. 275 per day
Candidate Name: 618876 Job Applied For: Head of Paid Search Rate: 275 per day Key Skills: Notes: Adept at communicating with management, vendors and internal departments to coordinate overall marketing
More informationWhy do businesses order PPC services?
[PPC 2.0] PPC services Why do businesses order PPC services? Businesses want to earn more money. Businesses are not against paying some money to get more money. What do businesses get when they order PPC
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationCustom Online Marketing Program Proposal for: Hearthstone Homes
Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone
More information5 B2B SEO Myths That Are Hurting Your Bottom Line
That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,
More informationInternet marketing is important to your business if you want to...
Is internet marketing important for my business? Internet marketing is important to your business if you want to... Reach new customers Expand Your Business Sell Online Increase Brand Awareness Improve
More informationAlexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline
INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.
More informationAn E-Book on Web Consultancy & Website Promotion Services
An E-Book on Web Consultancy & Website Promotion Services 1 INFLUX WEB TECHNOLOGIES TABLE OF CONTENT Best Web Consultancy... Page 3 Leading Search Engine Optimization Company. Page 4 Website Promotion
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationIntroduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...
Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can
More informationBe There Now: A Strategy for Effective Cross-Channel Marketing
powered by BRIGHTEDGE Be There Now: A Strategy for Effective Cross-Channel Marketing John Hensel Best Buy The leading industry event by digital marketers for digital marketers John Hensel Associate Manager,
More informationCurrent Shifts in Online vs Traditional Marketing Budgets
Current Shifts in Online vs Traditional Marketing Budgets Direct's 2005 Online Marketing Survey Survey respondents mainly corporate or general managers at B2B & B2C companies, using e-commerce, median
More informationThe Top 3 Things That Will Improve Your Online Advertising ROI
The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get $300.00 in free online advertising 1. Set Your Maximum Bid Per Click At $0.90 or lower
More informationThe Five Trends That Will Impact Marketing in 2015
The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units
More informationHow to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI!
How to Drive Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! an ebook by - Delhi School Of Internet marketing 84 84 Table of Content Introduction Chapter1:
More informationThe Cambridge Web Marketing Co
Service Guide 2015-2016 0800 644 0196 www.cwmc.biz talk@cwmc.biz @cwmc.biz Contents Pay Per Click Campaign Managment (AdWords)...3 Content Creation... 4 On-site Optimisation...5 Link Building... 6 Conversion
More informationexecutive summary a day in the lifecycle digital marketing services
Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital
More informationPOSITIONING STATEMENT
www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult
More information7 Search Engine Marketing Best Practices for Travel Sites. Cindy Turrietta Search Marketing Specialist cturrietta@sdcvb.org
7 Search Engine Marketing Best Practices for Travel Sites Cindy Turrietta Search Marketing Specialist cturrietta@sdcvb.org What is SEM? Wikipedia Search engine marketing, or SEM, is a form of Internet
More informationDigital Marketing Services Product Overview
Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,
More informationnetsmartz Visibility on the Net I N T E R N E T M A R K E T I N G
netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G ISO 9001: 2000 CERTIFIED Our company is a certified Yahoo Search Marketing Ambassador and can help your ad get solid results on Yahoo s
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationCreating a Content Strategy
Creating a Content Strategy What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and
More informationECOMMERCE STRATEGEY FOR 2015 HOLIDAY
ECOMMERCE STRATEGEY FOR 2015 HOLIDAY Digital Strategy Team May 2015 LYONSCG White Paper: ecommerce Strategy for 2015 Holiday 1 What 2014 Holiday Trends Tell Us As you plan for the Holiday 2015 sales push,
More informationHow To Plan A Website
Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director
More informationOnline Marketing. ClickReturns- TheFREEGuideto IncreasingTraficandROI
Online Marketing ClickReturns- TheFREEGuideto IncreasingTraficandROI Online Marketing Buyers Guide 1. Terms of the Trade 2. Interactive Marketing for Keyword Analysis 3. Search Engine Optimization Services
More informationHow to Set a Competitive Budget for Your Search Marketing Program
How to Set a Competitive Budget for Your Search Marketing Program 1 introduction As search marketing spend progressively consumes a larger portion of overall corporate marketing and advertising budgets,
More information11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)
PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click
More informationSocial Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero
Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards
More informationImpact of Social Media Marketing on SME Business Author:
Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and
More informationMoving from tactical to strategic B2B marketing
Moving from tactical to strategic B2B marketing Introduction The definition of Marketing is The Management process which identifies, anticipates and satisfies customer requirements efficiently and profitably.
More informationCREATE A MARKETING PLAN
CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not
More informationOnline Marketing Channels
Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes
More informationRESEARCH BRIEF (ebay Stores)
RESEARCH BRIEF (ebay Stores) CALL FOR RESEARCH PARTICIPANTS Are you a large ebay Power Seller interested in growing your business? Would you like to become part of a new research group specifically designed
More informationBenefits of using Marketing Automation Software as part of your content marketing strategy
Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More informationHow To Lure In and Keep Leads
How To Lure In and Keep Leads Thank you for joining us! Princess Cornelio Marketing Educator Unbounce @daprincesita Join the discussion! community.unbounce.com How to Get in Touch Join the discussion!
More information