2 Page 2 1. Executive Summary Increase Your Traffic and Leads by up to 200% with TangoAds Proven Methods Creating an effective, yet comprehensive online marketing plan requires different Search Engine techniques available for achieving your online marketing goal. To help you meet your business objectives, TangoAds provides a full range of services in Search Engine Marketing (SEM), Facebook Advirtisments & Likes and Web Site Conversion (UI) - Landing Page Optimization. Every month, over 450 million Internet users worldwide perform around 11 billion searches. If even a small fraction of these searches pertain to your business, you could potentially be losing thousands of pounds in monthly revenue if your website isn t optimized correctly. That s why search engine marketing and optimization is so important for your business. Bigbeam has the experts to get your website to the top and keep it there. The most important aspect of any successful search marketing campaign is metrics. Planning, implementing, and measuring correct ROI on the site is crucial to ensure the success of any client campaign and TangoAds ensures that your campaign is managed optimally by making the right decisions, based on correct and timely reporting. This proposal covers all the available options, and a detailed description of how each option should be applied to achieve of your desired goals.
3 Page 3 1 Paid Search Campaigns (P4P-PPC-CPC) 1.1 Campaign Overview Paid Search is a powerful way to get your listings up almost immediately and to have the most prominence on the search results page. With Paid Search, you can address multiple objectives while other campaigns do not provide the same advantages: Return On Investment (ROI) Find customers at all stages of the buying cycle Discover-_ Research -_ Compare -_ Purchase Share of Voice Brand Awareness New Customer Acquisition Once your competitive marketplace is analyzed and a comprehensive set of keywords are identified, TangoAds can launch an effective paid search strategy immediately, your site will be present in top search placements on all of the key search engines, thus increasing the number of targeted visitors to your site. 1.2 Phase 1: Pre-campaign activities Establish marketing budget and campaign objectives Before we start researching any PPC or Paid Search campaign(s) we need to understand what your monthly media budget is. This will enable us to determine the proper budgeting strategies Develop comprehensive list of applicable keywords The first step in establishing a successful paid search campaign is to crawl your website to determine relevant keywords that drive traffic to your site. Below is a table of keyword phrases, ad positions and estimated sales conversions at 30%, 15% and 5% from 1000 clicks great way to analyse your ROI
4 Page Research competitive landscapes and set bidding strategies Once your site has been reviewed and analyzed, TangoAds will take a close look at your competitors. Additional keywords will be added to your campaign based on the competitive learning s and a bidding strategy (also based on your business objectives and target ROI) will be developed to ensure optimal placement in the search results. After completion, TangoAds will set tiered bid structure for buckets of different terms and campaign strategies (branded terms, competitor terms, generic terms, product titles, etc.) * We know what your competitions strategy is--so you don t have to. Which does beg the question -- what do they know about you? Establish key performance indicators Our staff will show you how to manage multiple objectives/metrics that continually change. Our technology solution utilizes core algorithms (ROI/CPA/ROAS) to address your specific business problems Develop compelling creativity to drive results To ensure your paid search campaigns are effective and your efforts are maximized, TangoAds will create custom titles and descriptions for your listings that will drive results. As experts in Yahoo! and Google s editorial guidelines, TangoAds will also ensure that your listings meet their editorial parameters and go live as quickly as possible. 1.3 Phase 2: Campaign optimization Continuous monitoring, tracking of search activity On an on-going basis, TangoAds will manage and adjust your paid search campaigns to optimize results: adjust bidding strategies, manage to click volumes and omitting the poorest performers. TangoAds leverages rules-based bidding techniques which will ensure that you receive the best bid management opportunities available for your campaigns. When it comes to monitoring your paid search campaigns, TangoAds will provide the following services in effort to maximize your ROI: On-going tracking of paid search campaigns Optimization and expansions of custom keyword lists Real-time Bid management, using rules-based bidding and true conversion data Knowledge of the competitive landscapes and bidding structures Focus on high-target keywords to lead to the strongest return on ad spend In addition we will identify which keywords and referrers lead to orders/leads, compare your ad spending to sales revenue-roi, and even track repeat customers! 1.4Campaign Management The following is a snapshot of how TangoAds manages paid search campaigns versus
5 Page 6 other agencies. As you can see, TangoAds has the ability to take your paid campaign to the next level, while providing customized account services. search Value Proposition Paid Search Strategy/Planning Search Analytics/Reporting Creative Optimization Search Billing/Fraud Click Auditing Traditional Full-Service Interactive Shop Strategy/Planning based only on current account performance Black Box Strategy and canned reporting tools (unknown expertise) Machine Based Managed with CTR term based rules, NA Billing is through Client Credit and Accounts Specialised Media Buying Agency Expands - Build Outs from Account Manager usually based on spend goals Most reporting avail. From publisher systems not 3 rd party approved tools NA Basic results reporting Varies Per Client and Monthly Spend TangoAds Search Specialists Keyword Expands based on 3 rd Party Competitive research & analysis All terms have CPA/Metrics Bi - Weekly or Weekly customized reporting Creative and term effectiveness reviewed/discussed/actionable 6x min. daily term optimization schedule Weekly/Bi- weekly creative optimization- augmentation Search Term Audit/Fraud CPC alerts Experts in click analysis and fraud arbitrage 2. Campaign Reporting 2.1 Continuous Monitoring and Reporting Because search engines continuously change their algorithms and competitors invest in optimizing their websites, it is important to monitor search engine rankings, analyze site traffic, and make changes to the campaigns managed by TangoAds in order to ensure a high ranking in search engines. To properly monitor your site we will require the following: Placement Monitoring Monitor all pages from Phase 1 and work to maintain and improve placements on all major engines. Keyword Lists Monitor performance of various keywords on paid search campaigns and look to improve CPCs, include additional keywords to drive incremental traffic to your site.
6 Page 7 Campaign Performance Reports Monitor placements, analyze search traffic, and prepare a weekly summary report for your site. Optimization Changes Make tweaks or changes to optimized pages to improve performance. We provide monthly analytic reporting supplied as PDFs. We report on: Site Usage, Page views, Number of Page/Visits, Avg. Time on site, New visits, Content overview, Unique visits, Technical Profile, Direct traffic, Referring Sites, Top traffic sources, Map overlay (all visits from different countries),
7 Page 8 3. Estimated Costs & Packages Exact costs can be submitted once we ve had a chance to review your website*. Offer Package For New Clients 1. Get Google Advertisements Worth Rs 2500/- For Just Rs 1500 (Only Ads Included) (Ads Will Run For 1 Week) 2. Get Google Advertisements Worth Rs 16000/- For Just Rs (Only Ads Included) (Ads Will Run For 1 Month) Note Business Packages Also Available Contract period should be for at least 1 months as this much time is required to implement all changes and also to start obtaining maximum rankings And ROI for your business.. If you are unsure about anything in this document do not hesitate to contact me on: or or ; Note- 20% Of The Total Package Fee For Campaign Development, Management & Tracking will be charged separately 4. Facebook Marketing & Branding + Likes On Your Company Page What are the main differences or characteristics of Facebook marketing as compared with traditional marketing? The answer is that the former is more focused on content sharing and creating a viral marketing effect. It is not that kind of face-to-face marketing anymore. Therefore, traditional ways of marketing would not be effective enough. By making good use of Facebook marketing techniques, your target customers base can be expected to grow much faster in this new world. It is observed that Facebook users tend to enjoy content sharing. For example, they like to post their own recent photos or share information about the good restaurants they have tried. Since social networking works to connect people, giving good comments or recommendations by Facebook users to their friends on Facebook would be a more effective way to promote. Trustworthy recommendations tend to have stronger positive effect than normal advertising.
8 Page 9 Package For Facebook : Likes 500+ Cost Rs 2000 Likes Cost Rs 4000 Likes Cost Rs For Business Packages Please Feel Free To Contact , Note- 20% Of The Total Package Fee For Campaign Development, Management & Tracking will be charged separately
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