Stop Chasing the Longtail. Convert It. Heightened Search Optimization Data for Agencies and Search Marketers

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1 Stop Chasing the Longtail. Convert It. Heightened Search Optimization Data for Agencies and Search Marketers

2 Designed for Agencies and Search Marketers Alike. No matter whether you work for a digital agency or as an SEM, it s no secret that you re much more effective when you have the specialized tools you need to handle specific tasks. And when those tasks involve understanding, optimizing, and converting search visitors, search analytics tools pick up where traditional web analytics tools end. Instead of providing a plethora of reports, Enquisite has highly-focused reports that provide a visual representation of search traffic. You ll instantly find valuable keywords that convert across the entire longtail. 2

3 Stop Chasing the Longtail. Convert It. There s a real benefit to focusing my limited time optimizing my site for the keywords and phrases that bring in truly valuable search traffic not just large volumes of visitors. Matt Bailey, President, Site Logic Marketing 3

4 Get Relevant in Local Markets. Enquisite reveals a site s ranking for a keyword phrase in a specific geographic location a task that web analytics solutions and rank checking software have failed to master. Take a company like NYC Umbrella Buyers for example. Targeting NYC Umbrella Buyers Understanding that the business site appears on page two for urban sombrero in New York City, SEO gains can be made by: Putting additional content on the site specific to the New York City buying audience Actively soliciting links from local, New York City-based websites. This results in a move to page one from page two in the New York area SERPS, benefiting both you and your visitors. 4

5 Stop Chasing the Longtail. Convert It. Longtail Report Stop Chasing the Tail. Convert It. See the Exact Phrase Visitors Used to Find You Enquisite collects and displays every keyword query that brings visitors to your site. Easy to customize, the Longtail Report shows you the number of referrals mapped against the keyword phrases searchers used. Quickly drill-down and segment key phrases on a myriad of criteria to get as targeted as needed for each campaign. 5

6 Summary Report Bite-Size Metrics. Full-Size Insight. Understand the health of key metrics, at a glance. The Summary Report displays information about all visitors, reveals important changes in visitor traffic, and can be segmented by PPC and organic search visitors. 6

7 Stop Chasing the Longtail. Convert It. Top Referrals Report Two Times Better than Letterman. The Top Referrals Report keeps track of your top 20 referral sources. It shows search referrals by phrase, referring search engine, page visits, location (down to the zip or postal code), and page placement in search results. It allows you to easily follow search referral trends by combining referral criteria and drilling down into increasingly specific information. 7

8 Search Engine Comparison Report Know Which Engine Can. Enquisite s Search Engine Comparison Report shows you which key phrases appeal to the users of each engine, meaning you can better target those audiences in your organic and PPC campaigns. Place three search engines sideby-side and get a visual of how your search marketing efforts compare on each. You may choose from more than 40 available search engines. 8

9 Stop Chasing the Longtail. Convert It. Quality, Not Quantity, Matters. Apply Science to Paid Search Marketing Click auditing is a scientific approach to verify that the clicks received and paid for match the advertiser s campaign settings. It s just like the auditing services provided by Arbitron and Nielsen for radio and television. PPC Assurance does a comprehensive audit of your pay-per-click campaigns to make sure that every click you paid for matches the terms and conditions of your contract. Properly formatted refund requests are automatically sent to the ad network on the 10th of each month for the previous month. PPC Assurance works with Google AdWords and Yahoo! Search Marketing. 9

10 Brass Tacks. Enquisite Services Monthly Billing Plan Enquisite Pro PPC Assurance Referrals/Month Price Price 100,000 $99.00 $99/year as standalone purchase, 250,000 $ plus 50% of refunds 500,000 $ ,000,000 $ ,000,000 $1, ,000,000 $2, ,000,000 $3, ,000,000 $5, ,000,000 $9, ,000,000 $11, Please contact us for quotes above 1 million referrals per month by calling (866) or ing us at 10

11

12 Experience the Power of Search Analytics Free for 30 days at Enquisite, Inc. 649 Mission St. San Francisco, CA (866) (415)

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