Social Mediansics - A Practical Science

Transcription

1 Discover. Design. Develop. Deploy. Deliver. Has your company blogged, tweeted, faced the tube and linked-in yet? Is your company value-driven and results oriented? Have you fully integrated your Internet Marketing, PR, Web 2.0, Social Media - which includes Facebook, Linkedin, Twitter, blogging, blogtalkradio, YouTube and Twitter into your companies media buying, advertising and promotions culture? PR & Social Media Marketing Case Study: The Golden Closet CHALLENGE: STRATEGY: HOW: RESULTS: The Golden Closet has a richly developed, enviable and breathtaking niche of history within the entertainment memorabilia industry. TheGoldenCloset.com website is full of Hollywood style images with extensive content. The website story was underdeveloped and they realized to increase sales and marketshare they needed to reach a larger and more targeted audience. Like many businesses Social Media was something they dabbled in but witnessed few results, with extensive efforts and little direction. The Golden Closet found Social Media was not just the tools or paintbrushes, such as twitter or a blog but an integrated vision with a strategy, proper technology and a goal clearly defined to build or paint the desired picture and outcome. Using the tools with a cutting-edge strategy and business plan in-place always creates exponential results. Once the green-light was received, it was a challenge ready for results! The primary premise was to insert, integrate and embed Social Media tools as the foundation for the primary content development. These tools now took the static web pages and created living documents that now allowed for the exchange of usergenerated content. Social Media tools are virtual technology, when strategically applied and integrated into your PR and website these tools increase the visibility of your virtual presence. This means more visibility= more users = more customers/clients = more sales/ desired results. Your companies Social Media Strategy becomes your Internet billboard, or your Internet commercial, or your Internet print ad. In the first month after the website re-launch, there was a measurable 95% increase in sales and all but one featured item sold within the first week.

2 SOCIAL MEDIA MARKETING CASE STUDY: THE GOLDEN CLOSET : PAGE 2 of 6 Featured items are in large graphic panel rotation on the home page with link to product detail page. NOTE: Social media icons in global header for ease of access

3 SOCIAL MEDIA MARKETING CASE STUDY: THE GOLDEN CLOSET : PAGE 3 of 6 Product detail page is SEO friendly, and includes facebook and youtube embeds NOTE: browser title (most important tag in SEO), page content, youtube video embed, related items with links, meta tags, embedded Facebook Like button for logged in users

4 SOCIAL MEDIA MARKETING CASE STUDY: THE GOLDEN CLOSET : PAGE 4 of 6 Featured item is also posted on customers integrated wordpress blog. Wordpress is the industries leading blog format boasting powerful integration with social media applications. Blog headlines automatically feed to facebook page reaching a massive audience with targeted keywords.

5 SOCIAL MEDIA MARKETING CASE STUDY: THE GOLDEN CLOSET : PAGE 5 of 6 Embeded YouTube playlist drives traffic to youtube channel. NOTE: youtube is the number 2 search engine at this time. Loading the unique content with relevant keyword phrases gives the Golden Closet addition reach in to potential customers. Ranking number 1 on youtube for screen used weapon salt keyword phrase

6 SOCIAL MEDIA MARKETING CASE STUDY: THE GOLDEN CLOSET : PAGE 6 of 6 Ranking number 6 & 7 on google for screen used weapon Salt keyword phrase (and this happens within 3 hours of wordpress post) Results: 95% increase in sales for first month of website relaunch. All but one featured item sold within first week.