SOCIAL AND NEW MEDIA TRENDS. Alfons Juck

Transcription

1 SOCIAL AND NEW MEDIA TRENDS Alfons Juck

2 Ladies and Gentlemen!! Now have many of you have personal account on Facebook? How many on twitter? How many on other social media? How many posted something in last one or two hours?

3 AVERAGE DAY ON INTERNET 210 billion s send out daily 3 million images uploaded to Flickr everyday gigabytes sent across mobile phones everyday new people are added on Facebook everyday 45 millions of status updates are recorded daily 5 million tweets per day bloggers articles every day (would fill NY Times for 19 years)

4 TRENDS What s driving the continued growth of social media? EASY ACCESS, SHARING MOMENT Wikipedia lists as much as 205 social media Networking websites worldwide

5 MOBILE More people are using smart phones and tablets to access social media. The personal computer is still at the center of the social networking experience, but consumers are increasingly looking to other devices to connect on social media.

6 TIME SPENT Time spent on mobile apps and the mobile web account for 63 % of the year-over-year growth in overall time spent using social media. 46% of social media users say they use their smartphone to access social media; 16 % say they connect to social media using a tablet. With more connectivity, consumers have more freedom to use social media wherever and whenever they want. More and more people are connecting to the Internet and for longer amounts of time. People continue to spend more time on social networks than any other category of sites 20% of their time spent on PCs and 30% of their mobile time.

7 PROLIFERATION New social media sites continue to emerge and catch on.

8 THE GLOBAL LIVING ROOM Social TV is on the rise. The skyrocketing adoption and use of social media among consumers is transforming TV-watching into a more immediate and shared experience. As of June 2012, more than 33 % of Twitter users had actively tweeted about TV-related content. Some 44 % of U.S. tablet owners and 38 % of U.S. smartphone owners use their devices daily to access social media while watching television. In the Latin America region, more than 50 % and in the Middle East /Africa Region more than 60 %

9 EVENTS From global events like the Summer Olympics, to regional events like the Presidential debates in the U.S., consumers around the world used social media to engage with everyone from close friends to complete strangers, revolutionizing the television viewing experience. What about our ATHLETICS events when they will be the debate?

10 CONTENT When it comes to accessing social content, it's all about mobile particularly apps. App usage now accounts for more than a 1/3 of social networking time across PCs and mobile devices. Compared to last year, consumers increased their social app time by 76 %, spending more than 7x more minutes on apps than the mobile web. While the social media audience via PC declined a slight 5% from a year ago, time spent increased 24 % over the same period, suggesting that users are more deeply engaged. The list of most-visited social networking sites is pretty much the same whether people are going online through a PC browser, through their mobile web browser or using an app. Mobile usage once again proves to be a key component of social as each of the top networks via mobile web saw significantly greater growth compared to its PC audience over the last year.

11 MOST POPULAR SOCIAL NETWORKING SITES FACEBOOK BLOGGER (blogs) TWITTER YOU TUBE WORDPRESS (blogging tool, content management) LINKEDIN (largest professional network) PINTEREST (visual discovery tool) GOOGLE+ (sharing, facebook like) TUMBLR (post anything from anywhere) MYSPACE (music) WIKIA (wikipedia group) DAILY MOTION (watch, publish, share videos) FLICKR (Picture galleries with groups) INSTAGRAM (photos) SLIDESHARE (slideshows) REDDIT (connecting internet groups) VINE (videos) FORSQUARE (to find places where go with friends)

12 EXAMPLE CHINA (OWN WORLD) China has around 591 million internet users. There s a strong drive towards mobile internet, with desktop internet traffic dropping by 15% in the first nine months of It s reported that 91% of Chinese internet users have a social media account, compared to 67 % of the online population of the United States.. Pengyou: it means friend in Chinese. Pengyou has more than 259 million users. A Facebook like social network. RenRen: originally called Xiaonei (which means campus), was set up in 2005 and tends to be used by students and teens. It had around 178 million users in 2012, when monthly unique logins were growing by 47% a month. More of a Facebook-like social network. Kaixin 001: Kaixin is a Facebook-like social network with 113 million users. Unlike RenRen, Kaixin s target market tends towards the older generations, and white-collar workers.

13 EXAMPLE CHINA (OWN WORLD) Sina Weibo: Sina Weibo is the most popular social network in China, with around 280 million active users and 500 million registered users. Its multimedia functions - displaying video and photos in timelines, predated Twitter s rollout of these services. Tencent Weibo: Sina Weibo s main competitor is Tencent Weibo, which is the third most popular social network in China with more than 230 million active users. It has a user base of 507 million users. Baidu: China s most popular search engine, owns a rival video service (iqiyi) and was looking at purchasing another online video service, PPS.tv, which would have made it the largest video service provider in China. QZone: is the Chinese version of MySpace, letting users blog, keep diaries, listen to music and share photos. It s owned by Tencent, and so benefits from the link to the QQ network. Others: Douban, Diandian, WeChat. (

14 ANALYSIS Login preferences 4th quarter 2013: 45 % Facebook 35% Google 7 % Youtube 6 % Twitter others minor Devices: 52% Android OS mobile phone, tablets 41% Apple ios mobile phone, tablets 3% Blackberry, Windows Phone 1% others

15 FUTURE VIEWS Content marketing is key to attract an retain customers. Big data just keeps getting bigger. Images outrank words. The social enterprise emerges as a business function. Companies engage with consumers in real-time with location based advertising. Hashtags became leading search tool. Mobile marketing surpasses traditional advertising.

16 Social media is essential for successful business strategy. Twitter is the newsroom of future. Facebook sponsored updates became mainstream. Slideshare becomes key influence Youtube grows as content tool The Dawn on social TV where viewers comment and share during air-time Search Engine Optimization SEO focused on consumer behavior

17 STATS FROM SOCIALBAKERS.COM Facebook Sport Events: 1. UFC FIFA 2014 World Cup X-Games Run Nike Women Series Boston Marathon Sport Personalities 1. Cristiano Ronaldo 76,8 millions 2. Messi 55,2 3. Beckham 36, Usain Bolt 13, Jessica Ennis-Hill 1,2

18 Facebook Organizations: 1. UEFA Champions League NBA WWE Olympic IOC IAAF World Athletics Club European Athletics New York Road Runners London Marathon French Athletics Federation IAAF Diamond League

19 Facebook IAAF DL Meetings: New York Eugene Paris Rome 9174 Doha 5808 Lausanne 5484 Brussels 5151 Zurich 3994 Monaco 3506 Stockholm 957 Birmingham, Glasgow (British Athletics ), Shanghai

20 Facebook IAAF World Challenge: Brazilian Federation (Belem) 5850 Ostrava 5612 Spanish Federation (Madrid) 5423 ISTAF 2757 Zagreb 2620 Australian Federation (Melbourne) 2354 Kingston 1719 Russian Federation (Moscow) 1239 Hengelo 1042 Ponce 689 Rieti 654 Tokyo, Marrakesh, Beijing, Dakar none

21 Facebook IAAF Indoor Boston 4097, Karlsruhe 728, Stockholm 152 (Birmingham British Athletics ) (Moscow Russian Federation 1239) none: Gent EA Indoor Bydgoszcz 1025 (Tallinn Estonian Federation ) (Praha Czech Federation Prague ) none: Reykjavik, Dusseldorf, Donetsk EA Premium Turku 525, Eberstadt 280, Torino 219, Orlen Cup 139 (Athens PV Greek Federation 3505) (London street British Athletics ) none: Odlozil, Rovereto EA Classic Budapest 4053, Bydgoszcz 1557, Heusden 454, Sotteville 397, Kalamata 246, Luzern 239, Kusocinski 192, Riga 94 - (Huelva Spanish Federation 5423) (Zhukovskiy Russian Federation 1239), none: Dessau, Goteborg, Sollentuna, Nancy, Velenje, Padova, Linz, Montreuil, Malmo

22 Twitter Clubs 1. FC Barcelona Real Madrid FC Barcelona (Spanish) Persons 1. Cristiano Ronaldo 25,2 millions 2. Kaka 18,4 3. Lebron James 12, Usain Bolt 3, Jessica Ennis-Hill 1,32 Organizations 1. NBA NFL WWE Wrestling British Athletics IAAF European Athletics French Federation 9197

23 Twitter Events 1. UFC (ultimate fighting) 2. London Wimbledon Rock and Roll Marathon NYC Marathon 300) (+ NY Road Runners 42 London Marathon IAAF Diamond League New York 3995, Eugene 3710, Oslo 739, Paris 627, Monaco 552, Brussels 508, Roma 471, Zurich 415, Lausanne 401, Doha 372, Stockholm 264, British Athletics (Glasgow, Birmingham) Shanghai

24 Twitter IAAF World Challenge Hengelo 1538, Kingston 343, Rieti 172, ISTAF 70, Zagreb 70, Ponce 96 Connected: RusAthletics ( Moscow), Australian Athletics ( Melbourne), Spanish Federation (9129 Madrid), EME NEWS (2300 Ostrava) None: Beijing, Tokyo, Marrakesh, Dakar IAAF Indoor Boston 1531, Stockholm 152, Moscow 111 Connected: British Athletics (Birmingham) None: Karlsruhe, Gent

25 Twitter EA Indoor Twitter non existing nearly (Only Prague connected to Czech Federation 220) EA Premium Turku 140, Athens connected to SEGAS 851, others none EA Classic Riga 465, Nancy 239, Goteborg 187, Budapest 41, Heusden 40, Malmo Games 3 (Huelva via RFEA 9129) Others none

26 USAGE OF OTHER SOCIAL MEDIA YOU TUBE (IAAF, European Athletics, Ostrava, Karlsruhe, Sotteville, Padova, Praha). Own TV: Gent, USATF. In very small numbers: INSTAGRAM, FLICKR, GOOGLE+, DAILY MOTION. WEBSITES DEVOTED TO OUR SPORT (more than news) USA: Runnerspace.com, Flotrack.org, Letsrun.com UK: Vincosports.com NED: Losseveter.nl

27 CONCLUSIONS Create athletics social network Create and use Facebook and twitter profiles for each meeting (all year) Use other social media mainly orientated for videos and photos Prepare social media content for spectators visiting your stadium: apps, results, interviews, photos, photo finish etc. Create themes to be discussed at your social media

28 All one day meetings to be more seen and heard in the social networks and so win more image and interest from sponsors and public institutions and individuals. And also spend some time in nature, forest, beach without mobile, tablet or pc... SOURCES social media report