DESA Website Statistics and Social Media Monitoring Report Major findings

Transcription

1 DESA Website Statistics and Social Media Monitoring Report 2013 Major findings Overall, total traffic for 2013 showed solid growth, compared to 2012, with some notable examples and exceptions: DSPD and CDO have sustained their double-digit pattern of growth throughout the year; DPADM has showed again a slight drop from previous quarter, but the traffic was still positive compared to prior year; The whole department continues to show growth of traffic, especially year-over-year. MDG-2012 Report continues to hold the top spot for downloads. The top three remain the MDG-2012 Report, followed by the System of National Accounts 2008 and The World s Women 2010; When both English and non-english versions are counted together, the E-Government Survey 2012 emerges as the most downloaded publication; All flagship publications continue to be among the top 20 downloads; Note that these figures only cover downloads from DESA sites and do not include the UN Publications website or other sources. Content in English continues to attract over 90% of visits While there was a slight drop in traffic to non-english content in the last quarter, overall, the year has seen solid growth of non-english visitors; Mobile device share has slowed in the last quarter, as many visitors might have returned to desktop browsing after the summer. Among mobile platforms, Apple remains dominant with over 55%, followed by Android and Blackberry. DESA exhibited strong growth in social media reach, especially for Facebook and Twitter Continued production of multimedia content, as well as direct live engagement via Facebook Chats and Google+ Hangouts produced noticeable growth of social media audiences over the year; Social media presence continues to represent higher growth of DESA s online properties, with DESA audiences reaching DESA s online information through these channels in ever greater numbers, compared to the traditional web content. Suggestion: Efforts to maintain and develop the department s social media presence are paying off, with clear increase in activity and engagement on channels such as Facebook, Twitter and YouTube. DESA s Facebook channel reached a significant milestone in Q4-2012; after having 10,000 fans in late December of 2012 and 20,000 in September 2013, it welcomed 30,000 fans in Q4. Continued integration between our traditional web content and our social media channels results in traffic increases on both sides.

2 DESA Website Statistics Report 2013 Division Q4/2012 Total Visits (2012) Q1 Q2 Q3 Q4 Total Visits (2013) Daily Avg. (2013) OESC 156, , , , , , ,829 2,370 16% 10% FFD 42, ,683 33,604 34,471 66,258 92, , % 27% DPAD 108, ,818 73,764 74, , , ,523 1,148 28% 7% UNPD 372,422 1,497, , , , ,754 1,499,583 4,212 6% 0% DPADM 1,142,850 5,484,560 1,491,440 1,682,311 1,385,462 1,009,110 5,568,323 15,641-27% 2% DSPD 379,988 1,063, , , , ,712 2,196,912 6,171 5% 107% UNSD 1,468,300 4,814,598 1,381,731 1,740,608 1,921,645 1,851,562 6,895,546 19,370-4% 43% DSD 545,854 2,066, , , , ,565 2,309,390 6,487 11% 12% UNFF 26, ,772 27,232 33,215 41,548 51, , % -6% CDO 4,708 26,954 8,308 7,312 14,023 42,421 72, % 167% DESA 192, , , , , , ,341 2,751 7% 27% %+/- Q3- Q4 %+/- YoY TOTAL 4,439,896 17,214,614 4,548,772 5,366,244 5,702,725 5,535,906 21,153,647 59,420-3% 23%

3 Top Ten Download Chart (Q4 2013) Top Download Publications (Q4-2013) Publication Download The Millennium Development Goals Report ,840 System of National Accounts ,810 The World's Women , Demographic Yearbook 282,553 MDG Report 2012 (Spanish) 265,935 E-Government Survey ,574 MDG Report ,912 Manual de Indicadores Sociales 251,556 E-Government Survey 2012 (Chinese) 233,710 World Population Prospects 2010 Volume II 242,037 Downloads: Number of times the specified file was downloaded by a visitor. If an error occurred during a transfer, the transfer is not counted. Note that downloaded PDF files may cause an inflated count.

4 Non-English Language Visits Chart Languages Visits Q1 Q2 Q3 Q4 Q3-Q4% +/- Total (2013) English 178, , , ,836-8% 902,230 Arabic 2,158 1,405 3,249 3,140-3% 9,952 Chinese 2,746 1,843 3,243 3,093-5% 10,925 French 3,162 2,465 5,670 4,991-14% 16,288 Russian 1,815 1,460 2,837 2,600-9% 8,712 Spanish 6,666 6,633 12,595 9,872-28% 35,766

5 Geography Location (Regions) Visits Chart UNFF DSD UNSD DSPD DPADM UNPD DPAD FFD ECOSOC CDO DESA Total Africa 3,318 47, ,730 42,560 83,832 8,660 9,871 6,222 13,257 7,914 16, ,303 Asia 9, , , , ,476 34,984 25,252 19,309 54,584 5,830 67,955 1,137,112 Europe 10, , , , ,320 38,910 30,081 18,407 76,268 5,800 74,159 1,131,141 North America 18, , , , ,506 59,519 48,233 30, ,369 8, ,469 2,216,969 Oceania 2,074 20,870 72,296 31,326 23,025 6,039 4,843 3,286 6, , ,077 Latin America 1,559 23, ,493 43,149 47,423 4,390 8,594 2,153 12,859 7,468 15, ,248

6 Browser Platforms and Mobile Visits for Q CDO DPADM DPAD DSPD FFD POP UNFF SD DSD OESC DESA TOTAL Desktop Windows Desktop 24, ,391 93, ,098 58,653 31,706 28,503 1,440, , , ,288 3,243,037 Macintosh 1,792 32,090 13,087 53,744 5,828 2,468 2, ,596 47,746 23,767 30, ,934 Linux , ,307 Google Chromium Other 5,266 46,927 9,397 62,206 7,395 7,462 7, ,113 44,071 15,013 27, ,085 Mobile Apple ios 1,142 16,085 4,242 21,283 2, ,653 28,587 10,389 9, ,184 Google Android 3,812 22,890 2,730 18,425 1, ,020 16,692 7,163 5, ,462 Blackberry 121 4, , ,152 4, ,175 Windows Mobile 98 1, ,299 Other 84 1, ,822 Desktop 31, , , ,415 71,893 41,648 40,325 1,835, , , ,573 4,087,322 Mobile 5,257 45,778 7,440 43,834 5,185 1,688 1,455 71,463 51,290 18,614 15, ,942 Mobile share Q3 (%) Mobile share Q4(%)

7 DESA Social Media Monitoring Benchmarks for Q The DESA social media monitoring report captures the combined networks of all DESA divisions and campaigns. The metrics data collected will help gauge the success of social media efforts in DESA. To support the divisions social media efforts, CIMS/SPCS will continue to organize informal communications meetings and work in close collaboration with all divisional focal points. The following recommendations are derived from the metrics: Continue outreach via live social media events DESA should continue organizing and hosting live, interactive social media events on a regular basis. An analysis of the metrics reveals that live social media events have continued to significantly expand DESA s credibility and viral sharing of DESA-related content. A number of Google+ Hangouts on topics including sustainable development, youth migration and empowering young women through technologies, as well as Facebook chats on themes related to renewed global partnership and sustainable development challenges, have all contributed to increased visibility for DESA. A significant contributor was also the major online campaign Innovate Your Future, deployed through the collaboration between OESC, CIMS/SPCS and DPI to highlight the vital role of youth within the field of science, technology and culture and the need to shape future innovators. A Thunderclap campaign, launched ahead of the ECOSOC Youth Forum on 27 March 2013, was promoted until the opening of ECOSOC, on 1 July. With a target set to 500, it was exceeded with 641 people supporting the Thunderclap campaign by lending their Twitter or Facebook accounts to send an empowerment message on 1 July. The social reach of the event was 5,340,000 people. Production of multimedia content for social media channels CIMS/SPCS continues to make use of new, professional multimedia production equipment, helping to expand the Department s coverage and outreach capabilities. During Q4 2013, about five multimedia productions have been completed, accompanied in many cases by social media promotions. A number of videos were produced to spotlight DESA News stories as well as to promote events and online campaigns in close collaboration with divisions. All in all in 2013, some 29 videos were produced by CIMS/SPCS (not including the videos produced for the e-brochure). Continue to prepare social media advisories to further promotional reach The department should continue to prepare social media advisories to be shared within the UN wide social media network, to highlight and create visibility for major events, conferences and report launches, as this enables further promotional reach.

8 UN DESA s Facebook Pages DESA Facebook pages have a combined audience of 221,032 fans. This represents a 104% increase over one year. Comparing Q3 and Q4, the percentage reveals an increase of 24%. DESA s main Facebook page has seen a % increase in Facebook Likes over the course of 2013, showing a steady and solid growth over the past year. From Q3 to Q4, DESA s Facebook page shows a 56 % increase. DPAD s Facebook page shows a significant increase for 2013 with a % increase in the number of fans, as does DSD s UN Sustainable Development Knowledge platform, with an increase of % likes. UN International Year of Youth has changed its name to United Nations Youth (UN4Youth) but kept their followers. This platform saw a 95.58% increase over the course of Benchmarks according to the DESA social media marketing plan over a similar period of time are OECD (13,189= +28,19%), World Bank (803,591 fans + 71,35%) and UNESCO (35,605 fans +25,46%). In comparison to these original benchmarks, DESA s Facebook pages continue on steady paths toward competitive growth relative to other organizations in the UN system.

9 DESA s Twitter Channels Channel Name Followers Tweets Klout Score Retweets in the past 90 days UN DESA (@UNDESA) Intl. Year of Coops (@CoopsYear) UN Sustainable Dev. (@SustDev) k+ UNYouth (@UN4Youth) UN DESA DPAD (@UNDevelopPolicy) United Nations UNPAN (@unpan) UN DSPD (@undesadspd) UN Enable (@UN_Enable) ECOSOC (@UNECOSOC) , Total 225,014 31,470 DESA s combined Twitter presence continues to grow in influence and reach. The number of DESA s Twitter followers has increased from 105,136 in Q1 to 212,023 in Q4. All in all during 2013, the department s combined accounts have seen a % increase. During 2013, ECOSOC s account has increased the most with %, followed by DSPD (174.68%) and DSD (138.96%). When comparing Q4 in 2012 with Q4 in 2013, the findings show that the combined number of DESA followers on Twitter has increased by 147% (with 126,270 new followers). Major increases were seen for the Twitter accounts (36,005 new followers 1314% (18,438 new followers 139% increase) (33,508 new followers 120% increase)

10 DESA on Slideshare DESA is represented on Slideshare with a departmental network at Each division is featured on this page and recent activities are highlighted. Slideshare is used to share PDF and PowerPoint files more easily among stakeholders. Slideshare enables divisions, which are not on Facebook or Twitter, to interact with stakeholders, academics, NGOs and subject-matter experts. Total Statistics since the launch in October 2011: Total Views Downloads Facebook Likes 288, Top Content DESA s Slideshare account has gained more than 288,000 views since its launch two years ago. It gained 11,907 views in the past 90 days. The World Economic Situation and Prospects 2012 is the most viewed publication, followed by the World Urbanization Prospects 2011 highlights.

11 DESA YouTube Channels Several divisions maintain independent YouTube channels, in addition to DESA s main YouTube channel, managed by CIMS/SPCS. Among the ones that are currently active, OESC s channel has the highest volume of traffic: Top Five Videos High-Level Meeting on Disabilities and Development, 23 September CIMS/SPCS Speakers' Corner -- Interview with Ashley DeRamus 868 CIMS/SPCS New UN Forum to advance sustainable development 828 CIMS/SPCS Celebrating people of all abilities - IDPD December CIMS/SPCS Interview with the PGA, H.E. John Ashe, DESA News Oct CIMS/SPCS DESA and its divisions currently have four YouTube video channels: UN DESA (maintained by CIMS/SPCS) UNPAN (maintained by DPADM) UNECOSOC (Maintained by OESC) UNStatistics (Maintained by the SD; to be consolidated with CIMS/SPCS)