Safe Harbor Statement

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2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 2

3 Social Engagement & Monitoring Roadmap November 2015 Listening, Analyzing and Participating in social conversations Copyright 2014, Oracle and/or its affiliates. All rights h ttp://oracle.com/social 3

4 Oracle Social Cloud: Key Differentiators Comprehensive Platform, Modern User Experience Deeper Insights and Precise Market Data Business Impact Holistic Enterprise Approach Modern role- based UX Modern Customer Engagement for social, service and marketing From PaaS to SaaS Eliminates Dirty Data for Precise Insights Widest data sets from public, anonymous, and private sources In- context insights Most comprehensive customer profile Social attribution for all channels Social ROI for business results Leverage critical marketing data for CX Global UI, Advanced Listening, Data Sources Innovation with CX Apps and Beyond Partner Marketplace Copyright 2014, Oracle and/or its affiliates. All rights 4

5 Oracle Social Cloud: Latest Enhancements & Innovation Listen and Engage Innovation New Languages & Sentiment Listen Source Filtering Emoji listening Custom Indicators Column- based modular Engage Custom Data Source Analyzer Topic Alerts Integrations and Extensibility Twitter Partnership for Enriched Data Social Service Enhancements DLT (social attribution) across CX Targeted Social Commerce Responsys Integration Data Cloud Integration Development Platform API Copyright 2014, Oracle and/or its affiliates. All rights 5

6 Oracle Social Cloud: Latest Enhancements & Innovation User Centered Design New Calendar Social Intelligence Center Message Monitor & Quick Post Custom Analytics Mobile App Enhancements Social Station Paid Media Capabilities Partner Brand Networks Custom Audience and Lookalike Audience New Network Support LinkedIn Instagram Weibo 6

7 Social Engagement & Monitoring Calendar 2015 Roadmap H1 R1 - Released H1 R2 - Released H2 R1 Released H2 R2 Enhance Best- of- Breed Social Capabilities Targeted Listening by Author Facebook geo- targeting Expanded topic definitions Engage management enhancements Owned channel indicator and sentiment enrichment (beta) Social Intelligence Center enhancements Locking records in Engage (beta) DaaS for Customer Intelligence Build a Global Product Keyword, NLP & LSA Support for Vietnamese, Czech New Sentiment Analysis for Spanish, Japanese, Simplified Chinese. UI internationalizationfor Indonesian, Hindi, Malay, Thai Sina Weibo support in Engage Integrate Seamlessly with Oracle Applications and CX Suite Custom Data Source Analyzer (beta) Editing active topics Topic Alerts (beta) digest for topics (beta) Engage management enhancements Column- based response UI (beta) Enhanced Social Intelligence Center media mixer Enhanced blog comment support in Listen Keyword, NLP & LSA Support for Greek, Hungarian Enhanced sentiment analysis for Dutch, Italian Expanded global forum, blog, and news coverage Twitter author topics Bulk upload of source URLs for topics Historical Data in Listen Move topics between bundles Topic Alerts (GA) Keyword, NLP & LSA Support for Hindi Enhanced sentiment analysis for Turkish, Russian Tencent Weibosupport in Listen Engage analytics Column- based response UI (GA) Social for Customer Service Engagement Scoring for Response Hierarchical Filters in Dashboard Facebook page collection for Listen Tumblr Response Support Top contributors and Tweets in Listen Custom Data Source Analyzer (GA) Locking records in Engage (GA) WeChat response Developer Platform (response API) (beta) Enhanced Service integrations for labels Enhanced Engage metadata integration Developer Platform (GA) and message attributes with Oracle Service Cloud Social Service Syndication 7

8 Social Engagement & Monitoring Calendar 2016 Roadmap H1 R1 H1 R2 H2 R1 H2 R2 Enhance Best- of- Breed Social Capabilities Facebookresponse for unpublished posts Emoji Support in Engage Workflow threads in Engage Bulk Routing for additional data sources Enhanced Listen metrics and visualizations Listen charts and KPI available in configurable UI / via API Improved integrations and extensibility Sentiment extensions/machine learning Enhanced SSO support with SAML Owned channel indicator and sentiment enrichment (GA) Integration with Rules Engine 3 rd party app and data integrations Enhanced business data integration in Engage Role- based viewing and editing for topics and dashboards Advanced Customer Service KPIs Unified Owned and Earned Analytics Pinterest response Tumblr Listen Support Social analytics with OBI Social Image Listening Social Profile Enrichment Google+ response Modular Prebuilt Dashboards Accessibility conformance Performance improvements Build a Global Product Integrate Seamlessly with Oracle Applications and CX Suite Sentiment for Bahasa, Arabic Keyword/LSA for Romanian, Croatian Lead creation from Engage to Eloqua and Oracle Sales Cloud, and Responsys Sentiment for Korean, Thai Keyword/LSA for Bulgarian, Latvian Bi- Di Support for Arabic and Hebrew UI OSN Integration (beta) Social Profile Enrichment with ODC Deeper Audience Insights with ODC Youku/Tudou social network support VK Support for Listen and Engage LINE social network response Sina Weibosupport in Listen Sentiment for Polish, Swedish Keyword/LSA for Lithuanian, Serbian (Latin) OSN integration (GA) Enhanced Digital Targeting with ODC New Social ROI Measurement Buy Through Rate for Social activity with ODC 8

9 Social Engagement & Monitoring 2017 and Beyond Beyond/Unscheduled Enhance Best- of- Breed Social Capabilities Unified Owned and Earned Analytics Pinterest response Tumblr Listen Support Social analytics with OBI Social Image Listening Social Profile Enrichment On- demand message translation Build a Global Product Youku/Tudou social network support VK Support for Listen and Engage LINE social network response Sina Weibo support in Listen Integrate Seamlessly with Oracle Applications and CX Suite Enhanced Digital Targeting with ODC New Social ROI Measurement Buy Through Rate for Social activity with ODC 9

10 APPENDIX Prior Year 10

11 Social Engagement & Monitoring Prior Year 2014 Prior & H1 R1 - Launched H1 R2 - Launched H2 R1 - Launched H2 R2- Launched Enhance Best- of- Breed Social Capabilities Topic Groups to Bundles Topic Properties and History Location Map drill down enhancements Visual Term Analysis Targeted Listening (Content Type) Chart Annotation Semantic API (internal) Alerts Integration Literal Matching and Case Sensitive Searches Enhanced Topic Selection Properties Export Raw Data from Listen Influencer Identification Enhanced Sentiment Analysis for English Enhanced Workflow for Engage with a new collaboration center, enhanced notifications &audit trail Mobile app for Publish and Engage Enhanced Facebook and Twitter msg support Enhanced Listen/Response Integration Enhanced Engage analytics Self Service Custom Indicators Manual Update for Sentiment Message Overage Protection LinkedIn response Full text search in Engage Mobile app response enhancements Social Command Center Topic Rollup Topic Refinement Targeted Listening (Region) Enhanced Twitter message support Bulk response actions Team Assignment in Engage Enhanced Response Automation Content Curation/Suggestion module Targeted Listening (Source) Instagram response support Twitter response enhancement Build a Global Product Keyword & LSA support for Portuguese, Spanish, Chinese, German, French, Italian, Japanese, Korean, Dutch, Russian NLP for Spanish, French, Portuguese, German & Chinese Mobile app available in 25 languages Integrate Seamlessly with Oracle CX Suite and Applications Enhanced RightNow integration Keyword & LSA Support for Swedish, Norwegian, Finnish, Turkish, Polish, Bahasa, Thai Keyword & LSA Support for Traditional Chinese, Danish New Sentiment Analysis for English, Spanish Improved Sentiment for English & Portuguese Hebrew and Arabic Keyword & LSA support 11

12 Social Engagement & Monitoring Prior Year 2013 H1 R1 - Launched H1 R2 - Launched H2 R1 - Launched H2 R2 - Launched Enhance Best- of- Breed Social Capabilities Enhanced UX Custom Indicators created Topic and Message Volume Tracking Visual Term Analysis Self- service topic creation and dashboard by Service Topic Groups to Bundles Targeted Listening (Content Type) Dynamic theme analysis Topic Lifecycle Maintenance Topic Properties and History Chart Annotation Chart export Facebook threaded comments Location Map drill down enhancements Semantic API Usage tracking Enhanced Workflow and Automation for Alerts Integration Enhanced Engage rules Engage with a new collaboration center, Literal Matching and Case Sensitive enhanced notifications and audit trail Searches Build a Global Product Mobile app for Publish and Engage Enhanced Topic Selection Properties Available in 30 languages Brazilian Data Sources for Listen & Analyze Keyword & LSA support for Portuguese & Keyword & LSA Support for Chinese, World Map in Dashboard Spanish German, French, Italian, Japanese, Korean, Dutch, Russian NLP for Spanish, French, Portuguese, Integrate Seamlessly with Oracle CX Suite and Applications German & Chinese RightNow integration Siebel service requests CRMOD service requests 12

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