Internet, Smartphone & Social Media Usage Statistics

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1 Internet, Smartphone & Social Media Usage Statistics Presented by: RapidValue Solutions Date: 1 st December 2014 RapidValue Solutions

2 Internet Demographics RapidValue Solutions 2

3 Number of Internet Users in the world 3,016,000,000 Total number of internet users as of 26 th November % Percentage world population with internet Source: internetlivestats.com RapidValue Solutions 3

4 Internet Users by Region Source: internetlivestats.com RapidValue Solutions 4

5 Internet Users by Country by Rank Source: internetlivestats.com RapidValue Solutions 5

6 Smartphone Usage Worldwide RapidValue Solutions 6

7 Smartphone Users Worldwide 2.1 Billion Smartphone Users in the world 29.5% Of the global population use Smartphones Source: mobiforge.com RapidValue Solutions 7

8 Smartphone Users and Worldwide Penetration Source: dazeinfo.com RapidValue Solutions 8

9 Smartphone Usage China RapidValue Solutions 9

10 Mobile Phone Users in China Source: Statista RapidValue Solutions 10

11 Smartphone Market in China Mobile Market in China Number of Mobile phone users in China Values 1273 million Forecasted mobile phone penetration in 2016 (% of population) 86.9% Share of smartphones in total cell phone sales in China 85.7% Number of smartphone users in China 944 million Source: Statista RapidValue Solutions 11

12 Smartphone Usage India RapidValue Solutions 12

13 Smartphone Market in India Source: Statista RapidValue Solutions 13

14 Smartphone Users in India Mobile Market in India Number of Mobile phone users in China Values 349 million Mobile penetration (unique users as a percentage of Total Population) 28% Total number of active mobile subscription Total number of Active mobile internet users 886 million 185 million Smartphone penetration as a percentage of the total population 20% Source: dazeinfo.com RapidValue Solutions 14

15 Smartphone Usage in the United States RapidValue Solutions 15

16 Number of Smartphone Users in USA Source: Statista RapidValue Solutions 16

17 Smartphone in the United States Women Men Mobile phone usage by Income Group College + Some College Mobile phone usage by Age Group High School grad or less Less than $30,000 /yr 47% % $30,000-$49,999 53% % $50,000-$74,999 61% % $75, % % 0% 100% 0% 100% Source: Pew Research Center s Omnibus survey, January 2014 RapidValue Solutions 17

18 Smartphone Usage in Europe RapidValue Solutions 18

19 Smartphone in the European Region Million Smartphone users in % use Android 18.5% Use Apple ios 58% Of the population have smartphones in the Nordic region 60% Norway has the highest smartphone penetration rate within Europe 40% Social Media penetration in Europe Source: etc-digital.org RapidValue Solutions 19

20 Smartphone Usage in Latin America RapidValue Solutions 20

21 Smartphone users in Brazil Source: Statista RapidValue Solutions 21

22 Smartphone use in Latin America 374 Million mobile phone users in Latin America by Million Mobile users in Brazil 97.6 Million Mobile Users in Mexico 114 Million Smartphone users in Latin America 41.2 Million Smartphone users in Brazil 33 Million Smartphone Users in Mexico Source: RapidValue Solutions 22

23 Smartphone Usage in Southeast Asia RapidValue Solutions 23

24 Smartphone use in Southeast Asia Top 3 Players in Southeast Asia: Indonesia Vietnam Thailand 33 million Vietnamese owns a smartphone 32 Million Smartphone owners in Thailand 57.5 Million Smartphone users in Indonesia 36% Smartphone penetration in Vietnam 49% Smartphone Penetration rate in Thailand 23% Smartphone penetration in Indonesia Source: techinasia.com RapidValue Solutions 24

25 Social Web Demographics RapidValue Solutions 25

26 Who Uses Social Networking Sites? % of internet users within each group who use social networking sites Men Women Social network usage by Income Group College + Some College Social network usage by Age Group High School grad or less Less than $30,000 /yr 79% % $30,000-$49,999 73% % $50,000-$74,999 70% % $75, % % 0% 100% 0% 100% Source: Pew Research Center s Omnibus survey, January 2014 RapidValue Solutions 26

27 71% users access social media from a mobile device. RapidValue Solutions 27

28 Facebook RapidValue Solutions 28

29 Facebook Usage Stats 1.5 Billion Facebook Users 1 Million Webpages accessed using login with Facebook 23% Facebook Users login at least 5 times per day 71% Online adults use Facebook 70% Marketers used Facebook to gain new customers 47% Americans say Facebook is their #1 influencer of purchases Source: Jeffbullas.com RapidValue Solutions 29

30 Top 10 Facebook User Countries Source: Statista 2014 RapidValue Solutions 30

31 Twitter RapidValue Solutions 31

32 Twitter Usage Stats 500 Million Facebook Users 215 Million Monthly active users 44% Growth from The fastest growing network 19% Online adults use Twitter 34% Marketers used Twitter to gain new customers Source: Jeffbullas.com RapidValue Solutions 32

33 Top 10 Twitter User Countries Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern University. The Netherlands ranks #2, while the UK and the US fall behind in 4th and 5th place, respectively. It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was sentenced to five years in prison after making religiously offensive comments on Twitter and Twitter is not even legal in China. Source: therealtimereport.com 2014 RapidValue Solutions 33

34 Google+ RapidValue Solutions 34

35 Google+ Usage Stats 1 Billion Google+ enabled accounts 359 Million Monthly active users 33% Growth of Google+ per annum 53% Increase in Traffic to Google+ during Q Million Number of Google+ unique mobile monthly users Source: Jeffbullas.com RapidValue Solutions 35

36 Country Top 5 Google+ User Countries USA India Brazil UK Canada Others Number of Users Source: datadial.net 2014 RapidValue Solutions 36

37 Penetration of Google+ per Country per Share of Internet Users Source: Statista 2014 RapidValue Solutions 37

38 YouTube RapidValue Solutions 38

39 YouTube Usage Stats 1 Billion YouTube accounts 6 Billion Hours of Video watched per month 1 Billion Average YouTube mobile video views per day 100 Hours Of videos uploaded on YouTube per minute 4 Billion Video views on YouTube per day Source: expandedramblings.com/ RapidValue Solutions 39

40 Top 10 YouTube Viewing Countries Rank Country Total views for top 100 channels 1 United Kingdom 33,560,918,510 2 India 14,810,049,945 3 Germany 14,524,140,584 4 Canada 13,700,391,417 5 France 12,721,544,257 6 South Korea 11,809,710,084 7 Russia 11,492,620,275 8 Japan 11,451,261,074 9 Brazil 10,856,237, Mexico 10,442,991,181 Source: countryxpedia.com RapidValue Solutions 40

41 Others RapidValue Solutions 41

42 Other Social network Usage Stats 20 Million Pinterest active monthly users 150 Million Instagram active monthly users 500 Million Whatsapp users 300 Million LinkedIn members Source: Jeffbullas.com RapidValue Solutions 42

43 About RapidValue RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and mobile engineering, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world s top brands and Fortune 1000 companies, and has offices in the United States and India Disclaimer: This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. RapidValue Solutions 43

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