Marketing Time. or rather Online Marketing Time. or even better Digital Marketing Time,-)
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- Avice Walters
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1 Marketing Time or rather Online Marketing Time or even better Digital Marketing Time,-)
2 Miroslav Jirků Kentico Software Marketing Team Leader & WebPro Team Product Owner linkedin.com/in/miroslavjirku
3 Miroslav Jirků Kentico Software Marketing Team Leader & WebPro Team Product Owner linkedin.com/in/miroslavjirku
4
5 What will we talk about Market Marketing abouts Business decision making What, How For Whom Marketing Process General Marketing Disciplines Online Marketing Social Media AdWords PR - Blogs - Forums SEO & Content Marketing Display Marketing Analytics and Research Key Takeaways
6 Market[ing]
7 Market[ing]
8 Market[ing]
9
10 Market[ing] Market[ing]
![Market[ing]](/docs-images/27/10350315/images/11-0.png)
11 Market[ing] Market[ing]
12 Marketing Meets Technology -> Digital Marketing
13 Marketing Abouts Business has only two functions marketing and innovation. Milan Kundera
14 WHAT? HOW? FOR WHOM?
15 HOW?
16 WHAT? HOW? FOR WHOM?
17 Marketing Abouts Marketing Process WHAT? HOW? FOR WHOM? Adevrtising Customer Satisfaction Research Idea Marketing Research Product Development Improvements
18 Marketing Abouts General Marketing Disciplines Marketing Research Branding & Messaging Product Branding & Marketing Positioning Advertising Public Relation Content Marketing Events Marketing & Tradeshows Pricing Direct Marketing Online Marketing
19 Marketing Abouts General Marketing Disciplines Online Marketing
20 In Online Marketing - Categories Content Marketing Out Bound
21 Online Marketing - Categories Social Media AdWords PR - Blogs - Forums SEO - Content Marketing Display Marketing Analytics and Research
22 Online Marketing SM & AdWords Social Media AdWords PR - Blogs - Forums SEO - Content Marketing Display Marketing Analytics and Research
23 Online Marketing PR Blogs - Forums Social Media AdWords PR - Blogs - Forums SEO - Content Marketing Display Marketing Analytics and Research
24 Online Marketing PR Blogs Forums
25 Online Marketing PR Blogs Forums PR stay in touch with journalists, editors and bloggers Forums be active and ready to help
26 Online Marketing PR Blogs Forums Blog - have one on your website, write regularly, be relevant, fresh and interesting Successful content how to get there: Pick your topic Make a research before you start Write your own way
27 Online Marketing PR Blogs Forums Blog - topics that people usually like to read Guides/Tutorials/How To s Lists Top Ten Places to find your Remote Control! Contests/awards Answers to FAQ s Reviews Web gemologist reposting blogs in meaningful lists Success Stories/Failures (case studies)
28 Online Marketing PR Blogs Forums Predictions Interviews or guest blog Checklists (purchase, processes ) Research results (hard to obtain) Recycling own content (press releases, newsletters )
29 Online Marketing SEO Content Marketing Social Media AdWords PR - Blogs - Forums SEO - Content Marketing Display Marketing Analytics and Research
30 Online Marketing SEO Content Marketing
31 Online Marketing SEO Content Marketing
32 Online Marketing SEO Content Marketing
33
34 Online Marketing - Categories
35 Online Marketing - Categories
36 Online Marketing SEO Search Ranking Factors Content relevancy External backlinks Social signals Internal backlinks Sitespeed
37 Online Marketing SEO Content Marketing Content Relevancy Relevant and interesting content optimized on relevant keywords adwords.google.com/keywordplanner
38 Online Marketing SEO Content Marketing
39 Online Marketing SEO Content Marketing Optimized Page Titles, Page Description, Relevant page titles (H1, H2) and Image Alt texts Character limits: Page Title ~ 55, Page Description ~ 140
40 Online Marketing SEO Content Marketing Good and logical page navigation and page interlinking
41 Online Marketing SEO Content Marketing External Links Link Building Get links from relevant pages Get links from Social Media (engagement) Guest blogging Backlink requesting Catalogs and Listings Be careful about poisoned links Check GWT and Opensite Explorer
42 Online Marketing SEO Content Marketing YouTube SEO The same principles as on Google Good chance to get on Google with video snippet Interlink videos and link back to your website Views counts, their source even more Embed YouTube videos into your page
43 Online Marketing Display Social Media AdWords PR - Blogs - Forums SEO - Content Marketing Display Marketing Analytics and Research
44
45 Online Marketing - Categories Social Media AdWords PR - Blogs - Forums SEO - Content Marketing Display Marketing Analytics and Research
46
47 Online Marketing - Categories Marketing One of the most effective acquisition channel especially in B2B Can be automated via Marketing Automation Can be easily personalized Demands to buy database or build yours (via newsletter subscription boxes etc.)
48 Online Marketing - Categories Social Media AdWords PR - Blogs - Forums SEO & Content Marketing Display Marketing Analytics and Research
49 Marketing Research
50 Marketing Research
51 Marketing Research
52 Marketing Research
53 Online Marketing Research and Analysis Survey Monkey / Survio Installation survey Satisfaction survey Uninstallation survey Google.com/ncr Google Ad Preview Ideally use VPN for local specs Let your community/friends validate your ideas on Social Media or Forums
54 Online Marketing Research and Analysis Mobile Analytics Google Play Store Statistics in store by Google App Annie Apple Appstore and Google Play Store Flurry GA for Google Play Store and Android Apps
55 Online Marketing Research and Analysis Web Analytics Google Analytics CrazyEgg Google Content Experiment (part of GA)
56 Online Marketing - Categories
57
58 Key Takeaways Keep trying new things Measure everything Keep what works Leave what doesn t work A/B test however use common sense
59 Thank you
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