State of Search Marketing 2014

Size: px
Start display at page:

Download "State of Search Marketing 2014"

Transcription

1 Research State of Search Marketing 2014 Search Marketing Survey Report April 2014

2 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes massive changes every couple of months. Paid Search was changed inadvertently with the introduction of Mobile Advertisements which now have higher clickthrough rates than desktop PPC campaigns. Search Engine Optimization which traditionally focused on keyword research with content sometimes created to match the research is now content-first. It is crucial for marketers to keep abreast of these developments so as to prepare and tackle these changes in a way that buyers and business is not affected. Regalix conducted survey interviews with Business Leaders, Senior Marketing Executives and Practitioners from around the world to analyze the current practices and standards followed in order to understand the state of Search Marketing as it stands today. The report also comes with actionable tips and recommendations to help marketers utilize Organic and Paid Search Marketing in their organizations effectively. State of Search Marketing 2014 Survey Report / 01

3 Key Takeaways 96 marketers use Search Engine Marketing to provide informational / % educational content» tweet this «76 % marketers use Social Media to support and boost SEO» tweet this «71 marketers use broad-based information keywords to capture leads at the % top of the purchase funnel» tweet this «68 % marketers use Paid Search to accelerate lead generation» tweet this «61 56 % marketers use responsive web design as a part of their mobile SEO» tweet this «% marketers integrate Content Marketing with SEO» tweet this «47 B2B marketers believe that growth of Mobile Ads and Mobile % content is not significant to them» tweet this «State of Search Marketing 2014 Survey Report / 02

4 Content Officially the Heart and Soul of SEO Post-hummingbird it was clear that Google is now prioritizing enriching content over all other parameters for search rankings; marketers have now followed suit so much so that 56% report complete integration of Content Marketing with Search Engine Optimization practices. Content creation has surpassed other practices traditionally held to be the core of SEO such as meta tag research and deployment (68%) and link building (52%), which clearly points to the importance of valuable optimized content. 72 percent marketers create rich content as a part of their Organic Search Marketing. Level of Integration Between Search Engine Optimization Efforts and Following Digital Marketing Disciplines. Highly Integrated Somewhat Integrated Not Integrated 56% 25% 19% 33% 42% 25% 27% 50% 23% Content Marketing Paid Search Marketing Social Media Marketing 13% 38% 50% 46% 33% 21% 21% 46% 33% Mobile Marketing Marketing Digital Display Marketing Tactics Deployed by Marketers as Part of Organic Search Marketing SEO Landing Pages Content Creation Meta Tags Blogs Social Media Integration Link Building Responsive Design Asset Tags Rich Snippet Tags XML Sitemap More Content and Less Keyword Centric Digital Asset Optimization Employing a Multi-Screen Strategy Using Structured Data and Markup Language 75% 73% 69% 65% 54% 52% 42% 42% 29% 10% 8% 8% 2% 2% State of Search Marketing 2014 Survey Report / 03

5 Social Media and SEO When Google Plus results started getting included in Google s search results, it was clear that Social Media activity is going to play a crucial role in a brand s Organic Search rankings. Social Media activity has now become a crucial off-page tactic to attract Organic traffic. The importance of Social signals as ranking factors is now recognized by B2B marketers as 76% report using Social Media to support and boost their rankings on Search Engines. 96 percent of those who do report that LinkedIn is the most effective Social Media channel for SEO. Marketers Using Social Media Channels to Boost SEO Efforts 76% 24% Social Media Channels Rated on the Basis of Usage and Effectiveness [On a Scale of 5. 0 Being Lowest, 5 Being the Highest] Utilization Effectiveness 3% 2% 4% 3% 4% 3% Facebook LinkedIn Twiter 3% 3% 1% 1% 2% 2% YouTube StumbleUpon Google+ 2% 1% 2% 2% 1% 2% Instagram SlideShare Quora State of Search Marketing 2014 Survey Report / 04

6 One Size Does Not Fit All: Mapping Keywords to Corresponding Stages of Customer Buying Cycle It was demonstrated in the survey that Search Engine Optimization is used by marketers to advance prospects and buyers through the purchase cycle and is not directed to any one stage in the purchase funnel. However, different keywords are used to target prospects/ buyers at different stages: Awareness: This is the stage when a prospect might have identified her pain-point and is likely searching for solutions in a particular category or industry. 76 percent marketers use generic informational keywords to enhance awareness around brands, products and services and direct prospects to their site. Consideration: The stage when prospects are fully aware of the solution they want and are comparing your solution with those of other vendors. 52 percent marketers use keywords directing prospects to comparison pages on site to help prospects compare their solution with their competitors. 43 percent marketers also use keywords illustrating specific features such as cost, benefits etc. Intent: The stage when prospects have shown intent to purchase a product or service. Only 15% marketers use special offers or discounts to provide them with the necessary push to make a purchasing decision. 46 percent marketers use the same keywords directing prospects to comparison sites. Purchase: The stage when a prospect decides to purchase a solution. 50 percent of marketers use keywords indicating discounts or special offers to induce purchase. Consumption: The stage when a customer consumes or uses the product/service. Only 9% marketers make use of keywords that direct prospects to blog posts easing the consumption process. Satisfaction: The stage when a prospect is satisfied with the solution. 19 percent marketers use keywords that direct buyers to blog posts that create a positive impression in the minds of their customers, hence leaving them content and satisfied with their purchase. Engage: The stage when a buyer engages with the brand. 53 percent marketers use keywords that direct to blogs where buyers can engage with the brand directly. Repurchase: The stage when buyers return and repurchase from a brand. 25 percent marketers use keywords with special discounts and offers to existing customers to make them purchase more and keep returning to the brand. State of Search Marketing 2014 Survey Report / 05

7 Keyword Strategy Used by Marketers During the Corresponding Stages of Customer Buying Cycle 76% 39% 6% 6% 3% 3% 9% 0% Awareness Consideration Intent Purchase Consumption Satisfaction Engagement Repurchase Using Generic Informational Keywords 24% 52% 46% 12% 0% 9% 15% 6% Using Keywords Directing Prospects To Comparison Pages On Site 56% 41% 19% 9% 0% 16% 22% 16% Gaining Editorial Traction In Third Party Publications 19% 44% 25% 41% 16% 9% 6% 13% Specific Features Such As Cost, Benefits Etc 13% 25% 16% 50% 9% 19% 16% 25% Special Offers And Discounts 41% 38% 28% 9% 9% 13% 44% 6% Using Placement Targeting 56% 41% 25% 6% 9% 19% 53% 22% Creating Blog Posts State of Search Marketing 2014 Survey Report / 06

8 Use Paid Search for Selling; Organic for Informational Purposes Although Organic Search Marketing is used extensively to advance customers at each stage of the purchase funnel, marketers have a preference for using Search Engine Marketing during the latter stages of the buyers purchase journey. 95 percent marketers use Search Engine Marketing for promoting satisfaction and inducing loyalty among their existing customers. Paid Search Marketing on the other hand is used at the top of the funnel, majorly for enhancing lead generation. 68 percent marketers use Paid Search to accelerate lead generation; while 63% marketers use it to sell products and services online. Marketers use a variety of tactics for lead generation as a part of Paid Search Marketing. The majority, around 71% marketers use broad-based information keywords to capture prospects at the top of the funnel. The next most popular tactic is using exact match and negative keywords to avoid appropriate/irrelevant clicks, say 61% of marketers. The top three goals for Search Engine Marketing are providing educational/informative content (96%), establishing oneself as a thought leader (86%) and enhancing brand reputation and awareness reported by 83% marketers surveyed. Search Marketing Technique(s) Used by Marketers During the Different Stages of Customer Buying Cycle Organic Search Paid Search (PPC) 86% 61% 86% 54% 70% 52% 80% 52% 87% 22% Awareness Consideration Intent (to purchase) Purchase Consumption 91% 24% 73% 48% 83% 39% 95% 10% Loyalty Repurchase Engagement Satisfaction State of Search Marketing 2014 Survey Report / 07

9 Tactics Deployed by Marketers as Part of Paid Search Marketing Collate location, browsing and purchase history for better targeting Use broad based information keywords to capture prospects at the top of the funnel Employing multi-screen campaigns (smartphones, desktops, tablets etc.) Creating highly targeted ad groups A/B testing landing page content Using "exact match" and "negative keywords" to avoid inappropriate/irrelevant clicks 43% 43% 14% 29% 29% 43% 14% 14% Focus on longer-tail key-phrases to avoid irrelevant clicks Remarketing Top Three Goals Your Company is Trying to Achieve Through the Following Search Marketing Strategies Paid Search (PPC) Organic Search 63% 83% 63% 67% 68% 68% 32% 86% 38% 96% 61% 84% Enhance Brand Reputation and Awareness Sell Products and Services Online Accelerate Lead Generation Establish Oneself as Thought Leader Provide Educational / Informational Content Drive Traffic to Website State of Search Marketing 2014 Survey Report / 08

10 Budget Apportionment Search on an Upward Swing With content creation becoming an indispensable part of Search Marketing, marketers now spend a major chunk of their budget towards it. 43 percent marketers apportion 20 to 40% of their budgets towards Content marketing. Less than 20% of budgets are apportioned towards display, paid and organic search. As the results indicate, there is an emerging trend of decrease in Paid Search budgets in the coming months. This leads to a clear forecast that Organic Search may take over Paid Search. 48 percent marketers say that they will increase investment by 10 to 30% in 2014, while another 80% marketers indicate a reduction in spends by 10%. With Inbound marketing tactics such as Content marketing now becoming more crucial to gaining traffic, marketers are now investing their funds in Organic Search Marketing which is more inbound and content-centric. Percent of Total Marketing Budget that is Spent on the Following Search Marketing Disciplines <20% 20 to 40% 40 to 60% 60 to 80% >80% 61% 21% 14% 4% 0% Paid Search 54% 21% 18% 4% 4% Organic Search 50% 39% 4% 7% 0% Social Media Marketing 32% 43% 18% 7% 4% Content Marketing 68% 25% 7% 0% 0% Display Advertising State of Search Marketing 2014 Survey Report / 09

11 Paid Search Budget Changes Over the Next 12 Months INCREASE DECREASE 44% 80% 0-10% 48% 10% 10-30% 30-50% 4% 10% 50-70% 4% 0% % 0% 0% State of Search Marketing 2014 Survey Report / 10

12 Organic and Paid Mobile Search Largely Untapped Traffic from mobile devices such as smartphones, tablets etc have been soaring for the past few years. Between 2011 to 2012, there was 103% growth in website traffic from these sources for businesses 1. Professionals are using mobile devices for everything from searching for product information to interacting with partners/vendors. It is found that six out of ten global executives are using tablets 1. Despite the surge in mobile usage and traffic, the survey found that 47% of B2B marketers do not capitalize on this and believe that the continued growth of Mobile Ads and mobile content is not significant to them. As seen earlier, desktop PPC is decaying with marketers not gaining the desired results. Mobile Advertisements provide B2B marketers with potential to reach mobile executives in a whole new way. However, marketers currently spend less than 10% of Paid Search budgets on Mobile Ads. The good news is that marketers are not ignoring mobile altogether and use it for mobile SEO. 61 percent marketers use responsive web design as a part of their mobile SEO. Responsive web design refers to the type of design which adapts the size of the page, content etc. to the screen size used by the browser. Search Marketing Trends in Order of Significance for Your Company/Brand in the Year 2014 Highly Significant Significant Not Significant 24% 29% 47% 69% 31% 0% 37% 42% 21% Continued Growth of Mobile ads and Mobile Content Rise in the Quantity and Quality of Content Creation Increasing Importance of Knowledge Graph and Semantic SEO 28% 64% 8% 33% 56% 10% 24% 40% 37% Deeper Convergence with Social Media (Targeted ads, Contextual Suggestions etc) Surge in Video Searches Local SEO 1 Can Your Business Really Afford to Ignore the Mobile Market, 1 Global executives double their use of tablets, State of Search Marketing 2014 Survey Report / 11

13 Tactics Predominately Used by Marketers as Part of Mobile SEO Efforts Responsive Web Design Using Mobile Optimized Keywords Mobile XML Sitemap Other 61% 33% 25% 22% State of Search Marketing 2014 Survey Report / 12

14 Metrics and Measurement The top three metrics for gauging PPC campaigns performance are directly related to conversion rates. 88 percent marketers use conversion rates to measure the success of PPC campaigns, 76% who use number of leads and 56% marketers use cost per click metrics to determine the return on PPC investments. When it comes to Organic Search Marketing, 92% marketers use site traffic metrics to determine the success or failure of Search Engine Optimization efforts. Since SEO is used to target prospects/buyers during each stage of the buying cycle, marketers also use conversion metrics to determine its performance. Top Three Metrics Used by Marketers to Gauge Success of Search Engine Marketing (PPC) Campaigns Cost Per Click Conversion Rate Cost Per Acquisition Position Quality Score Leads 56% 88% 52% 28% 32% 76% Important Metrics Used to Gauge the Success of Search Engine Optimization Efforts Site Traffic Metrics Conversion Rate Number of Leads Acquired Position Page Rank Customer Engagement Profitability of Sales Others 92% 54% 67% 49% 39% 41% 23% 3% State of Search Marketing 2014 Survey Report / 13

15 Challenges 56 percent marketers find it challenging to stay abreast of changing Search Engine indexing algorithms and technology updates, which supersedes instances such as cross-channel integration. This ties with the challenge of measuring ROI. Return on PPC campaigns can be assessed by looking at cost and profitability metrics but measuring the return on SEO is slightly more challenging with most marketers still relying mostly on site metrics to measure performance. A direct tie of site traffic needs to be made with business goals such as revenue or cost to determine true ROI which with the state of measurement today poses a huge challenge for marketers. Key Challenges Faced by Marketers when Managing Search Engine Optimization Efforts Staying Abreast of Search Engines' Indexing Algorithms and Technology Updates Choosing Optimal Keyword Phrases Cross-Channel Integration With Other Online/Offline Channels Mobile Optimization Executing a Multi-Screen Strategy Budget Constraints Measuring ROI Others 56% 44% 46% 31% 31% 39% 56% 8% State of Search Marketing 2014 Survey Report / 14

16 Recommendations Based on our analysis of current industry practices and trends, here is a list of recommendations to enhance your Search Marketing practices: Content is now the core of Search Engine Marketing and should be treated as such. Ensure that Content Marketing is tightly integrated with Search Engine Marketing Have pages on your site with keywords that cater to different stages of your buyer s customer journey Utilize Social Media channels for Organic and Paid Search Marketing otherwise one faces the risk of losing crucial traffic Utilize Search Engine Marketing to retain buyers during the latter stages of the buying cycle Utilize Paid Search especially to accelerate lead generation Mobile Ads are a huge untapped potential for B2B marketers and should be tapped for capturing leads and buyers State of Search Marketing 2014 Survey Report / 15

17 About the Analysts Tabish Khan Associate Director Tabish leads the Search Marketing strategy for Regalix and its customers. His research is focused on the new best practices for strategy, planning, execution, measurement, analysis, and optimization of Search programs. He helps executives and organizations around the world develop strategies that seize the competitive edge, find new customers and develop more profitable relationships. Belmond Victor Senior Analyst Belmond Victor is a Senior Analyst serving marketing professionals. He studies the evolution and role of search and social networking, the new consumer behaviours they produce to help brands ride the digital disruption wave. He advises both large and small B2B organizations on how to capitalize on these trends through data driven innovation. State of Search Marketing 2014 Survey Report / 16

18 About Regalix Regalix is an award-winning Global Innovation company that leverages technology and marketing to help companies grow. We create successful ventures with our clients through co-innovation and idea-driven frameworks that inspire companies to think different. We bring ideas to life by envisioning new companies, developing brands, engineering products, and designing technology platforms. Founded in 1998, Regalix is based in Palo Alto. Our Silicon Valley setting has enabled us to stay ahead of emerging trends in digital technology and marketing. For over a decade, we have provided complete marketing services Social, Mobile, Content, Multi-channel Campaigns, Technology Development, and Analytics to companies such as CA Technologies, Citi, Apple, ebay, Cisco, VMWare, NetApp, Cypress, LSI, Keynote, and MetricStream For more information To find out how Regalix Research can help you, please contact our office, or visit us at Regalix Research 1121 San Antonio Road, Suite # B200 Palo Alto, CA Phone:

STATE OF B2B SEARCH MARKETING 2015

STATE OF B2B SEARCH MARKETING 2015 STATE OF B2B SEARCH MARKETING 2015 Research Report - July 2015 keyword WHO WE SPOKE TO Given the continuing importance of search in driving online traffic, we wanted to understand the state of Search Marketing

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 Research Report - Feb 2015 WHO WE SPOKE TO To understand the state of metrics & analytics in B2B marketing today, we spoke to directors and senior executives

More information

STATE OF B2B MOBILE MARKETING 2015

STATE OF B2B MOBILE MARKETING 2015 STATE OF B2B MOBILE MARKETING 2015 Research Report - May 2015 WHO WE SPOKE TO Number of mobile phone users globally overtook the number of desktop users sometime last year. More and more business executives

More information

Research. Pre-Sales Content Marketing Trends 2013

Research. Pre-Sales Content Marketing Trends 2013 Research Pre-Sales Content Marketing Trends 2013 Rethinking Pre-Sales Content Marketing Survey Report May 2013 2013 Pre-Sales Content Marketing Trends Rethinking Content Marketing; Survey Report Q2 2013

More information

STATE OF B2B VIDEO MARKETING 2015

STATE OF B2B VIDEO MARKETING 2015 STATE OF B2B VIDEO MARKETING 2015 Research Report - November 2015 WHO WE SPOKE TO B2B marketers are giving increasing importance to video marketing, as suggested by the various studies that have been done

More information

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015 STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third

More information

STATE OF B2B MARKETING 2015. B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014

STATE OF B2B MARKETING 2015. B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014 STATE OF B2B MARKETING 2015 B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014 WHO WE SPOKE TO We surveyed CXOs and senior marketing executives in companies ranging in size from under

More information

STATE OF B2B MARKETING AUTOMATION 2015

STATE OF B2B MARKETING AUTOMATION 2015 STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising

More information

STATE OF B2B PRODUCT MARKETING 2015

STATE OF B2B PRODUCT MARKETING 2015 STATE OF B2B PRODUCT MARKETING 2015 Research Report - March 2015 WHO WE SPOKE TO To understand the state of product marketing in B2B companies, we spoke to senior marketers on current trends and practices

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Revenue Opportunities

Revenue Opportunities revenue + associates Revenue Opportunities Created by Low Adoption Rates of Modern Sales and Marketing Programs A study of 196 New England B2B companies revenue + associates page 0 Revenue Gap Study The

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

Presented by Sam shetty Nov 2012. Online marketing

Presented by Sam shetty Nov 2012. Online marketing Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Full Website Analysis

Full Website Analysis Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,

More information

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

ELITE SEM OVERVIEW SEM & SEO

ELITE SEM OVERVIEW SEM & SEO ELITE SEM OVERVIEW SEM & SEO Zach Morrison Vice President 212.863.9699 zach@elitesem.com AGENDA Introductions Agency Background Search Engine Marketing SEM Strategic Approach Sample Reporting and Analytics

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards.

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. By David Roche, Pixelghetto. 31 May 2015. Introduction: Sometimes it really does feel as if Google is deliberately trying to make

More information

A Basic Guide To Onsite SEO

A Basic Guide To Onsite SEO A Basic Guide To Onsite SEO Table of Contents Introduction A Web Page Deconstructed Keyword Research Page Content Page Heading Page URL Title Tag Meta Description Tag Images A Few Further Points Mobile

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI

Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI HOW TO Transform Your PPC Campaigns Today Stream s Approach To Improving Your PPC ROI 255 Great Valley Parkway Suite 150 Malvern, PA 19355 www. HOW TO Transform Your PPC Campaigns Today Stream s Approach

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

Going Beyond The Obvious With Predictive Analytics

Going Beyond The Obvious With Predictive Analytics Going Beyond The Obvious With Predictive Analytics How Progressive Marketing Organizations Are Looking Beyond Behavioral Triggers To Truly Understand Their Best Potential Customers In the world of B2B

More information

Building A Dominant Online Presence. What You Need To Know

Building A Dominant Online Presence. What You Need To Know Building A Dominant Online Presence What You Need To Know About LocalDirective LocalDirective s Big Idea LocalDirective was formed to bring big marketing agency skills & capabilities to mid-size companies.

More information

Social Media Marketing. Hours 45

Social Media Marketing. Hours 45 Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in

More information

OUTSOURCING YOUR SEO What You Should Consider

OUTSOURCING YOUR SEO What You Should Consider OUTSOURCING YOUR SEO What You Should Consider There is no debate; SEO is here to stay. Forget what you ve heard from self-proclaimed internet gurus proclaiming the death of SEO. True, SEO has changed a

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process?

OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process? OBTIMIZATION SEO Services Many people call SEO (Search Engine Optimization) an art form, but at Customer quaors, we realize it s really just the perfect combination of understanding Google s algorithm

More information

Search Engine Marketing (SEM) with Google Adwords

Search Engine Marketing (SEM) with Google Adwords Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Digital Marketing Brochure Professional Diploma in Digital Marketing Online Mode Classroom Mode #discoverdigital www.digitalhogwarts.com Contents 1. Welcome 2. Course structure 3. Course content 4. Course

More information

Search engine marketing

Search engine marketing Search engine marketing 1 Online marketing planning PHASE 1 Current marketing situation analysis PHASE 2 Defining Strategy Setting Web Site Objective PHASE 3 Operational action programmes PHASE 4 Control

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

Digital Marketing Workshop

Digital Marketing Workshop Digital Marketing Workshop 2 Global Digital Advt. spend to be $278Bn in 2019 Business Wire Online Marketing to create 1.5 lakh jobs in India Economic Times Online Marketing Managers are paid 82% more Indeed

More information

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

More information

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL! Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote

More information

G-CLOUD 6 Service Definition Document

G-CLOUD 6 Service Definition Document G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

How to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI!

How to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! How to Drive Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! an ebook by - Delhi School Of Internet marketing 84 84 Table of Content Introduction Chapter1:

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT ONLINE REPUTATION MANAGEMENT Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be

More information

Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition

Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Gino Cipperoni Automotive Digital Marketing Expert Digital Marketing: The Status Quo Has Changed Graph of spend

More information

Advanced Internet Marketing Techniques

Advanced Internet Marketing Techniques Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment

More information

Initial research provides the bedrock for all good decision making and drives your digital marketing across all disciplines.

Initial research provides the bedrock for all good decision making and drives your digital marketing across all disciplines. Example report Research Initial research provides the bedrock for all good decision making and drives your digital marketing across all disciplines. Without the data a research project provides, you will

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns

Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

Executive Summary. Current state of search marketing. State of adoption. Top search goals. Key SEO elements. Key Web properties in paid search

Executive Summary. Current state of search marketing. State of adoption. Top search goals. Key SEO elements. Key Web properties in paid search CONTENTS Executive Summary Current state of search marketing State of adoption Top search goals Key SEO elements Key Web properties in paid search Search marketing and social media integration Search marketing

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

Marketing Report 2015

Marketing Report 2015 The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow

More information

Course Contents of Digital Marketing

Course Contents of Digital Marketing Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works

More information

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million

More information

B2B BUYER S SURVEY REPORT

B2B BUYER S SURVEY REPORT THE 2015 B2B BUYER S SURVEY REPORT HOW CONTENT AND SOCIAL MEDIA ARE IMPACTING THE BUYER S JOURNEY Sponsored by Survey Report THE 2015 B2B BUYER S SURVEY REPORT 2 BUYERS TURN TO ANALYSTS, PEERS & OTHER

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING DIGITAL ADVERTISING (PPC) KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

More information

SEO & CONTENT MARKETING SERVICES

SEO & CONTENT MARKETING SERVICES SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search

More information

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today!

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today! ONLINE REPUTATION MARKETING Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

Presented by Spyros Mygdanis & Giorgos Kalaitzis

Presented by Spyros Mygdanis & Giorgos Kalaitzis Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites

More information

White Paper. Cross-channel Marketing: Go Mobile. Go Social.

White Paper. Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Introduction: Mobile and Social Media and Buying Cross-channel marketing is evolving from the vast number of

More information

CA Community College Public Relations Organization The Evolution of Digital Marketing

CA Community College Public Relations Organization The Evolution of Digital Marketing CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance

More information