SEO Strategies For Mapping Consumer Behavior To Drive. Revenue

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Shona Chambers
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2 If You Want More Revenue - SEO is More Important Today Than Ever Before Younger Generation of Buyers Forrester Survey of Buyers 2014: 30% Buy Over Half Online 2017: 56% Expect to Buy Over Half 72% Start with a Search Engine Copyright 2015 Greg Bright

Buyers 2014: 30% Buy Over Half Online 2017: 56% Expect to Buy

3 What is Search Engine Optimization? It s Not About Cheating White Hat It Simply About Building a Better Website Full of Interesting Content Images - Videos - Written Text Content So Interesting That Our Visitors Amplify it For Us This is the ONLY Message Google Keeps Repeating About SEO - Experiences Google Tracks Our Content On Page and Off Page Copyright 2015 Greg Bright

Interesting Content Images - Videos - Written Text Content So Interesting That Our Visitors

5 Today We re Going to Play the Content Game Google Image Search YouTube Videos (a search engine of videos) Blog Posts (fresh content) Revenue Opportunity: Google tells us that good content is all they care about period, end of story! Most of your competitors are not optimizing their content properly with Images, Videos and Fresh Text! Playing these games will IMPROVE REGUALR SEARCH RANKING! Copyright 2015 Greg Bright

17 3 Steps to Optimize for Image Search 1. Re-name your JPEG image files with keywords separated by hyphens subseafabrication.jpg 2. Same Keywords in the ALT tag 3. Same Keywords in the surrounding text Copyright 2015 Greg Bright

19 Gritty Video is Perfect Searchers want a real world experience. They want to hear from the owners and employees. Professional videos are nice - if you can afford it. However, a real world video, with decent sound, and some basic editing is best. Editing Software Transition in still Images and fade in and out between clips. Copyright 2015 Greg Bright

Professional videos are nice - if you can afford it.

26 5 Steps to Optimize YouTube Videos 1. Keywords in Video Title at upload If you want Local Business - put your city first! 2. Live link to your website in the Description Area ( 3. Phone number in the Description Area 4. More Keywords in the description area don t water it down with too many! 5. Embed the video in your website. Copyright 2015 Greg Bright

30 Google Loves Blogs Algorithms Written by Google Geeks Fresh Content Easily Pop in Videos and Images Google has Identified Websites with a Blog Page and Favors them in the rankings. One Post a Week! Share Your Industry Knowledge Call it News if you don t like the word blog Copyright 2015 Greg Bright

33 Mobilegeddon April 21st Google is all about their customer s Experiences. Majority of Searches are done from a mobile device now. Forrester: 46% of B2B buyers search from a mobile device. You Must Look Good on Mobile! Copyright 2015 Greg Bright

Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video:

Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Google s algorithm of 225+ factors takes into consideration many things, such as backlinks and social network signals, but when it