November 3 - November 6 Las Vegas Convention Center Las Vegas, Nevada USA

November 3 - November 6 Las Vegas Convention Center Las Vegas, Nevada USA

C C A C T E EMA SEMA First-Time Exhibitor Sponsor Sponsor irst-time First-Time Exhibitor Exhibitor Sponsor Sponsor...................................... $4,000.... $4,000 The SEMA Show The SEMA first-time Show exhibitor first-time sponsor exhibitor package sponsor functions package as functions a meaningful as a meaningful way to assist way the to assist SEMA Show the SEMA first-time Show exhibitors, first-time exhibitors, and it provides and it an provides effective, an affordable effective, affordable way to enhance way to your enhance company s your company s prominence prominence at the Show. at the Show. Sponsorship Sponsorship includes: includes: One aisle sign. One aisle sign. One single-sided One single-sided billboard kiosk billboard panel. kiosk panel. One ½-page One B ½-page & W (horizontal B & W (horizontal only) ad in only) the Official ad in the SEMA Official Show SEMA Directory. Show Directory. One ½-page One B & ½-page W (horizontal B & W (horizontal only) ad in only) the Official ad in the SEMA Official Show SEMA Pocket Show Guide. Pocket Guide. Inclusion in Inclusion sponsor in acknowledgement sponsor acknowledgement ad in the Official ad in the SEMA Official Show SEMA Directory. Show Directory. One ½-page One B & ½-page W (horizontal B & W (horizontal only) ad in only) the SEMA ad in Show the SEMA issue Show (Nov issue 09) of (Nov SEMA 09) News. of SEMA News. Aisle and billboard Aisle and locations billboard subject locations to availability. subject to Contact availability. MOTOR Contact MEDIA MOTOR Inc. for MEDIA available Inc. for locations. available locations. Production costs Production are included costs in are the included price of in the the sponsorship price of the but sponsorship the but must the sponsor provide must production-ready provide production-ready For information For information additional or sponsorship additional sponsorship artwork in a digital artwork (EPS) in a format. digital (EPS) All sponsorships format. All sponsorships signage must signage be scaled must to fit be within scaled the to fit required within dimensions the required dimensions opportunities, opportunities, contact: contact: to be provided to by be production provided by company. production Sponsor company. to provide Sponsor (EPS) to provide file of logo, (EPS) color-match file of logo, proof color-match and booth proof number and booth number Joe Sebergandio Joe Sebergandio at MOTOR MEDIA at MOTOR Inc. MEDIA Inc. no later than no October later than 2. October 2. 818/248-4900, 818/248-4900, Fax: 818/248-4249 Fax: 818/248-4249 Sponsorship Sponsorship includes production, includes delivery production, and delivery installation. and installation. O

SEMA Show Value Pack Sponsor $2,800! $2,800! SEMA SEMA Show Show Value Value Pack Pack Sponsor................................... $9,450. The The SEMA SEMA Show Show value value pack pack sponsor sponsor package package provides provides Show Show exhibitors exhibitors with with a variety a variety of print of print and and onsite onsite advertising that that puts puts your your company s product product and and persuasive message message front front and and center center for all for attendees all to see! to see! Sponsorship includes: includes: One One aisle aisle sign. sign. Three Three single-sided billboard billboard kiosk kiosk panels. panels. One One carpet carpet ad. ad. One One ½-page ½-page 4-color 4-color (horizontal only) only) ad in ad the in Official the Official SEMA SEMA Show Show Directory. Directory. One One ½-page ½-page 4-color 4-color (horizontal only) only) ad in ad the in Official the Official SEMA SEMA Show Show Pocket Pocket Guide. Guide. One One ½-page ½-page 4-color 4-color (horizontal only) only) ad in ad the in SEMA the SEMA Show Show Daily Daily (opening (opening day day issue issue only!) only!) Inclusion Inclusion in sponsor in sponsor acknowledgement ad in ad the in Official the Official SEMA SEMA Show Show Directory. Directory. One One ½-page ½-page B & B W &(horizontal W only) only) ad in ad the in SEMA the SEMA Show Show issue issue (Nov (Nov 09) 09) of SEMA of SEMA News. News. Aisle/billboard and carpet and carpet ad locations ad locations subject subject to availability. to availability. Contact Contact MOTOR MOTOR MEDIA MEDIA Inc. for Inc. available for available locations. locations. Production Production costs costs are included are included the in price the price of the of sponsorship the sponsorship but the but sponsor the sponsor must must provide provide production-ready artwork artwork in a digital in a digital (EPS) (EPS) format. format. All sponsorships All signage signage must must be scaled be scaled to fit to within fit within the required the required dimensions dimensions to be to provided be provided by production by production company. company. Sponsor Sponsor to provide to provide (EPS) (EPS) file of file logo, of logo, color-match color-match proof proof and booth and booth number number no later no later than than October October 2. 2. Sponsorship Sponsorship Includes Includes production, production, delivery delivery and installation. and installation. For information For information additional or additional sponsorship sponsorship opportunities, opportunities, contact: contact: Joe Sebergandio Joe Sebergandio at MOTOR at MOTOR MEDIA MEDIA Inc. Inc. 818/248-4900, 818/248-4900, Fax: Fax: 818/248-4249 818/248-4249 3 3

Aisle Sign Logos Aisle Sign Logos: 2 high x 5 wide (on both sides of the sign)......... $950 per sign Above every aisle hangs an aisle sign to help attendees find their way around the Show. You can arrange for the opportunity to have your company s logo added on both sides of any selected sign(s). Sponsorship includes: Placement of your company logo on both sides of the selected aisle sign(s). Specific aisles may be requested. Inclusion in sponsor acknowledgement ad in the Official SEMA Show Directory. Production costs are included in the price of the sponsorship, but the sponsor must provide productionready artwork in a digital (EPS) format. Logo will be scaled to fit in a maximum space of 2' x 5'. Contact MOTOR MEDIA Inc. for available locations. Placement at discretion of Show Management. Sponsor to provide production-ready digital (EPS) file of logo, color-matching proof, and booth number no later than October 2. For information or additional sponsorship opportunities, contact: Joe Sebergandio at MOTOR MEDIA Inc. 818/248-4900, Fax: 818/248-4249 5

Attendee Bags Attendee Bags (distributed at registration - only one sponsorship available!)...... $25,500 Have every attendee carry your company s custom-printed bag. Here s a premium opportunity that allows your company to be the only exhibitor to have carry-home bags distributed exclusively in the registration and lobby areas of the Show. Sponsorship Package Includes: Price includes production and delivery of 25,000, 2-color, double-sided (14" x 18") attendee bags. Distribution of your company s custom-printed bag from the 2008 SEMA Show registration and badge holder pick-up locations. Inclusion in sponsor acknowledgement ad in the Official SEMA Show Directory. One full-page 4-color ad in the Official SEMA Show Directory. One full-page 4-color ad in the Official SEMA Show Pocket Guide. Two full-page 4-color ads in the SEMA Show issue (November 09) of SEMA News. One full-page B&W ad in the SEMA International Buyers Guide. Bag may include a corporate brochure. SEMA must approve bag design and insert in advance. For information or additional sponsorship opportunities, contact: Joe Sebergandio at MOTOR MEDIA Inc. 818/248-4900, Fax: 818/248-4249

You-Are-Here Floorplans You-Are-Here Floorplans (Includes production, delivery and installation) Only one sponsorship available!...... $17,500 Take advantage of an excellent opportunity to have your company achieve maximum exposure in all sections of this year s SEMA Show. The Show itself will be bigger than ever; to assist attendees, more than 50 You-Are-Here floor plans will be strategically situated throughout the Show. It s a feature that enables all visitors to easily navigate the 11 Show sections. Sponsor participation in the You-Are-Here floor plans puts your company ad (approximately 2' high x 3' wide) on ALL of them! Sponsorship Package Includes: Placement of your company s ad on all of the You-Are-Here floorplans at SEMA Show. One full-page 4-color ad in the Official SEMA Show Directory. Inclusion in sponsor acknowledgement ad in the Official SEMA Show Directory. Production costs are included in the price of this sponsorship, but the sponsor must provide production-ready artwork in a digital (EPS) format. Sponsor to provide production-ready digital (EPS) file of artwork and color-matching proof no later than October 2. For information or additional sponsorship opportunities, contact: Joe Sebergandio at MOTOR MEDIA Inc. 818/248-4900, Fax: 818/248-4249

Billboard Shuttle Kiosk Ad Bus Panel Kiosks Billboard Shuttle Kiosk Bus Ad Kiosks Panel, single-sided (Includes (Includes production, production, delivery, delivery, set-up) installation)...... Only... one... sponsorship......... available!.... $1,500..... each.... side $20,000 One-meter Bus panels kiosk sponsorship will be prominent will place in the your registration corporate area, message lobby in and motion, strategically larger than positioned life: a message throughout that the will entire be Show. etched into buyers minds as they wait for the buses for a free ride back to their hotel. Sponsorship Sponsorship includes: Package Includes: Placement Placement of one billboard of company (single-sided, ad on all four 38.125" base panels wide x (38.125" 87" high, wide 4-color x 36" panel) high, four-color) within SEMA of all Show twenty exhibit shuttle halls, bus lobbies kiosks. or main areas. Specific locations may be requested. Inclusion Inclusion in sponsor in sponsor acknowledgement acknowledgement ad in the ad Official in the SEMA Official Show SEMA Directory. Show Directory. One full-page 4-color ad in the SEMA Official Show Directory. One full-page 4-color ad in the SEMA Official Pocket Guide. Sponsor to provide production-ready digital (EPS) file of artwork and color-matching proof no later One than full-page October 2. 4-color ad in the SEMA Show issue (Nov 09) of SEMA News. One full-page B&W ad in the SEMA International Buyers Guide. Sponsor to provide production-ready digital (EPS) file of artwork, logo and color-matching proof no later than October 2. Contact MOTOR MEDIA Inc. for available locations. For information For information additional or additional sponsorship sponsorship opportunities, opportunities, contact: contact: Joe Sebergandio Joe Sebergandio at MOTOR at MEDIA MOTOR Inc. MEDIA Inc. 818/248-4900, 818/248-4900, Fax: 818/248-4249 Fax: 818/248-4249 21

Carpet / Floor Ads Carpet / Floor Ads* (Includes production, delivery, installation)........................... $1,500 each Make your mark at the SEMA Show. These 4' x 4' directional signs are placed at key intersections throughout the Show to help buyers find their way to you! Put your company front and center every time a buyer looks to see where they are going! Sponsorship includes: Placement of your company s logo, message and booth number on a floor ad. Specific locations may be requested. Inclusion in sponsor acknowledgement ad in the Official SEMA Show Directory. Contact MOTOR MEDIA Inc. for available locations. Sponsor to provide production-ready digital (EPS) file of artwork and color-matching proof no later than October 2. *Quantities limited. Subject to availability. For information or additional sponsorship opportunities, contact: Joe Sebergandio at MOTOR MEDIA Inc. 818/248-4900, Fax: 818/248-4249

SEMA Hanging Members Banners Lounges SEMA Members Lounges (only one sponsorship available!) Hanging Banners................ $15,000 (Call for sizes, positions and prices)..................... Call for Info The SEMA Members Lounge provides a convenient and relaxing environment to take a quick break from the Show floor. Located above The Convention the Grand Lobby, Center members is bigger are and provided better than with ever, private providing email stations even more in a opportunity highly visible for location. high-impact, Private targeted food service banner is also available. placement Excellent for exposure exhibitors. for the company that wants to partner with SEMA members. Sponsorship Sponsorship includes: includes: Prices Two include single-sided banner production, billboard kiosk installation panels and inside removal. each of the SEMA Members Lounges Exclusive (production location included for your company in fee). banner inside or outside of the exhibit halls. Inclusion Recognition in sponsor on acknowledgement signage outside ad both in the Official SEMA Members SEMA Show Lounges. Directory. Placement of sponsor s literature in both SEMA lounges. Recognition in attendee marketing materials mailed prior to the Show. Sponsor must provide production ready artwork in a digital (EPS) format and color match proof no later Inclusion than October in sponsor 2. acknowledgement ad in the Official SEMA Show Directory. Sponsor to provide production-ready digital (EPS) file of artwork, logo and color-matching proof no later than October 2. For information For information additional or additional sponsorship sponsorship opportunities, opportunities, contact: contact: Joe Sebergandio Joe Sebergandio at MOTOR at MOTOR MEDIA MEDIA Inc. Inc. 818/248-4900, 818/248-4900, Fax: 818/248-4249 Fax: 818/248-4249

SEMA STUDIO featuring West West Coast Customs Experience SEMA SEMA Studio Studio Sponsorship....................................... $20,000.. $20,000 Be a part Be a of part the excitement of the excitement through through this unique this unique interactive interactive promotion promotion area where area attendees where attendees actually actually will have will the have chance the chance to wrench to wrench with the with pros the of pros of West Coast West Customs Coast Customs within within the SEMA the Studio! SEMA Studio! Located Located outdoors outdoors in the Silver in the Lot, Silver the Lot, SEMA the Studio SEMA Studio will provide will provide a unique a unique forum forum you for to extend you to extend your your branding branding message message at the SEMA at the Show SEMA and Show beyond. and beyond. Sponsorship Sponsorship includes: includes: Four banners Four banners to be displayed to be displayed within the within SEMA the Studio SEMA (3' Studio x 5' size (3' x maximum sponsor 5' size maximum sponsor to supply). to supply). 30' x 80' 30' display x 80' space display adjacent space adjacent to the SEMA to the Studio SEMA to Studio be used to be for used satellite for satellite exhibit or exhibit vehicle. or vehicle. Sponsor Sponsor logo placement logo placement on specially on specially designed designed SEMA Studio SEMA billboard Studio billboard kiosk panels kiosk to panels be displayed to be displayed throughout throughout the SEMA the Show SEMA floor. Show floor. Editorial Editorial exposure exposure in the SEMA in the Show SEMA Daily. Show Daily. Four ½-page Four ½-page 4-color ads 4-color (horizontal ads (horizontal only) to appear only) to in appear each of in the each SEMA of the Show SEMA Daily Show publications. Daily publications. Twelve 30-second Twelve 30-second commercials commercials to air on to SEMA air on Channel SEMA Channel at host hotel at host (sponsor hotel (sponsor to supply to commercial). supply commercial). Pre- and Pre- post-editorial and post-editorial exposure exposure in SEMA in News. SEMA News. One ½-page One ½-page 4-color ad 4-color (horizontal ad (horizontal only) to appear only) to in appear the November in the November Show issue Show of issue SEMA of News. SEMA News. One ½-page One ½-page 4-color ad 4-color (horizontal ad (horizontal only) to appear only) to in appear the Official in the SEMA Official Show SEMA Directory. Show Directory. Sponsor Sponsor inclusion inclusion sponsor in sponsor acknowledgement acknowledgement ad in the ad Official in the SEMA Official Show SEMA Directory. Show Directory. One ½-page One ½-page 4-color ad 4-color to appear ad to in appear the Official in the SEMA Official Show SEMA Pocket Show Guide. Pocket Guide. OUTSIDE OUTSIDE DISPLAY DISPLAY RULES RULES There can There be no can sharing be no of sharing display of space. display space. All displays, All displays, vehicles vehicles and demonstrations and demonstrations must remain must remain All products, All products, banners banners or signs or on signs display on must display must within the within contracted the contracted space until space 4 pm until on 4 Friday. pm on Friday. be those be of those your company of your company and no other and no company, other company, No alcohol No served alcohol during served Show during hours. Show hours. without written without permission written permission of SEMA. of SEMA. All Exhibitor All Exhibitor Rules & Rules Regulations & Regulations of the SEMA of the Show SEMA Show If qualified If qualified to exhibit to in exhibit the SEMA in the Show, SEMA the Show, company the company or or must be must observed. be observed. the exhibitor the exhibitor must have must a minimum have a minimum of 100 square of 100 feet square of feet of No sampling No sampling of products of products without without written permission written permission exhibit space exhibit in space the Show. in the Show. of SEMA. of SEMA. For information For information additional or additional sponsorship sponsorship opportunities, opportunities, contact: contact: Joe Sebergandio Joe Sebergandio at MOTOR at MOTOR MEDIA Inc. MEDIA Inc. 818/248-4900, 818/248-4900, Fax: 818/248-4249 Fax: 818/248-4249

Official 2009 SEMA Show Directories ACT NOW! ( ) *Attention 2009 SEMA Show Exhibitors: STEP OUT FROM THE CROWD SEMA Show Directory + SEMA Show Pocket Guide = YOUR 1-2 PUNCH On-site and post-event just got even better POWER! Show Directory Pocket Guide 2009 SEMA Show Directory: S S 2009 SEMA Show Pocket Guide: To reserve a booth, visit SEMAShow.com 23 To place your order, contact Joe Sebergandio: For information or additional sponsorship opportunities, contact: Joe Sebergandio at MOTOR MEDIA Inc. 818/248-4900, Fax: 818/248-4249 / /

IMPORTANT NOTICE: SEMA Show sponsorships are available only to SEMA Show exhibitors. 2009 SPONSORSHIP ORDER FORM SEMA Show 2009 November 3-6, 2009 Las Vegas Convention Center Las Vegas, Nevada Company Booth # Contact Name Address City State ZIP Country Telephone Fax Email Web Address Qty. Cost First-time Exhibitor ($4,000 each)... $ Value Pack Sponsor ($9,450 each)...$ SEMA Off-Road Proving Ground: Product Sponsor (Call)...$ Assorted Major Sponsorship Opportunities: Additional Sponsorship Opportunities...$ Aisle Sign Logos ($950 each)...$ Attendee Bags...$ Badge Lanyards...$ Billboard Kiosk Panel - Single Side ($1,500 each).. $ Carpet / Floor Ads ($1,500 each)... $ Duratrans Backlit Rotating Kiosk Panel ($1,850 each)...$ OTHER: Qty. Cost Email Stations...$ Hanging Banners (Call for sizes, positions, prices)...$ SEMA Media Center...$ SEMA Members Lounge...$ SEMA Studio...$ Registration Pens (1 available) ($12,500)...$ Shuttle Bus Kiosks...$ SEMA VisitorVision Advertiser...$ The After Party at the SEMA Banquet ($5,000)...$ You-Are-Here Floorplans...$ West Coast Customs Experience...$ Other...$ BE SURE TO VERIFY BENEFITS, RESPONSIBILITIES AND PRODUCTION DATES ATTACHED TO EACH SPONSORSHIP PRIOR TO SUBMITTING ORDER. TOTAL Sponsorship Fees $ Date Order placed by / authorized signature Payment Information: Check enclosed - payable to SEMA, U.S. Funds Only Check Amount $ Please charge my credit card: VISA MasterCard AMEX Credit Card Amount $ CARDHOLDER NAME: CARDHOLDER BILLING ADDRESS: CITY: STATE: ZIP: CARD NUMBER: EXP DATE: / CVV#: *Visa/MC - The last 3 digits of the card number printed in the signature space on the back of the card. AmEx - The 4-digit number printed above and to the right of the raised number on the front of the card. CARDHOLDER SIGNATURE: OUTSIDE DISPLAY RULES There can be no sharing of display space. All products, banners or signs on display must be those of your company and no other company, without written permission of SEMA. If qualified to exhibit in the SEMA Show, must have a minimum of 100 square feet of exhibit space in the show. All displays, vehicles and demonstrations must remain within the contracted space until 4pm on Friday. Exhibits must close by 6:00 p.m. each Show day. No alcohol served during Show hours. All Exhibitor Rules & Regulations of the SEMA Show must be observed. No sampling of products without written permission of SEMA. Mail or fax completed form with payment to: SEMA, 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, Fax: 909/396-5440 Questions? Contact: Joe Sebergandio at MOTOR MEDIA Inc., Tel: 818/248-4900; Fax: 818/248-4249;