PROGRAM FITUR KNOW-HOW&EXPORT 2014



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PROGRAM FITUR KNOW-HOW&EXPORT 2014 Wednesday, January 22- INTERNACIONALIZATION Cnsulting Área 11:00h 13:00h Hw nt t die in the attempt? Strategies fr internatinalizatin in yur cmpany Tailr made services t assist cmpanies internatinalizatin. Available by appintment. Yu get direct access t ICEX Spain exprt and Investrs wn experts abut multilateral finance and ICEX-Next and als t SEGITTUR s wn experts T make an appintment send email t internatinal@segittur.es Auditrium 15:30h Rundtable: "If at first yu dn t succeed, try again". Internatinalizatin at first-hand Mderatr: Juan Manuel Penín, Directr f Institucinal Relatins f SEGITTUR Sebastián Brines, Funder Partner f Pipeline Tn Franc, CEO f glbaldit Carls Díaz, Managing Directr f Pegasus-Pegatur Kike Sarasla, Funder & President f Rm Mate Htels 16:30h Rundtable: A place called wrld. Turism business pprtunities in the five cntinents Mderatr: Carls Vgeler, UNWTO Directr fr the Americas Stéphanie Villedruin, Minister s f Turism Haiti Jamal Ghazi Shafagj, Minister's f Turism Cmmissiner fr investment JORDAN Sandra Hward, Viceminister s f Turism Javid Kazimv, First Secretary Embassy f the Republic f Azerbaijan t Spain

Thursday, January 23 SMART TOURIST DESTINATIONS 11:00h Official Opening Auditrium Official Opening Ana Larrañaga, Directr f Fitur OMT (pendiente) Jaime García-Legaz, State Secretary fr Cmmerce f Spain Isabel Brreg, State Secretary fr Turism f Spain Smart Turist Destinatins 12:00h Smart Turism Destinatins: Current situatin analysis Antni López de Ávila, President f SEGITTUR 12:20h Smart Turist Destinatins Standardizatin Enrique Lancis, Directr IT and Business Develpment f SEGITTUR 12:30h Rundtable: Nt nly are the smart phnes, but the destinatins t. Trends and success stries. The experts pint f view n sustainability, accessibility and technlgy, turists destinatins f the future. Mderatr: Enrique Lancis, Directr IT and Business Develpment f SEGITTUR Jsé Luis Martínez Dns, General Directr f ONCE and CEO f FUNDOSA grup Elisa Martín Garij, Tecnlgy Directr f IBM Tmás de Azcárate, President f ITR (Institute f Respnsible Turism) Jaime Llret, Mayr f Villajysa Manuel Reyes, Mayr f Castelldefels Alvar Gijón, Deputy mayr f Turism affairs area and Lcal Crdinatin at Palma f Mallrca Cuncil and Mananing directr f Playa f Palma 13:30h Price-giving ceremny awards t establisments and destinatins with certificatin BIOSPHERE (Glbal Sustainable Turism Cuncil Wrdl Turism Organizatin).

The Apps afternn 15:30h Turism and the Internet f Things" Discver the destinatin thrugh the Ggleglass Jsé María Marcs, Partner f QBRICK Enrique Lancis, Directr IT and Business Develpment f SEGITTUR 16:00h Presentatin f Apps Turism Guide 2014 develped jintly by SEGITTUR and INTELITUR Manuel Teruel, President f Cuncil f Chambers f Cmmerce Antni López de Ávila, President f SEGITTUR 16:30h Turism Apps Cntest The AppTurism Awards Best Natinal Turist App Active Turism Categry Sun and Beach Categry Cultural Turism Categry Best Internatinal Turist App The best destinatin guide prize The best app imprving turist experience prize 18:00h The AppTurism Awards 2014 : Price-giving ceremny led by Isabel Brreg, State Secretary fr Turism f Spain

Fiday, January ENTREPRENEURS Cnsulting Área 10:30h-13:00h Everything yu wanted t knw abut Emprendetur that the BOE (Oficial State Bulletin) didn t explain. (Cnsulting area) If yu still dn't knw the Emprendetur prgram r have any dubts abut the requirements yu may need when presenting a prject, here s yur chance t get up t date. T make an appintment send email t innpulsaturism@segittur.es Auditri 10:30h Opening Entrepreneurs Javier Carreter, General Directr f Cuncil f Chambers f Cmmerce Antni López de Ávila, President f SEGITTUR 11:00h Rundtable: The main prtagnist f the entrepreneurial ecsystem turism Mderatr: Carls Rmer, Directr I+D+i f SEGITTUR Juan Jsé Güemes, Chairman IE Internatinal Centre fr Entrepreneurial Management IE Business Schl Gary Stewart, Directr f Wayra Spain Pac Gimena, Funding Partner f Mla Rubén Arsa, General Directr f INJUVE Rdlf Carpintier, President f Digital Assets Deplyment 12:00h 12 challenging prjects After ne year successfully funding prject in the Emprendetur prgram we will try in just 60 minutes t g ver it with the prtagnist f the 12 emprendetures Sherpandipity Trip Menu Nus Parquins Urbans Webarcelna Ozne Drive GDS Marinas

BEONPRICE Witcamp INCUBIO PARTNERS Vezik Quislze Slutins Grupiest.cm Space Netwrking 13:00h Netwrking FITUR-CERN: The particle acceleratr G in the Large Hadrn Cllider area, the FITUR-CERN, and let yur ideas cllide with thers in a netwrking space, in a relaxed and friendly atmsphere, in which the cllisin with thers will generate the energy need it t transfrm them int prjects. Event rganised in clabratin with: