TriciaMorley.com and Fresh Edge LLC

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1 Tricia Mrley is a marketing and public relatins cnsultant t Frtune 100, mid-sized and small businesses. She specializes in helping senir executives raise visibility fr their cmpany, expand their public relatins r marketing effrts, and create mre prfessinal cmmunicatins. Tricia develps strategic cmmunicatin plans and cnducts public relatins and Internet marketing campaigns fr her clients t ensure the right messages reach the right audiences. She builds websites and marketing tls, cnducts stakehlder utreach and media campaigns, writes a brad range f crprate cmmunicatins and psitins executives in public speaking pprtunities. Prir t establishing her cnsulting practice, Tricia served fr mre than 20 years in crprate public relatins rles in majr energy, technlgy and real estate crpratins and has been invlved in several startups. TriciaMrley.cm and Fresh Edge LLC Principal and Funder Present As principal f Fresh Edge LLC, Tricia Mrley directly serves a range f clients and brings in expertise as needed in business prcess transfrmatin, sales, marketing and advertising. Services are bth strategic and tactical. Executive cmmunicatins and psitining plans; speechwriting. External cmmunicatins, including media utreach, websites, marketing, enewsletters and direct mail. Internal cmmunicatins, intranets, enewsletters, surveys; cmmunicatin plans fr majr rganizatinal change. Marketing cmmunicatins, sales cllateral and presentatins, print and nline advertising. Stakehlder engagement, strategic plans, cmmunity relatins. Crisis respnse strategic plans and materials. Tricia s clients have included BP, Metrplitan Transit Authrity f Harris Cunty (METRO), NanHldings LLC, NanCmpsites Inc., ExxnMbil, Prfrma Safety LLC, Tuleta Energy (nw Activa Resurces), Pharmafrntiers (nw Opexa Therapeutics) and Envirfuels LLC. NETIQ Senir Directr f Crprate Cmmunicatins Turnarund cnsultant hired by senir leadership t revamp the cmpany s glbal crprate cmmunicatins. Day-t-day respnsibilities were t manage, develp and crdinate media and analyst relatins and custmer reference marketing initiatives, in additin t directing activities f an external public relatins agency. Accmplishments: Increased quality and yield f press relatinships, cverage and utreach. Served n executive team transitining cmpany thrugh sale t Attachmate-WRQ. Crdinated external/public relatins and internal cmmunicatins glbally during acquisitin and merger.» Hustn, TX» Office: » Mbile: » FAX: »

2 »Page 2 BMC Sftware Directr f Crprate Cmmunicatins Brught first-time alignment t public relatins and internal cmmunicatins activities acrss glbal peratins thrugh restructuring f pririties, rles and respnsibilities. Brught BMC s emplyee cmmunicatins t glbal best practice levels. Intrduced new appraches and technlgies, raised prfile fr executives with glbal emplyees, restructured emplyee cmmunicatins, created new bradcast vehicle and upgraded crprate intranet. Develped psitining plans fr CEO and senir leadership, wrte speeches and crdinated external appearances. Spearheaded majr internal campaigns related t brand, Cmpany DNA (values), crprate scial respnsibility, diversity and ethics/cmpliance. Directed team that wrte BMC s marketing and prduct cmmunicatins and develped its marketing and sales intranets. Edited success stries and case studies, publicatins and marketing cmmunicatins. Crdinated public relatins and internal cmmunicatins related t mergers, acquisitins and staff reductins. Served as cmmunicatins lead fr crisis respnse. Ryal Dutch/Shell Grup f Cmpanies Manager f Crprate Cmmunicatins Served as cmmunicatins lead during integratin f Shell Oil Cmpany int Ryal Dutch/Shell and glbalizatin f Shell s businesses that impacted 20,000+ emplyees in the U.S. Managed develpment and executin f Shell s emplyee, external and executive cmmunicatins fr Shell in the U.S. thrugh print, bradcast and web media. Fcal pint fr U.S. public relatins initiatives that included media, emplyee and stakehlder engagement. Develped public relatins strategies fr divestitures f U.S. pipeline, retail, refining and lubricants assets and supprt functins. Prduced executive cmmunicatins fr the Ryal Dutch/Shell Grup Chairman and successive Shell U.S. CEOs, presidents and executive leadership teams. Develped executive psitining plans and crdinated natin-wide appearances. Crdinated twn halls and similar engagements fr Grup and Shell U.S. leaders with respnsibility fr lgistics, develpment f cntent, preparatin f leaders and executin f prgram and assciated cmmunicatins. Helped set plicy and standards fr Shell web sites in 140+ cuntries as funding member f Glbal Steering Cmmittee fr Shell s internatinal web presence. Served as U.S. cmmunicatins lead n glbal crisis respnse team. Shell Oil Cmpany Manager f Executive and Web Cmmunicatins Develped emplyee and external cmmunicatin prgrams t help manage change prcess during glbal alignment f Shell s businesses and integratin f Shell Oil Cmpany int the Ryal Dutch/Shell Grup. Crdinated a team f Shell emplyee and external cmmunicatins managers in the businesses t develp strategies and execute cmmunicatins prgrams. Directly managed the U.S. Internet and intranet sites and set the strategic directin fr mre than 100 Shell web sites in the U.S.» FRESH EDGE» Office: » Mbile: » FAX: »

3 »Page 3 Prduced executive cmmunicatins and participated in crdinating executive appearances fr Shell U.S. CEOs and presidents, executive leadership teams and the Ryal Dutch/Shell Grup Chairman. Prepared executives fr media and magazine interviews and articles fr external publicatins; edited and smetimes ghstwrte articles. Participated in develpment and/r executin f successive image campaigns fr the U.S. market. Shell Explratin & Prductin Editr, Internal Cmmunicatins Develped executive cmmunicatins fr successive Shell E&P presidents; directed internal cmmunicatins and launched the cmpany s intranet site. Editr fr quarterly print publicatin. Western Atlas (nw Baker Hughes) Cmmunicatins Directr Develped glbal strategies fr bth emplyee and external cmmunicatins and launched the cmpany s Internet and intranet sites. Wrte and prduced tw 50-page, fur-clr magazines; ne technical. Crdinated media relatins, wrte press releases. Executive cmmunicatins. Mrley Cmmunicatin Technlgies Principal Full range f marketing cmmunicatins and public relatins services. Clients included DuPnt, Exxn, The Wdlands Crpratin, Meridian Hmes, Lucas Management Systems and Hustn Lighting & Pwer. Exxn Crpratin Public Relatins Manager, Friendswd Develpment Cmpany Develped marketing and public relatins cmmunicatin plans and wrte newsletters, brchures, press releases and advertising. Engaged with media and crdinated with public relatins and advertising agencies. Organized special events assciated with the annual Shwcase f Hmes. University f Hustn Prgram Directr Directed prfessinal develpment prgrams at the University f Hustn; launched first nn-credit prfessinal develpment prgram fr public relatins in Hustn. Engaged extensively with external stakehlders, including the media, Greater Hustn Partnership, industry advisry bards, natinal and state rganizatins and lcal public interest grups. Taught language curses in Spanish and English fr Freign Prfessinals. Educatin State University f New Yrk at Albany, M.A. State University f New Yrk at Onenta, B.A. University f Hustn Public Relatins Prgram» FRESH EDGE» Office: » Mbile: » FAX: »

4 »Page 4 Executive Psitining and Speechwriting Tricia Mrley has written executive speeches and crdinated executive appearances at cnferences and ther events spnsred by: Organizatins and Institutins Department f Educatin Department f Energy Natinal Pints f Light Fundatin Natinal Cnference n Vlunteering Gerge C. Marshall Fundatin Cnference Bard Greater Hustn Partnership Hustn Frum Urban Land Institute Cnsular Balls Shell Hustn Open United Way Hustn Symphny Energy-Related Events Cambridge Energy Research Assciates (CERA) Cnferences Wrld Energy Cuncil Oil Technlgy Cnference (OTC) Glbal Frum n Persnal Transprtatin 2002 Wrld Refining Magazine Diversity-Related Events Natinal Urban League Cngressinal Black Caucus League f United Latin American Citizens (LULAC) Natinal Hispanic Chamber f Cmmerce Asian Chamber f Cmmerce Diversity Best Practices Annual Galas Catalyst Award Galas Diversity Rundtable (Hustn) Wmen s Business Enterprise Natinal Cuncil Wmen s Executive Leadership Summit Executive Leadership Cuncil CEO Rundtable and Gala Minrity Crprate Cunsel Assciatin (MCCA) Texas Minrity Cunsel Assciatin American Bar Assciatin Margaret Brent Award Hustn Minrity Business Cuncil Universities Clumbia University University f Illinis Rice University Jesse H. Jnes Schl f Management Rice University Baker Institute fr Public Plicy Rice University Center fr Sustainability Sustainable Mbility Cnference MIT Slan Schl f Management» FRESH EDGE» Office: » Mbile: » FAX: »

5 »Page 5 Hustn Baptist University Brwn Distinguished Speaker Series University f Hustn Schl f Management Harvard Business Schl Club Whartn Energy Club Published Materials Tricia Mrley has written/edited cmpany cverage in the fllwing: Prfiles in Diversity Jurnal: Saluting the 2004 CEOs f the Year, Sept. 2003, Oct Prfiles in Diversity Jurnal: Shattering the Glass Ceiling, Nv/Dec Minrity Crprate Cunsel Assciatin (MCCA) magazine: Frtune 500 Wmen General Cunsel in 2004 Fast Cmpany (fundatin material fr tw articles), 1998 Wmen in Technlgy (WITI) Online, 2005 Business Management Asia Magazine 2004 Shell Publicatins, successive years (Annual Reprt, Shell News magazine, Diversity Reprts, emplyee newsletters) Western Atlas magazines, successive years (wrte and designed technlgy and emplyee magazines) BMC Publicatin, Enterprise Leadership» FRESH EDGE» Office: » Mbile: » FAX: »