A PUBLICATION OF PLUMBING A PUBLICATION OF PLUMBING WINTER 2015 VOL. 1, NO. 1 2016 MEDIA KIT 2016 MEDIA KIT A PUBLICATION OF PLUMBING SPRING 2015 VOL. 1, NO. 2 THE COMPETITIVE VALUE OF VALUE-ADDED SERVICES A PUBLICATION OF PLUMBING SUMMER 2015 VOL. 1, NO. 3 THE 800-POUND GORILLA S BABY DISTRIBUTORS MUST INNOVATE TO BEAT AMAZON BUSINESS MANAGING GENERATIONAL DIVERSITY 2014 Annual Meeting Receives Rave Reviews 4 Ways to Align Marketing, Sales Expect Clog on Hill Instead of Legislation Equity Plumbing Announces 2015 Rewards Programs 10 Strategic Approaches to Nip Employee Cynicism A Day in the Life: Branch Manager Equity Plumbing Redesigns its Website Loyalty Programs Setting Goals for Dead Stock Liquidation 'Ham" Radio, Travel: Bob Snyder Set to Retire Do Your Employees Think Like Owners? Marketing ROI: What Drives Business? Day In The Life: Sales Managers
EDITORIAL STAFF The staff includes seasoned publication and editorial professionals who have years of experience working in wholesale distribution. Executive Editor Ted Havel THavel@equityplumbing.com 888-433-2342 x 134 Publisher Jeffrey Barnhart JBarnhart@cmasolutions.com Editor Erin Klebaur EKlebaur@cmasolutions.com Executive Managing Director Ken Hitchner KHitchner@cmasolutions.com Managing Editor Jennifer Kohlhepp JKohlhepp@cmasolutions.com The Plumbing Advocate is the official publication of Equity Plumbing. Published quarterly (Winter, Spring, Summer, Fall) The Plumbing Advocate is circulated to more than 1,200 industry professionals. OFFERS ADVERTISERS SUPERIOR ROI Market trends, industry news, and new products. Equity has taken The Plumbing Advocate to the next level with Top-Notch publication design and editorial content. The result is a dynamic and high-impact advertising environment for energizing your brand message and jump-starting greater sales results: SUPERIOR OPPORTUNITY: A nationwide network of independent plumbing, PVF and HVAC wholesalers, a challenging segment for suppliers to target cost-effectively. SUPERIOR VALUE: A go-to resource for more than 1,200 industry professionals uniquely receptive to your products and enthusiastic about deploying them in the marketplace. SUPERIOR AIM: Laser-target Distributor Owners, Sales Managers, Purchasing Managers and senior decision-makers who influence specification and sales of PHCP product solutions to thousands of contractors and end-users. SUPERIOR REACH: Each issue is expanded into a digital format and posted on the Equity website for year-round online viewing and customer engagement. EACH ISSUE IS PACKED WITH INFORMATION The magazine s editorial content includes features on sales and marketing tactics, inventory management and general management strategies. Each issue profiles a supplier's company, highlighting the company s history, culture, and products. Industry and product news features keep the membership informed on industry trends, and generate sales leads for new products. Additional regular features include: Industry News Member Success Stories Product Promotions NEW OPTIONS TO GO FOR THE GOLD The Equity Plumbing Gold/Platinum program recognizes suppliers for active engagement with Equity Plumbing and its members. Advertising in one or more issues of The Plumbing Advocate is among the criteria for prestigious Gold/Platinum status in 2016. 2016 ADVERTISING RATES AND SIZES* Advertising Manager Jude Martin-Cianfano JCianfano@cmasolutions.com Creative Director David Sherwood DSherwood@cmasolutions.com Production Manager Scott Elgart SElgart@cmasolutions.com Accounts Receivables Todd DeFilippis TDeFilippis@cmasolutions.com Advertisement Size 1x Ad Rate Full Page $682 2/3 Page Vertical $582 2/3 Page Horizontal $582 1/2 Page Vertical $476 1/2 Page Horizontal $476 1/3 Page Vertical $308 1/3 Page Horizontal $308 *All rates are net PREMIUM ADVERTISING* 4x Ad Rate $546 $465 $465 $381 $381 $247 $247 Position Back Cover Inside Front Cover Inside Back Cover 2-Sided Insertion 4-Sided Insertion *Must commit to all four issues 4x Ad Rate Sold Out Sold Out $628 $1,364 $2,728
SPECIAL SALES- BUILDING OPPORTUNITIES Article Reprints Reprints make great, inexpensive sales and marketing tools. Reprints can be used many ways, from prospect mailings to tradeshow handouts. PDF reprints of specific articles can be obtained and reprints of articles can also be requested and are priced individually. Please contact Jude Martin- Cianfano at JCianfano@cmasolutions.com for details and pricing. Online This Media Kit is available on the Equity Plumbing website. To download, go to www.equityplumbing.com. Terms Ads are invoiced on the published date and are net 15. Materials will not be returned unless requested and a shipping number is provided. CMA will hold advertising material for 18 months. Cancellation Policy If you cancel space reservations more than one week after the reservation due date, you will be charged the full rate for the space originally contracted. Back Issues Back Issues of The Plumbing Advocate are available up to 12 months prior and can be viewed at EquityPlumbing.com. STANDARD ADVERTISING DIMENSIONS Live area is 7 1/2" wide X 10" deep. Files for bleed ads should measure 8 3/4" X 11 1/4" on the outside edge to allow for trim size of 8 1/2" X 11". All live matter should be kept 3/4" from trim on all sides. ARTWORK GUIDELINES (ONLY ELECTRONIC FILES ACCEPTED) Color ads may be sent on CD or DVD, or via FTP Internet upload (see http://www.cmasolutions.com/services/uploadart.htm). The preferred format is a PDF file. The file must be Press Optimized PDF. Be sure to include any fonts and images linked to your file. All photos must be high resolution (at least 300dpi). All color ads must be saved as CMYK not RGB. All bleed ads must have the appropriate bleed, extending 1/8" beyond crop marks that are set to the trim size of 8 1/2" X 11". Sending a hard copy color proof is encouraged and is the only way we can ensure color accuracy. Files larger than 3 MB in size should NOT be sent via e-mail. Please send these either on CD, DVD or via FTP. The Plumbing Advocate is printed on a high-speed sheet-fed offset press, 4-color process. If we have not received your artwork by the published deadline, we reserve the right to use artwork submitted for a previous advertisement, or to cancel the ad. FULL PAGE NON-BLEED 7.5" X 10" FULL PAGE BLEED 8.75" X 11.25" 2/3 5" X 10" 1/3 2.37" X 10" 1/2 V 3.75" X 10" 1/2 H 7.5" X 5" 2/3 7.5" X 6.5" 1/3 7.5" X 3.25" Creative Marketing Alliance, the magazine s publisher, can provide design services for an additional charge. Contact Jude Martin-Cianfano at JCianfano@cmasolutions.com or call 609-297-2212 for more information. 2016 Advertising Closing Dates (Tentative Dates) 2016 Equity Calendar IO Deadline Material Deadline Winter 16 January 8 January 15 Spring 16 March 24 April 8 Summer 16 June 17 June 24 Fall 16 September 23 September 30
ADD THE WOW FACTOR TO YOUR ADVERTISING ADVERTISING THAT WOWS! Truly WOW your customers with our new targeted ad placement opportunity! A banner ad placed prominently at the top of the digital edition of Equity s The Plumbing Advocate will enable you to: Standout in the Inbox of more than 1,200 of your plumbing industry peers. Leverage the established reputation and customer base of Equity Plumbing. Maximize online promotional efforts with a direct link to your website. Get more buzz for your advertising buck. Space is limited, with only two ad spots available in the four digital issues sent each year. ARTWORK GUIDELINES Ad Dimensions: Leaderboard at 702px wide by 116px high or Skyscraper at 219px wide by 268px high File Format: jpg files only File Size: Cannot exceed 40KB Cost: Leaderboard at $1,200 per issue or Skyscraper at $1,000 per issue Creative Marketing Alliance, the magazine s publisher, can provide design services for an additional charge. Contact Jude Martin-Cianfano at JCianfano@cmasolutions.com or call 609-297-2212 for more information.
INSERTION ORDER FORM 2016 Send completed space reservation form to Jude Martin-Cianfano Advertising Manager Phone: 609-297-2212 Fax: 609-799-7032 E-mail: JCianfano@cmasolutions.com Please complete the following mandatory information. Advertiser Information: Company: Contact: Title: Address: City: State: ZIP: Telephone: Fax: Email: Please send me additional copies of the magazine (limit 3). Billing Information: Accounts Payable Contact (or Agency): Contact: Title: Address: City: State: ZIP: Telephone: Fax: Email: Purchase Order #: Confirm CMA vendor set up: Yes No To upload files: Go to FTP upload www.cmasolutions.com/ services/uploadart.htm. Send all ad materials and insertions to: Jude Martin-Cianfano Advertising Manager The Plumbing Advocate c/o Creative Marketing Alliance 191 Clarksville Road Princeton Junction, NJ 08550 Phone: 609-297-2212 Billing Contact: Todd DeFilippis TDeFilippis@cmasolutions.com Ad Information & Frequency 1x All 4 issues Total Cost: Winter Spring Summer 850 Tomlinson Terrace Lake Mary, FL 32746 (888) 433-2342 (800) 268-7491 (fax) www.equityplumbing.com Fall Banner Advertising in Digital Issue Winter Spring Summer Fall URL address