Media Kit. We Open Minds and Doors Princeton, NJ

Transcription

1 Media Kit Princeton, NJ We Open Minds and Doors.

2 About ISS For over 60 years we have been a leader in the field of international education. We provide comprehensive, worldclass services and solutions for learning communities, corporations, educators and students throughout the world. ISS offers advertising opportunities designed to help your organization reach these sought-after audiences. Schools Working with ISS 4% NORTH AMERICA 4% CARIBBEAN 3% CENTRAL AMERICA 8% SOUTH AMERICA 24% EUROPE 9% AFRICA 48% ASIA & ASIA PACIFIC 650 Client Schools 160 Countries over 1,000 School Supply Vendor Relationships Average Professional Development Budget $118,000 69% schools spend over $50,000/year with ISS 48% schools spend over $100,000/year with ISS Average Spent on School Supplies $164,000 Candidates Working with ISS 30,000 teachers and administrators 40% Male 60% Female Masters Degree or Greater 72% 52% Country of Residence Median Income Teacher $41,000 Average Experience 13 years Principal $71,500

3 Advertise With ISS We offer a variety of advertising options to meet your needs. print and online Online The ISS website is a valuable resource destination for the international education community. Your ad will be placed on the login page used by candidates and recruiters. During the peak recruitment season, this page received an average of 12,131 unique pageviews per month. Unique Pageviews: 7,260-13,179 Annual Pageviews: 80, 261 Newslinks Our printed newspaper, NewsLinks, connects teachers, administrators, librarians and counselors at more than 650 schools worldwide. In addition to covering various events and international school updates, NewsLinks also features the progress of the international educational community at large. Ads are available in full color or black and white. Print Circulation: 30,000 Issues: 3 per year (Fall, Winter, Spring) school supply supplement Place an ad in our School Supply Supplement and reach nearly 650 schools before they begin purchasing for the upcoming school year. The School Supply Supplement is a great way to directly reach schools to promote your products or programs. Issues: 1 per year (Fall) iss directory of international schools The ISS Directory has been continuously published annually since It is a trusted reference tool and includes submissions from over 650 international schools worldwide. Directory reaches school administrators, teachers, business office managers and families living overseas. All schools recruiting with ISS receive a complimentary copy. Distribution: 5,000

4 Online Advertising Login Page All ISS candidates and recruiting schools visit this page to access their respective dashboards. Average Page Views 28,000/month during peak recruiting season Ad Dimensions Side Bar Ad 300px x 250px Ad Rates Online Only Online & Print Ads 3 months $150/month $100/month 6 months $125/month $75/month 12 months $100/month $50/month Placement Requests Online ads will be rotated monthly, so that all clients have an ad above the fold during their advertising cycle. ISS cannot reserve space for the length of an ad agreement. Technical Information and Acceptable Files Website Ads 72 dpi Animated 72 dpi Max file size 40k RGB About Advertising Open Positions In order to post job vacancies on our website, with the exception of administrative positions, schools must have a current recruitment contract with ISS. For more information about recruiting with ISS, please contact Laura Light, ISS Director of Educational Staffing (dirofedstaffing@iss.edu). If you are interested in posting an administrative vacancy, please contact Paul DeMinico, EdD, ISS Vice President for Executive Searches (pdeminico@iss.edu).

5 Print Advertising NewsLinks and School Supply Supplement NewsLinks Ad Locations Back Cover, Inside Cover: Place a full page color ad that will be seen by everyone who opens the paper Inside: There are a range of sizes and options, including color or black and white, full page or partial page. Full Page No Bleed 1 /2 Page 1 /3 Page 1 /4 Page 1 /8 Page 1 /2 Page 1 /3 Page 1 /4 Page 1 /8 Page NewsLinks Ad Rates COLOR 1 issue 2 issues 3 issues Back Cover $4,100 $7,000 $8,400 Inside Cover (Front/Back) $3,800 $6,500 $7,800 Full Page, Standard $3,300 $5,600 $6,750 1 /2 Page / $2,550 $4,300 $5,100 1 /3 Page / $2,000 $3,400 $4,050 1 /4 Page / $1,650 $2,800 $3,300 1 /8 Page / $1,200 $2,100 $2,550 Black & White 1 issue 2 issues 3 issues Full Page, Standard $2,300 $3,900 $4,650 1 /2 Page / $1,600 $2,700 $3,150 1 /3 Page / $1,200 $2,100 $2,550 1 /4 Page / $980 $1,660 $1,950 1 /8 Page / $690 $1,160 $1,350 Ad Dimensions Back/Inside Cover 10 W X 14 H 1/2 Page 10 W X H 1/3 Page 10 W X 4.5 H 1/4 Page 10 W X 3.40 H 1/8 Page W X 3.5 H Full Page 10 W X 14 H 1/2 Page W X 14 H 1/3 Page W X 7.66 H 1/4 Page W X 6.90 H 1/8 Page W X 6.90 H School Supply Supplement Ad Locations Back Cover, Inside Front Cover: Place a full page color ad that will be seen by everyone who opens the paper Inside: All ads are full color and are available in either full or half page Full Page No Bleed Supply Supplement Ad Rates Back Cover $1,200 Full Page, Standard $900 1 /2 Page $600 1 /2 Page

6 Print Advertising ISS Directory of International Schools ISS Directory Ad Locations Back Cover, Inside Front/Back Cover Place a full color ad on the back page or inside the front/back cover. Dimensions Back Cover/Inside Cover: 4.75 W x 7.75 H Directory Ad Rates COLOR Back Cover $4,300 Inside Cover (Back/Front) $4,100 BLACK & WHITE Inside Place an ad in the front section, immediately following the Table of Contents. The International School Resource Section allows you to place full color or black and white ads in two sizes, full or 1/2 page. Full Page, Standard $3,900 $2,625 1 /2 Page $2,300 $1,600 Dimensions Full Page: 4.75 W x 7.75 H 1/2 Page : 4.75 W X 3.80 H Print Advertising Dates and Details Editorial Calendar Publication Space Reservation Deadline Ad Materials Due Distribution to Schools ISS Directory International Schools June 17, 2015 June 25, 2015 September 2015 School Supply Supplement September 10, 2015 September 21, 2015 October 2015 NewsLinks - Fall/October September 21, 2015 October 1, 2015 October 2015 NewsLinks - Winter/February December 7, 2015 December 17, 2015 February 2016 NewsLinks - Spring/May April 14, 2016 April 26, 2016 May 2016 Ready to get started? It s easy! Step One: Select your medium and fill out an advertising agreement Step Two: Submit your ad to ISS Does your school have a membership agreement with ISS? If so, please contact Pats McWilliams (advertising@iss.edu) to discuss your reduced advertising rate. Are you interested in advertising in multiple publications? Contact Pats McWilliams (advertising@iss.edu) to inquire about a custom advertising package to meet your unique needs. Important Technical Information and Acceptable Files Print Ads High resolution PDF JPEG, 300 dpi minimum CMYK or grayscale Additional Questions? Contact Pats McWilliams, ISS Advertising & School Membership Coordinator Telephone: advertising@iss.edu

7 Advertising Agreement Date COMPANY NAMe ADDRESS TEL FAX Online Advertising Duration Print Option Starting Month Ad Cost 3 months 6 months 12 months Y N Total Online BILLING INFORMATION (IF DIFFERENT) Name ADDRESS TEL FAX School Supply Supplement Advertising Ad Size Color Ad Cost Full Page, Back Cover 4 Color Full Page, Standard 4 Color 1 /2 Page 4 Color Total School Supply Supplement NewsLinks Advertising Ad Size Color Issue(s) 4 Color B/W Fall 2015 Winter 2016 Spring 2016 Ad Cost Per Issue Total Ad Cost Full Page, Back Cover Full Page, Inside Cover Full Page, Standard 1 /2 Page / 1 /3 Page / 1 /4 Page / 1 /8 Page / Total NewsLinks Directory 2015/16 Edition Advertising Color Ad Size 4 Color B/W Full Page, Back Cover Full Page, Inside Front Cover Full Page, Standard 1 /2 Page Total Directory Ad Cost Agreement This agreement may be cancelled in writing within 30 days of issue date. Print advertising invoices are due and payable within 30 days of invoice date. Internet ads must be paid in full and in advance. No alternation or modification of this agreement shall be valid unless in writing and signed by both the Buyer and Seller Position requests are governed by ISS policy and will be honored whenever possible. In the event of failing to supply ad copy, Seller may, at its option accelerate this agreement and declare all sums immediately due and payable. And/or the Seller may, at its discretion print the Buyer s most recent previously run advertisement. Please sign below Authorized Client SignatuRE DATE Return Completed Agreement to Pats McWilliams, ISS Publications Department, advertising@iss.edu