Date as Postmarked Reference: 14065 Marketing, PR and Events Officer Thank you for your interest in the above post, please find the specific role requirements and duties for this post detailed within this document. When completing the application form you may submit additional documentation however we cannot accept a CV as a completed application. Please note the following: Once you have submitted or posted your application form allow 10 working days after the closing date for a response. As we do not notify applicants of an unsuccessful application, if no response has been received within this time, please accept this as confirmation that your application has been unsuccessful. Unsuccessful applicants cannot reapply to Creative Support within six months of their previous application. Please return the completed application form to Creative Support in the enclosed Freepost envelope or to Recruitment, 5 th Floor, Head Office, 35 Dale Street, Manchester, M1 2HF. Due to our charitable organisational status all application forms submitted without use of the Freepost envelope must be done so using the correct postage amount. Creative Support cannot accept receipt of forms which carry a surcharge due to incorrect postage amounts. If you would like an opportunity to find out more about Creative Support or to have an informal chat about the position, please contact: Sam Priestley 0161 236 0829 Closing Date: 27 June 2016 Yours Faithfully Recruitment Department Enclosed: Job Description Application Form Creative Support Information Finalised: 02 June 2016 by S.Priestley All employees are subject to an enhanced DBS check Page 1 of 7
JOB DESCRIPTION MARKETING PR AND EVENTS OFFICER Hours: Responsible to: 37.5 hours per week Marketing Manager and responsible Service Director Overview of Role and Responsibilities Creative Support has the service users as our key focus. Since the early 1990 s we have been involving the people we support in their own services. The post holder will manage events, campaigns and social inclusion initiatives to enrich the experience of our services within Creative Support. A further priority is to ensure our PR and events management is commercially attractive and responds to developing business need. The post holder will keep themselves regularly updated on marketing opportunities that keep Creative Support s reputation strong in the sector. The post-holder will also take a role in conjunction with the manager in developing our service user led and social enterprise initiatives such as cafes and wellbeing centres. The Marketing team currently coordinate an annual timetable of events and these include our own art exhibitions, health initiatives and local and national campaigns and events such as Pride. We seek to involve all stakeholders and this includes families and carers. We are a very successful social housing provider also so tenant involvement is an essential requirement. The post holder will also as part of the team engage service users and staff in communicating their own ideas, achievements, campaigns and aspects of support through multimedia tools. Scope of the Role Communication of Creative Support s work, values and activities is an essential aspect to ensuring service users and staff feel involved in the community of the organisation, effective Marketing and media also assists the organisations reputation of being recognised for high quality care and support. One of the current five strategic visions for Creative Support (2015-2018) is Promoting our brand and positive profile. As well as developing our already established multimedia marketing approach. The role relates to the core of Creative Support Philosophy and hence innovation and development are key aspects to the role. Main Duties 1.1. To work as part of the marketing team to achieve excellent outcomes for Creative Support and all its stakeholders. To become involved in all aspects of marketing nationally when directed by the marketing manager and when required as part of a team approach. 1.2. To devise and implement and run initiatives relevant to your role to promote the active participation and involvement of staff and service users in their services and local communities (eg, community fundraising, sporting and cultural events). 1.3. To support and coordinate events and PR opportunities nationally according to corporate need. Events 2.1 To communicate and organise any event to a high standard and in an inclusive way. 2.2 To ensure that business efficiency and value for money are a consideration and where possible seek partnership approach or some joint funding. Page 2 of 7
2.3 To support the promotion of events in a range of medias (posters/ flyers/ emails etc.) 2.4 To ensure the range of client groups have access to events and initiatives (social inclusion) 2.5 To support community involvement and creative arts programmes 2.6 To work on campaigns and awareness raising initiatives according to the annual Marketing calendar these should include issues important to our client group and popular in the social care sector such as Health, quality of life, safe and wellbeing focuses 2.7 To ensure marketing support with corporate priorities by ensuring practical support and resources are available to recruitment events and other promotional initiatives. PR and Marketing 3.1 To provide support to the Executive Team, other head office departments, projects and services in developing marketing initiatives, PR events and materials and maximising promotional opportunities through the development of events, campaigns, news stories and promotional goods. 3.2 To liaise with services to ensure achievements and outcomes are captured, celebrated and promoted corporately. 3.3 To work closely with regional development officers to ensure positive use of our media and marketing tools. To ensure consistency of brand and message across events in conjunction with the marketing manager. 3.4 To contribute to newsletters and publications through a range of media to support events 3.5 To engage with and develop our approach to the use of social media and engage with this regularly in conjunction with the Marketing Manager. 3.6 To support for easy read documentation to ensure we are inclusive and meeting a range of communication needs. 3.7 To ensure marketing materials are accessible when required. 3.8 To contribute to the national website and ensure up to date news features and events are promoted 3.9 To be the marketing liaison for some identified services such as Space. 3.10 To ensure the team have good access to resources including Photographs/Case Studies/Person Profiles/Stories/Reports Page 3 of 7 - Encourage projects to submit photographs (ideally digital copies) with signed consent forms where not already provided - Encourage projects to submit reports/case studies on events, outings, family involvement, SU involvement, service and SU achievements, etc. - Encourage projects to submit photographs of service user creativity (artworks, crafts, photos, etc.) and creative writing pieces for inclusion in the Creativity Galleries on the website - Review and organise - On any project visits/event participation take additional photos and collect profiles where possible
- Request brief bios and photos of all managers to feed into stories/press releases as needed. 3.11 To ensure that when required support services to have excellent PR materials which are Project/area specific branded marketing literature as required: - Liaise with projects/project managers/service directors to fill any gaps in information/images - Where appropriate, source/take illustrative photographs - Write copy - Generate sample designs for approval - Production and distribution Other Responsibilities 4.1 To engage in regular supervision with the identified line manager and to produce verbal and written progress reports relating to areas of responsibility. 4.2 To carry out all work undertaken in a proactive and enthusiastic manner which reflects the aims and philosophy of Creative Support. 4.3 To respond positively to all reasonable requests for advice and assistance. 4.4 To maintain confidentiality at all times in accordance with to Creative Supports Policy and the framework of the Data Protection Act. 4.5 To maintain up to date professional knowledge and skill through reading, research and ongoing professional training. 4.6 To be prepared to travel nationally when required 4.7 To observe company policies, procedures and guidelines for good practice. 4.8 Any other duties as required. Page 4 of 7
PERSON SPECIFICATION MARKETING PR AND EVENTS OFFICER QUALITIES REQUIRED How Assessed Essential or Desirable? Essential 1 Excellent planning and organisational skills Application 2 Excellent Event planning and Event management skills Application Essential 3 Excellent verbal and written communication and interpersonal skills Application Essential 4 Excellent skills in writing and editing text and reports Application Essential 5 Experience of marketing and design Application Essential 6 Ability to work effectively in partnership with others to achieve Application Essential shared aims 7 Enthusiastic and dynamic approach, with the ability to motivate Interview Essential others 8 A positive, creative and inspirational approach Interview Essential 9 A genuine interest and commitment to empowering service users Application Essential and staff through active participation and social inclusion 10 A commitment to diversity and an understanding of equal Application Essential opportunities 11 Experience or interest in a relevant area, eg, creative arts, health and Application Desirable wellbeing sports programmes and community activism 12 Ability to use initiative, problem solve and respond pro-actively to Interview Essential issues and concerns 13 Good research, IT and presentation skills Application Essential 14 Experience in a relevant area eg, research, service development Application Essential promotions, fundraising and partnership working 15 Graduate or other comparable level of qualification (2:1 or First Class Application Essential Honours) Form 16 A hard working, resourceful and flexible approach to work Interview Essential 17 Willingness to travel to all Creative Support sites and locations Interview Essential 18 Ability to identify own training needs and to respond positively to all Interview Essential opportunity for continuous professional development 19 A commitment to Equal Opportunities and the person centred Interview Essential philosophy of Creative Support Page 5 of 7
TERMS AND CONDITIONS MARKETING PR AND EVENTS OFFICER Salary: Up to 18,092 per annum. The actual starting salary will depend on the successful applicant s relevant skills and experience. Point One: Point Two: Point Three: 16,844 per annum 17,456 per annum 18,092 per annum Hours of Work: Full time hours are 37.5 per week to be worked flexibly to meet the needs of the department. Contracted hours are between 9am and 5pm. Probationary Period: The first six months will constitute a probationary period. When this is successfully completed, employment will be confirmed. Holidays: 25 days plus 8 statutory days for each year of service. Sickness Policy: Creative Support operates a discretionary company sick pay benefit scheme which is for the purposes of preventing hardship during times of serious illness. The eligibility criteria and conditions for payment of Company Sick Pay (inclusive of SSP) are shown in the Employee Handbook. You may be eligible for Company Sick Pay benefits subject to compliance with these criteria as follows:- Creative Support do not pay for the first three days of any sickness absence. First six months service - Not eligible for Company Sick Pay though you may be entitled to SSP Six months to eighteen months service - Up to a maximum of four weeks at full pay. Eighteen months plus service - Up to a maximum of eight weeks at full pay followed by four weeks at half pay. Company Sick Pay benefits may be withdrawn or temporarily suspended where performance or attendance is unsatisfactory. Disclosure Checks: All appointments will be subject to DBS enhanced disclosure, ISA and POCA checks. Pension: Creative Support operates an auto-enrolment pension scheme with the People s Pension. Life Assurance: All staff are entitled to free life assurance. This is a valuable benefit which provides a lump sum equal to two times annual salary. Discretionary Benefits: Creative Support offers discretionary benefits in addition to statutory benefits. These include: Paid paternity leave Enhanced maternity leave Compassionate leave Page 6 of 7
Carers leave up to 5 days per annum Employee Counselling Service: All staff, their partners and members of their household have access to an independent confidential, 24 hour telephone counselling service and to legal and financial advice. In addition, up to 6 sessions of face to face counselling can be obtained. This service is delivered by professionally qualified and supervised counsellors and is provided free of charge Hospital Saturday Fund: All employees have access to a special scheme which enables membership of the Hospital Saturday Fund on preferential rates. There are a choice of packages offering different levels of service. Membership is entirely voluntary. Staff Benefits Scheme: As a member of staff for Creative Support you will be entitled to access a range of on-line benefits for various activities and high street stores. Benefits include discounted prices and two for one offers at Theme Parks, Shops, Restaurants and various on-line stores. Page 7 of 7