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AdOcean glbal templates Standard AdOcean templates (January 2011) All standard AdOcean templates allw adding external impressin cunting scripts. All templates, which allw defining an SWF creative file, als let users define a GIF, JPG, PNG r HTML substitute creative. Please click n the images t see the ads in actin n ur dem web site. Backgrund Image Title: Backgrund Image Frmat: GIF, JPG, PNG File Size: up t 50 KB The Backgrund Image is an advertising element displayed as the backgrund f a web page. Clicking this backgrund may redirect users t the landing page. Available template parameters: Vertical alignment: tp, centre, bttm Hrizntal alignment: left, centre, right Repeat backgrund image: n, hrizntally, vertically, bth ways Clickable: n, yes 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Billbard/Banner/Bx Title: Billbard/Banner/Bx Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB Such advertisement cntains a graphical element in any part f a web page. It cntains static r animated graphics. Clicking the creative redirects users t the landing page. Available template parameters: Flash versin Redirectin variable Display mde: transparent, paque 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Billbard + Brandmark Title: Billbard + Brandmark Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB each This ad is a cmbinatin f tw templates: Billbard/Banner/Bx and Brandmark. There are tw elements displayed n the web page using this template: a standard and an verlay ne (partly cvering the cntent f the page). The Brandmark can be dragged by users t re-psitin it n the screen; this part f the ad is als clsed autmatically after 15 secnds r when users click the crss n it. Available template parameters: Flash versin Billbard Redirectin variable Display mde: transparent, paque Backgrund clur Brandmark Bar height Redirectin variable Display mde: transparent, paque Backgrund clur Append bar: n, yes Delay f shwing the ad 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Billbard + Tplayer Title: Billbard + Tplayer Frmat: SWF, GIF, JPG, PNG, HTML Files Size: up t 50 KB each This ad is a cmbinatin f tw templates: Billbard/Banner/Bx and Tplayer. There are tw elements displayed n the web page using this template: a standard and a flating ne (the latter cvers the cntent f the page). The Tplayer is displayed with a delay (defined by the Delay f shwing the ad parameter). The Tplayer creative shuld als cntain a crss symbl fr clsing the creative immediately it may be implemented in the creative file itself in case f SWF frmat, r appended by AdOcean in a simple frm (using the Append clse crss parameter f Tplayer). Available template parameters: Flash versin Billbard Redirectin variable Display mde: transparent, paque Backgrund clur Tplayer Vertical psitin Hrizntal psitin Redirectin variable Display mde: transparent, paque Backgrund clur Scrlling: n, yes Append clse crss: n, yes Delay f shwing the ad 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Brandmark Title: Brandmark Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB This ad is a graphic element displayed abve the web page cntent (flating ad). A Brandmark can be dragged by users t re-psitin it n the screen; it is als clsed autmatically after 15 secnds r when users click the clsing crss n it. Available template parameters: Flash versin Bar height Redirectin variable Display mde: transparent, paque Backgrund clur Append bar: n, yes Delay f shwing the ad 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Crner Title: Crner Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB This ad is a graphic element displayed in the crner f the brwser windw. After mving the muse pinter ver the creative, it expands t the defined size in the available directins (depending n which crner f the windw is used t display the creative). There is pssibility t add a clsing crss t the ad, t let users make it disappear. Available template parameters: Flash versin Psitin after expanding after expanding Redirectin variable Display mde: transparent, paque Backgrund clur Append clse crss: n, yes 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Drawbridge Title: Drawbridge Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB each This advertisement cntains 3 graphic elements: skyscraper (Billbard/Banner/Bx) n the left side f the page (it mves with page scrlling); skyscraper (Billbard/Banner/Bx) n the right side (it mves with page scrlling); a Tplayer, which appears after mving the muse pinter ver ne f the skyscrapers. It cntains a crss fr clsing the whle creative. Available template parameters: Flash versin Tplayer Redirectin variable Display mde: transparent, paque Backgrund clur Left Skyscraper Redirectin variable Display mde: transparent, paque Backgrund clur Right Skyscraper Redirectin variable Display mde: transparent, paque Backgrund clur 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Expand Title: Expand Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB When delivered, this ad is displayed as any ther standard graphic element n the web page. After mving the muse pinter ver the ad, it expands (grws in size) and cvers the web page cntent partially. Clicking the creative redirects users t the landing page. Available template parameters: Flash versin Expanding directin after expanding after expanding Redirectin variable Display mde: transparent, paque 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Fter Title: Fter Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB This ad cntains a graphic element at the bttm f the brwser windw. As users scrll the page cntent, the ad stays n screen (it sticks t its bttm psitin, being always in the view). There is pssibility t define if the creative shuld scrll its graphic cntent and als the directin f scrlling (except fr SWF frmat, where scrlling animatin is dne by Flash, nt by the creative cde itself). Clicking the creative redirects users t the landing page. Creative is clsed after sme time (defined by the Time t clse parameter), r when users click the clsing crss n the ad. Available template parameters: Flash versin Align Redirectin variable Display mde: transparent, paque Backgrund clur Append clse crss: n, yes Scrlling: n, yes Scrlling directin Time t clse 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Full Screen Overlay Title: Full Screen Overlay Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB This ad cntains a graphic element which cvers the web page cntent. It is pssible t set the backgrund clur which cvers the rest f the page cntent arund the graphic element. The creative is clsed after sme time (defined by the Time t clse parameter), r when users click the clsing crss n the ad. Available template parameters: Flash versin Redirectin variable Display mde: transparent, paque Backgrund clur Backgrund pacity Time t clse Append clse crss: n, yes 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Gate Title: Gate Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB each The elements f this ad are psitined arund the BODY f a page (it will be pssible in the future t psitin the elements arund a specific DIV, t). It may cnsist f 2 r 3 graphic elements. If it cntains 3 elements (2 skyscrapers and a billbard in the middle) then the width f the billbard is adjusted t fill in the whle space between the skyscrapers. If it cntains 2 elements (ne skyscraper and the billbard) than the billbard is psitined t tuch the skyscraper. Available template parameters: Flash versin Tplayer Redirectin variable Display mde: transparent, paque Backgrund clur Left Skyscraper Redirectin variable Display mde: transparent, paque Backgrund clur Right Skyscraper Redirectin variable Display mde: transparent, paque Backgrund clur 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Peel Away Title: Peel Away Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB This ad cnsists f a graphic element displayed in ne f the tp page crners. After mving the muse pinter ver the creative, it expands in the available directins (depending n the selected crner). Available template parameters: Flash versin Psitin after expansin after expansin Redirectin variable Display mde: transparent, paque Backgrund clur 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Ppup/Ppunder Title: Ppup/Ppunder Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB This ad cnsists f a graphic element displayed in a new brwser windw (ppup abve current brwser windw; ppunder belw current brwser windw). The creative appears when users click n the web page. Available template parameters: Flash versin Type: ppup, ppunder Title Redirectin variable Display mde: transparent, paque Backgrund clur 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Push/Unpush Title: Push/Unpush Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB A Push creative appears in cllapsed state (seemingly as a standard creative, with its cllapsed dimensins) n the web page. Its size grws autmatically and page cntent is mved belw it then it cllapses again after sme time (defined by the Time t clse parameter). An Unpush creative appears in its maximum dimensins n the web page first then it autmatically cllapses and page cntent is mved belw it back t its default psitin. In case f bth Push and Unpush, the creative pushes dwn the page cntent again if users mve the muse pinter ver the creative and cllapse happens if the muse pinter ges ff f the creative s surface. Clicking the creative redirects users t the landing page. Available template parameters: Flash versin Type: push, unpush Cllapsed width Cllapsed height Redirectin variable Display mde: transparent, paque Backgrund clur 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Rllband Title: Rllband Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB This ad cnsists f a graphic element displayed n a semi-transparent layer ver the web page. The Rllband mves while users scrll the page, thus staying always n screen. The Rllband is clsed autmatically after sme time (defined by the Time t clse parameter), r when users click the clsing crss. This creative can be minimized t right edge after sme time (defined by the Time t aut rll-ut parameter), r when users click the darker bar n the right side f the graphic element. It is als pssible t change the graphic f this minimizing ( rll-ut ) bar. When users click it again, the ad slides back int the view. Available template parameters: Flash versin Frame backgrund clur Frame backgrund pacity Redirectin variable Display mde: transparent, paque Backgrund clur Time t aut rll-ut Time t clse Align Scrlling Rll in/rll ut buttn width 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Sidekick Title: Sidekick Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB each This type f ad cnsists f 2 graphic elements. The first element is f Billbard/Banner/Bx type and it is visible n the web page. The secnd, bigger graphic element is hidden by default. When users click a specific spt n the first element (e.g. a buttn having the Open label), the page cntent is pushed t the left and the secnd element slides in at the same time frm the right side. The secnd creative may be aligned t the smaller (first) creative, the BODY sectin r any DIV cntainer n the web page. Available template parameters: Flash versin Billbard Redirectin variable Display mde: transparent, paque Backgrund clur Sidekick Vertical psitin Hrizntal psitin Redirectin variable Display mde: transparent, paque Backgrund clur Align t: banner, bdy r Align t DIV 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Sticky Scrll Title: Sticky Scrll Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB A graphic element is displayed near the brwser s scrll bar when using this template. The creative appears each time when the page is being scrlled by users then is als clsed autmatically after sme time (defined by the Time t clse parameter). Available template parameters: Flash versin Redirectin variable Display mde: transparent, paque Backgrund clur Time t clse 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Tplayer Title: Tplayer Frmat: SWF, GIF, JPG, PNG, HTML File Size: up t 50 KB This type f ad cnsists f a graphical element which is displayed n tp f the web page cntent (as an verlay), cvering the cntent under itself. The creative shuld als cntain a crss symbl fr clsing the creative immediately it may be implemented in the creative file itself in case f SWF frmat, r appended by AdOcean in a simple frm (using the Append clse crss parameter). Clicking the creative redirects users t the landing page. A Tplayer may stick t its default psitin r it may mve alng with the page cntent as users scrll the windw (defined by the Scrlling parameter). The creative may als be displayed with a shrt delay (defined by the Delay f shwing the ad parameter). Available template parameters: Flash versin Vertical psitin (abslute) Hrizntal psitin (abslute) Vertical psitin (aut) Hrizntal psitin (aut) Redirectin variable Display mde: transparent, paque Backgrund clur Scrlling: ff, n Append clse crss: n, yes Delay f shwing the ad 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Transparent Vide Overlay Title: Transparent Vide Overlay Frmat: FLV File Size: up t 600 KB Using this template, a standard vide banner and a semi-transparent vide layer may be displayed abve the cntent f a web page. The vide layer appears when the standard vide starts playing and it gets autmatically hidden after sme time (defined by the Layer duratin parameter). Clicking the vide layer redirects users t the landing page and the layer gets hidden. Available template parameters: Backgrund clur Autplay Lp Autrewind Sund Layer duratin 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Vide Title: Vide Frmat: FLV File Size: d 600 KB A Vide ad has play/pause and mute cntrls prvided by the system. Clicking the vide redirects users t the landing page. Available template parameters: Backgrund clur Autplay Lp Autrewind Sund 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Videstitial Title: Videstitial Frmat: FLV File Size: d 600 KB This type f ad displays a vide in the centre and it als cvers the page cntent arund the vide with a semi-transparent layer. Elements f the page cntent are nt clickable when the vide is visible. The vide is clsed autmatically after sme time (defined by the Time t clse parameter), r when users click the clsing crss. The creative may als be displayed with a shrt delay (defined by the Delay f shwing the ad parameter). Available template parameters: Delay f shwing the ad Time t clse 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

Vide Rllband Title: Vide Rllband Vide Creative: FLV Big lg frmat: SWF, GIF, JPG, PNG, HTML Small lg frmat: SWF, GIF, JPG, PNG Vide aspect rati: 4:3 r 16:9 Vide file size: up t 600 KB Lg files size: up t 50 KB each This ad cntains 3 elements displayed n a semi-transparent layer ver the web page cntent: a vide, ne bigger and ne smaller graphic element. The Vide Rllband mves while users scrll the page, thus staying always n screen. The creative can be minimized t right edge after sme time (defined by the Time t aut rll-ut parameter), r when users click the darker bar n the right side f the bigger graphic element. It is als pssible t change the graphic f this minimizing ( rllut ) bar and its width is always the same as the width f the small graphic element abve it. When users click it again, the ad slides back int the view. Available template parameters: Delay f shwing the ad Time t aut rll-ut Vide Backgrund clur Player prprtin (16:9, 4:3) Redirectin variable Display mde Player backgrund clur Big lg Display mde Backgrund clur Small lg XML The XML template allws sending exactly the same XML cde, which is set in the XML cde parameter f this template, as creative cde as a respnse t an ad request. It may be used in cases when the prperties f an ad (landing URL, path t image t be displayed, etc.) are nt prcessed in a standard way, i.e. as any regular advertisement based n HTML r JS cde. 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

AdOcean In-text This type f ad appears as a bubble when users mve the muse pinter ver pre-defined keywrds and phrases, which are present n a web page. The pre-defined phrases are cnverted int hyperlinked text n the page t signify the pssibility f interactin with them. The AdOcean In-text ad frmat is available in 5 different versins: AdOcean In-text 250x110 Title: AdOcean In-text 250x110 Frmat: TEXT Bubble dimensins: 250 x 100 pixels AdOcean In-text 280x230 Title: AdOcean In-text 280x230 Frmat: TEXT + SWF Bubble dimensins: 280 x 230 pixels SWF dimensins: 260 x 110 pixels File Size: up t 50 KB 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

AdOcean In-text 300x330 Title: AdOcean In-text 300x330 Frmat: SWF Bubble dimensins: 300 x 330 pixels SWF dimensins: 280 x 260 pixels File Size: up t 50 KB AdOcean In-text 300x330 vide Title: AdOcean In-text 300x330 vide Frmat: FLV Bubble dimensins: 300 x 330 pixels FLV dimensins: 280 x 260 pixels File Size: up t 600 KB 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030

AdOcean In-text 370x120 Title: AdOcean In-text 370x120 Frmat: TEXT+SWF Bubble dimensins: 100 x 200 pixels SWF dimensins: 280 x 260 pixels File Size: up t 50 KB 7 Wlska Street, MARS Building, Staircase D, 02-675 Warsaw, Pland District Curt fr the city f Warsaw,, XIII Ecnmic Department f the Natinal Curt Register, Plish Curt Register (KRS): 0000208080 Tax Identificatin Number (NIP): 522-27-34-030