Rogers Prepaid Rocket Mobile Internet Stick Launches Aug 4 th 2010



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Prepaid Rcket Mbile Internet Stick Rgers Prepaid Rcket Mbile Internet Stick Launches Aug 4 th 2010 The new prepaid Rcket stick allws custmers t have Rgers mbile internet access frm their laptp with NO LONG TERM COMMITMENTS. This grab and g package includes the device and a pre-activated SIM card that autmatically directs the custmer t rgers.cm t select and selfactivate their chice f prepaid plan perfect fr light internet usage. Custmers can nw spend what they want, when they want, t access internet wherever they want. Target Custmers Custmers n the G - Mbile Prfessinals/ Cmmuters Seasnal Travellers wh have a desire t stay cnnected Makes a great gift fr Students heading back t schl Lite users (email r surfing a few times a week, less than 500MB per mnth) Custmers that need nly ccasinal mbile cnnectin Custmers that are lking fr an ptin with n term cmmitment Smart phne users wh want mre than their phne can prvide Custmers that want the flexibility f a prepaid plan with n fixed term cntract A cmplementary prduct t fixed internet service at hme Benefits Ideal fr ccasinal r seasnal lite internet usage Easy ut f bx install and plan activatin nline in minutes - just using a credit card Plans & Billing managed nline by the custmer with n need t call r visit a stre, they nly need a credit card Chice f plans t suit a custmer s individual and changing usage needs Cmpared t yur smart phne, allws an enhanced internet experience - faster speed (cmpared t phnes at 3.6 r 7.2Mbps), larger laptp screen and cmfrtable keybard Fast speed up t 21Mbps Cverage where yu need it withut searching fr public Wi-Fi r htspts which typically ffer shared /unsecure internet access Prepaid plans mean n lng-term cmmitment, and n verage fees buy the plan yu need when yu need it N bills just charged t custmer s credit card N verage charges!

Prepaid Rcket Mbile Internet Stick Features & Benefits Feature Overview Descriptin / Benefit True Grab & G Retail Superir Out f Bx Custmer Experience N verage charges Nkia CS-18 and selfprvisined SIM in ne cnvenient Grab & G package Everything the custmer needs is in ne package. Simply insert the SIM card int the Rcket Stick, plug int yur PC and fllw the n screen prmpts When yur chsen plan reaches its usage limit r expiry date (whichever cmes first) internet access deactivates autmatically High speed internet access (Nkia CS-18) ffer cupled with pre-prvisined SIM N in-stre r Sales Central activatin; custmer pays fr the stick and activates the prduct themselves directly n Rgers.cm Cnvenient credit card billing, and the chice f tw plans preset t Aut Refill means yu may never need t manually add a new plan (if desired custmer can cancel Aut Refill at anytime by lgging int rgers.cm) Easy nline activatin instructins are n the package and a tear away will be available at Retail lcatins. After they plug in their Rcket stick, the custmer self activates thrugh a web based prcess (similar t rgers.cm purchase flw) n secndary internet cnnectin r call t Rgers required Custmers pay fr their chsen plan by credit card either by ne-time payment r recurring autmated mnthly billing (Aut Refill). N verage charges fr cst cntrl and peace f mind Custmers can chse t let their plan Aut Refill/renew upn the expiry date, r nt add a new plan until they wish (SIM card remains active fr 180 days after last plan expiry date) Custmers can view the amunt f data r days remaining in their plan thrugh their Rgers My Accunt n rgers.cm Flexibility Yu determine yur plan and yur pay frequency with the freedm t mdify as yur needs change Chice f plans that suit individual needs The freedm t change plans when yur needs change n term cmmitment (custmer can lgin t rgers.cm at anytime t cancel Aut Refill/recurrence fr their plan r change a plan) Seamless Custmer Experience Warranty Manage yur usage, tpup yur accunt, and stp usage all cnveniently and easily withut the need t call in r stp by A ne year manufacturer s Warranty applies Custmer can review their usage and ther accunt infrmatin n Rgers.cm N need t call r visit a Rgers Retail lcatin t make changes t yur accunt N lng-term cntracts Advance pay means n waiting fr a bill, and n verage charges t be surprised by Standard custmer return (15 days) and DOA (30 days) plicies apply thrugh the lcatin where the purchase was made The CS-18 prepaid Rcket stick will be serviced using the Curtesy Phne and Repair Prgram thrugh a participating Rgers Retail r Dealer lcatin (see stre lcatr) Curtesy devices will nt be available Custmers will receive a refurbished replacement stick Be sure that the custmer has remved the Aut Refill befre taking any returns

Retail Activatin Prcess Flw Prepaid Plans Prepaid Rcket Mbile Internet Stick 1 2 3 4 Custmer Purchase Activatin & Set up Purchasing a Plan Maintenance 1 Custmer Purchase Custmer purchases grab-and-g (clamshell) rcket stick package frm a Rgers Retail lcatin, Dealer, participating Retailer, r n rgers.cm Custmer shuld be advised the price f the stick des nt include a start-up plan, they will need t chse a plan when self-activating nline Please advise custmer at time f purchase that mnthly plans can nly be purchased with a credit card credit card and address must crrespnd t a valid Canadian address and the activatin name will need t be the same as n credit card Rgers Pay As Yu G vuchers are NOT applicable fr activatin nr tp-up fr this internet device n raming use utside f Canada available n SMS service is available with this device except incming service messages n Rgers vice services can be added t this device 2 Activatin & Set Up (as utlined n the package) Custmer will insert the pre-prvisined SIM card that was included in the grab n g package int the Rcket Stick fllwing the instructins in the enclsed user guide Custmer plugs Rcket Stick int PC and allws the cnnectin manager sftware t aut-install Custmer cnnects t the internet using the cnnectin manager sftware (menu shuld autmatically appear n-screen r custmer can launch cnnectin manager by clicking n icn n desktp) Custmer launches their internet brwser i.e. Internet Explrer and rgers.cm activatin pages will autmatically appear with n-screen prmpts t guide custmer t activate n secndary internet cnnectin r call t Rgers required the device IMEI and SIM card number will be autmatically captured Activatin and tp-ups can nly be cmpleted using a credit card nline credit card and address must crrespnd t a valid Canadian address and the activatin name will need t be the same as n credit card N activatin via Sales Central r V21 is required and is nt available The custmer will be presented with a chice f plans, based n their usage and preferred payment frequency, the custmer selects a plan. After selecting a plan they will be prmpted t enter payment infrmatin 3 Purchasing a Plan Price Plans available at launch*: $10/100 MB fr use within 30 days (preset t renew every 30 days) enjy 300 text e-mails + 300 web pages $25/250 MB fr use within 30 days (preset t renew every 30 days) enjy 750 text e-mails + 750 web pages $100/1500 MB fr use within 90 days (n recurring mnthly charge) enjy 7500 text e- mails + 2200 web pages + 300 pht uplads/dwnlads + 90 minutes n YuTube *Please refer t KMT fr latest price plan updates * Please refer t Retail Web fr latest price plan and prduct updates Fr bth recurring and nn-recurring there is n verage and n rll ver. Once yur data r number f days is finished a new plan is required t cntinue use. The credit card and address must crrespnd t a valid Canadian address. The credit card infrmatin must be identical t the infrmatin shwing in the prepaid accunt; therwise, the activatin will fail. There are n activatin r set up fees Size f web pages, emails and attachments vary widely. The abve examples are estimates nly. Data varies by device.

Prepaid Rcket Mbile Internet Stick Custmers will be able t manage their accunt n Rgers.cm and will nt be required t call Custmer Care r visit a Rgers Retail lcatin after the initial purchase. Here is a list yu shuld make yur custmer aware f t ensure the custmer is able t seamlessly manage their accunt, and reduce traffic t ur call centres and retail lcatins. 4 Maintenance Plans expire when the usage maximum r expiry date is reached whichever cmes first Plans may ffer cnvenient Aut Refill s that they renew and charge the custmer s credit card at the end f each duratin perid lgin t rgers.cm at anytime t cancel Aut Refill if desired Custmers can review their usage and ther accunt infrmatin at anytime upn sign in t rgers.cm Changes t yur mnthly plan can nly be dne upn sign in rgers.cm and must use a Credit Card There is an inactivity grace perid f 180 days If the plan expires, des nt renew via Aut Refill, and a new plan is nt selected, the accunt will becme drmant. It will remain active fr up t 180 days. During that time, the custmer may chse a new plan, and will pay nly the regular plan cst After the 180 day grace perid, the accunt will be deactivated and the SIM will n lnger be usable (similar t ther prepaid prducts). In rder t start up again, the custmer wuld need t visit a Rgers Retail lcatin and purchase a new SIM A pre-prvisined SIM wuld be selected fr a prepaid Rcket stick plan. The custmer wuld pay fr the SIM and activate n-line again. N activatin fees apply. These SIM s will nt be sld separately at launch. A Regular SIM wuld be selected if they decide t g with a pst-paid plan and wuld be activated at Rgers Retail, Dealer, r participating Retailer via Sales Central. If a term was selected, the SIM wuld be $0 and the standard activatin fee applies. Imprtant ntes: Only credit card payment accepted Pay As Yu G vuchers are nt cmpatible with this prduct N vice services N raming/use utside f Canada N SMS except receipt f incming service messages (i.e. usage ntificatins) N activatin fee r GRFF N verage N pling N BPR r Emplyee discunts N HUP

Prepaid Rcket Mbile Internet Stick Psitining T qualify a custmer fr a prepaid Rcket stick service and an apprpriate plan, it is imprtant t ask the fllwing questins: Hw ften d yu use the internet? What types f activities are yu lking t d n yur laptp? Hw many peple will be using the device? (t understand ttal usage needs) D yu need use utside f Canada r SMS service using this device? Qualifying a custmer fr Prepaid Rcket stick and plan Be sure t use the Data Calculatr available at Rgers.cm t shw yur custmer hw t get the mst ut f the plan they have selected. Prepaid Rcket stick plans are suited t light email and web surfing activities frequent r heavy usage activities such as large file r sftware dwnlads, high definitin vide streaming, nline gaming are NOT suited t these plans. Nte: Rgers Pay As Yu G vuchers are NOT applicable fr activatin r tp-up f the prepaid Rcket stick. Please fllw existing stre prcedures fr Sale f Grab & G Kits Hw des the 180 day grace perid affect me? In rder t psitin the benefits f the grace perid and avid cnfusin, ensure yur custmer is aware f the fllwing Allws yu the freedm t stp using yur Mbile Internet as yur needs change. Anytime within the 180 days, tp-up is available by signing int rgers.cm, with n reactivatin fees. The grace perid makes the prepaid Rcket stick an ideal slutin fr ccasinal / seasnal users r thse wh wish t supplement a current smartphne r fixed internet access at hme. Small Business & Cnsumer custmers will appreciate the flexibility f nt having t pay a mnthly fee in the mnths they wn t need the service. Inside the grace perid yu can re-activate a plan at any time with n fees, after the 180 days has passed in rder t reactivate yu wuld need t purchase a new SIM card at a nminal cst. Custmers will have ptins t manage their entire accunt at Rgers.cm, including changing their plan Hw can I switch t a different plan when my needs change? At Rgers we understand that yur needs can change frequently, and we encurage yu t take advantage f a plan change as required. Plans may ffer cnvenient Aut Refill s that they renew and charge yur credit card at the end f each duratin perid lgin t rgers.cm at anytime t cancel Aut Refill if desired On Rgers.cm yu can change the plan as ften as yur needs change. In rder t change yur current plan, just lgin t Rgers.cm and select frm any f ur available plans t start when yur current plan / usage expires. If the plan yu previusly selected has run ut yu can immediately start yur new plan, n waiting fr a bill cycle, and n verages! Hw can I switch t a pstpaid plan? Custmers can chse t change t pstpaid service if their needs change. At launch the custmer will require a new SIM Card in rder t change t pstpaid service The custmer will need t g t a stre t purchase a new SIM and cmplete a new pstpaid activatin