MARKETING OPPORTUNITIES THE WEST COAST ART & FRAME EXPO TRADE SHOW AND NATIONAL CONFERENCE TRADE SHOW: January 20-22, 2014 CONFERENCE: January 19-22, 2014 www.wcafexpo.com
E-PROMOTIONS Our web-based promotions offer even more opportunities to promote your company before, during, and after The West Coast Art & Frame Expo. If you re an advertiser in Picture Framing Magazine you also qualify for a discount. Post show e-promotions are also available for purchase. Featured Exhibitor The Featured Exhibitor section, part of the National Conference Newsletter, provides an opportunity to promote your booth number and any show specials or new products available at the show. You can also include up to two images for any new products you are displaying. Reserve early. There's only one Featured Exhibitor per newsletter. Price: $250 Featured Exhibitor Dates Sep. 9/02 9/09 9/16 9/23 9/30 Oct. 10/07 10/14 10/21 10/28 Nov. 11/04 11/11 11/18 11/25 Dec. 12/02 12/09 12/16 12/23 12/30 Jan. 2014 01/06 01/13 01/20 All dates in red have been sold. E-Blast Dates Exhibitor E-blast This is an email devoted entirely to your company. As an added bonus, you have the opportunity to promote as many new products and include as many images as you like. Limited space is available. Price: $500 Website Banner Ad Space is now available for a Website Banner Ad on our West Coast Art & Frame Expo website. Purchasing a banner is a great way to promote your company on a web page viewed by thousands of framers and attendees who visit the site. Limited banner space available. Price: $350 Sep. 9/05 9/12 9/19 9/26 Oct. 10/03 10/10 10/17 10/24 10/31 Nov. 11/07 11/14 11/21 11/28 Dec. 12/05 12/12 12/19 12/26 Jan. 2014 01/02 01/09 01/16 01/19 Post Show Dates 2014-1/30, 2/6, 2/13, 2/20, 2/27 All dates in red have been sold. Navigational Website Banner Ad A Navigational Website Banner Ad allows you to promote your company on every page of The WCAF Expo website. Limited banner space available. Price: $750 WCAF Website Floorplan Banner Ad A WCAF Website Floorplan Banner Ad is a banner ad that goes directly on the interactive floorplan of The WCAF Expo Website, offering the opportunity to market your company when attendees view the show floor plan. Limited banner space available. Price: $500 1
E-PROMOTIONS Enhanced E-Booths! Increase traffic to your ebooth by 4-5 times Enhance web exposure and search engine performance Promote your products & services 24/7/365 Maximize ROI by generating high quality new leads Increase your online leads by 3-4 times LISTING OPTIONS ENHANCED* BASIC Silver Gold Free $295 $595 ebooth Profile 250 500 1,000 Company information for your company's ebooth characters characters characters Print Profile 250 400 500 Company description to be printed in the Show Guide characters characters characters Product Categories 2 5 20 Select the ones that buyers are most likely to search to find your company Products 0 5 15 Display detailed product descriptions along with full color images Press Releases 0 5 15 Highlight what s happening at your company Show Specials 1 2 5 Spotlight the special deals discounts, giveaways, sweepstakes, etc. Brands Y Y Y Included in keyword search Social Media Icons Y Y Y Link to your Facebook, Twitter and Linkedin pages *Exhibitors with Silver/Gold packages are listed under the Enhanced Listings tab on the Interactive Floor Plan. The Company names and booth numbers of these exhibitors are displayed in bold styling, and a special icon makes their listing pop in the list as well as on the maps. In addition, the enhanced booths are highlighted on the map in the web browser for a few seconds on first load. 2
TRADE SHOW MARKETING Opportunities at The WCAF Expo! You now have even more opportunities to promote your company at prime locations throughout The West Coast Art & Frame Expo. The attendee registration area will be located immediately in front of the trade show entrance. With its spacious dimensions, this is the perfect location for exhibitors to make a great first impression and promote your company. Registration Table Signage The center of the registration area will have free-standing tables for custom signage where exhibitors can promote their products and booth location while attendees register for the show. Price: $500 per panel Column Wraps The large four-sided architectural columns located outside the trade show area offer a great opportunity to promote your products and booth location right as attendees walk towards the show. Price: $800 per panel Banners A limited number of double-sided large banners are available. These offer a prominent, eye-catching way to highlight your company and direct attendees to your booth. Call for sizes and pricing details. Price: Starting at $900 per banner Lobby Cubes The freestanding four-sided lobby cubes will be prominently located outside the show area, ensuring your company's message will be seen by thousands of attendees as they walk to and from the show entrance. Price: $800 per side Meter Boards Make a great first impression with our freestanding double-sided meter boards that will line the foyer area and welcome attendees to the trade show. Price: $800 per side Exhibitor Product Display Case What better way to promote your products to the thousands of attendees than by purchasing a coveted spot in our new Exhibitor Product Display Case. Create a vignette outside the show for your products and samples to make your booth a can t miss destination. Price: Call for pricing 3
TRADE SHOW MARKETING Additional Promotional Items Lanyards Customized lanyards are an extremely effective way to market your company. Imprint your company name or logo around the necks of thousands of attendees and you ll gain considerable exposure as they walk the show floor. Please call for pricing details if you require custom manufacturing or distribution. Price: Starting at $1,000 Badge Promotions Badge Promotions offer the chance to put your company name and logo on the badges of every attendee at the show. This is a limited opportunity so please call for pricing details and reserve your spot today. Price: Call for pricing Expo Guide Advertising Advertising in the Expo Guide gives you the chance to market your company and increase your visibility to thousands of attendees. This publication is distributed every year at the show to attendees and includes exhibitor profiles, show specials, new product information, and special events at the show. Price: $250 to $675 Picture Framing Magazine Show Preview The December issue of PFM gives attendees a look at what s to come, whether it is products, news, or special promotions. Advertising in this issue will increase your visibility before the show even begins. Price: Rates starting at $425 WCAF Guide Cover 1_a WCAF Guide Cover 1/11/13 3:22 PM Page 1 THE WEST COAST ART & FRAME EXPO Show Guide TRADE SHOW AND NATIONAL CONFERENCE Exhibitor Categories New Product Preview Show Specials Exhibitor Listing Trade Show: January 28-30, Conference: January 27-30, Picture Framing Magazine Show Distribution Advertising in the show issue of PFM gives you the benefit of extra distribution at the show. Keep your company name, image, and products fresh in the minds of attendees during and after the show. Price: Rates starting at $425 Hidden Sales Challenges Mix & Match Shadowbox Conservation Framing Basics Dutch Key Corners 4
NC SPONSORSHIPS Exciting Opportunities! Sponsor a class at the National Conference and choose from the more than 100 informative sessions and hands-on workshops offered to thousands of attendees every year. Create visibility and reach targeted audiences through conference marketing materials, signage, affiliation with framing experts, and product demonstrations all cost-effective ways to highlight your company and set yourself apart from the competition. Company Classes Company classes provide you with a venue to introduce and explain your products and services. You provide your own instructors and materials. Company classes are typically free to attendees and last for two hours. This is a great opportunity for companies to market new products and services in a friendly environment, where attendees can ask questions and receive answers. All marketing and registration is part of the package. Company Class Fee: $3,000 to $5,000 Class Sponsorships Sponsoring a National Conference class creates visibility at a show, helps you reach targeted audiences, and gets your company name with the class description in the Class Brochure as well as on all ads promoting that class. Literature in the classroom and signage announces your role as sponsor. Attach your company name to an existing class, and supply your product where appropriate. Class Sponsorship Fee: $800 to $2,000 National Conference Brochure Advertising This supplement featuring class descriptions, schedules, and sign up information is published with the November issue of PFM and receives extra distribution at the West Coast Art & Frame Expo. It offers an effective way to reach the framing industry because your ad is highly visible in this much-anticipated publication. A limited number of color ads are available. Full pages are $2,400, and half pages $1,900 5
ORDER FORM Reserve Your Promotions Today! E-Promotions: Featured Exhibitor:...$250 Exhibitor E-Blast:...$500 Enhanced E-Booth Silver Package:...$295 Enhanced E-Booth Gold Package:...$595 Website Banner Ads:...$350 Navigation Website Banners Ads:...$750 WCAF Website Floor Plan Banners Ads:...$750 Trade Show Marketing: Registration Table Signage:...$500 per panel Column Wraps...$800 per panel Meter Boards:...$800 per side Lobby Cubes:...$800 per side Banners:...$900 per banner Exhibitor Product Display Case...Call for pricing Additional Promotional Items: Lanyards:...Starting at $1,000 Badge Promotions:...Call for pricing Sponsorships: Company Class:...$3,000 to $5,000 Class Sponsorship:...$800 to $2000 Advertising: Expo Guide 1/4 Page:...$250 Expo Guide 1/2 Page Vertical:...$400 Expo Guide 1/2 Page Horizontal:...$400 Expo Guide Full Page:...$675 PFM Show Preview (Dec. Issue):...Starting at $425 PFM Show Distribution (Jan. Issue):...Starting at $425 NC Brochure 1/2 Page :...$1,900 NC Brochure Full Page :...$2,400 For more details or to reserve a promotion, please contact your sales representative. Rob Gherman Bruce Gherman Ellen Blatt rgherman@hobbypub.com bgherman@hobbypub.com ellenhobbypub@cs.com 732-536-5160 ext. 219 732-536-5160 ext. 222 845-639-9647 6