Advertise and exhibit at Congress 2016

Transcription

1 Advertise and exhibit at Congress 2016 Meet your target audience & build your profile at Canada s top scholarly event of the year

2 Advertise at Congress 2016 Maximize your exposure through a range of advertising options! Target the right audience As some of the most avid consumers of information, academics buy goods and services all year round. By advertising at Congress 2016, you can build interest in your programs, products or services, drive traffic directly to your website, build relationships with a community of opinion leaders, and benefit from the following visibility and promotion. Online advertising The Congress website goes live at least 12 months prior to each Congress and is updated in real time leading up to the event. The website is built using responsive design, so all content including ads is easily visible on all types of computers and mobile devices. The Congress website is the one-stop information and registration resource for attendees. Throughout the year, the Federation drives traffic to the Congress website through the Communiqué newsletter, the Federation blog, association websites, Congress Weekly and Daily s, various printed materials, and a number of social media platforms Twitter, Facebook and LinkedIn.

3 Site traffic is highest from late March to the start of Congress. Peak traffic times on the website are the two weeks after registration opens in January and the week of Congress itself (May 28 June 3, 2016). As a point of reference, from May 1, 2014 to July 1, 2015, the Congress 2015 website had over 118,300 visits, with more than 67,000 unique visitors. All online ads appear on both the homepage and the internal pages throughout the Congress website. They rotate with each refresh of the page. Every ad is given equal viewing opportunity, through the use of automated image rotation. Online ad placement on homepage Online ad placement on internal page Advertisers must provide ads in EACH of these dimensions below: 1. Homepage Ad Graphic: less than 60 KB, and exactly 460 x 190 pixels 2. Homepage Ad Graphic Tablet/Mobile: less than 60 KB, and exactly 220 x 190 pixels 3. Interior Ad Graphic: less than 50 KB, and exactly 300 x 190 pixels 4. Interior Ad Graphic Tablet/Mobile: less than 40 KB, and exactly 186 x 220 pixels Get your ad in early! Online advertising will run on the website within one week of the receipt of artwork and a signed order form, and will run until Congress. Ad submitted by November 1, 2015 (runs 7+ months) $1,200* Ad submitted by December 1, 2015 (runs 6+ months) $1,000* Ad submitted by March 1, 2016 (runs 3+ months) $750 * Guaranteed to be up on website before January 2016 registration begins.

4 Print advertising in the Congress Guide Print ad booking deadline: March 14, 2016 Print ad artwork deadline: April 1, 2016 The Congress Guide will be published in May 2016 with a print-run of approximately 8,000. It is distributed to all registered Congress attendees. Hard copy sample Congress Guides from previous years are available upon request, for those who wish to see past layouts. Congress Guide full-colour ads: Full page 8.5 x 11 ( bleed) $3,000 Half page horizontal 7.5 x $2,000 Quarter page horizontal 7.5 x 2.25 $1,200 Quarter page vertical x $1,200 Back cover (N/A) 8.5 x 11 ( bleed) $5,000 Inside front cover 8.5 x 11 ( bleed) $4,000 Inside back cover 8.5 x 11 ( bleed) $4,000 Publications Table Publication table cost: $500 per item Booking deadline: May 2, 2016 Advertisers wishing to distribute materials to Congress attendees may do so for $500 per item. Items will be displayed prominently on the Publications Table in Congress Expo, centrally located on campus in the Jack Simpson Gym. This space also houses the registration area where all 8,000 attendees check in and therefore promises great visibility. You will receive a maximum 2 feet of space at the publications table to accommodate the one item you provide us with for display. Examples include a magazine, brochure, handout, or other printed materials. Volume discounts Purchase an ad in the Congress Guide and on the Congress website and receive a 5% discount. Purchase three or more ads and receive a 15% discount.

5 In-kind advertising The Federation is open to in-kind advertising arrangements, whereby your organization and the Federation secure online or print advertising space with the Federation, and vice versa. In-kind (or other reciprocal) sponsorship arrangements are negotiated on a case-by-case basis. To advertise at Congress 2016, please contact: Ashley Craven Event Planner [email protected] x314

6 Exhibit at the 2016 Congress of the Humanities and Social Sciences The Federation for the Humanities and Social Sciences is hosting Canada s largest academic gathering, the Congress of the Humanities and Social Sciences, bringing together more than 8,000 participants from May 28 to June 3, 2016 at the University of Calgary campus. Be at Canada s top scholarly event of the year Now in its 85 th year, Congress is organized by the Federation and is hosted over a seven-day period by a different Canadian university each year. Together, the Federation, the host university, 70+ scholarly associations and their partners develop a full week of presentations, workshops, panels, public lectures, cultural events and receptions. The result is a gathering of academics, researchers, policy-makers, and practitioners to share findings, refine ideas, and build partnerships that will help shape the Canada of tomorrow. Reach a diverse audience Unrivaled in scope and impact, Congress is the convergence of 70+ scholarly associations, each holding their annual conference under one umbrella. For you, exhibiting at Congress is a fantastic opportunity to promote your programs, products and services to such an influential and diverse audience.

7 Join over 70 exhibitors at Canada s largest academic tradeshow and reach: University researchers and faculty Post-secondary students of all levels Policy-makers in governmental and non-governmental organizations Extensive online audiences Regional and national media 4% 3% 1% 9% university/college faculty 4% graduate students 45% retired 34% university/college administration postdoctoral scholars government other 9% 91% domestic attendees international attendees Don t delay sign up for a booth today! Located with Registration, Expo is a hub of activity all day, every day. Past exhibitors agree that this is the best place to promote their programs, products and services to Canada s largest gathering of researchers, educators, students, policy makers and community members. Attendees will be drawn to Expo, not only by the many booths, but also by the Expo Event Space and the Thinking Cup Café. At Congress 2016, Expo will be held in the Jack Simpson Gym, centrally located on the University of Calgary campus. Exhibiting is an efficient, cost-effective way to maximize your company s profile, while making valuable contacts and networking with the people you want to reach. Join over 60 exhibitors at Canada s largest academic tradeshow!

8 Exhibitor benefits Listing in the Congress Guide (distribution of 8,000+) Link to your company website from the Congress website, which has over 53,400 unique visitors in the 6 months leading up to and during Congress Access to the Expo Event Space for your special events, such as a reception, a book launch, or a new product launch. *Subject to availability Admittance to select Congress events, including Big Thinking lectures, President s Receptions, Career Corner sessions, interdisciplinary programming and much more Expo exhibit schedule Friday, May 27 10:00 17:00 Move-in Saturday, May 28 to Thursday, June 2 09:00 17:00 Exhibits open Friday, June 3 09:00 14:00 Exhibits open Friday, June 3 14:00 17:00 Move-out Booth rates and specifications Booths may be purchased for the full week of Congress or for a portion of the seven days either the first four days or the last three days. Standard booth purchase rates: Full week (May 28 June 3) $1,750/booth Partial week (May 28 May 31) $1,350/booth (Exhibit move-out May 31, 17:00 19:00) Partial week (June 1 June 3) $1,200/booth (Exhibits move-in June 1, 7:30 9:30) Don t miss out on this great show at a reasonable price! Save $200 when you book by February 29, Booths come in one standard size, 10 x 6 6 (66 square feet), but can be purchased in multiples and joined together (or not). Full week exhibitors will receive a discount for multiple booths purchased: Two booths 5% discount Three booths 10% discount Four+ booths 15% discount Choose from two booth styles either (1) a pipe and drape booth or (2) a hard wall booth:

9 A standard booth is a pipe and drape booth choice of one 6' skirted table or one 40" lockable counter two chairs one wastebasket one 120 volt/15 amp duplex power supply one black lettered sign featuring company name (text only, no logo) carpeting; Wi-Fi internet access; and three Congress access badges An upgraded hard wall (Octanorm exhibition system) booth for an additional $250 per booth choice of three, four or five shelves a choice of one 6' skirted table or one 40" lockable counter two chairs one wastebasket one 120 volt/15 amp duplex power supply two W spotlights one vinyl lettered header featuring company name (text only/no logo) carpeting Wi-Fi internet access three Congress access badges Space is limited! Last year, Congress Expo was a sellout don t wait! To reserve your booth, send the enclosed contract and/or any questions to: Ashley Craven Event Planner [email protected] x314