Ad Unit Specifications

Ad Unit Specifications

Table of Contents Table of Contents Product Page 01 Tapjoy Marquee Video TM 3 02 Tapjoy Video Plus 5 03 Tapjoy Rich Media 7 04 Full Screen Interstitial 19 05 Click-to-Text 21 06 Social Traffic Driver 23 07 Pay-Per-Install 25 08 Pay-Per-Engagement 27 09 User Acquisition 29 10 Click-to-Call 31

Stand-out placement, outstanding results. Own the largest share of voice on the Tapjoy Marketplace with this high-impact ad unit that grabs the consumer s attention and compels them to take action. Offers guaranteed video views. 01 Tapjoy Marquee Video TM 3

Naming Convention Tapjoy_Marquee_CPV Pricing Model CPV Reward Type Rewarded Instruction Page No Target Capabilities Demo, Dayparting, Carrier, Lead Time 2 weeks preferred 1 week acceptable Sizes (px): Marketplace image: 1280 x 520 File type:.mp4 01 Tapjoy Marquee Video TM Max file size: 2MB Max # characters (incl. spaces): Marketplace copy: 40 Branded end card specs (Required) Background image 2048 x 2048 Optional brand logo image 520 x 240 Character copy limit (incl. spaces) 120 4

Videos get them interested. Tapjoy Video Plus gets them to take action. Tapjoy Video Plus enables you to build brand awareness among hundreds of millions of interested, engaged mobile consumers, then leverage our proprietary branded end cards and customizable secondary actions to convert interest into quantifiable marketing actions. Only pay when videos are watched to completion, and drive consumers further down the purchase funnel with calls to action such as requesting a quote, finding a store, following your brand on social media or any others you choose. 02 Tapjoy Video Plus 5

Naming Convention Tapjoy_Video Plus_CPV Pricing Model CPV Reward Type Rewarded Instruction Page No Post-Video Engagement: CPA CPC CPI (Android Only) Target Capabilities Demo, Dayparting, Carrier, Lead Time 2 weeks preferred 1 week acceptable Sizes (px): Marketplace thumbnail: 200 x 200 File type:.mp4 02 Tapjoy Video Plus Max file size: 2MB Max # characters (incl. spaces): Marketplace copy: 40 Branded end card specs (Required) Background image 2048 x 2048 Optional brand logo image 520 x 240 Character copy limit (incl. spaces) 120 6

Get the branding power of rich media with the results of rewarded advertising. Our Tapjoy Rich Media ads drive consumers completely through the purchase funnel from awareness and consideration to conversion and referral all in a single ad unit. Simple yet flexible ad formats let you deliver dynamic, interactive experiences such as swipeable image carousels, 360 degree product views, mini-games, puzzles and more, combining them with direct engagements such as locating a nearby store, requesting a quote, following your brand s social channel, and lots more. 03 Tapjoy Rich Media 7

Video Preview Naming Convention Tapjoy_Rich Media_CPE Pricing Model CPE Reward Type Rewarded Instruction Page No Target Capabilities Demo, Dayparting, Carrier, Lead Time TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: Vector file or png Background image: Min. 1024 x 1024 px Video preview: Max. 768 x 445 px Actual video: - file:.mp4 - max. file size: < 10 MB - max. file length: < 60 sec. Copy: Copy is generated using Celtra, but max. character count is 50 at a font size of 30 pt. Currency is dynamic variable. Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 8

Video Preview - Congratulations Screen Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: Vector file or png Background image: Please provide transparent, gradient overlay layer if in design. Copy: Copy is generated using Celtra tool. Currency is dynamic variable. CTA: - Max. of 3 CTA s - Character count: max. 22 each CTA Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 9

Video Preview - Color Picker Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media Background image: Min. 1024 x 1024 px Color swatches: Max. 125 x 125 px Image being changed: - Max. width: 768 px - Height: varies depending on the image. Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 10

Shopping Cart - with Instruction CTA Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: Vector file or png Background image: Min. 1024 x 1024 px Starting/Instruction CTA: Please provide transparent box layer if in the design. Box dimension varies. Copy: Copy will be generated in Celtra. Currency is dynamic variable. 1 CTA only. Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 11

Shopping Cart Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: Vector file or png Background image: Min. 1024 x 1024 px Shopping cart items: Max. 150 x 150 px Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 12

Shopping Cart - Congratulations Screen Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: Vector file or png Background image: Min. 1024 x 1024 px Please provide transparent, gradient overlay layer if in design. Copy: Copy is generated using Celtra tool. Currency is dynamic variable. CTA: - Max. of 3 CTA s - Character count: max. 22 each CTA Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 13

Image Swiping Gallery - Instruction CTA Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: - Vector file or png - Any other copy can be either in PSD file or generated in Celtra. Background image: Min. 1024 x 1024 px Starting/Instruction CTA: - Please provide transparent box layer if in the design. Box dimension varies. - Copy will be generated in Celtra. Currency is dynamic variable. - 1 CTA only Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 14

Image Swiping Gallery - Option A Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: - Vector file or png - Any other copy can be either in PSD file or generated in Celtra. Background image: Min. 1024 x 1024 px Image swipe gallery image: Max. width: 768 px Height: varies Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 15

Image Swiping Gallery - Congratulations Screen Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: - Vector file or png - Any other copy can be either in PSD file or generated in Celtra. Background image: Min. 1024 x 1024 px Please provide transparent, gradient overlay layer if in design. Copy: Copy is generated using Celtra tool. Currency is dynamic variable. CTA: - Max. of 3 CTA s - Character count: max. 22 each CTA Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 16

Image Swiping Gallery - Option B Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media Background image: Min. 1024 x 1024 px Image swipe gallery image: Max. width: 768 px Height: varies Optional: Instruction dimensions vary depending on design. Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 17

Image Swiping Gallery - Option C Naming Convention Pricing Model Reward Type Instruction Page Target Capabilities Lead Time Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier, TBD based on the complexity 03 Tapjoy Rich Media LOGO Logo: Vector file or png Background image: Min. 1024 x 1024 px Image swipe gallery image: Max. width: 768 px Height: varies Swipey ellipsis provided as layers in PSD file. Dimensions depends on design. Note: All assets provided need to be 300 DPI, layered RGB.PSD files. 18

Full Screen Interstitial Appearing at app launch or during natural breaks in app usage, these static, full-screen takeovers give you the consumer s complete attention while providing the real estate to let you fully convey any brand message. 04 Full Screen Interstitial 19

Full Screen Interstitial Naming Convention Pricing Model Tapjoy_FeaturedStatic_(CPC, CPA, CPI) CPC, CPA, CPI Reward Type Rewarded Non-Rewarded Instruction Page Depends on offer type Target Capabilities Demo, Dayparting, Carrier, Lead Time 2 weeks preferred 1 week acceptable 04 Full Screen Interstitial Sizes (px): 1200 x 1000 File type:.jpg Max file size: none Max # characters (incl. spaces): Description: 35 Button content: 15 20

Click-to-Text Quickly grow your SMS text advertising initiatives through Tapjoy s Click-to-Text program. Our technology sends consumers directly from the Tapjoy Marketplace to their device s native texting app to allow for a seamless signup process, making it easy for them to opt-in to receive relevant advertising messages from their favorite brands via SMS. 05 Click-to-Text 21

Click-to-Text Naming Convention Tapjoy_ClickToText_CPC Pricing Model CPC Reward Type Rewarded Instruction Page Yes Target Capabilities Demo, Dayparting, Carrier, Lead Time 2 weeks preferred 1 week acceptable 05 Click-to-Text Sizes (px): Marketplace icon: 512 x 512 File type:.jpg Max file size: 40k Max # characters (incl. spaces): Marketplace copy: 60 22

Social Traffic Driver Drive traffic directly to your brand channels on Facebook, Twitter, YouTube, Google+ or other sites. Allow users to engage with your brand more intimately through these important social networking platforms. 06 Social Traffic Driver 23

Social Traffic Driver Naming Convention Tapjoy_SocialTrafficDriver_CPC Pricing Model CPC Reward Type Rewarded Instruction Page Optional Target Capabilities Demo, Dayparting, Carrier, Lead Time 2 weeks preferred 1 week acceptable 06 Social Traffic Driver Sizes (px): Marketplace icon: 512 x 512 File type:.jpg Max file size: 40k Max # characters (incl. spaces): Marketplace copy: 60 24

Pay-Per-Install If you ve built your own app, our Pay-Per-Install solution can deliver scalable volume. Our performance-based pricing allows you to control your acquisition costs. 07 Pay-Per-Install 25

Pay-Per-Install Naming Convention Tapjoy_AppInstall_(CPI, CPC) Pricing Model CPI, CPC Reward Type Rewarded Non-Rewarded Instruction Page No Target Capabilities Demo, Dayparting, Carrier, Lead Time 2 weeks preferred 1 week acceptable 07 Pay-Per-Install Sizes (px): Marketplace icon: 512 x 512 File type:.jpg Max file size: 40k Max # characters (incl. spaces): Marketplace copy: 60 Note: App icon can be pulled from app store 26

Pay-Per-Engagement Go beyond the install and encourage consumers to actually engage with your app, right from their very first session. Our performance pricing model ensures you only pay once the user has downloaded your application and completed the designated secondary action of your choice, such as viewing a tutorial or connecting through Facebook. 08 Pay-Per-Engagement 27

Pay-Per-Engagement Naming Convention Pricing Model Tapjoy_AppEngagements_PPE PPE Reward Type Rewarded Instruction Page Yes Target Capabilities Demo, Dayparting, Carrier, Lead Time 2 weeks preferred 1 week acceptable 08 Pay-Per-Engagement Sizes (px): Marketplace icon: 512 x 512 File type:.jpg Max file size: 40k Max # characters (incl. spaces): Marketplace copy: 60 28

User Acquisition Our reward-based model offers an ideal environment to acquire new leads, registrations, sign-ups, survey completions, or any other type of quantifiable marketing action. 09 User Acquisition 29

User Acquisition Naming Convention Tapjoy_UserAcquisition_CPA Pricing Model CPA Reward Type Rewarded Instruction Page Yes Target Capabilities Demo, Dayparting, Carrier, Lead Time 2 weeks preferred 1 week acceptable 09 User Acquisition Sizes (px): Marketplace icon: 512 x 512 File type:.jpg Max file size: 40k Max # characters (incl. spaces): Marketplace copy: 60 30

Click-to-Call With Tapjoy s Click-to-Call solution, you can reach consumers while they re on their mobile phones allowing them to call your customer care representatives with the tap of a button. Connect consumers directly to live representatives to provide a quote, take an order, or offer further information directly over the phone. 10 Click-to-Call 31

Click-to-Call Naming Convention Tapjoy_ClickToCall_CPA Pricing Model CPA Reward Type Rewarded Instruction Page Yes Target Capabilities (US Only) Demo, Dayparting, Carrier, Lead Time 3 weeks preferred 2 week acceptable 10 Click-to-Call Sizes (px): Marketplace icon: 512 x 512 File type:.jpg Max file size: 40k Max # characters (incl. spaces): Marketplace copy: 60 32