BORDER, LABELING REQUIREMENTS Ad unit content must be clearly distinguishable from normal webpage content

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1 MOBILE STANDARD (Initial Load) 20K 300 x x x 250 REQUIREMENTS AUDIO INITIATION DELIVERY METHOD THIRD-PARTY TRACKING Muted by default, user-initiated on tap Javascript, standard, HTML accepted Yes (Full Tag, cc, 1x1) Ad unit content must be clearly distinguishable from normal webpage content ANIMATION.2-5 seconds per loop Must be delivered as an animated GIF VIDEO + EXPANDABLES No Video, Non-Expandables

2 TABLET STANDARD (Initial Load) 30K 300 x x x 600 REQUIREMENTS AUDIO INITIATION DELIVERY METHOD THIRD-PARTY TRACKING Muted by default, user-initiated on tap Javascript, standard, HTML accepted Yes (Full Tag, cc, 1x1) Ad unit content must be clearly distinguishable from normal webpage content ANIMATION.2-5 seconds per loop Must be delivered as an animated GIF VIDEO + EXPANDABLES No Video, Non-Expandables

3 MOBILE RICH MEDIA (Initial Load) 20K (Subsequent/Polite Load/Expanded) 80K 300 x x x x 568 (ios only) (User Initiated Load) 1MB EXPANSION REQUIREMENTS EXPANDED DIMENSIONS EXPAND INITIATION EXPANSION DIRECTION NUMBER OF PANELS CLOSE BUTTON REQUIREMENTS Varies, based on 3rd party specs & screen size User-initiated on tap Auto detect Depends on 3P product spec Close X required on expanded panel CERTIFIED RICH MEDIA VENDORS Celtra, Jivox, Phluant, Medialets, Point Roll, DoubleClick Design MAX VIDEO LENGTH 30 seconds VIDEO INITIATION Must be user-initiated and include play, pause, mute functions AUDIO INITIATION Muted by defalt, user-initiated on tap Ad unit content must be clearly distinguishable from normal webpage content DELIVERY METHOD Javascript, standard, HTML accepted THIRD-PARTY TRACKING Yes (Full Tag, cc, 1x1)

4 TABLET RICH MEDIA 300 x x x x 768 AD UNIT REQUIREMENTS (Initial Load) (Subsequent/Polite Load/Expanded) (User Initiated Load) 30K 80K 1MB EXPANSION REQUIREMENTS EXPANDED DIMENSIONS EXPAND INITIATION EXPANSION DIRECTION NUMBER OF PANELS CLOSE BUTTON REQUIREMENTS Varies, based on 3rd party specs & screen size User-initiated on tap Auto detect Depends on 3P product spec Close X required on expanded panel MAX VIDEO LENGTH 30 seconds VIDEO INITIATION Must be user-initiated and include play, pause, mute functions CERTIFIED RICH MEDIA VENDORS Celtra, Jivox, Phluant, Medialets, Point Roll, DoubleClick Design Ad unit content must be clearly distinguishable from normal webpage content DELIVERY METHOD Javascript, standard, HTML accepted AUDIO INITIATION Muted by defalt, user-initiated on tap THIRD-PARTY TRACKING Yes (Full Tag, cc, 1x1)

5 MOBILE + TABLET PRE-ROLL VIDEO FILE FORMAT MOV preferred, MP4 FLV accepted (If serving through VAST, see TRACKING section below for file formats) DIMENSIONS 640 x 360 or larger PRE-ROLL VIDEO REQUIREMENTS ASPECT RATIO FRAME RATE BITRATE CODEC DURATION 16:9 preferred 4:3 standard accepted 24+ fps 600+ Kbps at constant rate (If using Mobile VAST, see TRACKING section below for bitrate specs) H MB Video should be trimmed to length and do not include slates, leaders or countdowns TRACKING: PRE-ROLL VIDEO TAGS OPTION A: PadSquad Served OPTION B: 3rd Party Mobile VAST Standard 1x1s (Impression Tag + Click Tag) - Please follow IAB VAST 2.0 specifications - Video must be trimmed to length; duration element should read 15s, 30s, or exact length of video file - Streaming bitrate cannot exceed 400Kbps IMPORTANT: Video media file type must be MP4 format; other file types cannot be accepted

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