Pella Hosting and Website Development solutions@pellahosting.com 809 West 8 th Street Pella, IA Website Planning Worksheet

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1 Pella Hosting and Website Development solutions@pellahosting.com 809 West 8 th Street Pella, IA Purpose Website Planning Worksheet This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant. When you're done, this back to: solutions@pellahosting.com or FAX to You may complete the form electronically, resave it and send it back to us, or you can print it out, fill it in, and fax or it back to us. Either way, please keep a copy for your own records. It provides a written memorandum of our mutually-agreed plan. Name: Contact Business Snapshot What s the name of your Organization? What information and do you want to present and what services you offer? Who are the decision makers for this project? What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

2 What Are We Doing? Give us your main reasons for needing a new website. It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. That is goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 organization needs of your new website? Is there anything about your current site (if applicable) that serves the organization well and if so, why? Who Are We Doing This For? Tell us about your ideal customer or target audience. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests? What are the top 5 reasons your ideal customer will visit your website? [eg: research product information, get contact details, ask questions about services, pricing]

3 Design Concept How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong? Do your competitors have websites? Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working? Are the any other websites in particular that you like the design of? Why?

4 Domain Names A domain name must be registered before you can use it. Pella Hosting can check the availability of your potential domain name and register a name for you at the cost of $20 per year. Domain name(s) Desired Already Registered Redirect (point to an existing name) Domain name(s) Desired Already Registered Redirect (point to an existing name) Logo & Look It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you present your company image. Company Logo incorporated in the masthead graphic? If so, please send us the original artwork in a.pdf,.gif, or.jpg. If you do not have the original artwork, please send us a color copy. Company slogan or tagline Photos or drawings of product or people in your company? Font preference for logo/titles Font preference for main text 5. Colors and Accents Preferred main color(s)? Preferred accent color(s)?

5 Photos, Graphics, Animations, Sound, and Video Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us. Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette. Stock photos obtained from Photodisc ( PictureQuest ( IstockPhotos ( You can purchase the photos and send them to us, or you can have us purchase the photos on your behalf and invoice you for them. Clipart. We can recommend some sites with quality clipart, or you can provide us with your preferred clipart graphics. Custom Design. Let us know if you need something created and one of our designer will work with your directly at an hourly rate of $65. Photography. We have several professional photographers we can recommend if you need staff photos or on-site photos taken. Video. We can edit your video files for the web and upload to a YouTube channel to display on your site. Please let us know if we can assist with any of these items. Basic Forms (sends info to an address) Do you require any forms? Contact for visitors to contact you (other than an link) Request for information Survey or other feedback form Booking or reservation form

6 Shopping Cart Do you require a shopping cart? Yes / No If yes, please list your main product categories: Have you established an Internet Merchant Account? Yes / No Do you need us to recommend Internet Merchants? Yes / No Web Hosting Service Do you currently have web hosting services? Yes / No If yes, please provide us with information on your current hosting provider: Web Hosting Service Phone: for support: FTP Server name: FTP Username: FTP Password:

7 Advertising Your Website Please provide us with the following information for your meta content: Title MOST IMPORTANT (must be 115 characters or less): Description (must be 250 characters or less): Keywords (metatags up to 255, although most search engines only index 60) : Search Engine Optimization: With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries. Please add the SEO plugin and populate specific description and title tags for each of our initial pages. Yes / No Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-perclick networks, marketing and digital collateral such as links within PDF documents. Do you want Google Analytics integrated into your site? Yes / No

8 Social Media Which social media links or feeds would you like to have on your site? Please indicate if you need help setting up these pages. Facebook Twitter Google+ Other Do you want to integrate marketing into your site? Yes / No If so, please indicate any current subscriptions you have: MailChimp Constant Contact Other

9 Deadlines Target go live date All work on your website is done in a testing area. We do not go live until the final design has been approved, all content added, and the final payment for the design has been made. Package prices include minor updating over the first 30 days after go-live. This covers minor price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new webpage), which is billed at our hourly rate. On behalf of my organization I approve the above plan which I have developed with Pella Hosting to construct a website, and I authorize Pella Hosting to use this Website Planning Worksheet as the basis of the project. Signature Date Once we have reviewed this planning worksheet, we will send you a website design quote, along with a contract and content worksheet. If you decide that you would like us to design your website, then return the contract and content worksheet, which will help you organize the materials that you need to provide us. Work on your site will commence once the contract and 50% down payment have been received. We are looking forward to receiving your materials and working with you! Pella Hosting and Website Solutions. 809 W 8 th St, Pella, IA (641) solutions@pellahosting.com PellaHosting.com...innovative technology and marketing solutions website & hosting domain name registrations custom programming website development e-newsletters mobile apps social networking website analytics content management