THINKNEAR AD CREATIVE GUIDELINES

Transcription

1 THINKNEAR AD CREATIVE GUIDELINES

2 TABLE OF CONTENTS GENERAL AD GUIDELINES BANNERS MOBILE WEB LANDING PAGES EXPANDABLES INTERSTITIALS RICH MEDIA VIDEO NATIVE ADS SPONSORED LISTINGS AD SPECIFICATIONS F me infmation, please contact ads@thinknear.com. 2

3 GENERAL AD GUIDELINES REQUIRED ASSETS: File Fmats: Images Videos JPEG PNG GIF Layered MP4 MOV F best results, please send ready-to-launch creatives as JPEG, PNG, GIF files. If design help is needed, please send editable creatives. SUBMISSION LEAD TIME Ready-to-Launch Assets: Standard Banners Static Interstitial/Expandables Rich Media Interstitial/Expandables Rich Media Video Pre-Roll Video Native Ads Standard Banners Mobile Web Landing Pages Static Interstitial/Expandables Rich Media Interstitial/Expandables Rich Media Video Native Ads (to allow f testing) 5 weeks 2 weeks 2 weeks 4 business days Please note that the approval process time may vary. 3RD PARTY TRACKING Thinknear is certified to wk with Sizmek, DoubleClick (DFA), Atlas, EyeReturn, MediaVest, Celtra, Flashtalking, and PointRoll. Optimization pixel tracking is also available f landing pages that are served outside Thinknear s platfm. F me infmation, please contact ads@thinknear.com. 3

4 BANNERS Dimension x 90 File Size File Fmat JPEG PNG GIF JPEG PNG GIF JPEG PNG GIF JPEG PNG GIF Requirements ANIMATED BANNERS 3 loops max seconds per loop ASSET If Thinknear is building banners: Raw assets must be in fmat Product images should have a minimum 300dpi resolution Brand logos should be vect Please provide any brand style guides and fonts F me infmation, please contact ads@thinknear.com 4

5 MOBILE WEB LANDING PAGES Logo Image Image Dynamic Address Image Image Dimension File Size File Fmat Requirements f Calls--to-Action f Calls-to-Action CALLS-TO-ACTION VIDEO: Click-to-Call Click-to-Drive Click-to-Calendar Click-to-URL Click-to-Map Click-to-Video App Download Phone Number CSV file with addresses Event Details Date, Time, Address, Description CSV file with addresses Video File Width: Aspect Ratios: Container Fmat: Video Codec: Audio Codec: Max File Size: Frame Rate: Bit Rate: 320px 360px (phone) Up to 640px (tablet) 3:2 16:9 MP4 H.264 AAC 10MB 1MB per 30s, 2min max 15, 25, 30 fps kbps (phone) kbps (tablet) Landing pages should not exceed 3 calls-to-action Raw assets must be in fmat Product images should have a minimum 300dpi resolution Brand logos should be vect Please provide any brand style guides and fonts F me infmation, please contact ads@thinknear.com 5

6 EXPANDABLES ACCEPTED TAGS: Celtra PointRoll Sizmek Medialets Flashtalking Phluant If your preferred vend is not listed, please contact your account manager. Dimension > x 50 > > > File Size 50KB Collapsed 150 KB Expanded 50KB Collapsed 150 KB Expanded 50KB Collapsed 150 KB Expanded 50KB Collapsed 150 KB Expanded File Fmat Requirements CALLS-TO-ACTION RICH MEDIA INTERACTIVE FEATURES: Click-to-Call Click-to-Drive Click-to-Calendar Click-to-URL Click-to-Map Click-to-Video App Download Phone Number.CSV file with addresses Event Details Date, Time, Address, Description.CSV file with addresses Video File Ste Locat Product Showcase Wipeable Inline Video Countdown Gamification Animation Social Integration (Facebook/Twitter/Pinterest) Close/Exit button must be included at the top right of the page with reasonable size If unit scrolling is permissible, then a longer expanded creative is acceptable Expandable pages should not exceed 3 calls-to-action Raw assets must be in fmat Product images should have a minimum 300dpi resolution Brand logos should be vect Please provide any brand style guides and fonts Static Creative: Rich Media Creative: 2 weeks F me infmation, please contact ads@thinknear.com 6

7 INTERSTITIALS ACCEPTED TAGS: Celtra PointRoll Sizmek Medialets Flashtalking Phluant If your preferred vend is not listed, please contact your account manager. Dimension x x 768 File Size 100kb iphone 200kb Android 100kb iphone 200kb Android 100kb iphone 200kb Android 100kb iphone 200kb Android 100kb iphone 200kb Android File Fmat Requirements CALLS-TO-ACTION RICH MEDIA INTERACTIVE FEATURES: Click-to-Call Click-to-Drive Click-to-Calendar Click-to-URL Click-to-Map Click-to-Video App Download Phone Number CSV file with addresses Event Details Date, Time, Address, Description CSV file with addresses Video File Ste Locat Product Showcase Wipeable Inline Video Countdown Gamification Animation Social Integration (Facebook/Twitter/Pinterest) Close/Exit button must be included at the top right of the page with reasonable size If unit scrolling is permissible, then a longer expanded creative is acceptable Expandable pages should not exceed 3 calls-to-action Raw assets must be in fmat Product images should have a minimum 300dpi resolution Brand logos should be vect Please provide any brand style guides and fonts Static Creative: Rich Media Creative: 2 weeks F me infmation, please contact ads@thinknear.com 7

8 RICH MEDIA VIDEO In-Banner Expandable/Interstitial Fmat: Width: Aspect Ratios: Container Fmat: Frame Rate: Video Codec: Audio Codec: Bit Rate: Max File Size: MP (phone) Up to (tablet) 3:2, 16:9 MP4 15, 25, 30fps H.264 AAC kbps (phone) kbps (tablet) 10MB 1MB per 30s, 2min max Video may be user initiated autoplay If video autoplays, user will need to tap on the video to turn on audio Videos may end with a redirect URL other calls-to-action 2 weeks F me infmation, please contact ads@thinknear.com 8

9 NATIVE ADS Feature Title Text Logo Image Call-to-Action File Fmat: Dimensions 32 characters max 90 characters max pixels pixels 15 characters max JPEG PNG GIF Ad images should be clean and simple; small, fine print is not ideal Logos should not appear in the ad image as quality may be decreased No ad copy should appear in the ad image; other elements within the ad provide opptunities f text Ad images may not contain me than 20% text F me infmation, please contact ads@thinknear.com 9

10 SPONSORED LISTINGS Feature Tagline Overview Logo Deals Deal Image File Fmat: Dimensions 40 characters max 600 characters max 1:1 aspect ratio, 20KB max 600 characters max pixels, 20KB max JPEG PNG GIF Promote seasonal deals, sales, and specials to increase user engagement Taglines increase perfmance when they communicate a strong call-to-action promotion Logos and images will render best at 300dpi resolution F me infmation, please contact ads@thinknear.com 10

11 AD SPECIFICATIONS BANNERS MOBILE WEB LANDING PAGES RICH MEDIA VIDEO AD FORMATS JPEG PNG GIF Layered Layered MP4 AD UNIT SIZES Phone: Tablet: Up to MAX FILE SIZE 30KB 10MB 10MB ADDITIONAL REQUIREMENTS If animated, 3 loops max with seconds per loop. Animated banners must be delivered as an animated GIF. If Thinknear builds banners, raw assets must be in layered fmat. Product images should have a minimum 300dpi resolution. Brand logos should be in vect fmat. Please provide any brand style guides, fonts, copy, and any relevant logos and product images. Video Codec: H.264 Audio Codec: AAC MP3 Duration: Up to 30 seconds Frame Rate: 15, fps Bit Rate: kbps (phone), kbps (tablet) Video may be replaced with static image redirect URL upon completion. 3rd party tracking pixels are suppted. Please provide any brand style guides and fonts. ASSET SUBMISSION STANDARDS READY-TO-LAUNCH () IF DESIGN HELP IS NEEDED 2 weeks EXPANDABLES INTERSTITIALS NATIVE ADS AD FORMATS Layered Layered JPEG PNG GIF AD UNIT SIZES > x 50 > 300 x x 250 > 320 x > x x 768 Image: Logo: 1:1, MAX FILE SIZE 50KB collapsed 150KB expanded 100KB iphone 200KB Android 30KB ADDITIONAL REQUIREMENTS Close/Exit button must be included at top right with reasonable size. Units must be delivered with URLs f each link. If unit scrolling is permissible, then a longer expanded creative is acceptable. Close/Exit button must be included at top right with reasonable size. Units must be delivered with URLs f each link. If unit scrolling is permissible, then a longer expanded creative is acceptable. Title: 32 characters max Text: 90 characters max Call-to-Action: 15 characters max Ad images should be clean and simple; small, fine print is not ideal. Logos should not appear in the ad image as the quality may be decreased. Ad images may not contain me than 20% text. ASSET SUBMISSION STANDARDS READY-TO-LAUNCH IF DESIGN HELP IS NEEDED (static) 2 weeks (rich) (static) 2 weeks (rich)