ORGANISERS MEPLAN THE TRADE FAIR PARTNER FOR ORGANISERS 1 BOOTH CONSTRUCTION 2 FULL SERVICE FOR ORGANISERS 3 MEPLAN INTERNATIONAL

ORGANISERS MEPLAN THE TRADE FAIR PARTNER FOR ORGANISERS 1 BOOTH CONSTRUCTION 2 FULL SERVICE FOR ORGANISERS 3 MEPLAN INTERNATIONAL

EDITORIAL Page 03 Editorial Page 04 Trade fair success 1 BOOTH CONSTRUCTION Page 10 System booths Page 12 Design booths 2 FULL SERVICE FOR ORGANISERS Page 18 Booth construction services Page 19 Sales and exhibitor acquisition Page 19 Allocation and marketing of floor space Page 20 Trade Fair Success Initiative Page 22 Trade fair tools for your success MEPLAN GmbH is one of the first companies worldwide to provide trade fair organisers a complete portfolio of customised trade fair and service offerings: from booth construction solutions for every budget to services tailored specifically to organisers requirements, right through to trade fair training and exclusive tools which enable you to plan your exhibitors success. But what is particularly important for you as an organiser is that MEPLAN offers you everything from a single source worldwide. With our well-coordinated team of experienced trade fair experts, we guarantee for you and your exhibitors that every aspect of an event is perfectly planned and implemented drawing on all professional resources available to us. We wish you a great deal of success with your next trade fair, where we will be pleased to support you with our enthusiasm for trade fairs and events. 3 MEPLAN INTERNATIONAL Page 26 Perfect service everywhere in the world Ute-Désirée Hagedorn Managing Director Dr. Michael Pöllmann Managing Director 2

TRADE FAIR SUCCESS EXPERIENCE We ensure your trade fair success With almost 30 years of trade fair experience, MEPLAN supports organisers and exhibitors in achieving their long-term individual objectives at trade fairs. Our team of over 70 employees, together with our international network, ensures that we always have the capacity to handle your trade fair event both in Germany and abroad. From trade fair planning and exhibitor acquisition to booth construction and right through to trade fair training and trade fair follow-up, you can rely on the professional experience of our trade fair experts in providing comprehensive support for small, mediumsized and large organisers. For you as the organiser, it is particularly important to provide your exhibitors with a booth construction partner who can respond flexibly and on a customer-orientated basis to an extremely wide range of individual requirements. MEPLAN offers you and your exhibitors everything which is feasible and conceivable in booth construction today from low-cost booth construction solutions for exhibitors with small budgets to luxurious, individually designed trade fair architecture. Absolute reliability and uncompromising adherence to deadlines have top priority for us. As an industry-independent service provider, we also offer far more than just the right booth for every budget. We support you in handling all the challenges encountered in planning, staging and following up a trade fair. We assist your exhibitors from the very outset. We offer them useful tools to achieve their trade fair targets successfully. In addition to conveying theoretical trade fair know-how, we focus on providing practical support for your customers. For us, full service means that you select precisely those services from our portfolio required to facilitate your work and ensure maximum success for you and your customers at your event, whether this means customised booth construction services, the use of exclusive trade fair tools or the comprehensive organisation, planning and staging of your event worldwide. 30 YEARS OF TRADE FAIR EXPERIENCE. Team of experts with international network FLEXIBLE. Favourably-priced to luxurious solutions FULL SERVICE. Comprehensive support for maximum success TRADE FAIR TOOLS. More efficient establishment of contacts between exhibitors and visitors 4

1 BOOTH CONSTRUCTION 1M EPLAN BOOTH CONSTRUCTION We offer your exhibitors not only the right booth for every budget, but also full support in meeting all of the challenges encountered in trade fair planning. 6

1 BOOTH CONSTRUCTION BOOTH DESIGN TO SUIT EVERY BUDGET From low-cost solutions to customised luxury class With MEPLAN as your booth construction partner, you and your exhibitors have freedom of choice. Your exhibitors can configure and book our favourably-priced system booth solutions online. If you want to present your CI in a customised design, MEPLAN s design team will be there to assist you. Hybrid schemes which combine a system booth and individual design also provide an ideal solution for many exhibitors, allowing them to project their own image onto the trade fair s language on a more modest budget. Can be customised for your event: the trade fair booth configurator for system booths from MEPLAN. This enables your exhibitors to configure their ideal booth themselves in just four steps and to order it immediately online. www.meplan.com SYSTEM BOOTHS BUDGET SOLUTIONS DESIGN BOOTHS PREMIUM SOLUTIONS 8

1 BOOTH CONSTRUCTION SYSTEM BOOTHS Flexible and favourablypriced System solutions Low-cost, but still compelling? Standard solution, but nevertheless configurable to individual requirements? MEPLAN s system booths offer a great deal of scope. Whether you require simple, functional basic versions on 10 m 2 of floor space or impressive glass constructions on two levels covering over 100 m 2. Our system booths can be planned so flexibly that out-of-the-ordinary requests can generally also be implemented in the modular construction. And the best thing is: exhibitors can price and order most system solutions fast and easily online. 1 2 SIMPLE TO ORDER. Online configurator for over 100 booth types SECURE. High quality standards, support on site QUICK. Short response times, personal support EFFECTIVE. Trouble-free technical handling for a successful trade fair presentation FAVOURABLY-PRICED. Maximum efficiency through modular construction 3 4 1 MAXI PRO Budget solution with seating area and counter. www.meplan.com SIMPLE AND QUICK BOOKING IN JUST FOUR STEPS Enter trade fair Select Choose Select 1 2 3 details booth type colours 4 fittings Basic data for calculating the booth costs Over 100 booth types available Colours of carpets and lettering freely selectable When you want something more than the standard fittings 5 2 PORTAL The large display area at the centre of the booth attracts a great deal of attention the booth cubicle is in the background. 3 ALPHA Transparent displays and an airy design with high system elements ensure that the booth creates a powerful impression. 4 ATRIUM One of our bestsellers: simple yet stylish, and extremely versatile. 5 GROUP STAND State-of-the-art concept for a system booth solution offering almost limitless individual design options. 10

1 BOOTH CONSTRUCTION 1 DESIGN BOOTHS High-quality trade fair architecture High-quality booth construction, customised unique features and exclusive fitting details: when it comes to our design booths, we place the utmost importance on the special touch, on unique aspects and on absolute quality. The ideal interplay of architects, designers and marketing professionals guarantees an exceptional booth design. A personal project manager ensures perfectly coordinated preparation for the trade fair and reliable implementation. 2 3 CREATIVE. Impressive booth design reflecting a company s corporate identity CUSTOM-TAILORED. Individual design harmonised with all of the exhibitor s trade fair objectives EXCLUSIVE. High-quality trade fair architecture with exclusive fittings 4 TARGETED. Constant checking of milestones in order to guarantee the project progress PROFESSIONAL. Project management by a team of architects, designers and marketing professionals 1 DELL Strong image and intelligent 360 projection area inside. 2 SINIAT Various themed areas with crystalline design elements correspond with one another. 3 FARNELL Quiet and concentrated aesthetics: the elegant booth architecture is kept all in white. 4 MFI Warm materials and round lighting objects invite guests to linger. The wide array of seating options makes a visit to the stand a unique experience. 12

2 FULL SERVICE FULL SERVICE MEPLAN offers organisers a comprehensive, worry-free package containing all the services required to allow your event to become a 2total success for both you and your exhibitors. 14

2 FULL SERVICE FULL SERVICE We think of everything literally everything Organising and staging an event is a great challenge. Companies today are more than ever inclined to put their full weight behind maximising the success prospects of trade fair participation. It is consequently becoming increasingly important for exhibitors to ensure the particular quality of direct customer contact at trade fairs, and to leave nothing to chance. With our comprehensive full services, we support organisers from the very first day of their trade fair planning. From putting together attractive package booths to exhibitor acquisition, right through to planning of the complete hall set-up, we handle all tasks relating to every aspect of organising and staging your trade fair. In addition, with the Your Key to Trade Fair Sucess Initiative and with exclusively developed online tools, MEPLAN offers efficient support for your exhibitors so that they are certain to benefit from their trade fair participation. Benefit from our comprehensive organiser and exhibitor support before, during and after the trade fair. We will be pleased to take on all the tasks that you wish to place in our hands. BOOTH CONSTRUCTION SERVICES. MEPLAN will handle all the support required by your exhibitors: from booth construction through to dealing with all organisational formalities. ALLOCATION AND MARKETING OF FLOOR SPACE. Ideal paths, optimal floor space utilisation, flexibility with respect to exhibitor wishes: our trade fair professionals will develop your professional hall set-up. MARKETING. Our telephone teams and marketing specialists deal with selling your floor space and event offers. TRADE FAIR SUCCESS INITIATIVE. Convincing benefit for your exhibitors: the complete service package for your trade fair success. TRADE FAIR TOOLS. 1. exponavigation 2. expomatch 3. expocontact 16

2 FULL SERVICE Booth construction services While MEPLAN has made a name for itself internationally with its booth construction solutions for every budget, for many years, organisers have appreciated our full-service offerings which go over and beyond this. Starting with putting together package booths which are perfectly tailored to the special requirements of a trade fair, to directional signage, right through to handling all technical services, we also support and provide consultation for your exhibitors. Sales and exhibitor acquisition On the basis of the content you specify and your industry knowledge, our sales team will support you strategically in acquiring exhibitors. Because the old notion of it s enough to make a phone call is in no way still sufficient to entice your customers to participate in a trade fair. Only by combining mailing campaigns, phone calls and follow-up activities can you ensure that your event will be a complete success. OUR SERVICES AT A GLANCE Booth construction solutions for every budget Package booths Additional fittings Organisers own requirements/ show management requirements (SMR) Hall partitioning and walling off Workshop and conference room installations Directional signage Handling technical services Online Exhibitor Manual Order forms Allocation and marketing of floor space Attractive event locations are becoming increasingly varied and their number increasingly difficult to keep track of. We will be pleased to support you in selecting the ideal location for your specific event. Irrespective of whether it is an exhibition hall, a convention hall, a historical industrial complex or an extensive open-air site we will design creative concepts for you for every conceivable place, support you in hall set-up planning and take care of where your exhibitors are placed. OUR SERVICES AT A GLANCE Hall design Exhibitor allocation Coordination with the location and municipal fire departments 18

2 FULL SERVICE Trade Fair Success Initiative With the Trade Fair Success Initiative, you support your exhibitors in making ideal use of your event s potential. The Trade Fair Success Initiative not only conveys theoretical trade fair knowledge to your exhibitors: it also provides them project support in all phases of trade fair planning. Offer your customers additional added value in order to strengthen their relationship with you and make a positive contribution to the success of your event. Because your customers success is your success! THEORETICAL TRADE FAIR KNOW-HOW HANDS-ON TRADE FAIR SUPPORT TRADE FAIR TRAINING. In hands-on workshops, exhibitors receive tips on how to ensure their trade fair participation is successful. Examples of best practice are used to develop solutions on a targeted basis. MEPLAN also offers in-house workshops and coaching for exhibitors. TRADE FAIR BUDGET PLANNER. The trade fair budget planner enables exhibitors to calculate the main floor space costs for their trade fair presentation in just a few steps. 10 STEPS THE TRADE FAIR GUIDELINES. A brochure which shows in ten steps how trade fair objectives can be achieved reliably and efficiently: checklists, tools, useful sources and hands-on advice for efficient implementation of a trade fair project. INVITATION MANAGEMENT. A sophisticated and creative invitation process means that exhibitors attract attention and agree on dates for meetings ahead of the trade fair. CHECKLISTS / TEMPLATES. With the automatic reminder service, exhibitors define their own schedule and receive reminder emails with detailed trade fair checklists and helpful trade fair tips, precisely when they need them. LEAD MANAGEMENT. By responding quickly to their booth visitors enquiries, exhibitors prolong the positive impression made during a discussion and set themselves apart from the competition. TRADE FAIR BOOTH PLANNING AID. MEPLAN s trade fair planning aid shows examples of effective trade fair booths to suit various sizes and budgets. 20

2 FULL SERVICE Trade fair tools for your success MEPLAN s innovative tools enable you as an organiser to offer your exhibitors and visitors genuine added value. We get the appropriate business partners talking to each other before and during the trade fair. exponavigation the ultimate trade fair compass The entire trade fair in one hand the exponavigation app makes all relevant information about a trade fair, its exhibitors, products, services and the supporting programme available conveniently and within a few seconds. Personalised content facilitates the trade fair visit, from which your exhibitors also profit. A wide range of sponsoring options for exhibitors enable you as an organiser to refinance your customised trade-fair app simply. expomatch Qualified discussion contacts before the trade fair Exhibitors use expomatch to define online and in detail who they are looking for at a trade fair, for example, this could be traders and suppliers of special products from Italy. In the same way, a trade fair visitor also enters information online about the function in which they are interested in visiting at the trade fair, for instance as an Italian trader of the products concerned. This information is compared by expo- MATCH, and the visitor subsequently receives a list of precisely those exhibitors who are of particular interest to him. At the same time, he can access information about exhibitors directly in the app, save their names in his memory list or use the app to arrange a meeting at the trade fair online. IOS / ANDROID / MOBILE. Available as native app (ios & Android) and as a mobile website EXHIBITORS. List of exhibitors with search function (name, category or hall) EVENTS. Straightforward presentation of the supporting programme NAVIGATION. Interactive hall plans, including turn-by-turn navigation and location determination NEWS / PUSH NOTIFICATIONS. Keep your visitors up-to-date at all times SOCIAL MEDIA. Integrate your social channels, such as Twitter and YouTube SPONSORING. Numerous marketing options and advertising areas for refinancing ibeacon SUPPORT. Location-independent triggering of notifications and actions VISITOR INFORMATION. Event-specific content, such as opening times, tickets, how to get there, etc. CMS. Data import and maintenance via a dedicated Content Management System expocontact Arranging meetings quickly and simply With the online tool expocontact, exhibitors make it easier for their visitors to arrange meetings at the fair booth. Through mailing campaigns and the homepage, potential visitors are listed in the booth staff members individually configured online appointment calendars. In the appointments overview, visitors can then select their preferred appointment time and request confirmation from the exhibitor. expocontact can be integrated flexibly into the trade fair communication channels and automatically sends appointment confirmations and online vouchers for day tickets. 22

3 MEPLAN INTERNATIONAL MEPLAN INTERNATIONAL Benefit from decades of experience on the international trade fair stage and the comprehensive services which MEPLAN offers you to cover every 3aspect of your event abroad. 24

3 MEPLAN INTERNATIONAL INTERNATIONAL Perfect service everywhere in the world MEPLAN is an expert trade fair partner for international markets worldwide. Our team of experienced trade fair designers and project managers creates trade fair booths with a total exhibition space in excess of 100,000 m 2 each year for companies from around 200 countries worldwide. Whether in Shanghai, Hanoi, Dubai, Algiers, New Delhi or Moscow as a cooperation partner for your trade fair abroad, we guarantee you premium support around the world and also for your exhibitors with optimum services. Also outside Germany, MEPLAN offers you everything from a single source from communication with trade fair companies on site to hall planning in accordance with country-specific regulations or constructing and dismantling the trade fair booths, right through to personal support of your customers at the trade fair location. So that you can concentrate on your primary objective: the success of your event! Thanks to excellent contacts with national organisations and associations as well as intensive long-term cooperation with our partners and service providers, we ensure that you as the trade fair partner have optimal general conditions. TECHNICAL MANAGEMENT. Coordination and management of all service partners Project management Monitoring and coordination on site BOOTH CONSTRUCTION WITH FULL SERVICE. Development of booth packages for your exhibitors Provision of our online configurator in your event design and in various language versions Booth construction planning according to individual customer wishes Graphic design Turnkey handover of the trade fair booths to your exhibitors ORGANISER SERVICE WORLDWIDE. Professional service from a single source on site worldwide Well-coordinated network with reliable service partners around the world A permanent project manager is your contact on site WHERE WE ARE We support events and organisers around the world, for example in ABU DHABI II ALGIERS II BANGALORE II BANGKOK II BEIJING II BUENOS AIRES II DETROIT II DUBAI II HANOI II HO CHI MINH CITY II HONG KONG II HYDERABAD II ISTANBUL II JOHANNESBURG II KOLKATA II KUALA LUMPUR II MILAN II MOSCOW II MUMBAI II NANJING II NEW DELHI II NOVOSIBIRSK II OSLO II PARIS II SAO PAULO II SEOUL II SHANGHAI II SINGAPORE II TEHRAN II VIENNA 26

MEPLAN GmbH Willy-Brandt-Allee 1 81829 Munich, Germany Tel. + 49 (0) 89 949 249 80 Fax + 49 (0) 89 949 249 89 info@meplan.com www.meplan.com