Create Your Technology Strategy:

Transcription

1 Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications 3. Integrate social media throughout the event registration process by building a Social Infrastructure for Your Event 4. Dedicated mobile apps for navigating event schedules, program information, floor plans, video streaming and push notifications 5. Exhibition lead capture and management 6. Real-time Audience Response technology 7. Onsite Attendee Surveys

2 Online Registration Tools 1. Bespoke vs. Packaged Tools 2. Pre-populated registration pages 3. Use web analytics so you can see how many visitors you re getting and how they interact with your event website 4. Use promotional tracking codes so you can see where the registrations are coming from ( / direct mail) 5. Don t forget about Mobile Web Registration it s not just from your computer anymore Mobile Web Registration 1. The mobile web is reaching critical mass. 2. The ones getting it right are reaping the rewards. They re creating simple, compelling mobile web experiences that entertain and satisfy a real need. 3. The principles of great mobile websites: You need to have one Make sure it actually works Solve a real problem Maintain laser focus - no-frills mobile site with information about your event, built with function and speed in mind Content is king but in small bites Simplify, but don t over-simplify Make your site findable - make sure your.com site detects mobile visitors and redirects to the mobile site 4. Include a mobile registration page!

3 Database Marketing in The Cloud 1. Value. Your event database of attendees, delegates and exhibitors is the most valuable asset you own 2. Secure. Online secure password protected applications 3. Access. Access your data 24/7 Build Your Database using Telemarketers & Nomination Tools to add colleagues Load Templates to send Personalized & SMS Campaigns Track your attendees history 4. Attendees. Single Sign In Ease, Convenience, Speed 5. Exhibitor. Enhance Exhibitor Satisfaction Measured Exhibitor ROI Lead Generation LinkedIn Use LinkedIn Events to access 100 million users What s LinkedIn? It s the Facebook for the business environment. Create Your Event in LinkedIn: Go to the More Tab and select Events to Add An Event. Select Add more details, and fill out as much as possible to ensure the LinkedIn event has detailed information that is easily searchable. Make sure to add the Event Type and Industry to help categorise your event. That way it gets in front of relevant audiences. The more information you can provide, the more likely you will drive additional registrations through LinkedIn. DON T FORGET: Include the link to the registration page in the Website or Description area so that people who find the event on LinkedIn are aware that they must register through your website, not just mark that they re attending on LinkedIn.

4 LinkedIn Leverage LinkedIn to triple your event exposure. Ask company reps, highly connected attendees, and speakers to mark that they re attending. Share the event with a link to the registration on your LinkedIn status. Post links to the event in your LinkedIn group (or other relevant industry LinkedIn groups). Facebook Facebook : 500 million users Fill out the details about the event, include pictures and make your Facebook event page as complete as possible for the same reasons as I suggested for LinkedIn. This will make your event easier to find, and the more details you give, the more likely people will actually register and attend. Make your event public, which will allow anyone to view and RSVP. It also enables people to invite their own Facebook friends to the event. If you opt for a private event, then only people you invite through Facebook are able to view the page. Share your event on relevant Facebook pages and groups.

5 Twitter Twitter : 200 million users Customise your Twitter profile page. Design a background image and upload your event logo as your Twitter picture so followers and other users can easily recognize your tweets. Keep the look and feel of your Twitter account in line with your event brand. Twitter account tip: Filter Twitter news that you want to read by searching for specific topics and creating lists that you wish to follow. Get Speakers and champions of your event to Tweet information mentioning your event by using your Twitter handle sign. Don t use your personal Twitter account as your Twitter event account, because newly acquired followers may be confused by off-topic Tweets about your personal life. Twitter Develop an event #hashtag. A hashtag is simply a keyword with a pound sign in front of it that people can include in their Tweets. Attendees can also search for the hashtag on Twitter to follow updates about your event. Keep your hashtag short, sweet, and similar to the name of the event so it doesn t use too many of the 140 characters. Use your hashtag live at the event: Facilitate Q&A sessions by asking attendees to tweet with the hashtag from their mobile devices or send messages directly to presenters. Display a feed of all Twitter conversations on-site by projecting them on a wall or scrolling them on a television or computer screen. Enable attendees to easily identify and connect with each other by including their Twitter handles on their badges. Ask speakers to announce their Twitter handles prior to their presentations.

6 YouTube Develop a YouTube Channel Create your YouTube account with a corporate address Align your channel title with your event name Include Channel Tags, or keywords used to help people find your channel, when creating your account Use the Event Dates module to promote events on your YouTube channel Create videos to drive interest around your speakers and sessions Capture your event on video to share before your next event YouTube Statistics*: 48 Hours of Video Uploaded Per Minute; 3 Billion Views Per Day *Search Engine Watch Integrate Social Media with Online Registration Use the confirmation screen and to prompt people to RSVP on your LinkedIn or Facebook Event.

7 Mobile Event Apps Features: 1. My Schedule Allows attendees to flag their favourite sessions & exhibitors, and keep them all in a handy listing for reference. 2. Maps & Exhibitors Exhibitor company logo, contact details, product descriptions & stand number. Interactive floorplan map of the event to easily find any exhibitor. 3. Events & Speakers Session and speaker details, including the session room name, speaker bios and photos, are listed and can be tagged to Add To Your Favourites or included within personalised schedule. 4. Push Notifications Notify attendees of information about the event without having to send SMS texts. Reminders for session start times, etc, can all be pushed through the app. 5. Social media Integrate seamlessly with Twitter, Facebook and other social networking sites. 6. Video Streaming Load videos of the show & featured products that attendees can view through the app. Once downloaded it is stored in the app to view 24/7. 7. B2B e-commerce Integrate seamlessly to the event s web store so that attendees can view and purchase products, sessions, social functions etc. Exhibitor Lead Management

8 Audience Response Tools Using Hired Devices: Using Your Mobile Phone: Using Twitter: Onsite Attendee Surveys Tablets: ipad / TouchPad / Xoom

9 Summary What s the future: Mobile is Everything The PC is dead The MC is here Hybrid Events Jo Kelleway jkinfosalons Thank You. Jo-Anne Kelleway Joanne.Kelleway@infosalons.com.au M: Contact Details Jo-Anne Kelleway CEO The Info Salons Group E: joanne.kelleway@infosalons.com.au t: +61 (0) f: +61 (0)