Event Solution White Paper

Transcription

1 Event Solution White Paper

2 appzio for events With Appzio, event organizers can produce native mobile apps, with support for customization and branding that goes beyond possibilities of competing event app solutions. There is no coding required and the final apps can be distributed under organizers own AppStore and PlayStore accounts. Application content can be updated after its release, without requiring attendees to download an updated app. We help to entice visitors to download the app with intelligent invitation mechanism, engage them during the event and provide them meaninful content also after the event. Cost for the basic version of the app is 850 per event + 0,5 per installation.

3 what we don t do? networking ticketing We believe in doing things well, and everything-included-solutions often end up being nothing-done-well solutions. We have good experiences from working with these companies for handling social networking and ticketing for events.

4 app setup Apps can be fully branded for your event using custom look, colors and your own content. We also make it possible to give premium visibility to your most important event sponsors. You can do the customization yourself, or we can help you set it up for a fixed cost of 950.

5 invitations to app Multi-channel approach to get visitors to download the app. First invitation is sent via , and if the recepient does not install the app, a follow-up comes 48h later via sms. If the attendee still does not install the app, the next also includes information of user's Facebook friends that have already installed the application. All these trigger-messages can also include incentives for downloading. The whole process can be fully automated.

6 know your audience Asking basic primary research questions before the event helps to build a targeting profile. This information can be used to trigger visitors attention & allows serving of targeted advertising and tailored content before, during and after the event. This can be also used to understand audience interests and expectations for the event. Freely configurable profiling questions using various different question formats.

7 agenda Multi-track schedule and possibility for visitors to pick the sessions they are interested in. For each selected session, the app will: send push notification send relevant video link after the event (optional) use the session metadata for profiling (optional)

8 exhibitor extension Allow your exhibitors to buy targeted advertising & conduct custom surveys within the app and via the accompanied messaging. The targeting information is based on the custom preevent questions & the agenda picks visitors have done.

9 location, location At the heart of our in-event engagement is an indoor location solution, which works without additional hardware like gps working inside your venue. It uses technology from Indoor Atlas, that provides accurate locationing information based on device s own sensors. In addition to venue map, we can provide: targeted push messages & advertising information about session attendace information about demo booth visits

10 event use Event app content can be based on visitors interest, backgrounds and activity. For example, going to a demo booth can unlock content or participating on a session can trigger feedback for that specific session. All new content which is launched can also automatically trigger notifications via push messages, sms or .

11 game logics Activities during the event can reward visitors with points & badges, which can be converted into perks & the prestige can be advertised with live in-event top-list screens & within the app. Some ways to collect points can be: answering questions, browsing content visiting certain locations receiving kudos from other users collecting qr-codes

12 floorplan Your visitors will always be aware of their exact location in the venue hall, thanks to indoor positioning. This will make it also easier to find exhibitors and sessions.

13 after the event Appzio provides following engagement opportunities after the events: showcase a YouTube summary of top-speeches, based on session attendance event feedback upsell further events possibility to order information from exhibitors

14 thank you! web: appzio.com contact: