No technology will ever be able to simulate contact with reality like this will never be able to simulate the attractiveness of trade fairs.

Transcription

1

2 Andreas Hitzler and Stefan Rummel, Managing Directors at MEPLAN GmbH However productively and enjoyably the digital world enriches communication for us, eventually the time comes when we want to experience a product or service live and in person and in particular we want to meet the individuals behind it. No technology will ever be able to simulate contact with reality like this will never be able to simulate the attractiveness of trade fairs. As one of the first companies worldwide, MEPLAN GmbH offers trade-fair exhibitors the complete portfolio of individually tailored services for trade fairs: from impressive stand design to trade-fair training and exclusive tools that will enable you to plan for a successful fair. This enables exhibitors to unlock the full potential of a trade fair to secure lasting success for their business. We wish you great success at your next trade fair, where our team here at MEPLAN DESIGN would be pleased to help. Andreas Hitzler Stefan Rummel

3 1 EXPERIENCE EXPERIENCE Your partner for success For more than 20 years, MEPLAN has been the partner of choice for trade fair exhibitors. Working as part of a global network, our 60-strong team supports clients in the planning, development and realisation of their trade fair objectives. We come up with sophisticated design concepts that are in line with budget constraints. MEPLAN DESIGN creates unique brand worlds, making precise and artistic use of space and innovative exhibition architecture. We pursue a clear strategy, namely to deliver the concept that will yield the maximum exhibition return. 04 Claudia Höfer (Director, MEPLAN DESIGN), Florian Geiger (Head of Department, MEPLAN DESIGN)

4 2 TEAM TEAM Experts to meet any challenge Having a clear concept for your trade fair participation is the best guarantee of success. Our architects, designers, communications experts and project managers are passionate about getting your stand set up to perfection. There are no fewer than 16 creative minds at MEPLAN DESIGN ready to work on your trade fair success. Our genuine curiosity about what makes your company tick ensures that your unique identity shines forth. We will construct communication platforms in threedimensional space on which your brand is showcased to best effect and your objectives are realised. An individual project manager will be assigned to your case right at the start, helping you define objectives and come to an agreement with you on the overall concept. He or she will then take charge of construction and will obviously be there for you on site. Left: Yvonne Pech (Project Manager), Gerd Schiffmann (Project Manager), Stephan Eicher (Project Manager) Top: Florian Geiger (Head of Department, MEPLAN DESIGN), Jörg Wutz (Architect) Bottom left: Andreas Markus (Project Manager), Claudia Höfer (Director, MEPLAN DESIGN), Moritz Schleich (BA student), Theresa von Hassel (Project Manager), Uwe Rieder (Head of Customer Support) Bottom right: Michael Papadopoulos (Designer) 06

5 3 SERVICES SERVICES The best ideas for showcasing your brand Your trade fair participation has one central message, namely your company. We develop a communication concept that is right for you and for you alone. Even the very first hand-drawn sketches will be stamped with your corporate identity. Photorealistic 3D renderings will give you a genuine feel for the architecture of your stand. During the subsequent implementation phase, we will select suitable materials, develop lighting concepts, decide on the best construction methods and attend to the details that will show your brand in the best light. You can rest assured that the preparation and delivery of your trade fair participation is in expert hands. And of course, we will make arrangements for the provision of all the relevant technical services at the fair. This is part of our comprehensive worry-free package. 08

6 3 SERVICES SERVICES Guaranteeing your trade fair success Having a clear concept and an impressively designed stand are just two of the factors contributing to your trade fair success. Modern trade fair communication can do more than make a good idea look outstanding. In recent years, we have therefore expanded our skills far beyond classic stand design and construction services. Your key to trade fair success: This is the name given by the MEPLAN CONSULT team to their comprehensive range of services that will support you before, during and after the fair in achieving your objectives. The focus here is on developing your trade fair strategy, training your team, digitising and following up on your trade fair leads and evaluating overall performance and outcome. Our highly acclaimed trade fair professionals organise and run training sessions for the staff of major companies to prepare them for the challenges they will encounter at trade fairs. They also manage consultancy projects and perform audits to analyse the processes used by exhibiting companies and to identify the potential for increased efficiency. Daniel Gundelach (Head of Department, MEPLAN CONSULT), Katharina Kerr (Project Manager, MEPLAN CONSULT) Founders of Your key to trade fair success by means of which MEPLAN enables exhibitors at more than 25 major trade fairs per year to realise their objectives Approximately 8,000 satisfied participants at exhibition workshops, coaching sessions and kick-offs More than 150 successfully completed trade fair audits for national and international companies Realisation of 200 lead management projects per year Teaching engagements at several universities on the subject of Trade Fair Management 10

7 REFERENCE PROJECTS 4 REFERENCE PROJECTS

8 REFERENCE PROJECTS Farnell Swoosh in a box Outside Farnell inside element14. Leading global distributor of electronic products Farnell is at the heart of element14, the new network for design engineers. The special challenge in coming up with the right trade fair stand was to combine the Farnell corporate design with the new element14 brand. The stand was conceived as an elegant box, open at the top. Visitors to Farnell enter into the new world of element14 where they are familiarised with the new corporate identity in a relaxed setting. A central design element is the multicoloured swoosh, which is dynamically integrated into the architecture, at the same time draws together the community themes and gently steers the visitor into the interior. 14

9 Raising the box lid permits free access to the new world of element14. 16

10 REFERENCE PROJECTS DELL Airy architecture Individual and dynamic just like the typical DELL customer this is how the company characterises itself. In order to reflect this image, the central architectural element is a long air-cushion pillow that seems to float freely through the exhibition stand whilst uniting the individual functional areas in elegant fashion. Communication areas and product islands are thus ideally configured for visitor flow. A separate floor area provides generous space for business discussions and events. Its location in one of the corners allows for optimum visitor flow between the product islands. 18

11 Strong external impact and intelligent 360 projection screen inside: the inflatable ceiling module made of coated fabric runs throughout the entire architecture. 20

12 REFERENCE PROJECTS DuPont Concentrated minimalism Sheer beauty combined with high-performance features communicated by means of clear minimalism and the targeted use of light. The exhibits, which are themselves a component of modern trade fair architecture, are firmly integrated into the elements of the stand. Inviting visitors to linger awhile, the centrally positioned bar also serves as an info point. The floor area is encompassed by a portal that not only conveys a sense of security but also acts as projection screen for a multimedia corporate presentation, bringing the product to life. In order to make a visit as inviting and agreeable as possible, the stand is carefully configured to fit in with the natural traffic flow through the hall. 22

13 The product exhibits from Dupont Corian are themselves an integral component of the architecture. 24

14 REFERENCE PROJECTS Miteco The look of precision The design concept for the Miteco stand impresses by virtue of simple elegance and distinct zoning. A clear and concise language of form dominates, yet the floor area presents itself as an open and inviting space for visitors. Architectural forms with strong powers of expression create excitement along with excellent scope for highlighting the Miteco corporate identity. The stand is enclosed by parapets that mark the boundaries whilst also serving as meeting points. Semi-open circular areas in the interior generate the requisite intimacy for private discussions without obstructing the product presentation. 26

15 Unobstructed view of the essentials: the open style of architecture focuses attention on the exhibits. 28

16 REFERENCE PROJECTS ATOTECH Concentric facility The use of circular forms is a consistent characteristic of the architecture and of the elements deployed, including the product displays, the reception desks and the choice of furniture. Above the contact area hover a number of themed rings in different colours. They give structure to the individual product areas on the stand, which themselves revolve around the central Atotech core. The concept illustrates how product worlds can be presented with dynamism and facility without sacrificing clarity. Furthermore, visitors to the stand can readily find their way around thanks to the clear division into three zones. At the centre of the stand is a communication area and bar with an overhead banner graphic that both creates an inviting atmosphere and communicates the core theme within. 30

17 Elliptical themed rings enclose the individual product areas and assist visitor orientation. 32

18 5 EXHIBITOR COMMENTS EXHIBITOR COMMENTS»The design concept was spot on!«ifat 2012 Now that IFAT 2012 is over and I am back from holiday, I want to officially express our gratitude to MEPLAN for having planned and delivered such a perfect project 380 m², a double-decker pavilion and an exterior area that invited visitors to spend more time with us. That was it in a nutshell. And our visitor numbers confirm that the whole concept was spot on. This year s IFAT helped us to position ourselves strongly in an increasingly globalised market. It raised our profile with our customers and enabled us to assert ourselves against our competitors. The discussions we had were overwhelmingly positive and have had successful outcomes. So a big thank you for that! From the first presentation through to the implementation even with individual requests at short notice the MEPLAN team delivered a highly professional trade fair presence for us and fully implemented all of our wishes. We are now looking forward to IFAT 2014, preferably with a 1,000 m² stand and hopefully with the MEPLAN professionals in charge. Sincere greetings from the North, Sandra Westphal PRODUCTRONICA 2011 On behalf of myself and all of my colleagues, I would like to thank you for your excellent cooperation on the occasion of the VDMA special show. It was a pleasure to work with you. I would be very happy to collaborate with you on another such project at some time in the future. Best wishes, Jens Uwe Fuhrmann Dipl.-Kfm. Ing. J. Uwe Fuhrmann, Fuhrmann Consulting Network Marketing Manager Sandra Westphal, HN Schörling GmbH 34

19 MEPLAN is your partner of choice for your trade fair success, whether here in Germany or abroad. MEPLAN GmbH Willy-Brandt-Allee München Uwe Rieder, Manager Customer Support Tel (0) Fax + 49 (0) design@meplan.de