BUSINESS DEVELOPMENT CLUB

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1 BUSINESS DEVELOPMENT CLUB A series of events designed to help grow your business Sponsored by HOW TO WIN, PROTECT AND GROW YOUR KEY ACCOUNTS Tuesday 26 January 2010, 5.45pm for 6.00pm 8.30pm SEVEN SECRETS TO ONLINE SUCCESS Wednesday 7 April 2010, 5.45pm for 6.00pm 8.30pm WORD OF MOUTH MARKETING Thursday 8 July 2010, 5.45pm for 6.00pm 8.30pm MARKETING THE PRACTICAL GUIDE Thursday 9 September 2010, 5.45pm for 6.00pm 8.30pm

2 CONTENTS WHAT IS THE BUSINESS DEVELOPMENT CLUB? 2 HOW TO WIN, PROTECT AND GROW YOUR KEY ACCOUNTS 3 SEVEN SECRETS TO ONLINE SUCCESS 4 WORD OF MOUTH MARKETING 5 MARKETING THE PRACTICAL GUIDE 6 OUR SPEAKERS 7 / 8 OUR SPONSOR 9 ONLINE BUSINESS MARKETPLACE 10 BOOKING FORM 11

3 WHAT IS THE BUSINESS DEVELOPMENT CLUB? The London Chamber of Commerce has created a specialised programme designed to help develop and grow your business, focusing on the skills, tools and tactics required to boost sales and increase your all-important bottom line. These events provide an excellent channel for your business, staff and personal development. WHY ATTEND THE BUSINESS DEVELOPMENT CLUB? Regular training is vital to the development of you and your business. These sessions are filled with motivation, theory and practice that will help you to: Develop the skills that are significant to your business Set goals that will take your business forward Increase your business effectiveness Increase motivation and confidence Practice proven methods of increasing sales and marketing in a practical and supportive group environment You will have the chance to network with other guests, make new business connections and share knowledge and expertise during the post-workshop networking receptions. The Business Development Club is only open to Premier Plus members of the London Chamber of Commerce. 2

4 HOW TO WIN, PROTECT AND GROW YOUR KEY ACCOUNTS Tuesday 26 January 2010, 5.45pm for 6.00pm 8.30pm Your company's key accounts are your competitors' key prospects. Your profits depend more on acquiring, protecting and developing key accounts than on any other single activity. This interactive workshop will show you how a key customer or prospect can be managed strategically to maximise revenue and beat your competition! You will be introduced to the TACK concept of client centred selling and will engage in practical exercises to reinforce all the key points. This workshop will benefit anyone who has a sales or business development role for their business, both full business developers and those who combine selling with another role. REGISTER FOR THIS EVENT TO LEARN: How to identify the key decision maker(s) and all the key influencers How to identify an organisation s priorities and decision making criteria How to analyse your position vis a vis your competition and use the most effective selling tactics for the position you are in How to understand the different personalities involved (including your own) and build effective working relationships How to present your value proposition in a way which appeals to different people and their personal and business priorities How to become a business partner not just a supplier 3

5 SEVEN SECRETS TO ONLINE SUCCESS Wednesday 7 April 2010, 5.45pm for 6.00pm 8.30pm To survive in the age of the internet, companies must redefine their marketing strategies and the way they do business. Join us at this dynamic workshop to find out the seven secrets of getting the most out of the internet for your business. Damon Segal will guide you through some tips and tricks in achieving online success, whilst ensuring you get a valuable return on your money, time and effort. He will reveal the secrets used by professional digital marketing companies to maximise your online presence. This workshop will benefit anyone responsible for their company s website or online strategy. REGISTER FOR THIS EVENT TO LEARN: How to manage your own website How to get the best out of Google and Yahoo How to use Google adwords, banner advertising and other common online marketing tactics in your business How to create and maintain a presence on the web using social media optimisation The best practices in usability, technology and hosting 4

6 WORD OF MOUTH MARKETING Thursday 8 July 2010, 5.45pm for 6.00pm 8.30pm When looking for a new product or service, most people only do two things. Ask their network - friends, family etc. and go online. Moreover, most companies sight that their best sales leads come from recommendation or referral. So why leave this to chance? Attend this informative workshop to find out how to generate word of mouth and make it a key part of your marketing strategy instead of passively waiting and hoping that it happens. Using the methods covered in this workshop will help generate solid sales leads at very low cost. This workshop is ideal for business owners who take some or all of the responsibility for marketing their business and marketing professionals within companies. REGISTER FOR THIS EVENT TO LEARN: Why word of mouth is now more important than ever before The key principles and components of building effective word of mouth into your business How to ensure you choose the right sales messages to make word of mouth work The different types of word of mouth marketing How to generate sales leads from your word of mouth How to generate ideas that will work for your business 5

7 MARKETING THE PRACTICAL GUIDE Thursday 9 September 2010, 5.45pm for 6.00pm 8.30pm Companies are increasingly using marketing as a cost effective solution. Recent statistics show that has overtaken postal direct mail and is now used by nearly 80% of marketeers. However, with around 210 billion s being sent every day, you have to ensure that your is reaching your target audience and conveys the right message. This workshop will benefit anyone who is responsible for retaining data, sending marketing campaigns and who would like to improve the process and increase their return on investment. REGISTER FOR THIS EVENT TO LEARN: How to write, design and implement a successful marketing campaign, including: Data segmentation how to cut through your data to send different messages to targeted audiences service providers how to choose the right provider for your needs Design, copy and imagery Measurement and evaluation 6

8 OUR SPEAKERS HOW TO WIN, PROTECT AND GROW YOUR KEY ACCOUNTS TACK INTERNATIONL LTD The presenter will be one of TACK s leading key account management trainers. Apart from being specialists in their field, a pre-requisite for all TACK trainers is enthusiasm, passion, creativity and energy. TACK Training is renowned for delivering cutting edge training programmes which guarantee real results. TACK International offers a wide range of open and in-company sales, leadership and personal development training courses in the UK and worldwide in key sales skills. They are the only training company in the UK to have won two prestigious national training awards. SEVEN SECRETS TO ONLINE SUCCESS DAMON SEGAL Damon Segal has been a major force in the design and marketing arena for 20 years. After a solid grounding in graphic design whilst based in Hong Kong, Damon returned to the UK in 1990 to help run graphic design agency AGI. AGI provides marketing strategies backed up by sound business sense, and offers design for print, web and advanced database-driven website solutions. For more than a decade, Damon Segal has focused his marketing skills on the internet. Now one of the most experienced marketers in this area, he has covered all areas from search engine marketing to social media optimisation. Damon sits on the Global Marketing Network s Advisory Council, where he is involved with Anglia Ruskin University and BPP in creating a new global marketing masters qualification. 7

9 WORD OF MOUTH MARKETING GRANT LEBOFF Grant Leboff is principal of The Intelligent Sales Club Ltd which concentrates on putting together effective sales and marketing strategies, mentoring owners and directors in their sales and marketing and providing sales and marketing training. The ethos of the company is finding cost effective ways of encouraging customers to approach you; thus creating a solid sales pipeline. Grant spends a significant amount of time giving talks about sales and marketing. He is a regular contributor to business magazines and newspapers and has featured in the Daily Telegraph, the Independent, the Financial Times, the Daily Mirror and the Sun and has appeared on BBC Radio on numerous occasions. His first book, Sales Therapy, was in the top 10 Amazon bestseller list (October 2007), was one of the top selling books on sales in the UK that year, and has now been published worldwide. MARKETING - THE PRACTICAL GUIDE ROGER JONES Roger Jones is digital director of Twenty First, a digital agency that specialises in social media conversation, bespoke community platforms, classic web build, marketing with database management, campaign collateral for traffic driving activation and measurement and evaluation, and is also head of digital at The Good Agency. He is a sales and marketing professional with a passion for all things digital and specialises in social media conversation through running a monthly social marketing event for The Good Agency called Digital Leap. He is one of Telligent s UK partners in the design and development of bespoke community creation and is an established digital speaker for the Direct Marketing Association and Plaza Publishing. 8

10 OUR SPONSOR Institute for Work Based Learning at Middlesex University The Institute for Work Based Learning (IWBL) offer an in-depth and diverse range of products and services for business in connection with higher education and work place learning, to benefit organisations. Work Based Learning at Middlesex University is a modern way of providing university-level learning in the workplace. As every place of work is unique, IWBL offers customised learning programmes tailored to the specific needs of the organisation and the individual. We assess prior experience and learning in the workplace for academic credit. This may form part of a programme, reducing the length of time and number of modules needed to achieve a target qualification at every level of higher education. WBL supports distance study so all learning takes place in the workplace. In addition, we work with a large number of businesses in the accreditation of their in-house programmes to enable acknowledgement at university level. To discuss how this applies to you, contact IWBL Business Development on: Tel: +44 (0) , text WBL to or visit 9

11 ONLINE BUSINESS MARKETPLACE Free for members of the London Chamber of Commerce WIN BUSINESS through tenders and business opportunities sent straight to your inbox NETWORK online to build your organisation s profile CONNECT with top-quality suppliers and secure exclusive deals MARKET your business to source new customers How does work? Our online marketplace works by matching up business opportunities with companies registered on the database who have identified that they can supply that particular product or service. As opportunities or tenders that match your profile are posted on the website, you will receive an or SMS text alert. To find new suppliers or partners you can submit a request for a quotation which is sent to fellow members who may be able to help.you can choose the companies you would like to target and limit the number of responses you would like to receive. In addition, you can use to communicate with fellow members, share knowledge and refer business. Join the online business marketplace today: Speak to a member of staff at the event, or call +44 (0) to register your interest Any questions? Contact the Member Relationship team on +44 (0) or 10

12 BUSINESS DEVELOPMENT CLUB TO REGISTER: Please complete the booking form in BLOCK CAPITALS and fax / post to the Events team, London Chamber of Commerce, 33 Queen Street, London EC4R 1AP,T: +44 (0) ; F: +44 (0) , E: Book online at THESE EVENTS ARE OPEN TO PREMIER PLUS MEMBERS ONLY PRICE: INCLUSIVE OF VAT PER EVENT WHICH EVENT? PLEASE TICK How to Win, Protect and Grow Your Key Accounts, 26 January 2010 Seven Secrets to Online Success, 7 April 2010 Word of Mouth Marketing, 8 July Marketing the practical guide, 9 September 2010 E0009 E0010 E0011 E0012 Cheques should be made payable to: London Chamber of Commerce and Industry. Alternatively, please complete your credit card details below. Please note we do not invoice. All cancellations must be made in writing. Cancellations received six weeks prior to the event date will be given a full refund. All cancellations after that date will be subject to the loss of the full fee. Named substitutes are welcome at any time and must be made in writing. I have read and agree to the terms and conditions above: Signature I attach payment for place(s) in the sum of Debit card/mastercard/maestro/visa/solo/visa Electron/JCB/Amex Exp. date Issue date (maestro only) Name on card House number/name Postcode Card no Card security code APPLICATION DETAILS - if attending with a guest please photocopy and complete this form Title First name Surname Your job title Company address Postcode Tel Fax Description of business (for guest list) Please indicate if you have any specific requirements e.g. access or information in an alternative format Company name PRIVACY AND DATA PROTECTION: We are committed to protecting your privacy and will only use the information we collect about you in accordance with the reasons stated when we collect the information. The information supplied by you will be held on the database by London Chamber of Commerce and used to notify you of future events and services Please tick here if you wish to be registered on londonchamberb2b, London Chamber s online marketplace If you do NOT put a CROSS in the box(es) provided: your name, job title, company and business activity will be displayed on the printed guest list your full contact details may be shared with an external sponsor of the event who may contact you about their services 6263_40 02/11/2009 WEB 11

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