The ReMark Proposition....at a glance. Maximum Value Creation

Transcription

1 The ReMark Proposition...at a glance

2 Our proposition at a glance Vision For Our Relationship ReMark seeks opportunities to partner with financial institutions to build discrete Alternative Distribution capabilities that are recognised globally as market-leading. We seek to leverage existing Life Insurance, Bancassurance and General Insurance Operating Models to become the Alternative Distribution Partner of choice worldwide. Core Value We help financial institutions to better engage with their Customers. Key Business Model Outcomes Customer Driven Marketing Culture World-Class Marketing, Product and Technology Solutions Improved Volume, Quality and Productivity of existing Agency and Bancassurance Channels Partner capability to self-manage multi-channel strategy that includes, but is not limited to: - Inbound and Outbound Telemarketing - Direct Mail - Electronic and Digital Marketing - In-Branch Sales - Mobile (Service) Sales Force 1

3 Engaging your Customer RIGHT MESSAGE Speaking their language RIGHT CHANNEL Being where they are RIGHT TIME When they are ready to buy RIGHT PRODUCT Giving them what they need 2

4 The Big Questions The Big Issues What? Product Age Education Price Offer Channel Social class To say How? Lifestyles To say it To stay in touch Values Income When? To say it Attitudes 3

5 The Big Answer: Data Sophisticated analytics can substantially improve decision making, minimise risks and unearth valuable insights that would otherwise remain hidden Big Data allows organisations to create ever more relevant segmentations and to tailor services precisely to meet their customer needs 4

6 ReMark transforms your Alternative Distribution from Mass Marketing to Mass Customisation Maintain or increase response Random selection Mass marketing Marketing is product driven Single offer and channel Non-differentiated approach Basic data selection rules and segmentation Segmentation & profiling Use internal, response and appended data to create segments or profiles Modify offers and messaging Modelling Use modelling technology to identify those most likely to buy 5

7 Highly targeted lists Optimisation Segmentation and modelling and are combined modelling are combined Match product, offer, channel, Match product, offer, message channel, and timing message and Focus on similar groups timing of customers Focus on similar groups of customers How to do it? Identifying major customer groups with similar characteristics (age, education, ethnicity or family status) Recognising goals, needs, aspirations and priorities in life Predicting behaviour and likelihood to buy and when Testing what motivates your customer (low-cost incentives) to better drive outcomes 6

8 Why ReMark? Partner Fit A key to ReMark s success is Partner Fit. We believe we are well placed to partner most Financial Service companies in these strategic initiatives. 7

9 Our proposition at a glance Partner Fit ReMark Value Benefits to Partner Market Leadership ReMark is a world leader in Partnership Distribution with a single focus for our business partners and their clients. We work with Insurers, Banks and Affinity organisations to Acquire, Grow and Retain profitable customers. Remark has over 25 years of experience working with over 200 of the world s leading Banking and Insurance groups in over 40 countries. We began our business in Some of our better known active partners include: HSBC Citi ING Allianz RBS AXA Maybank Bank of China CIBC Sun Life Hyundai Samsung Tokio Marine Fortis Prudential Aviva ReMark is not affiliated with any retail banking or insurance group to retain its brand neutrality for all partners. Proven Track Record Partner of Choice Leveraged Regional & Global Learnings Greater Brand Synergy Access to Existing ReMark Partnerships Robust Supply Chain Low Counter-Party Risk 8

10 Our proposition at a glance Partner Fit ReMark Value Benefits to Partner The Best People The most experienced and effective Insurance Direct Response Marketing Team encompassing the Access to Global & Regional Resources following leading professionals: Marketing Strategists & Business Developers Greater Intellectual Capital Bancassurance Practitioners Actuarial, Data and Creative Services Professionals A Dedicated Project Team Call Centre and Campaign Management IT Support Staff Truly global, we have hub offices in Amsterdam, Paris, Toronto, Minneapolis, Mexico City, São Paulo, Hong Kong, Singapore, Beijing, Tokyo, Seoul, Kuala Lumpur, Jakarta, Cologne, Capetown and London. Cross-cultural Expertise Direct Business Development Support to Win More Bank Relationships Knowledge Transfer Cutting Edge Innovation and Ideation 9

11 Our proposition at a glance Partner Fit ReMark Value Benefits to Partner Marketing Excellence ReMark is committed to providing Marketing Excellence to partners such as you. We design and execute direct marketing programmes that establish and drive brand loyalty, increasing the lifetime value and profitability of each customer. We provide you with access to extensive multi-channel expertise that includes: Digital Marketing Media (E-Banking, Web Based & DRTV) Inbound Call Centres Kiosks/ATMs Outbound Telemarketing (Internal and 3rd Party) Direct Mail Laser Integrated Marketing Lead Generation Services Bancassurance Lower Resource Commitments Minimal Reputational Risk Multi-Channel Capabilities Precision Data Analytics and Propensity Modelling Touch Point Marketing 10

12 Our proposition at a glance Partner Fit ReMark Value Benefits to Partner Marketing Excellence (continued) Whether acquiring new customers, retaining existing ones or cross-selling to your customer base, we can help maximise your return on investment. ReMark's disciplined Campaign Management process is the key to our ability to implement over 500 high-performing multi-channel campaigns each year in a broad range of markets. Zero tolerance of errors is the core consideration in the design of the process and all vocational standards. ReMark aims to consistently outperform the industry standard for the following Key Value Drivers: Response and Acquisition Rates Premium Volume Persistency (Lapse) Rates Embedded Value Generation Increased Customer Satisfaction Superior Marketing Results Greater Return on Investment 11

13 Our proposition at a glance Partner Fit ReMark Value Benefits to Partner Marketing Technology ReMark possesses a range of end to end Technology Solutions that enable our Partners to optimise each stage of the Value Chain: Online Lead Generation Platform (LIP) Call Centre Contact Management & Dialling (CMS) Customer Analytics & Propensity Modelling (CiDAS) Customer Cluster & Profiling (GeoProfiles) Campaign Planning & Execution (SGS) Policy Fulfilment, Billing & Administration (RaPID) Mobile Sales Agency Sales Activity Management (LGS) All are in current operation with clients, employing the latest web-based technologies and are serviced by in-house IT and Programmer Support resources. Proven Technology Immediate Deployment Speed to Market Lifecycle Marketing Programs Channel Integration Broad Product Superior Marketing Results 12

14 Our proposition at a glance Partner Fit ReMark Value Benefits to Partner Product Expertise ReMark enjoys considerable competitive advantage in the areas of Product Innovation, Design and Development for Alternative Distribution Channels. Our Actuarial and Product Development Teams specialise in product, pricing and financial analysis. The unique diversity and tenure of our portfolio provides access to the world s most comprehensive set of experience data for Alternative Distribution channels. Proven Customer Friendly Products Competitive Advantage More Efficient Channel Economics Higher Volume Improved Persistency Higher Profit Margin Flexible Financial Models We offer a full range of financial models based on marketing suitability and business partners preferences and risk appetites. Our model choice includes: Co-funded Risk Sharing Financial Reinsurance Commission / Fee Based ReMark only works with A (& above) rated Reinsurers. Operating Model Choice Flexibility Broader Product Range Improved Capital Efficiency 13

15 Our proposition at a glance Partner Fit ReMark Value Benefits to Partner Knowledge Transfer We work closely with our business partners during the course of our cooperation to ensure Build and Transfer knowledge for partners at the end of the cooperation term. This includes the recruitment and training of all relevant staff and access to proprietary programs such as the ReMark Academy in Amsterdam and the BlueBook series. Better Human Resources Long Term Value Creation 14

16 ReMark International ReMark ReMarkGroup ReMark Group Visit us at ReMark is part of the SCOR Group of Companies By harnessing the power of data-driven direct marketing you increase the ongoing return from your database and add to its value