2014 MEDIA KIT AGENT CHICAGO AGENT MIAMI AGENT ATLANTA AGENT 2000 N. RACINE, CHICAGO, IL 60614 P: 281.766.8563 F: 773.296.6103 P: 281.766.8563 AGENTMAGAZINE.COM 1
Houston Agent Magazine offers the broadest and deepest reach available into the Houston residential real estate community. Our website, newsletters, events, social networks and job board reach thousands of real estate professionals by providing rich, game-changing content. We deliver consistent communication and a dynamic point of view to 18,500 e-mail recipients. Houston Agent offers local coverage of real estate news and events with an industry-wide flavor, encouraging a dialogue between agents, mortgage professionals and real estate developers who serve the local housing market. The ultimate agent s resource, Houston Agent is the trusted source where agents turn for honest and reliable information about their business. * AGENTS RELY ON AGENT 50% of respondents say that they plan to spend more on marketing activities than spent last year 70% have personal websites 37% of respondents say they plan to spend more than $2000 on marketing activities 75% say they spend more than 2 hours online everyday 93% use facebook for business DEMOGRAPHICS AUDIENCE FEMALE 59% MALE 41% AGE 49%.....21-29 13%.....30-39 26%.....40-49 29%.....50-59 19%.....60-69 9%.......70+ 63% report having clients interested in new construction Average annual income $74,500 76% of readers have been in real estate for over 6 years P: 281.766.8563 AGENTMAGAZINE.COM 2
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2014 EDITORIAL CALENDAR ISSUE TOPIC DESCRIPTION ISS. 1 JANUARY Market Update How will the market change in 2014? ISS. 2 FEBRUARY Top Producers Strategies and tools top producers use and why they work. ISS. 3 MARCH Lending What changes should agents know about? ISS. 4 APRIL The Managing Brokers Issue/ Recruiting Managing brokers: what they look for when they recruit and how they recruit top talent. ISS. 5 MAY Marketing and Branding ISS. 6 JUNE TBD Demonstrate your value to consumers and stand out from competitors with an effective marketing and branding strategy. ISS. 7 JULY One-Stop Brokerages How efficient are brokerages that also provide marketing/advertising services? ISS. 8 AUGUST Lead Generation The top lead generation tools, strategies, apps and more. ISS. 9 SEPTEMBER Best of the Best in Tech/Web Rankings Find out where your brokerage website ranks and what the best tech real estate tools are. ISS. 10 OCTOBER TBD ISS. 11 NOVEMBER Advice for Struggling Agents The best advice from top agents, managing brokers and industry experts for struggling agents ISS. 12 DECEMBER Predictions See what local industry experts predict for next year. Know someone who would be a good source? Send pitches to stephanie@houstonagentmagazine.com P: P: 281.766.8563 281.766.8563 AGENTMAGAZINE.COM GENTMAGAZINE.COM 1 7