Leveraging LinkedIn For Your Clients

Transcription

1 Leveraging LinkedIn For Your Clients Eve Social Media Delivered Copyright All Rights Reserved

2 LinkedIn Q4 Facts User growth climbed 25% to 347 million members Revenue, marketing and premium subscriptions rose from $447 million to $643 million About 50% of traffic comes from mobile applications Seven apps (i.e. recruiting, job search, sales navigator, leads, client management)

3 Who is on LinkedIn? DECISION MAKERS

4 Who is on LinkedIn? 41% of millionaires LinkedIn is more popular than Twitter among U.S. adults 38% of college-educated adult web users, only 16% of those with some college education

5 Who is on LinkedIn? The LinkedIn s sweet spot is 30- to 49-year-olds 30 49

6 Who is on LinkedIn? LinkedIn is the only top social network to feature higher penetration rates in the 50-to-64 age bracket than in the 18-to-29 age group

7 Who is on LinkedIn? LinkedIn skews toward men, it's used by 24% of male internet users versus 19% of female internet users

8 LinkedIn Ads - Different Types Self-Service Advertising Platform Display and Text Ads Sponsored Content LinkedIn Advertising Partner Solutions Premium Display Advertising Sponsored InMail Follow Company Ads Recommendation Ads Join-Group Ads

9 Self Service - Target Audience Ads are great for B2B due to audience on LinkedIn You can get pretty smart about targeting

10 Self Service - Display and Text Ads Headline - short - using title of people you re targeting is effective Ad Copy - concise and something that differentiates it from other ads Destination URL - don t just take visitors to your homepage Photo - according to LinkedIn, choosing a photo of a woman typically drives best click through rates

11 Self Service - Sponsored Content Precise Targeting - ensures campaigns reach appropriate audience Native Advertising - less intrusive than banner ads Ease of Use optimize like any other post User Intent professional members are on LinkedIn to receive business messages

12 Self Service - Cost and Click Through The minimum daily budget is $10 CPCs $2-$5 for Text Ads The minimum CPM bid for LinkedIn text ads is $2.00/1,000 impressions The minimum bid for Sponsored Updates will vary depending on the audience you target LinkedIn pegs a good click through rate as.025% Shoot for.08% -.1%

13 Partner - Basic Information Commission-based sales team manages your campaign $25k minimum commitment quarterly CPM (cost per thousand impressions) only, starting at $12 CPM Inventory is guaranteed and your budget WILL be spent Any changes to campaigns are dependent on sales rep

14 Partner - Premium Display Advertising

15 Partner - Sponsored InMail Ability to target a very specific group Detailed message Set limit of sponsored InMails a user can receive

16 Partner - Follow Company Ads Good for companies starting out Growing numbers: Increases brand s credibility Expands audience to company posts

17 LinkedIn Apps -Sales Navigator Account and contact import from Salesforce Sales navigator mobile App Up to 25 profile unlocks a month Send up to 30 InMail messages a month TeamLink - utilize network for introductions Pricing for teams is set on a per seat basis. Pricing for individuals begins with a 30-day free trial to start, followed by $79.99 per month.

18 LinkedIn Apps - Lead Accelerator Gives companies everything about you, except your name. LinkedIn partnered with AppNexus Collect data from LinkedIn and 2,500 business related sites Advertisers won t know you visited their website but they would know what percentage of CMO s from India have LinkedIn requires that advertisers must have a minimum of 20,000 visitors (or leads ) to their website in order to sign up, but there is no minimum ad spend.

19 Company Page Build a Company Page that reflects your business LinkedIn suggests your number of followers to be three times the amount of employees Company Page status updates should be posted one to two times per weekday The importance of the content from your organization s employee profiles is almost always greater than the Company Page

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22 Do not underestimate the power of your employees individual LinkedIn profiles.

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24 Posting the Right Content On your Company Page On your employees profile status updates On your employees publish a post

25 The Social Media Business Equation

26 LinkedIn Groups Over 1 million groups on LinkedIn 81% of Linkedin members are in at least one group

27 Be A Hero Educate your sales team on how to prospect through LinkedIn.

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