Study, Travel, Work or Volunteer Locally or Abroad! Exhibitor Package Exhibitor Package 2012-2013 2015 2012-2013 ECF Management Inc. www.educationcareerfairs.com 2101-1177 West Hastings Street info@educationcareerfairs.com Vancouver, BC Canada V6E 2K3 T 604.681.2153 F 604.681.1049 A division of International Conference Services
MARKETING INFORMATION Our Events Going into its 19th year, the Education & Career Fairs have grown from the original two fairs in Vancouver and the Fraser Valley and expanded into new regions, including Vancouver Island, the BC Interior and Northern BC! ECF's mission is to provide visitors the opportunity to develop their career path. Attendees come from a mixture of high school students and individuals seeking post-secondary and /or employment options their future begins here! Let the events work for you as the best option to recruit students and / or employees. With consistent attendance at each of the events, we provide your organization with solid recruitment opportunities. Combine this with sponsorship, counselor and advertising opportunities to create a fully customized package that works to highlight your brand. Who Attends Our Events? High school students (Grades 10-12) Academic advisors Teachers Parents College and university students Job seekers Adults looking for a career change or training and educational programs Career counselors Youth and family service providers Immigration counselors and agents New immigrants NOTE: values may change based on event location Marketing Plan The success of our events lies within the vigorous marketing campaign that we have undertaken: News releases / Public service announcements Radio advertisements Editorials and advertisements in local newspapers ECF coupons for complimentary admission Email marketing to all public and private secondary schools Direct email marketing to Parent Advisory Committees Poster campaign to high schools, employment agencies, libraries, colleges, universities and local ESL schools Email marketing to home school support groups Event listings and community calendars Social media Advertising with associations / organizations that promote educational and employment opportunities. Each year, our events welcome high school students for group visits. In the 19 years of hosting the events, we have enjoyed support from the local school districts in each of the regions we visit. At the completion of the 2014-2015 events, our total attendance since the start of our events has reached over 200,000 attendees! educationcareerfairs.com ECF Exhibitor Package 1
EVENT INFORMATION Abbotsford TRADEX Monday, November 30, 2015 Event Hours: 9:00am - 3:00pm Nanaimo Vancouver Island Wednesday, December 2, 2015 Conference Centre Event Hours: 9:00am - 3:00pm Kelowna Prospera Place Monday, December 7, 2015 Event Hours: 9:00am - 3:00pm Kamloops The Sandman Centre Wednesday, December 9, 2015 (previously Interior Savings Centre) Event Hours: 9:00am - 3:00pm Vancouver Vancouver Convention Friday, December, 11 2015 Center - EAST Event Hours: 9:00am - 3:00pm Note: Our Prince George show will return in 2016! Your Gateway to Reach Thousands of Individuals Interested in Post-Secondary Studies and / or Employment educationcareerfairs.com ECF Exhibitor Package 2
PRICING AND A O REGISTRATION INFORMATION Pricing and Deadlines OPTIONS Edmonton / Calgary 5 or 5+ Booth Package REGULAR RATES - August 1 - show dates Abbotsford Book on or before / Nanaimo/ August 29 Kelowna/ Kamloops/ Vancouver $1040/booth inc Counselor Package Online Booth Inclusions Abbotsford 10 x 10 booth Nanaimo 8 x 10 booth Kamloops 8 x 10 booth Kelowna 8 x 10 booth Vancouver 10 x 10 booth 3 Booth Package $1100/ ea Single Booth $1300 / ea ** Corner Placement - additional $100 fee * Only contracts Edmonton received / Calgary and paid by November 6, 2015 are guaranteed for inclusion in the Program Guide Note: All fees are listed in Canadian Dollars and do not include applicable taxes. 2 exhibitor badges Fascia booth sign Web link on exhibitor listing page Listing in Program Guide Basic wifi 3 high side drape 8 high back drape 1 skirted table 2 chairs Additional Services To Be Purchased From the Venue* Material handling Food and beverage Electricity/ AV Booth carpet in Abbotsford and Vancouver *Contact ECF for more information educationcareerfairs.com ECF Exhibitor Package 3
WHY EXHIBIT WITH ECF Why Exhibit With Us? Our Reputation For the past 19 years, the Education and Career Fairs have provided high school students, parents, teachers and counselors with thousands of options for their future. At the end of our last set of events in 2014-2015, we had over 12,000 visitors across seven events. Our events are incorporated into the schedules of most career planning / development aspects of their curriculum. In the next series of events, we are expecting approximately12,000 attendees in just five events! The key to our success is our relationships with local high schools and districts in each of the host cities who transport their students in Grades 10-12 to our events. We assist with their group registration and ensure that they are taken care of from the moment they arrive at the venue to the time that they depart. On the service side, we provide excellent client support and are available to our exhibitors from the start at registering to exhibit to the last moment of the final event. By organizing exhibitor surveys, we listen to their suggestions and concerns and continually strive to provide the best service and options such as advertising and sponsorship of our events. We have a solid track record based on our commitment to provide organizations with outstanding recruitment opportunities. Our Excellence in Event Planning Our team prides itself on our ability to plan and execute our events across Western Canada. By paying attention to details and taking on partners who are the best in the services they provide, our events are seamless! From exhibitor move-in to the tear-down after the events, you can be assured that our team is their to assist with anything from electrical issues to providing 5 minute breaks to exhibitors. You can rest assured that we will be alongside you and answer any concerns or issues you may have. Our priority is making the events the most successful experience for attendees and exhibitors alike. Our Schedule and Cost-Effectiveness In one week, your organization will exhibit at multiple events. Our schedule allows you to take advantage of package prices and attend all five events at a reasonable cost. Combine that with our exhibitor listing and program guide listings and your organization will be on theminds of the attendees months prior to and after the event is completed. We want to offer you the best options and will design packages that are tailored towards your marketing goals. Our Expertise By working alongside school districts, we design pre and post activities to keep the student engaged long after they leave our event. It is this knowledge and relationship which enables us to be the best at what we do. Exhibitors and attendees trust us to build and manage the events. educationcareerfairs.com ECF Exhibitor Package 4
FEATURE AREAS Feature Areas At each of the events, we have Feature Areas which highlight the different areas of study / work opportunities. ASSOCIATIONS / EMPLOYERS TRADES AND TECHNOLOGY CAREER TRAINING COLLEGES UNIVERSITIES THINK!NTERNATIONAL Who Should Exhibit? Study Undergraduate / Graduate Programs Career Colleges Continuing Education Programs Canadian Universities with Academic Exchange Programs Semester Abroad Programs Financial Aid & Scholarship Programs Test Preparation Programs Embassies and Consulates Travel Eco-Adventure Travel Summer Camps Small Group Tour Operators (ages 18-35) Language Travel / Cultural Immersion Programs Travel Agencies Youth Travel Organizations Travel Services (banking, accommodations, airlines, etc.) Work and Volunteer Employers Associations International Internship Programs Work Abroad Placement Assistance Organizations Overseas Seasonal and Resort Jobs Teach English as a Foreign Language Abroad Short-Term & Long-Term Cross Cultural Volunteer Programs Non-Profit & Government Organizations Foreign Recruitment Agencies educationcareerfairs.com ECF Exhibitor Package 5
SEMINAR PRESENTATIONS At each of our events we offer FREE seminar opportunities to any of our Exhibitors. Seminars are designed to promote various industries and the study/ career path needed to undertake. At each seminar area, we ask visitors to complete a survey about the presenter and also about future topics they would be interested in attending. Seminar Topics Seminars are not for self promotion but rather to promote a particular industry. Examples of previous seminar topics include: Resume & Interviewing Skills, Geophysics - Unlocking the Earth s Secrets or Becoming a Global Citizen: It s More Than Just Visiting Countries. Speakers can use the final slide in their Powerpoint Presentation to lead attendees to their booths. Seminar Inclusions All seminar areas are equipped with: Podium Projection Screen Laptop with internet access Microphone Additional equipment and materials are to be provided by the Seminar Presenter and must be approved by ECF Management. Seminar Workshops At the end of our 2014-2015 season, attendees indicated that they would like the seminars to be more hands on and interactive. Looking to give a cooking demonstration? Hair and makeup tutorial? Take apart an engine? The possibilities are endless! Let us know and we can assist you in making it happen! educationcareerfairs.com ECF Exhibitor Package 6
COUNSELOR PACKAGES Over the past three years, we have developed options to put you in touch with counselors / advisors / teachers from the local high schools, both private and public. This also includes our organization contacts who are advising youth and adults with regards to training and employment opportunities. We are very pleased to provide you with a package of on-site and on-line marketing opportunities. This is your chance to get your organization s materials into the hands of those who will be guiding the choices of your potential clients! COUNSELOR PACKAGE DISTRIBUTION Fee $250 / event At each of the events, you will have the opportunity to present counsellors and advisors with a Counselor Package containing the materials of your choice. ONLINE COUNSELOR PACKAGES Fee $250 From September to June of each event season, your package will be available via PDF for download on our website by any counselor / advisor in our database. Your fee includes: Inclusion of your organization in the online registration for the packages Distribution by ECF staff to registered attendees at each event educationcareerfairs.com ECF Exhibitor Package 7
ADVERTISING SPONSORSHIP OPPORTUNITIES PROGRAM GUIDE ADS Partner with ECF to deliver your brand All attendees at each of our events will receive a copy of the ECF Program Guide. Advertising in the guide will give you an opportunity to showcase your brand exclusively. This event season, we have combined the cities into ONE program guide, giving you the option of reaching 12,000 targeted attendees over 5 cities. ADVERTISING RATES 1/2 PAGE $1000 4.25 (h) x 5.5 (w) 108 mm (h) x 140 mm (w) Bleed Area 1/4 (3 sides) FULL PAGE $2000 BACK COVER $2,400 Sold Out 8.5 (h) x 5.5. (w) 216 mm (h) x 140 mm (w) Bleed Area 1/4 (3 sides) INSIDE FRONT OR BACK COVER $2,200 DEADLINES 8.5 (h) x 5.5 (w) 216 mm (h) x 140 mm (w) Bleed Area 1/4 (3 sides) Advertising/Booking Deadline: Monday November 2, 2015 8.5 (h) x 5.5 (w) 216 mm (h) x 140 mm (w) Bleed Area 1/4 (3 sides) All advertising opportunities listed are open to participating exhibitors only. All rates are in Canadian Dollars and do not include applicable taxes. educationcareerfairs.com ECF Exhibitor Package 8
SPONSORSHIP OPPORTUNITIES Partner with ECF to deliver your brand The ECF sponsorship program offers great opportunities for your organization to build on your branding. The options are endless and can be customized to your organization s target needs. Let s get creative! Gold Level Sponsor - $4,500 Silver Level Sponsor - $3500 One event insert in each city Complimentary Corner booth placement Full page ad in program guide 200 word Editorial in the program guide Media Campaign inclusion Sponsor recognition on ECF website and program guide Complimentary Corner booth placement Full page ad in program guide 200 word Editorial in the program guide Media Campaign inclusion Sponsor recognition on ECF website and program guide Bronze Level Sponsor - $2500 Full page ad in program guide 200 word Editorial in the program guide Media Campaign inclusion Sponsor recognition on ECF website and program guide EVENT BAGS ONLY (if available) Event bags are distributed at the entrance of each venue which means that every attendee will be walking around the city with your logo / name long after the show. As an event bag sponsor, your organization receives: Exclusive per event sponsorship Sponsor recognition in event program guide Sponsor logo recognition on website PRICING Abbotsford Vancouver Nanaimo Kelowna Kamloops Choose 3 events $1000 $1000 $800 $800 $800 $2200 Sold Out Sold Out Bags to be supplied and shipped by sponsor and approved by ECF Management Inc. educationcareerfairs.com ECF Exhibitor Package 9
SPONSORSHIP OPPORTUNITIES Partner with ECF to deliver your brand INSERTS Providing an insert to each attendee will lead them to your booth and later to your website. Non-exclusive Distributed in event bags to all event attendees Inclusion of one direct marketing piece in each bag - Print: one piece of 8.5 x 11 material - Branded pens and stationery: contact ECF Management Inc. for more information Supplied by sponsor and approved by ECF Management PRICING Abbotsford $500 Nanaimo $400 Kamloops $400 Kelowna $400 Vancouver $500 educationcareerfairs.com ECF Exhibitor Package 10
A Word From Our Exhibitors... "The ECF coordinators are amazing - they are always there to make our experience easier. The ECF events are fun, inclusive, and connect our school with students from all over the province. We look forward to the ECF events! They are well organized, well-advertised and fun to attend as an exhibitor and/or student." Angela Gielen, Registrar Think Tank Training Centre, Vancouver, BC "Thompson Rivers University has been at every fair since they started years ago and we'll be there again this year. The post-secondary decision-making process for students is starting earlier and earlier, and the Education & Career Fair is a place where we can make a personal connection with high school students in key urban markets." Josh Keller, Director, Student Recruitment & Liaison Thompson Rivers University, Kamloops, BC The Education & Career Fairs are a very important part of student recruitment for our programs. It s a great opportunity to have hundreds of potential students come to you to pick up information or to speak with you in person. I ve participated for 3 years now and it has always been a positive experience. The Education & Career Fairs team provides all the information you need to have a successful day at their venues. The exhibitor manual they ve put together covers booth setup, hotel arrangements, move in/out schedules, etc. If you do have any questions, the staff is always very helpful. Shelley Hayes, Department Assistant/Advisor Agriculture Technology, University of the Fraser Valley, Abbotsford, BC "The ECF events have been extremely successful for us with an engaged group of students in every city we attend. Every event that we have gone to has resulted in enrolments at our school and has us being able to assist a whole new crop of students!" Scott Gamble, Admissions Director Vancouver Acting School, Vancouver, BC Tel Aviv University has enjoyed our relationship with the Education & Career Fairs. Through your fairs, we had the opportunity to meet with students and individuals who are interested in studying abroad and are looking for a unique academic experience in Israel. The events have helped us expand our program to new students from all corners of the province." Orna Deyaon, Director of Overseas Students Tel Aviv University, New York, USA For over 10 years Les Roches, International School of Hotel Management and Glion, Institute of Higher Education have attended the ECF events. The events are very well organized and a great source to spread the word about the possibility to study abroad. Les Roches and Glion belong to Laureate International Universities, Hospitality Education. In addition to the Canadian students in BC, there are so many international students interested to study in an international environment. The ECF events are a great way to attract students who want to study in one of our Universities in Switzerand, Spain, China, USA, Great Britain or Australia. The information provided by the organizers is very helpful and the staff are supportive before, during and after the events. We look forward to attending the events again this year. Peter and Ursula Helfer, Educational Counselors Laureate Hospitality Education, Admissions Office Western Canada The Education & Career Fairs provide JCI exposure to the high school market that would be too difficult for us to on our own - especially in markets outside of the Lower Mainland. Without these events, we would have to rely on digital marketing alone and would not have the face-to-face interaction that is so valuable in student recruitment. Colin, Director of Admissions John Casablancas Institute Great event, great opportunity to reach out to out-of-province students for our institution. Becky, Recruitment Officer Mount Royal University ECF Management Inc. www.educationcareerfairs.com 2101-1177 West Hastings Street info@educationcareerfairs.com Vancouver, BC Canada V6E 2K3 T 604.681.2153 F 604.681.1049