2014 Media Kit Media Kit Contents Safety News Alert At A Glance.....2 Audience Demographics.. 3-5 MarkeBng SoluBons... 6 17 About Safety News Alert.18-19
Safety News Alert At A Glance Brand Display Advertising Industry Spotlight Special Edition E-Newsletter Engage Connect Lead GeneraBon: Email Phone InternaBonal Email Marketing Campaigns Content Creation Safety News Alert is a trusted news source covering breaking news, updates and trends in the safety industry. Through its e- newsletter, Safety News Alert delivers a weekly digest of the latest headlines to 327,765 subscribers. Safety professionals know they can count on Safety News Alert for the latest on topics OSHA News like: Injuries & Fatalities Safety Training Construction Safety Workers Compensation Cost of Safety PBP Media 2014 2
Audience Marketing Solutions Demographics
Audience Demographics Top Safety Titles Safety Manager/ Director Safety Engineer Occupational Health & Safety Manager/Director Environmental Health & Safety Manager/Director Health & Safety Engineer Engineer Production OperaBons Plant Manager Safety Audience by Industry Manufacturing Retail/Wholesale Healthcare TransportaBon Higher EducaBon Energy/UBliBes Business Services Government CommunicaBon Nonprofit Insurance Banks/Financial Services 11% 0.08 5% 3% 2% 2% 1% 1% 1% 0% 1% 64% PBP Media 2014 4
Audience Demographics 327,765 E-Newsletter Subscribers C- Level VP 1% 1% Safety Decision Makers Director 12% 78,400+ Monthly Pageviews Manager Non- Manager 38% 49% 30,500+ Unique Visitors 1-49 50-99 Company Size 14% 17% 100-249 3% 250-499 18% 437,500+ Monthly Ad Impressions 500-999 1000-4999 5000+ 7% 16% 25% PBP Media 2014 5
Marketing Solutions
Lead Generation Quickly identify qualified prospects to increase conversion rates and shorten your sales cycle. You choose the target profile (title, industry, company size, geography) and you only pay for those leads matching your specified profile. Lead Generation Services Include: Email-Based Lead Generation International Lead Generation In-Market Leads Phone-Verified Lead Generation You provide a target profile and/or lead qualification criteria and send us your content. We use multiple channels to reach your target audience, including email, phone and/or internet. Prospects fill out the form on your custom landing pages and/or are qualified over the phone. Your campaign manager handscrubs the prospects that match your target profile and meet your criteria. Optional: We ll send triggered email messages to nurture your leads until you can contact them. We deliver you only the leads that qualify at your specified time interval and in your preferred format. PBP Media 2014 7
Phone-Veri@ied Leads Get targeted leads qualified through one-to-one phone conversations to fill your sales pipeline with real opportunities to close more accounts and increase revenue. Our 100% U.S.-based call center team has more than 20 years of operations and management experience and generates more than 36,000 phone-qualified leads for companies every year. 1. We create a list of subscribers that match your target lead profile and are likely to be interested in your content. 2. Our 100% U.S.-based tele-prospecting group calls subscribers and provides a 20-30 second abstract of your chosen content 3. If interested, the contact downloads the white paper while we have them on the phone. We also confirm all contact info and any additional info you need us to gather. 4. The end of the call consists of 2 confirmation questions - Is it okay if Company X follows up with you? - How do you prefer to be contacted? By phone or email? 5. Optional: Prospects who answered the 2 confirmation questions receive triggered email messages to nurture your leads until you can call them. 6. We deliver you the phone verified leads at your specified interval and in your preferred format. PBP Media 2014 8
International Lead Generation Extend your reach into global markets with international targeted leads. Following the phone-verified lead process, our global call centers contact prospects that fit your target profile. You ll only receive leads that downloaded your content, confirmed their contact information, fit your target profile, and agreed to a follow-up conversation with your sales team. No matter the international market you want to reach, we can provide you with a list of targeted, qualified leads. Popular International Markets Include: United Kingdom Central America Eastern Europe France South America Russia China Australia Spain Germany Canada Mexico PBP Media 2014 9
Display Advertising Increase brand exposure and drive clicks to your site with high visibility display ads. Whether you choose to place your ad on the web or in an e-newsletter, your brand will receive maximum exposure from targeted industry leaders. 728 x 90 Leaderboard 300 x 250 Tile Ad Website Advertising 78,400+ Monthly Pageviews 30,594+ Unique Visitors 437,500+ Monthly Ad Impressions 728 x 90 Leaderboard E-Newsletter Advertising Sent weekly to safety professionals 300 x 250 Tile 468 x 60 Banner Ad Ad PBP Media 2014 10
Custom Email Marketing Campaigns Get your message in front of your target audience with a custom dedicated email. Your creative is sent to a customized list of prospects, built based on the specific groups you want to reach. With the ability to customize everything from your sending list to the message, images and logo displays, you can have complete control over the content. Includes: Your creative Exclusive and fully customizable message Drive clicks and traffic to your site Post-campaign traffic and metrics reporting Hand-pick the groups you want to reach Industry Job function Company size Geography Optional: Receive contact information for those that opened and clicked PBP Media 2014 11
Special Edition E-Newsletters Showcase your brand and educate your target market with a special edition e-newsletter. Formatted like our weekly e-newsletters, these content marketing campaigns feature your articles, whitepapers and display ads in an exclusive custom e-newsletter. Includes: Exclusive Sponsorship Only your ads and your content included Display Adver@sements 1 Featured Ar@cle, With links back to your website 3 Assets Whitepapers, webinars, case studies, etc. Flexible Scheduling PBP Media 2014 12
Industry Spotlight The Industry Spotlight program is a custom content marketing campaign designed to educate your audience, increase brand awareness and position your company as a thought leader in your market. We do this by delivering your relevant, editorial-based content to our engaged readers and surround the content with plenty of branded messaging and calls to action all with turnkey production. Create a Customized Microsite Post a company profile with links to your website and key landing pages. Feature your content including whitepapers, webinars, product data sheets, case studies, videos, articles and more. Receive Leads Directly to Your Site Get leads into your Marketing Automation or CRM in real time, allowing for much faster follow-up and thus a higher conversion rate Publish a Dedicated E-Newsletter Deliver your article plus 3 thought leadership pieces to your target audience in an exclusive email. Showcase Display Ads High-visibility rotating ads on our site homepage and category pages, as well as banner ads in enewsletters. Custom Microsite Improve SEO Every time you post content on our site, we create a back-link to your site, which is an important part of a well-executed SEO strategy. Homepage Display Ads Receive Monthly Traffic Reports Metrics that show how many subscribers viewed your article, visited your micro-site, clicked through to your website, and more. PBP Media 2014 13
Content Creation Get custom whitepapers and case studies that attract, educate and engage your target audience. Using our 20 years of B2B publishing experience, our skilled in-house editors can partner with you to create a compelling piece of content - you own - that highlights your company's understanding of your prospect's challenges and seamlessly offers your solution to address them. Includes: End-to-end project management Design, layout and production formatted to your brand 100% ownership of the final document Option to pair it with our lead generation services PBP Media 2014 14
Quality Campaign Management Our team of experienced campaign managers build custom B2B media plans based on your targeted audience and marketing goals. Each campaign is carefully monitored and strategically optimized to ensure results and meet expectations. 1. Campaign Manager Assigned 2. Pre-Campaign Conversation You. specify your target audience(s) and goals, provide your content and creative and discuss a timeline for the campaign. 3. Project Setup Manager creates your campaign (i.e. landing page and registration form, email message, digital ad) and sends you a test for approval. 4. Project Launch 5. Campaign Fulfillment & Optimization Status updates are provided and leads and/or metrics are delivered. Marketing tactics are optimized to improve results throughout the campaign. 6. Post-Campaign Conversation You have the opportunity to provide feedback, review the program, and set up a renewal for future campaigns. PBP Media 2014 15
Display Ad Speci@ications Ad Specification Leaderboar d Web Rectangl e Web Banner Web Leaderboard E-Newsletter Rectangle E-Newsletter Initial Dimensions 728 x 90 300 x 250 or 700 x 600 468 x 60 728 x 90 300 x 250 Initial File Size 50kb 40kb File Types gif, jpg, flv, flash gif, jpg, flv, flash jpg or gif Expandable Yes, on hotspot rollover No No Expandable Dimension Expandable Direction 728 x 720 600 x 250 n/a n/a Down Left n/a n/a Animation Yes gif only Max Loop 3x 3x Max Animation Length 15 sec. 15 sec. Frame Rate 24fps 24fps Video Rich Media Available- call for details No Video Length 15 seconds/1 minute upon user initiation n/a n/a Audio initiation User initiated, default muted, controls clearly labeled n/a n/a Hot Spot Max ¼ ad size, clearly labeled 1 second delay n/a Max Video File Size 5mb n/a n/a 3 rd Party Serving Yes Tracking pixel only Call to discuss additional/alternative display ad preferences PBP Media 2014 16
Campaign Speci@ications Email Marketing Campaigns Subject line for email HTML email file (html markup should not use external style sheets) Text version of email as a standalone file Electronic means of opting out of future communications from partner (Note: PBP Media s standard partner opt-out will also be included at the end of the email) Seeded Names Suppression List Desired number of sends Content Creation Up to 3 desired topics, presented as working title with abstract and at least 5 bulleted takeaways the reader should get Any relevant source material Copy for final page (about company) Logo in a format that can be resized/ manipulated (.PSD preferred) Brand/image style guide if applicable Any preferred images for the content Special Edition E-Newsletters Thought leadership article Links to your marketing content (i.e. white papers, case studies, videos, webinars) Banner advertisements Desired number of sends Industry Spotlight Thought leadership article Links to all of your marketing content (i.e. white papers, case studies, videos, webinars) for lead gen. Company logo 300-500 word company description Custom sidebar text (testimonial, about us, etc.) RSS feed to your blog Social media icons to your profiles Banner advertisements for site and e- newsletter Lead Generation Target audience (i.e. industry, job title, company size) At least 3 assets (i.e. whitepaper, webinar) and a brief/abstract for each Mandatory fields and custom questions Scalable client-approved logo Lead dissemination requirements and formatting Note: for international lead generation campaigns, the asset, abstract and form fields must be in the language of your target audience PBP Media 2014 17
About Safety Marketing Solutions News Alert
About Safety News Alert Safety News Alert is a trusted news source covering breaking news, updates and trends in the safety industry. Through its e-newsletter, Safety News Alert delivers a weekly digest of the latest headlines to 327,765 subscribers. Safety News Alert Clients Include: Contact: Stephanie Wagner 370 Technology Dr Malvern, PA 19355 610-227- 0387 swagner@pbp.com PBP Media 2014 19