EPP Elektronik Produktion + Prüftechnik

Media Kit 2015 Contents Page Trade magazine Portrait Circulation Analysis 7 Readership Analysis 9 Editorial schedule 2015 10 Rate card 13 Newsletter Website Dialogue-Marketing Applications-Video 21 Leads Webinar Whitepaper 22 Lettershop address rental e-mailing 28 InnovationsForum 31 EPP EUROPE 33 Service Industry-Portfolio 36 Multichannel Marketing 37 Contacts 39 Discover the new faces of EPP Elektronik Produktion + Prüftechnik Dialogue with your target group Media partner of

Media Brand The new EPP: Modern, clearly structured layout based on a contemporary design aesthetic (flat design) Scanability before readability through stringent, logical structure and reader guidance The new EPP language comes straight to the point The combination of content, language and layout facilitates accelerated reader orientation Infobox provides those interested with additional information or special instructions Designated Jumps will direct to pertinent online multimedia content: Downloads, Links, Videos, Image Galleries, Whitepapers, recorded Webinars and much more Visually enhanced User and Event Reports: the cover story receives even more weight within the magazine 2

Media Brand Trade magazine E-Paper Newsletter InnovationsForum The long-established EPP stands out due to the acknowledged quality of its soundly based industry and market focused reporting within the fields of sub-assembly production, chip packaging & mounting, testing & quality assurance. Website The online meeting point for the production of electronics epp-online.de. Users are offered industry news, product highlights, opinions & interviews, dossiers and much more. epp-online.de EPP-News has established itself as the essential weekly industry Newsletter. Readers enjoy the user-friendly look & feel alongside topical contents. Your text and image advertisements will by-pass default settings and internet blockers to successfully deliver your targeted information. In the course of a single day the visitor experiences everything that will make the production of electronics in Germany more competitive. There is enough time for visitors and sponsors to forge contacts and network in a relaxed atmosphere. All sponsors benefit from an extensive crossmedia marketing package promoting the event. Now available as an e-paper Read all editions in Digital form! www.keosk.de International tool We offer you access to the EMEA region through EPP EUROPE magazine, the epp-europe.eu website and the EPP EUROPE-News newsletter. For a crossmedia approach to your target groups epp-online.de/innovationsforum 3

Trade Magazine Magazine Structure Electronics EPP is aimed at skilled workers and managers in general and works management, production and quality management in companies that produce their own electronics. It keeps this target group abreast of current technology and helps them to meet the daily challenges they face in development and design, planning/project management, system integration, etc. through coverage of new products and their applications. EPP inspires the electronics manufacturer/tester of tomorrow with challenging ideas and a broad overview The foward looking concept offers an ideal editorial environment for your message. Production EPP observes market developments, researches on the spot, identifies trends and innovations and conveys what is worth knowing about new technologies and processes. EPP offers a window on tomorrow s world of technology. Testing technology EPP provides background knowledge and possible solutions for technical management and supports corporate decision-making processes. The clear, easy-to-grasp structure of each issue combined with an attention-grabbing design supports communication objectives such as advertising impact, profile enhancement and reader attention. 4

Studie der Deutschen Fachpresse Informationsverhalten und Mediennutzung Professioneller Entscheider Das B2B-Network B2B Decision Analysis B2B-Decision Analysis, 2013/14, Verein Deutsche Fachpresse (Association of German Press) B2B-Entscheideranalyse 2013/14 Journals are the most important source of occupational information for professional decision-makers in Germany and provide significant guidance in their decision-making process. Journals are the most used type of media by 83% of professional decisionmakers. (A similar result is also confirmed by the LAE 2014, Reader Analysis for Decisions Makers in Business and Management, e.v.). The second most important source of information is Digital Media, and these strengthen the leading position of professional trade media as a whole. Specialist Trade Media is the primary source of information for professional decision makers to find out about products and suppliers. A total of 606 professional decision makers were surveyed, representing 7.6 million throughout Germany. B2B decision makers use specialist Trade Media Specialist Trade Journal/s Digital content from Trade Media Digital content from Manufacturers 64% 58% 52% 83% 77% 74% Trade Show (domestic / international) Customer Magazines of Manufacturers Sales / Sales calls Personally addressed Direct Mail 37% 29% 30% 24% 53% 53% 50% 47% Specialist Trade Print + Digital Media (net) 81% 94% in last 12 months regularly in total Advertising in Trade Media welcome! Specialist Print/Online Trade Media informs B2B-Decision Makers 3 34% 4-6 13% 1 8% 2 43% Advertising in specialist trade media strengthens the positive image of both the advertising company and their products. 85% of decision makers agree with this statement. obtained further information from the Homepage of the Supplier discussed this information with others, such as Colleagues made personal contact with the Supplier requested trade brochure from Supplier 83% 77% 68% 57% visited Supplier at a Trade Show 41% 1 = totally agree 6 = do not agree attended a Conference or an Event 40% in last 12 months 5

Studie der Deutschen Fachpresse Informationsverhalten und Mediennutzung Professioneller Entscheider Das B2B-Network B2B Decision Analysis B2B-Decision Analysis, 2013/14, Verein Deutsche Fachpresse (Association of German Press) B2B-Entscheideranalyse 2013/14 Specialist trade media is adopted extensively by a younger demographic There are good reasons to use Print Journals Printed Journal 90% 91% I use them to keep abreast of current developments in the industry 81% 86% E-mail Newsletter 67% 65% To keep me technically competent, as part of my training 78% 85% Website of the Journal Archives (older articles via the Internet etc.) Product and Manufacturer database Specialist media events, seminars/conferences Reader Community Forums Mobile content/apps for Smartphones Videos Social Media offerings Mobile content/apps for Tablet-PCs Journal as E-paper utilised 54% 55% 45% 49% 65% 83% 65% 70% 27% 32% 27% 33% 25% 30% 20% 27% 17% 23% 16% 13% total up to 39 Years study for in-depth coverage and background information Provide reasoning for internal company discussions/innovation. applies to more Is deemed credible, i.e. the information is neutral and reputable Specialist Trade Journal/s Digital content from Trade Media Trade Show (domestic / international) Digital content from Manufacturers Sales / Sales calls Personally addressed Direct Mail true score, Note 1+2 of 6 total 78% 75% 70% 74% up to 39 Years 61% 73% 42% 51% 52% 45% 28% 27% 33% 34% 17% 22% total up to 39 Years 6

Trade Magazine Title Portrait 1 Title: EPP Elektronik Produktion & Prüftechnik 2 In brief: A high level of expertise in terms of industry and application focused reporting on everything that matters in electronics production. Featuring regular interviews with leading market figures. EPP is the trade magazine for the German market with the highest circulation in the area of electronics manufacturing and testing. 3 Target group: The core target group comprises technical and general managers from senior management teams, operational management, production and quality management in companies with their own electronics production plus design and development engineers and those involved in planning/project management, systems integration etc., all of whom require detailed knowledge of electronics production. 4 Frequency: 7 issues per anum 13 Editor: Doris Jetter, Editor-in-Chief doris.jetter@ 14 Pagination analysis 2013 = 7 issues Total pages: 460 pages = 100.0% Editorial: 337 pages = 73.3% Advertising: 123 pages = 26.7% loose inserts: 8 pieces 15 Content analysis of the 2013 editorial section 337 pages = 100.0% Technical articles and product information 242 pages = 71.8% concerning the topics Printed Circuit Boards and Components 126 pages Chip Packaging and Assembly 29 pages Testing, Quality Assurance 87 pages Editorial 16 pages = 4.8% News & Highlights 79 pages = 23.4% 5 Formats: DIN A4 6 Year: 40. Year 2015 7 Reference Price: Annual subscription: inland 85.40 Made available to qualified recipients 8 Organ: 9 Media partner: bvik Bundesverband Industrie Kommunikation e.v. 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Andreas Hugel, Advertising Manager 7

Trade Magazine Circulation Analysis 1 Audited by: The IVW is an independent, non-commercial and neutral inspection body. It audits and controls the circulation of newspapers, magazines and other periodical press products. 2 Circulation analysis: Average copies (July 01, 2013 to June 30, 2014) Circulation: 9,200 Actual circulation: 9,136 comprising abroad: 256 Copies sold: 952 comprising abroad: 12 Copies: 102 of them Members: Retail sale: Other sales: 850 Free copies: 8,184 Residual / archive copies: 64 3 Geographical Analysis: Share of total distributed copies Economic Area % copies Germany 97.2 8,880 Foreign 2.8 256 comprising Austria/Switzerland 65.3 167 Great Britain 7.9 20 Scandinavia 8.2 21 Benelux (B. NL. L) 10.0 26 Asia 2.9 7 North and South America 3.8 10 other foreign countries 1.9 5 Actual circulation 100.0 9,136 3.1 Circulation by post code regions: Percentage of actual circulation zip code 2 9.2% = 817 copies zip code 4 7.5% = 666 copies zip code 5 8.9% = 790 copies zip code 6 9.4% = 835 copies zip code 7 21.0% = 1,865 copies Dortmund Düsseldorf Köln PLZ 5 PLZ 4 Osnabrück Mainz Saarbrücken PLZ 2 Hamburg Bremen Frankfurt PLZ 6 Stuttgart PLZ 7 Hannover PLZ 3 Kassel Nürnberg Schwerin Magdeburg PLZ 8 München Summary of the survey method: 1. Method: File-based recipient-structure-analysis total circulation 2. Population: Actual circulation) 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July 2014 6. Survey completed by: Konradin Media group Contact: Andrea Stegemann, Market-/Media research, +49 711 7594-324 Erfurt PLZ 9 PLZ 1 Berlin Potsdam Leipzig Dresden PLZ 0 zip code 1 7.0% = 622 copies zip code 3 9.5% = 844 copies zip code 0 2.8% = 249 copies zip code 9 10.4% = 924 copies zip code 8 14.3% = 1,268 copies 8

Trade Magazine Readership Analysis 1.1 Industry/Branch of the economy: Recipient groups Share of circ. WZ Code based on 2008 classification of branches of economy % copies 26, 27 Electronics/electrical engineering 81.3 7,428 28, 29 Mechanical engineering/systems and motor vehicle manufacturing 7.8 713 72 Research, laboratory 4.5 411 46 Trade and wholesale 2.9 265 24 Metal production/working 1.8 164 20 Chemical industry 0.9 82 Other industries 0.8 73 Actual circulation 100.0 9,136 1.2 Company size: Share of circ. % copies 1 49 employees 38.2 3,490 50 99 employees 10.2 932 100 199 employees 17.2 1,571 200 499 employees 11.7 1,069 500 and more employees 22.7 2,074 2.1 Job function: Share of circ. 1 Area of responsibility % copies Management/Production/Test 82.8 7,565 comprising: Company management 18.3 1,672 Technical management 23.9 2,184 Production/manufacturing 25.4 2,320 Testing/quality assurance 15.2 1,389 Other functions Development/design engineering 10.3 941 Commercial management 3.2 292 Purchasing/materials business 2.1 192 Research 1.6 146 Actual circulation 100.0 9,136 2 Position in Company Share of circ. % copies Owner/Director/CEO 28.9 2,640 Head of Department/Area Manager 14.6 1,334 Division Manager/Group Leader 37.9 3,463 Skilled labour/specialist 18.6 1,699 Actual circulation 100.0 9,136 Actual circulation 100,.0 9,136 9

Trade Magazine Editorial Programme 2015 PCB & Board Assembly Selective/Conformal Coating: Gear, materials, surface treatment, curing and drying In issues 1 2, 3 4, 10, 11 Assembly: Production processes (SMD, THT), systems, maintenance, printed circuit boards, components, component preparation and feed, process optimization, quality management, Embedded Technologies In issues 1 2, 3 4, 7 8, 9, 10, 11 EMS/Contract Manufacturing: Outsourcing and competitive strategies, printed circuit boards, assemblies, consulting, prototyping In issues 1 2, 3 4, 11 Production automation: Line transport and handling systems, boardhandling, loading and unloading, linking, storing, inline solutions, software, production control, lean management, Smart Grid, RF Technologies, Industry 4.0, Cyber- Physical System In issues 3 4, 5 6, 11 Cable processing: Tools and systems for cutting, stripping, feeding, contacting or production of wiring and cable harnesses In issues 3 4, 10, 11 Soldering: Reflow, selective, wave, soldering materials and supplies, flow agents, process analysis, therm. section production, AVT, efficiency In issues 1 2, 3 4, 7 8, 10, 11 Depandelling: Automatic, semi-automatic and manual machines, aids, processes (laser, etching, milling ) In issues 3 4, 5 6, 11 Cleaning technology: Systems and devices for cleaning and drying of PCBs, substrates, cleaning agents, recycling, environmental protection, laser In issues 3 4, 5 6, 9, 11 Rework: Repair work stations and processes, reballing, hand soldering tools, materials, solder fume extraction, heat management In issues 3 4, 9, 11 Screen/paste printing: Systems, Solder paste application and adhesives, squeegee, screen, stencils, tension frames In issues 3 4, 5 6, 9, 11 Traceability/Logistics: Marking/RFID, contactless processes, laser technology, scanners, lettering, labels, barcodes, production and fitting logistics, supply chain management, packaging, transportation, portfolio management In issues 3 4, 7 8, 11 Packaging & Bonding Die and Wire Bonding: Bonding systems and wires, packaging, micropositioning, testing bondability, shear force and bond strength In issues 1 2, 3 4, 7 8, 10, 11 Dispensing/Dosing: Systems and processes, underfill and curing, dousing, wrapping, handling, materials In issues 3 4, 7 8, 10, 11 Hybrid and Multi-Chip Production: Components, thick layer technology, LTTC, hybrid printing, thick layer pastes, substrates/ceramics, lighting, etching, vacuum technology, micro assembly In issues 1 2, 3 4, 11 3D-System Integration: 3D WLP, 3D-Chipsystem, Stacking, Laser, 3D-MID In issues 3 4, 11 Test & Quality Assurance Workplace equipment: Furniture, tables, fitting devices, Lighting, EMV/ESD In issues 1 2, 3 4, 7 8, 11 Electrical assembly testing: Board tester (MDA, in-circuit test, function, combination, flying probe, boundary scan), VXI test platforms, board handling, test pens and adapters In issues 3 4, 5 6, 9, 10, 11 Optical/X-Ray inspection: AOI, AXI, SPI, CT, image processing, microscopy, visual control, optical means of measurement In issues 1 2, 3 4, 7 8, 10, 11 Reliability testing: shock and temperature testing, controlled climate cabinets, environmental simulation, wear and lifespan testing In issues 3 4, 5 6, 9, 11 10

See page 9 for detailed breakdown of themes Trade magazine Editorial schedule 2015 Issue Focus Show/Events 1-2/2015 Publication date: 25.02.2015 Advertising deadline: 03.02.2015 Editorial deadline: 07.01.2015 Focus: Manufacturing Automation PCB & Board Assembly Assembly Soldering EMS/Contract Manufacturing Selectiv/Conformal Coating Packaging & Bonding Die and Wire Bonding Hybrid-/Multichipmodule production Test & Quality Assurance Optical/X-ray inspection Workplace equipment LOPE-C Munich, 04.03.-05.03. 3. InnovationsForum EPP Böblingen, 12.03. 3-4/2015 Publication date: 24.04.2015 Advertising deadline: 31.03.2015 Editorial deadline: 27.02.2015 Fair issue PCB & Board Assembly Packaging & Bonding Test & Quality Assurance SMT Hybrid Packaging Nuremberg, 05.05.-07.05. parts2clean Stuttgart, 09.06.-11.06. 5-6/2015 Publication date: 12.06.2015 Advertising deadline: 19.05.2015 Editorial deadline: 17.04.2015 Focus: Testing/Quality Assurance Workstation Setup SMT Exhibition Report PCB & Board Assembly Screen & Stencil Printing Cleaning technology Production automation Depaneling Test & Quality Assurance Electrical assembly testing Reliability testing LASER WORLD OF PHOTONICS Munich, 22.06.-25.06. 11

Issue Focus Shows/Events 7-8/2015 Publication date: 14.08.2015 Advertising deadline: 23.07.2015 Editorial deadline: 19.06.2015 Focus: LED Manufacture PCB & Board Assembly Assembly Soldering Traceability/Logistics Packaging & Bonding Die and Wire Bonding Dispensing / Dosing Test & Quality Assurance Optical/X-Ray inspection Workplace equipment 9/2015 Publication date: 04.09.2015 Advertising deadline: 13.08.2015 Editorial deadline: 16.07.2015 Focus: Dispensing/Coating PCB & Board Assembly Screen & Stencil Printing Rework Cleaning technology Assembly Test & Quality Assurance Electrical assembly testing Reliability testing 10/2015 Publication date: 02.10.2015 Advertising deadline: 10.09.2015 Editorial deadline: 07.08.2015 Focus: Manufacturing flexible Assemblies PCB & Board Assembly Assembly Soldering Selective/Conformal Coating Cable Processing Packaging & Bonding Dispensing / Dosing Die and Wire Bonding Test & Quality Assurance Optical/X-Ray inspection Electrical assembly testing Bondexpo Stuttgart, 05.10.-08.10. Motek Stuttgart, 05.10.-08.10. Semicon Europa Dresden, 06.10.-08.10. 11/2015 Publication date: 05.11.2015 Advertising deadline: 14.10.2015 Editorial deadline: 10.09.2015 Fair issue PCB & Board Assembly Packaging & Bonding Test & Quality Assurance Productronica Munich, 10.11.-13.11. 12

Trade Magazine Rate Card No. 38 (Prices valid as of 01.10.2014, in, plus VAT) Page 1 of 4 Magazine format: Type area: Printing and binding: Charges: Position: Colour: 210 mm wide x 297 mm high, DIN A4 untrimmed: 216 mm wide x 303 mm high 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Web offset, perfect binding No discounts on special position charges price for guaranteed position (from 1/4 page) additional on the relevant b/w-price 10% Colour charges see rate card colours (CMYK) in accordance with ISO 2846-1, other colours treated as spot colours. Price per special colour 1,010, Metallic and phosphorescent colours on request Formats: see table on page 13 Series discount: For orders within any 12 months (insertion year) 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% Classified Advertising Basic rate Situations vacant 1 column, 44 mm wide, per mm b/w 5, Situations wanted 1 column, 44 mm wide, per mm b/w 2,80 Box number including response postage 17, Crossmedia Partner Entry per year 1,950, more see page 17 Contact: Data delivery: Conditions: Payment conditions: Bank account: Advice, booking: see contacts on page 38 Order confirmation, Invoices, vouchers: Josephine Linseisen, Order management +49 711 7594-315 Take advantage of our advertisement portal to deliver via the Internet to www.konradin-ad.de Prior to digital transfer of advertising artwork the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified within the editorial schedule. A full size print out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (display, bound supplement, loose insert, etc) may contain only the offer of an advertiser. In the case of Advertising Specials or Special Formats, specific placement and/or technical specifications may also apply. For further information please visit: www.automationspraxis.de/ mediaservicemediaservice For direct debit or advance payment 3% discount, for payment within 10 days of invoice date 2% discount payment in full no later than 30 days from invoice date.vat No.: DE811236132 Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE28 6005 0101 0002 6238 87 Our general terms and condition are available on the Internet at www. We would be happy to send you a copy on request. 13

Trade Magazine Rate Card No. 38 (Prices valid as of 01.10.2014, in, plus VAT) Page 2 of 4 Ads: Standard format Formats Basic rates b/w Surcharge 2c Total rate 2c Surcharge 3c Total rate 3c Surcharge 4c Total rate 4c Bleed surcharge Format: Wide x High in mm Trimm: add 3 mm to each side Type area Trimmed 1/1 page 3,970.00 395.00 4,365.00 785.00 4,755.00 970.00 4,940.00 198.50 188 x 270 210 x 297 Juniorpage 2,400.00 320.00 2,720.00 620.00 3,020.00 775.00 3,175.00 120.00 3col 140 x 190 151 x 205 1/2 page 2,080.00 320.00 2,400.00 620.00 2,700.00 775.00 2,855.00 104.00 wide high 4col 2col 188 x 133 92 x 270 210 x 150 103 x 297 1/3 page 1,740.00 320.00 2,060.00 620.00 2,360.00 775.00 2,515.00 87.00 wide high 4col 2col 188 x 88 60 x 270 210 x 105 71 x 297 1/4 page 1,100.00 275.00 1,375.00 555.00 1,655.00 670.00 1,770.00 55.00 wide high high 4col 2col 1col 188 x 65 92 x 133 44 x 270 210 x 82 103 x 150 55 x 297 1/8 page 580.00 275.00 855.00 555.00 1,135.00 670.00 1,250.00 wide wide high 4col 2col 1col 188 x 32 92 x 65 44 x 133 not possible No discounting is applied to the colour surcharge. Price by 1-Column for Referral Ads is 6.90 per Millimeter. For Special Formats and Ad Specials please see overleaf. For more information and technical details please visit www.prozesstechnik-online.de/mediaservice 14

Trade Magazine Rate Card No. 38 (Prices valid as of 01.10.2014, in, plus VAT) Page 3 of 4 Ads: Special sizes and Placement Basic rate b/w Surcharge 2c Total rate 2c Surcharge 3c Total rate 3c Surcharge 4c Total rate 4c Bleed surcharge Format: Wide x High in mm Trimm: add 3 mm to each side 2nd and 3th cover page 4,310.00 395.00 4,705.00 785.00 5,095.00 970.00 5,280.00 215.50 Type Area Bleed 188 x 270 210 x 297 1/3 page next to editorial 1/2 page next to table of contents 2,015.00 320.00 2,335.00 620.00 2,635.00 775.00 2,790.00 101.00 Type Area Bleed 2,495.00 320.00 2,815.00 620.00 3,115.00 775.00 3,270.00 125.00 Type Area Bleed 60 x 270 71 x 297 92 x 270 103 x 297 Panoramic 2 x 1/4 page 2 x 1/3 page 2 x 1/2 page 3,280.00 4,620.00 5,650.00 670.00 775.00 775.00 3,950.00 5,395.00 6,425.00 Panoramic Spread over 2 pages, including gutter. Placement at the foot of the page. 420 x 82 420 x 105 420 x 150 Text format 44 mm wide 60 mm wide per mm 15.00 20.00 plus surcharge colour 4c 250.00 250.00 Maximum 50 mm high, minimum 20 mm high, surrounded by editorial on at least 3 sides, placement in the magazine section. 44 x spec. 60 x spec. Advertorial Powered by 5,590.00 2/1 page, 4-colour, Production at Konradin, layout adapted to EPP, for details see page 16 15

Ad Specials More on Ad Specials: epp-online.de/mediaservice Trade Magazine Rate Card No. 38 (Prices valid as of 01.10.2014, in, plus VAT) Page 4 of 4 Spezifikationen Prices More Options / Technical Notes Quantity/Formats: Wide x High in mm, plus 3 mm Bleed Cover Band Wrap 105 mm high 1 Single sided printing plus processing inc. production. 7,250.00 125.00 per thou. Paper: 200g matt art paper, 2 x fold grooves with adhesive dot Quantity 465 x 105 9,200 cop. Title Flap 2 105mm wide, positioned on the left side with magazine title featured on the front 7,550.00 Partial front, full back printable. Advertising space approx. 0.8 Page 105 x 297 Bound inserts 80 134 gsm Bound inserts 135 180 gsm 1 leaf = 2 pages 80 134 g/qm 2 leaf = 4 pages 80 134 g/qm 1 leaf = 2 pages 135 180 g/qm 2 leaf = 4 pages 135 180 g/qm 4,950.00 8,660.00 5,690.00 9,835.00 Front page marked. Other weights and sizes on request, with sample. Insert format: Delivery: Quantity: 210 x 297 untrimmed 9,400 cop. Loose inserts up to 25 g With inserts in all copies of magazine. Partial coverage is possible after first digit of Postcode 250.00 per thou. Min. run 3,000 cop. Other weights and sizes on request, with sample. Supplement format max: Quantity: 200 x 290 9,400 cop. Tip-ins Postcard 3 Postcard, Automatic gluing Minimum size of backing advertisement: 1/1 page 61.00 per thousand 37.00 per thousand plus Display Advertising Manual gluing (i.e. precise gluing) 74 per thousand. Quantity: 9,400 cop. Partial allocation not available Edition: 9,200 cop. 1 2 3 16

Trade Magazine Powered by (Prices valid as of 01.10.2014, in, plus VAT) Showcase your know-how, problem solutions, success stories. Presented with enthusiasm and relevance for high impact advertising. EPP offers you an attention-grabbing and exclusive special advertising format to achieve just that: Powered by is a double page spread with the look and feel of EPP that is marked as an advertisement. You choose the theme and date of publication. You send the text, company logo, image/graphics by the relevant copy deadline to auftragsmanagement@ We handle the design in accordance with your instructions and ideas. Your price: 5,590.00 incl. 500 personal copies that you can use for your advertising purposes. Increase the success of your communication! Use a QR code to guide interested purchasing decision-makers directly to you: Partner-Entry crossmedia promotion, presenting yourself in the service database on qe-online.de (details on Page 17). Whitepaper/Webinar on qe-online.de, consequently generating new and valuable sales leads (details on Page 21) Application video on epp-online.de. You have the subject, we have the technology and market access (details see page 19). Further crossmedia opportunities and package prices are available upon request. We would be happy to advise you! 17

Partner-Entry Crossmedia Supplemental to Price List No. 33 (Prices valid as of 01.10.2014, in, plus VAT) Promote yourself as a partner in Electronics Production! The crossmedia Partner Entry links both print with online to offer lasting presence. Attract the attention of potential customers with your business card reproduced in all 7 issues of epp. You will be directly located via the appropriate Category assignment! You can use a QR-Code to route interested partners directly to your online Partner Profile on www.epp-online.de. With one click, the potential customer receives the most important facts about your business, services and special offers. You benefit from guests users too, with those searching by appropriate keyword and topic also directed to your profile page. Business Card (Print) Permanent presence Intelligently linked information channels Unbeatable Price The combined Print + Online perform doubly: Media epp www.epp-online.de Term 7 Issues 12 Months Entry Category Available within each Issue Freely selectable Format Package price Business Card 60 mm wide x 82 mm high, four colour, with QR-Code 7 lines for name, 9 lines of 50 characters inc. spaces 1,950, * Partner Profile Up to 5,000 characters including spaces, logo and images. * Only available exclusively as a combined print-online package with a single record format. QR-Code and link to PartnerProfil will be created by the Publisher. Data delivery: Text as DOC/TXT. Logo and image as JPG, CMYK/RGB. Partner Profile (Online) Your tags: Company profile Core competence Performance References Partners Special features You can also implement this advertising solution with the trade journals Beschaffung aktuell, elektro AUTOMATION, Industrieanzeiger, medizin&technik, Pharmaproduktion and Quality Engineering. 18

epp-online.de Website Portait (Prices valid as of 01.10.2014, in, plus VAT.) INFORMATION and INSPIRATION in electronics production 1 Web address:: www.epp-online.de 2 In brief: Concise, topical news from the industry. Clear and easy to understand, expertly researched content. The years of expertise and detailed market knowledge of the EPP editorial team guarantees high quality content focused on electronics production. epp-online.de offers its users: Articles from the current issue as well as the complete EPP archive. Besides products and news items, the online contents also include interesting Whitepapers, Webinars, Application Videos and key industry dates. 3 Target Group: The core target group comprises technical and general managers from senior management teams, operational management, production and quality management in companies with their own electronics production plus design and development engineers and those involved in planning/project management, systems integration etc., all of whom require detailed knowledge of electronics production. 4 Publishing House:: Konradin-Verlag Robert Kohlhammer GmbH Ernst-Mey-Str. 8 70771 Leinfelden-Echterdingen 19

epp-online.de Website Formats Prices (Prices valid as of 01.10.2014, in, plus VAT) 5 Advertising formats and prices: See table for overview, other advertising formats on request. * Size and position in illustration indicative; rotating position Advertising format*/ website position Size in pixels (W x H)/(Type) Price per week Hockeystick On all pages 728 x 90 and 120 x 600 (I) 728 x 90 and 160 x 600 (II) 700.00 6 Data delivery: 7 days before start of campaign by e-mail to auftragsmanagement@ Format: GIF, JPG, SWF, HTML, DOC, tracking code and redirect are permitted. File size: max. 60 KB. Video: format FLV, MPEG3/4 Skyscraper On all pages Leaderboard On all pages FullsizePlus Home page and sections 120 x 600 160 x 600 (Wide) 728 x 90 970 x 90 (Large) 200.00 300.00 716 x 100 200.00 Crossmedia increases success You can generate synergy through a creative and well-timed linkage of print and online. This increases the impact of your advertising and deepens the impression you make on customers. We have a powerful media network to help you achieve this objective. Ask for an individual proposal Fullbanner Home page and sections Rectangle Home page and sections Button III On all pages in the toolbar 468 x 60 150.00 353 x 200 (Medium I) 716 x 200 (Large I) 100.00 200.00 232 x 100 100.00 More information and technical details, see www.epp-online.de/mediaservice 20

Application Video (Prices valid as of 01.10.2014, in, plus VAT) Benefits Application contribution in EPP HD quality, length < 5min Briefing, treatment Professional voice-over Production including editing, cutting and sound studio Integration into download area Accessible to full text search Promotion: Teaser in EPP epp-online.de EPP-News Combine your application report in print with a multimedia Video. We will handle briefing, technical aspects, moderation and the entire production. The Video will remain online for 12 months at epp-online.de. Contents: Interview with manufacturers and users, production overview, machinery in operation including detailed shots and corporate image elements. Please give at least 6 weeks advance notice when booking an Application Video. Running time (months) 12 Full version for your website Video remains online after the running time Basic price including up to 60 leads 4,800.00 English version upon request Extended length, additional components upon request Prices only valid for direct billing. 21

Lead Generation (Prices valid as of 01.10.2014, in, plus VAT) Lead generation the ideal way to secure new business contacts We offer communication solutions tailored to your goals in order to secure you leads for your company and your products/ services. For any successful communication campaign to generate leads it is essential to offer the target group attractive benefits in the form of expert knowledge, White papers, Webinars, Webcasts, etc. Addresses and contact data will be willingly divulged in return for special information that is otherwise hard to obtain. Benefits of lead generation: Your campaign is individually planned and managed so as to achieve its goals Precise targeting with no wastage You can choose from the following options: Package solutions You prepare copy for a Whitepaper or Webinar we handle the full package of services. Benefits to you: High impact and reach through additional crossmedia promotional measures. You gain leads who respond to your attractive contents. Individual solutions You define the desired number of leads. You prepare attractive content we generate the leads to match your target Benefits to you: Budget and result certainty, costs calculated per lead. You receive the number of leads that you specify. Interested parties opt-in for further contact from you You gain business contacts for sales and save costs Webinar, package Whitepaper, package See page 22 See page 24 Webinar/event with lead guarantee Whitepaper/download with lead guarantee See page 23 See page 25 Request your personal offer! 22

Lead Generation Webinar Package (Prices valid as of 01.10.2014, in, plus VAT) Your Webinar talking to your target group Webinars guarantee you numerous advantages: Knowledge sharing whilst talking to potential customers Minimized outlay for participants and customer Additional lead qualification through surveys as well as questions and answers during the Webinar Detailed report Qualified leads for you as customer. Your Webinar is heavily promoted via our media channels. We handle all the technical aspects and provide a professional moderator for the session. You prepare the presentation and provide up to two speakers. Data delivery: Summarised contents for the webinar DOC/TXT, logo, photo (JPG) and presentation of speakers by e-mail to: industrie.online@ Preparation time: at least 6 weeks. No agency commission on the price.. Request further information and tips on how to stage a successful webinar Benefits and price Online Webinar space and live transmission (c. 60 minutes) Inclusion in Webinar area, Short introductory text with display of Company logo or picture Registration page Promotion via teasers in EPP epp-online.de EPP-News Professional moderator Inclusion of up to two speakers E-mailing of invitations, reminders and follow-ups Speaker training before live transmission Survey during live transmission On-demand webcast after live transmission remains online for min. of 6 months Basic price including up to 60 leads 7,000.00 Paid for options Each additional 10 registrations 250.00 Leads from webcast and downloads (after live broadcast) Expanding target group beyond EPP English version of on-demand webcast Accompanying advertisement in EPP from 70.00 / Lead on request depends on format, on request 23

Lead Generation Webinar Event Lead Guarantee (Prices valid as of 01.10.2014, in, plus VAT Acquisition of participants for your Webinar/Event: If you organise Webinars* and handle the technical aspects and the moderation yourself then their promotion will mainly rely on your own database. The participants or at least their addresses are therefore already known to you. With our support you will receive addresses of those who want to participate in your Webinar and, much more importantly, who are interested in your tech nology and products. Obviously, in the course of lead generation we can gather other information. This makes the briefing worked out with you all the more important. Benefits: Target-group specific selection from our database (2 selection criteria: Function and Industry) Integration of your Webinar into our database under epp-online.de Lead generation from the target group in accordance with the agreement delivering: First name/name Function Company + full address E-mail or telephone Conditions: EPP receives recording for its own website EPP is the only external partner for the Webinar in question. You accept a tracking code for registration tracking. Data delivery: Content summary for webinar DOC/TXT, logo, photo (JPG) and presentation of speakers by e-mail to: industrie.online@ Benefits and price** Project set up 1,500.00 Price per lead: for live participation from 100.00 for no-show from 50.00 on-demand webcast from 70.00 Other charged for options More than 2 selection criteria for target group Additional questions Production of presentation Production of mailing text Production of mailing template Shortened time **Minimum order 50 leads No agency commission on price on request *We can also find participants for company shows, road shows, information events, seminars, open houses, etc. Request a personal proposal! 24

Lead Generation Whitepaper Package (Prices valid as of 01.10.2014, in, plus VAT) Whitepaper the simple route to qualified leads You support your target group in its development of possible solutions with your Whitepaper and the expertise it conveys. We integrate your Whitepaper into our website and highlight it with a high impact introductory text and image or logo. We promote your Whitepaper through our crossmedia channels and generate heavy traffic. You will receive the leads who register for your Whitepaper. These are potential business contacts for you to sell to. Benefits and price Inclusion in Whitepaper area with: Short introductory text Company logo or picture Promotion through teaser in: EPP epp-online.de EPP-News Running time of 3 months, including leads Basic price for the running time 1,950.00 Charged for options: Data delivery: Whitepaper as PDF, Introductory text as DOC/TXT and image/logo as JPEG 7 days prior to start of campaign by e-mail to: industrie.online@ Extension of running time by a further 6 months Drafting of Whitepaper by specialist editor Further target groups beyond EPP English version No agency commission on price. from 70.00/ lead on request 25

Lead Generation Whitepaper download lead guarantee (Prices valid as of 01.10.2014, in, plus VAT) Lead generation through download You have something interesting such as a Whitepaper, a demo version of your new software, a catalogue or something similar that requires registration in order to be downloaded over the Internet. EPP will use this to generate an agreed number of qualified leads from an agreed target group. Benefits Target group specific selection from our database (2 selection criteria: Function and Industry Integration of your Whitepaper into our database under epp-online.de Lead generation from the target group in accordance with the agreement delivering: Company name/name Function Firm + full address E-mail or telephone Conditions: EPP is the only external partner for the Whitepaper in question. Benefits and price* Project set up 1,500.00 Price per lead Charged for options More than 2 selection criteria for the target group Additional questions within the lead generation framework Drafting of Whitepaper by specialist editor Production of mailing text Production of mailing template from 70.00 /lead on request Data delivery: Whitepaper as PDF, introductory text as DOC/TXT, template incl. text for mailing and image/logo as JPG 7 days prior to start of campaign by e-mail to: industrie.online@ *Minimum order 50 leads No agency commission on price. Request your personal offer 26

Newsletter Portrait Prices Format (Prices valid as of 01.10.2014, in, plus VAT) Latest news from the industry Weekly to registered users 1 Name: EPP-News 2 In brief: EPP-News delivers interesting and varied news from the world of electronics production. Its contents include industry reports, technology trends, applications, interviews, references to events and knowledgeable tips and advice. 3 Frequency/Distribution: EPP-News appears weekly, every Wednesday, and is sent to 8,000 personally named and qualified addresses. 4 Target group: Opt-in Subscribers are qualified, named recipients who want to stay informed about the latest news on electronics production. Ad Form / Size in Pixel (W x H) Text/image ad image: (GIF, JPG) / 200 x 100 text: 300 char. (incl. spaces) + link Fullbanner 468 x 60 or 590 x 100 Leaderboard above Header 728 x 90 Price / Frequency 1 x 3 x 6 x 570.00 1,620.00 3,078.00 570.00 1,620.00 3,078.00 980.00 2,793.00 5,292.00 Skyscraper 120 x 600 700.00 1,995.00 3,780.00 Data delivery: 7 days prior to online distribution date via e-mail to auftragsmanagement@ Format: GIF, JPG, (DOC additionally for text/image display), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. In the case of animated images, please bear in mind that not all systems can identify these as animations. To view the current newsletter and sign up, go to: via QR-Code: www.epp-online.de/newsletter 27

Address Rental E-mailing Lettershop (Prices valid as of 01.10.2014, in, plus VAT) Successful target group marketing: print and e-mail Make use of our professional addresses to achieve success for your company. Unlock new groups of customers! Select addresses for your communications from a qualified database using criteria such as: Region Industry Company size Function Position We would be happy to advise you on how to successfully communicate by means of professional e-mailings and mail shots. Talk to us! MUSTER Successful printed mail shots: Our Lettershop offers you a straightforward direct mail service From 0.55 per address Minimum order 950.00 No agency commission Successful e-mailings: Individual template, if desired Optional registration page Optional landing page Report at end of e-mail campaign Increased success with multiple shots From 0.75 per address Minimum order 950.00 No agency commission Tip: E-mailings are highly suitable for invitations to roadshows, open houses and events, exhibitions, webinars, webcasts, product launches and much more 28

VideoWall (Prices valid as of 01.10.2014, in, plus VAT) Video Wall Interviews. Succinct and on point. Benefits Standard Premium Sponsors logos visible in all shots The Editors of Konradin s influential industry trade media conduct exclusive video interviews and roundtable discussions on key topics directly on the Stand of the Konradin Media Group. Presented in German and English focusing on top trends within the industry and current topics in the marketplace. Renowned speakers from the leading market participants guarantee high-quality content. The fully equipped TV Studio is located on the Konradin stand providing immediate convenience for all participants. A maximum of 5 Sponsor Logos are possible! Logos on the sponsors wall of the Konradin Booth Your video interviews freely available to you Reach across print, online, newsletter and YouTube 1/1 page, 4c, in the Exhibition Issue of the appropriate edition in 2015, in addition to your existing bookings 10 sec. video spot before or during each video (possibly alternating with other sponsors, video supplied by sponsor) Basic price per Fair 2,900.00 6,900.00 Benefit as an exclusive sponsor of the Sponsor Wall: Unique brand building opportunity High quality content Positioning as an opinion former Long range, far beyond the scope of the Trade Fair Visitors Use of media channels from Konradin Industry titles (Print, Online, Newsletter) Integration of the Konradin YouTube Channel Videos. Videos are provided to the Sponsors and Interview Partners. Can be booked at the following Trade Fairs: 29

Video-statement or -interview (Prices valid as of 01.10.2014, in, plus VAT) Trade Fair Video Compelling content presented in an intelligent and entertaining manner, that is the motto of Konradin industry at leading trade Fairs. We focus specifically on the medium of Video, which appeals to the largest target group and is still growing in popularity. Our professional and experienced Video Team will visit your Stand and conduct an exclusive video interview with your CEO, Development Manager, Product Manager, Sales manager or other key executive. Take full advantage of these attractive Themes for yourself: Video Statement or Interview on your Booth Briefing in advance of the Fair Maximum period of one hour with you at the Booth Video file freely available to you Maximum length of Video (after Editing) will be 5 minutes A correction run included, others available upon request Konradin will provide Video Crew, Interviewer/Editor, Content Management, Video Post Production and Editing. Promotion of completed video by Konradin Industry trade title: Newsletter, Website, YouTube Channel. You can review examples below: www.epp-online.de/video www.qe-online.de/mediathek Can be booked at the following Trade Fairs: Package Price 1,500, (no Agency Commission) Optionally, upon request: Foreign language version: English Foreign language version: Subtitled Foreign language Version: Overdub in English Available slots are strictly limited. Please book early to avoid disappointment! Is your Trade Fair missing? Then please contact us. You will find our contact details on Pages 38 39. 30

InnovationsForum (Prices valid as of 01.10.2014, in, plus VAT) Innovation Atmosphere Contacts EPP InnovationsForum The third InnovationsForum will take place on 12th March 2015 in the Böblingen Congress Hall The goal of the event is knowledge transfer for the maintenance and improvement of competitiveness for electronics manufacturing in Germany. The day provides an in-depth treatment of the subject through talks and discussion sessions, whilst being complemented by table top displays and creating opportunities for the visiting experts to have detailed discussions about specific problems and questions, all within a pleasant atmosphere. Excerpt from the list of sponsors in 2014/2015: In just one day, the visitor will learn about everything that is needed to make electronics manufacturing in Germany more competitive. There will be enough time for contacts between visitors and sponsors in a relaxed atmosphere. All sponsors will enjoy the benefit of an extensive crossmedia marketing package promoting the event. 31

InnovationsForum (Prices valid as of 01.10.2014, in, plus VAT) Become a Sponsor The sponsorship package includes: 20 minute talk c. 6 m² exhibition space in the foyer Organisation and Presentation of the Event Organisation for Keynote Speakers Full participant address list Video support (Video interview and recording of the talk) Extensive event promotion in EPP, EPP Europe, epp-online.de, epp-europe.eu, EPP-News, EPP Europe-News, emsnow.com, as well as other Konradin Media Group titles 2/1 sponsors presentation page in EPP 1-2/2015 + Meeting Schedule and on epp-online.de Long-term presence in the INDUSTRIE events app for ios and Android Leads on-demand for online talk Package price: 6,500.00 per sponsor No agency commission. The Sponsorship places are strictly limited, book now to avoid disappointment! Impressions from 2014: http://www.epp-online.de/innovationsforum 32

EPP EUROPE Electronics Production and Test (Prices valid as of 01.10.2014, in, plus VAT) Print EPP EUROPE 15,000 recipients EMEA in English Prices Formats (W x H) b/w 2 colour 3 colour 4 colour Type Area Bleed 1/1 page 4,460.00 4,910.00 5,355.00 5,495.00 188 x 270 210 x 297 Juniorpage 2,770.00 3,130.00 3,495.00 3,595.00 140 x 190 151 x 205 The correct and protected Target Group EPP EUROPE is distributed exclusively to companies with their own electronics manufacturing and consequently to the specific function areas of management, technical management, production and quality management. 1/2 page 2,330.00 2,690.00 3,055.00 3,155.00 188 x 133 210 x 150 92 x 270 103 x 297 Improved content Every issue spans the spectrum from automation and fitting to reliability testing. TREND articles show where the industry is heading when it comes to key production stages. Leading industry figures provide their qualified opinions. Successful applications are featured. This provides readers with the information they need to invest with confidence. Expanded Coverage Indispensable reportage demands space. Subsequently, each issue has on average 50% more range than you would anticipate within EPP Europe. 1/3 page 1,760.00 2,120.00 2,485.00 2,585.00 188 x 88 210 x 105 60 x 270 71 x 297 1/4 page 1,240.00 1,555.00 1,880.00 1,965.00 188 x 65 210 x 82 92 x 133 103 x 150 44 x 270 55 x 297 1/8 page 655.00 970.00 1.295.00 1,380.00 188 x 32 nicht 92 x 65 möglich 44 x 133 33

EPP EUROPE Electronics Production and Test Issue P1.2015 Issue P2.2015 Advertising deadline: 30.03.2015 I Date of publication: 23.04.2015 TREND: Miniaturization / Process optimisation Show: SMT Advertising deadline: 30.09.2015 I Date of publication: 22.10.2015 TREND: Flexible production Show: productronica THEMES Chip assembly & packaging: Bonding Coating Dispensing/Gluing Energy-optimised soldering process Wave Reflow Selective THEMES Chip assembly & packaging: Bonding Coating Dispensing/Gluing Energy-optimised soldering process Wave Reflow Selective Optimum screen printing Stencils Paste Printers Cleaning Fast feeding Feeder solutions Component configuration Manual, semi-automatic, inline Successful inspection Pre- or Post-Reflow? SPI vs. AOI X-Ray Efficient automation Hardware Process optimization Optimum screen printing Stencils Paste Printers Cleaning Fast feeding Feeder solutions Component configuration Manual, semi-automatic, inline Successful inspection Pre- or Post-Reflow? SPI vs. AOI X-Ray Efficient automation Hardware Process optimization 34

EPP EUROPE Electronics Production and Test (Prices valid as of 01.10.2014, in, plus VAT) Online epp-europe.eu Focus on Europe in English See page 19 for prices for online advertising, identical to epp-online.de. One online address for the European market: epp-europe.eu has established itself as the central European source of professional information. The online trade magazine is the logical extention of the printed EPP EUROPE and provides useful information for all experts involved in electronics production and testing. It focuses on: New products clever solutions successful applications current opinions well researched technology and fundamentals EPP EUROPE brings suppliers and buyers together. EPP EUROPE offers the right medium for any approach to information gathering. Newsletter EPP EUROPE-NEWS around 6,500 recipients EMEA in English See page 26 for prices, identical to EPP-NEWS. Dates of publication: 22.03.15 28.04.15 26.05.15 23.06.15 28.07.15 25.08.15 29.09.15 27.10.15 24.11.15 The editorial team assembles the really interesting and important news exclusively for its recipients. Its reduced frequency of publication ensures a high level of reader attention and acceptance, enhanced by an attractive and reader friendly layout. The EPP EUROPE-NEWS newsletter offers the following multiple benefits: High level of newsletter usage High reader loyalty and ties to EPP EUROPE Editorial expertise of EPP EUROPE and sensible frequency Concentration on news relevant for Europe Placing of your advertisement in the editorial environment In English Distributed to around 6,500 qualified, personalised recipients in Europe 35

Industrie-Portfolio Trade Magazine Circulation Industry Focus Focus on Job Function/Position/Size Automationspraxis 15,033 Production companies in all industries AutomobilKonstruktion 12,731 Automotive industry and suppliers Beschaffung aktuell 18,031 All industries cav chemie anlagen verfahren 21,632 cpp chemical plants & processes 21,685 Chemical and pharmaceutical industry in addition to suppliers and manufacturers of related plant and equipment Chemical and pharmaceutical industry in addition to suppliers and manufacturers of related plant and equipment CEO, Owners, Managing Directors, managers, technical managers Development engineers and designers within automotive development Area and Department Heads in purchasing with 500 employees and more Investment decision makers, technical management Investment decision makers, technical management dei - die ernährungsindustrie 9,034 Entire food and beverage industry Investment decision makers, technical management elektro AUTOMATION 18,034 EPP Elektronik Produktion & Prüftechnik 9,136 EPP EUROPE 15,000 Industrieanzeiger 40,031 KEM Konstruktion Entwicklung Management mav Innovation in der spanenden Fertigung Mechanical engineering, electrical engineering, and other automation-intensive industries Electronics manufacturing and testing in DACH (in German) Electronics manufacturing and testing in EMEA (in English) Mechanical engineering, metalworking and processing, automotive, plastics processing and electrical engineering 22,530 Mechanical and electrical engineering 20,035 medizin&technik 9,933 Medical technology Pharmaproduktion 11,029 QUALITY ENGINEERING 20,633 Metal working and processing, mechanical engineering, vehicle construction Pharmaceutical industry in addition to suppliers and manufacturers of related plant and equipment Manufacturing with focus on machinery construction, metal, plastic, automotive... (Director) Construction/development, system integrators and technical management Management, Operations Manager, production, quality management and development Management, Operations Manager, production, quality management and development CEO/Owner/Managing Director, technical and commercial management in SMEs Designers/Design Manager, development engineers, technical management Production and manufacturing managers Executive Board, Director of development/design/ production, product management, quality management Technical management, decision makers in the procurement of systems, equipment and components Responsible for quality management, production and quality control departments *Actual Circulation 36

Media and communication services for your Multichannel Marketing With Multichannel Marketing you can reach your customers at the right time in the purchase decision process Adapt your communication to the specific needs and opportunities of each station within the purchase process. For maximum efficiency. 1 Purchase requirement: Buying impulses (Push) will be included. Print is the ideal pulse generator. Reading promotes new ideas* Activate impetus media such as trade magazine, website, newsletter or mailing to promote Information Procurement* 2 Evaluation/Contacts: The more Touchpoints, the greater the influence on the product/vendor selection. Prospective buyers search aggressively on all channels (Pull). Information services are used, such as Digital, quickly and precisely. Customers require answers to their questions: virtual (e.g. Webinar) or real life (e.g. Trade Events). Purchase: E-Commerce push, Optimised Shop, POS-Campaign Communication, etc. * B2B Decision Makers Analysis 2013/14. Roadshow Seminar Promotion Events Supplement Whitepaper Application Video Trade Event Advertorial Interview 2 Banner Lead Generation Website Catalogue Newsletter Trade Magazine Trade Event Evaluation Banner Webinar Social Media Microsite Customer Magazine Crossmedia Round Tables 1 Company Profilel Market Research 5 3 Copy Test Emailing Purchase International need Trade Fair Product Test Corporate Loyalty Purchase Publishing dshow Seminar Promotion Supplement Whitepaper Application Video Website 4 Advertorial Interview Banner Lead Generation Catalogue Newsletter Initiate Customer Loyalty Adoption Satisfaction Search Experience Trade Magazine Trade Event Banner Webinar Social Media Microsite Customer Magazine Crossmedia Round Tables Company Profilel Market Research Copy Test E-Mailing International Trade Fair Product Test Corporate Publishing (according to McKinsey, Customer Decision Journey model) 4 Satisfaction: After the purchase starts before the buying. By matching personal experience with external information, a positive attitude towards vendor and product will develop. Without solutions the need for knowledge reduces, which makes Push communication important once again. Marketing Research indicates, for example, where Vendors stand in terms of Customer Loyalty (Image and Satisfaction Surveys). 5 Loyalty: Create and maintain customer loyalty. Customer relationships will shorten the next buying decision process. Valued customers remain loyal. Positive experiences supported by a positive public image, this will deepen customer loyalty. 37

Media and communication services for your Multichannel Marketing For qualified contacts within your target audience, precisely and efficiently! Konradin Industry supports your marketing with comprehensive services and multi-channel resources: Trade Journals wide range and acceptance from your target group. Display advertising is the wide-reaching communication method to generate purchasing impulses and enhance brand image this is the primary choice. E-paper: Crossmedia value through intelligent networking. All ads within our journals receive additional reach via the E-paper versions on keosk.de Website for increased traffic. Support your crossmedia campaign with Banner Advertising and increase the range of your target group. Flexible, short-term or even adopted independently if required. Newsletter fast, up-to-date and straight to the point. Qualified and personalised recipient addresses for your target group specific communication. Collaboration and partnerships with the media for personal dialogue. Industry meets at our Events. We are committed: from determining the initial topics of discussion, identifying and inviting the qualified partners and keynote speakers, scheduling and final moderation at the event. This also includes participants advertising throughout our media and further event coordination via our INDUSTRIEevents App. Video/multimedia content: descriptive, explanatory, emotional. Combine an interesting Applications Contribution feature with an accompanying online Video. Incorporate content from Konradin Video Trade Fair interviews, conducted by us during important Events. We undertake video briefing, moderation and handle all of the technical requirements for you. Finally, disseminate the completed Application Video throughout Konradin Industry Websites, on YouTube and via your own channels. Mailing List Rental/E-mailing for direct contact Take advantage of the peerless address database of the Konradin Media Group for your success! We select your target group according to carefully predetermined search criteria and will undertake the complete mailing on your behalf. Your message directly reaches your potential customers, eliminating wastage. Lead Generation: Business leads without wastage. Select your preferred media platform with Whitepaper or Webinar, or even a bespoke solution. You ll receive business contacts for your sales team. We welcome campaign planning and advertising. Corporate Publishing Targeted Corporate Communciations, from your customer magazine to the online trade portal. 100% bespoke. For further details visit www.konradin-relations.de Printing KonradinHeckel is the specialist for catalogue printing. For further information please visit www.konradinheckel.de New: Order printed materials online: www.konradin-printshop.de Customised Market Research From the assessment of display advertising, brand identity or reputation to product testing. We have unrivalled experience in the field of B2B market research, including an extensive pool of addresses and close affiliation with respected Institutes. Qualified and affordable, just ask us! Konradin Trade Media and Communication Services for your success! 38

Sales management Your quick link to us: +49 711 7594-552 Fax +49 711 7594-1325 media.industrie@ Editorial Contacts General Advertising Manager Andreas Hugel +49 711 7594-472 andreas.hugel@ Project management Konradin-Verlag Robert Kohlhammer GmbH Ernst-Mey-Straße 8 70771 Leinfelden-Echterdingen Germany www.epp-online.de/mediaservice Editor-in-Chief Doris Jetter +49 7021 53609 doris.jetter@ Eva Depner Claudia Drews Assist. Editor Birgit Niebel Order management +49 711 7594-356 eva.depner@ +49 711 7594-523 claudia.drews@ +49 711 7594-349 birgit.niebel@ Josephine Linseisen Ingeborg Ellert Mona Frank +49 711 7594-315 josephine.linseisen@ +49 711 7594-326 ingeborg.ellert@ +49 711 7594-436 mona.frank@ Beate Günther-Hühn Andrea Kimmich +49 711 7594-545 beate.guenther-huehn@ +49 711 7594-325 andrea.kimmich@ 39

Contacts Sales team Helmut Bolldorf Manuela Bumler Heike Durz Dunja Gäckle 97074 Würzburg +49 931 718-30 helmut.bolldorf@ +49 711 7594-347 manuela.bumler@ 70736 Fellbach +49 711 3896061 heike.durz@ +49 711 7594-480 dunja.gaeckle@ Angelika Hörmann +49 711 7594-476 angelika.hoermann@ Christine Killer +49 711 7594-365 christine.killer@ Katrin Kleberg- Schwarzkamp 41468 Neuss +49 2131 38376-75 kleberg@ Julia Knapp +49 711 7594-327 julia.knapp@ Martina Lebherz Wolfgang Loppe Walter Rojan Clemens Scheffler 72793 Pfullingen +49 7121 799247 martina.lebherz@ 41844 Wegberg +49 2434 240114 wolfgang.loppe@ 86940 Schwifting +49 8191 9476-099 walter.rojan@ 30855 Langenhagen +49 511 90146-30 clemens.scheffler@ Walter Schwager +49 711 7594-348 walter.schwager@ Martin Sellig +49 711 7594-336 martin.sellig@ Frank Stoll IFF Media AG Technoparkstr. 3 CH-8406 Winterthur +41 52 63308-84 f.stoll@iff-media.ch Carla Stahel IFF Media AG Technoparkstr. 3 CH-8406 Winterthur +41 52 63308-87 c.stahel@iff-media.ch 40

Contacts Local contacts Great Britain Jens Smith Partnership The Court Long Sutton Hook, Hampshire RG 29 1TA +44 1256 862589 Fax +44 1256 862182 media@jens.demon.co.uk USA, Canada D.A. Fox Advertising Sales, Inc. Detlef Fox 5 Penn Plaza, 19th Floor, New York, NY 10001 +1 212 8963881 Fax +1 212 6293988 detleffox@comcast.net Further Representatives on request. 41

Trade media of the Konradin Publishing Group The Konradin Media group is one of the largest suppliers of trade information in the DACH region. The portfolio includes a total of around 50 trade, fine living, science and history magazines, online portals and sequences of events. Print: We are specialists in complex catalogue production involving different languages or versions as well as standard catalogues. Further details from konradinheckel.de Market research: We offer market studies, target group surveys, advertising impact research and so on in cooperation with professional market research companies. Corporate Publishing: We will produce corporate communication tailored to your target group in print and online, from customer maga- zines to specialist portals. Further details from: konradin-relations.de For further information about our portfolio in the fields of architecture, building, industry, the world of work, ophthalmology, fine living, science and history go to www.